Index Ventures

Ankorstore SAS is an online B2B marketplace based in Paris, France, established in 2019. It connects independent brands and designers with neighborhood retailers across Europe, facilitating access to unique products not typically available through major e-commerce platforms or large retail chains. Retailers can easily discover and select from a diverse range of brands, benefiting from features such as 60-day payment terms and low minimum order quantities. This model allows retailers to test sales before committing to larger orders. For brands, Ankorstore provides a streamlined sales process, enabling them to reach multiple stores while ensuring direct communication and support for returns. The marketplace addresses common cash flow challenges by offering payment upon delivery, creating a mutually beneficial environment for both retailers and brands.

Grailed, Inc. operates a curated online marketplace for buying and selling used men's clothing, offering a diverse range of products including tops, bottoms, outerwear, denim, footwear, accessories, and suits. Founded in 2014 and based in New York, the platform aims to create an interactive and educational environment for fashion enthusiasts. By combining a robust editorial platform with a carefully vetted selection of items, Grailed provides a secure and accessible shopping experience, making unique men's fashion affordable for a global audience.

Beauty Pie is an online beauty retailer that operates as a membership-based buyers' club, providing access to a wide array of high-quality beauty and wellness products at factory-cost prices. By eliminating middlemen, Beauty Pie offers luxury skincare, makeup, haircare, body care, candles, fragrance, accessories, and nutritional supplements directly from third-party suppliers. Members can purchase a diverse range of products, including items for the face, cheeks, eyes, lips, and skin, allowing them to enjoy premium beauty solutions without the traditional markup. This direct-to-consumer model promotes transparency in pricing and enables customers to benefit from significant savings on luxury products.

Glossier, Inc. is a direct-to-consumer beauty company that specializes in the manufacturing and sale of skincare, makeup, body, and fragrance products. Founded in 2010 and based in New York, the company emphasizes a unique shopping experience that combines content and community engagement. Glossier offers a diverse range of beauty products inspired by everyday women, including skincare lotions, body lotions, and foundation kits. The company operates an online platform that features beauty-related content such as interviews with models and makeup artists, as well as advice on various beauty topics. Glossier's products are available for purchase in the United States, Canada, Sweden, and the United Kingdom, and they also maintain a showroom in New York City.

Ankorstore SAS is an online B2B marketplace based in Paris, France, established in 2019. It connects independent brands and designers with neighborhood retailers across Europe, facilitating access to unique products not typically available through major e-commerce platforms or large retail chains. Retailers can easily discover and select from a diverse range of brands, benefiting from features such as 60-day payment terms and low minimum order quantities. This model allows retailers to test sales before committing to larger orders. For brands, Ankorstore provides a streamlined sales process, enabling them to reach multiple stores while ensuring direct communication and support for returns. The marketplace addresses common cash flow challenges by offering payment upon delivery, creating a mutually beneficial environment for both retailers and brands.

Otrium operates a shop-in-shop outlet platform that addresses the issue of unsold inventory in the fashion industry. By partnering with over 300 brands, including emerging designers and luxury names, Otrium provides a marketplace for men’s and women’s fashion clothing at discounted rates. The platform boasts more than 3 million shopping members and offers services such as next-day delivery and quick returns, making it a convenient option for customers seeking the latest styles at competitive prices. Through its data-driven approach, Otrium is reshaping the retail landscape by efficiently connecting brands and consumers while reducing excess stock.

Curtsy, Inc. operates a mobile application that enables women to rent and sell clothing, shoes, handbags, jewelry, and accessories. Founded in 2015 and headquartered in San Francisco, California, Curtsy focuses on providing a platform for users to buy and sell items directly from one another. The app employs machine learning and human review to enhance the merchandising of items, while also offering sellers a Shipping Kit to streamline order fulfillment. Catering to a younger generation seeking sustainable shopping alternatives, Curtsy facilitates a community-driven approach to clothing resale, allowing users to share and access a diverse range of fashion items.

Beauty Pie is an online beauty retailer that operates as a membership-based buyers' club, providing access to a wide array of high-quality beauty and wellness products at factory-cost prices. By eliminating middlemen, Beauty Pie offers luxury skincare, makeup, haircare, body care, candles, fragrance, accessories, and nutritional supplements directly from third-party suppliers. Members can purchase a diverse range of products, including items for the face, cheeks, eyes, lips, and skin, allowing them to enjoy premium beauty solutions without the traditional markup. This direct-to-consumer model promotes transparency in pricing and enables customers to benefit from significant savings on luxury products.

Ankorstore SAS is an online B2B marketplace based in Paris, France, established in 2019. It connects independent brands and designers with neighborhood retailers across Europe, facilitating access to unique products not typically available through major e-commerce platforms or large retail chains. Retailers can easily discover and select from a diverse range of brands, benefiting from features such as 60-day payment terms and low minimum order quantities. This model allows retailers to test sales before committing to larger orders. For brands, Ankorstore provides a streamlined sales process, enabling them to reach multiple stores while ensuring direct communication and support for returns. The marketplace addresses common cash flow challenges by offering payment upon delivery, creating a mutually beneficial environment for both retailers and brands.

Otrium operates a shop-in-shop outlet platform that addresses the issue of unsold inventory in the fashion industry. By partnering with over 300 brands, including emerging designers and luxury names, Otrium provides a marketplace for men’s and women’s fashion clothing at discounted rates. The platform boasts more than 3 million shopping members and offers services such as next-day delivery and quick returns, making it a convenient option for customers seeking the latest styles at competitive prices. Through its data-driven approach, Otrium is reshaping the retail landscape by efficiently connecting brands and consumers while reducing excess stock.

Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle products sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality items that are not readily available through larger online retailers. Customers can discover and purchase products directly from these boutiques, allowing them to find exclusive merchandise while supporting small businesses. Trouva's approach enhances the visibility of independent stores, facilitating a seamless online shopping experience for consumers seeking unique goods.

Otrium operates a shop-in-shop outlet platform that addresses the issue of unsold inventory in the fashion industry. By partnering with over 300 brands, including emerging designers and luxury names, Otrium provides a marketplace for men’s and women’s fashion clothing at discounted rates. The platform boasts more than 3 million shopping members and offers services such as next-day delivery and quick returns, making it a convenient option for customers seeking the latest styles at competitive prices. Through its data-driven approach, Otrium is reshaping the retail landscape by efficiently connecting brands and consumers while reducing excess stock.

1stdibs is an online marketplace dedicated to connecting design enthusiasts with sellers and makers of a wide range of rare and desirable items, including vintage, antique, and contemporary furniture, home decor, jewelry, watches, art, and fashion. The platform serves as a meeting point for respected dealers and collectors who share an appreciation for exquisite design. 1stdibs generates revenue primarily through fees for seller marketplace services, as well as additional income from advertisements and software solutions provided to interior designers through its separate platform, Design Manager. This dual focus enables the company to cater to both individual collectors and professionals in the design industry.

Glossier, Inc. is a direct-to-consumer beauty company that specializes in the manufacturing and sale of skincare, makeup, body, and fragrance products. Founded in 2010 and based in New York, the company emphasizes a unique shopping experience that combines content and community engagement. Glossier offers a diverse range of beauty products inspired by everyday women, including skincare lotions, body lotions, and foundation kits. The company operates an online platform that features beauty-related content such as interviews with models and makeup artists, as well as advice on various beauty topics. Glossier's products are available for purchase in the United States, Canada, Sweden, and the United Kingdom, and they also maintain a showroom in New York City.

Anine Bing is a fashion brand established in 2012 and headquartered in Los Angeles, California. The company designs and manufactures a diverse range of women's apparel and accessories, including bottoms, dresses, jackets, jewelry, leather goods, lingerie, shoes, tops, and perfumes. Anine Bing's offerings blend Scandinavian heritage with American influences, resulting in luxurious staples, wardrobe essentials, and statement pieces that embody a contemporary yet timeless aesthetic. Each month, the brand releases curated collections that reflect a unique design philosophy, fusing edgy and feminine styles. The products are available through retail stores and online, with flagship locations in major cities such as Los Angeles, New York, Paris, and Barcelona, among others. The brand has expanded its presence globally, selling in over 300 boutiques worldwide, catering to women seeking to express their individuality and confidence through fashion.

Grailed, Inc. operates a curated online marketplace for buying and selling used men's clothing, offering a diverse range of products including tops, bottoms, outerwear, denim, footwear, accessories, and suits. Founded in 2014 and based in New York, the platform aims to create an interactive and educational environment for fashion enthusiasts. By combining a robust editorial platform with a carefully vetted selection of items, Grailed provides a secure and accessible shopping experience, making unique men's fashion affordable for a global audience.

Glossier, Inc. is a direct-to-consumer beauty company that specializes in the manufacturing and sale of skincare, makeup, body, and fragrance products. Founded in 2010 and based in New York, the company emphasizes a unique shopping experience that combines content and community engagement. Glossier offers a diverse range of beauty products inspired by everyday women, including skincare lotions, body lotions, and foundation kits. The company operates an online platform that features beauty-related content such as interviews with models and makeup artists, as well as advice on various beauty topics. Glossier's products are available for purchase in the United States, Canada, Sweden, and the United Kingdom, and they also maintain a showroom in New York City.

GOAT Group, established in 2015, operates a global marketplace for authentic sneakers, apparel, and accessories. It offers products from over 350 brands through its GOAT and Flight Club platforms, available in physical stores and online. GOAT Group has 13 retail locations worldwide, serving customers in 170 international markets. The company's innovative technology ensures product authenticity, providing trust to its 20 million members across 164 countries. GOAT Group is backed by strategic investors and venture capital firms, including Foot Locker, Inc.

Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle products sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality items that are not readily available through larger online retailers. Customers can discover and purchase products directly from these boutiques, allowing them to find exclusive merchandise while supporting small businesses. Trouva's approach enhances the visibility of independent stores, facilitating a seamless online shopping experience for consumers seeking unique goods.

Glossier, Inc. is a direct-to-consumer beauty company that specializes in the manufacturing and sale of skincare, makeup, body, and fragrance products. Founded in 2010 and based in New York, the company emphasizes a unique shopping experience that combines content and community engagement. Glossier offers a diverse range of beauty products inspired by everyday women, including skincare lotions, body lotions, and foundation kits. The company operates an online platform that features beauty-related content such as interviews with models and makeup artists, as well as advice on various beauty topics. Glossier's products are available for purchase in the United States, Canada, Sweden, and the United Kingdom, and they also maintain a showroom in New York City.

Hollar is an online dollar store that provides a diverse range of consumer products, including toys, apparel, electronics, beauty items, accessories, party supplies, and home essentials. Founded in 2015 and headquartered in California, the company focuses on offering affordable prices for its curated selections, which include unique gift and party collections. Hollar's e-commerce platform allows customers to conveniently purchase a variety of products online, catering to their everyday needs while maintaining cost-effectiveness.

Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.

Hollar is an online dollar store that provides a diverse range of consumer products, including toys, apparel, electronics, beauty items, accessories, party supplies, and home essentials. Founded in 2015 and headquartered in California, the company focuses on offering affordable prices for its curated selections, which include unique gift and party collections. Hollar's e-commerce platform allows customers to conveniently purchase a variety of products online, catering to their everyday needs while maintaining cost-effectiveness.

Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle products sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality items that are not readily available through larger online retailers. Customers can discover and purchase products directly from these boutiques, allowing them to find exclusive merchandise while supporting small businesses. Trouva's approach enhances the visibility of independent stores, facilitating a seamless online shopping experience for consumers seeking unique goods.

Nasty Gal Inc. is a retailer focused on women's fashion, offering a wide range of products including clothing, shoes, and accessories. Founded in 2006 and headquartered in Los Angeles, California, the company features a diverse selection of items such as dresses, rompers, tops, denim, swimwear, and outerwear, along with footwear options like sandals and boots. Nasty Gal also provides various accessories, including jewelry, bags, and beauty products. The brand is inspired by vintage aesthetics and old-school rock 'n roll, aiming to capture the thrill of unique finds. Nasty Gal sells its products through physical store locations in Los Angeles and Santa Monica, as well as online, where it also features third-party products. As of February 2017, Nasty Gal operates as a subsidiary of Boohoo F I Limited.

navabi is a leading destination for premium plus-size fashion in Europe, aiming to become a global leader in this niche market. The company offers a vast selection of brands tailored specifically for plus-sized women and has developed its own in-house labels. Through its website, navabi.co.uk, customers gain access to the latest trends from cutting-edge European plus-size designers, complemented by worldwide express delivery. The platform features weekly fashion editorials, regularly updated product listings, and unique video presentations that provide style recommendations for each collection, enhancing the shopping experience for style-savvy plus-sized consumers.

Edited is a business intelligence company serving the retail industry. It provides real-time analytics platforms that help retailers make informed decisions by offering insights into market trends, pricing strategies, and product assortment. Major brands such as Columbia and Inditex utilize Edited's services to enhance their merchandising, buying, trading, and strategic planning processes.

Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle products sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality items that are not readily available through larger online retailers. Customers can discover and purchase products directly from these boutiques, allowing them to find exclusive merchandise while supporting small businesses. Trouva's approach enhances the visibility of independent stores, facilitating a seamless online shopping experience for consumers seeking unique goods.

navabi is a leading destination for premium plus-size fashion in Europe, aiming to become a global leader in this niche market. The company offers a vast selection of brands tailored specifically for plus-sized women and has developed its own in-house labels. Through its website, navabi.co.uk, customers gain access to the latest trends from cutting-edge European plus-size designers, complemented by worldwide express delivery. The platform features weekly fashion editorials, regularly updated product listings, and unique video presentations that provide style recommendations for each collection, enhancing the shopping experience for style-savvy plus-sized consumers.

Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.

Wool and the Gang is a global fashion brand specializing in handcrafted knitwear for men and women. The company is committed to exceptional design, ensuring that each item is never factory-made but instead crafted by a team of artisans and makers worldwide. In addition to ready-made garments, Wool and the Gang offers easy-to-follow Knit Kits, enabling customers to create their own customized designs at home. This approach not only promotes quality fashion but also aims to reduce stress and anxiety through the art of knitting.

Rad is a Paris-based fashion discovery platform that specializes in offering trendy apparel and accessories for both men and women. The platform features a curated selection of hipster-style clothing, including t-shirts and hoodies adorned with logos and embroidery. By focusing on current fashion trends, Rad aims to cater to the growing consumer preference for affordable and quickly updated wardrobe options. The company's online shopping experience is designed to provide easy access to the latest styles, positioning itself as a contemporary alternative to traditional retail outlets.

Farfetch is an online platform established in 2008 that connects buyers and sellers in the luxury fashion sector. It collaborates with over 1,000 independent boutiques and luxury brands, offering a diverse range of products, including clothing, accessories, and footwear. The company operates a comprehensive e-commerce website that enables these retailers to showcase their inventories to nearly a million active customers. Farfetch's technology infrastructure is designed to facilitate the luxury fashion ecosystem, featuring an API-enabled proprietary technology stack that supports applications, services, and data management. The platform also includes the Browns stores and the New Guard Group, enhancing its retail capabilities. Farfetch generates revenue by charging a commission on sales made through its marketplace, typically exceeding 30%.

The Business of Fashion Ltd. is an online platform that serves as a vital resource for fashion creatives, executives, and entrepreneurs both in the United Kingdom and internationally. Established in 2007 and headquartered in London, the company provides comprehensive business intelligence on emerging designers, disruptive technologies, and global brands. It has amassed a significant global following, operating in over 200 countries and territories, and is widely regarded as an essential daily read for industry professionals. The platform is noted for its invaluable insights and analysis, making it an indispensable tool for those involved in the fashion sector.

MyOptique Group is the parent company of GlassesDirect.com, MyOptique.com, LensOn and SunglassesShop.com.

1stdibs is an online marketplace dedicated to connecting design enthusiasts with sellers and makers of a wide range of rare and desirable items, including vintage, antique, and contemporary furniture, home decor, jewelry, watches, art, and fashion. The platform serves as a meeting point for respected dealers and collectors who share an appreciation for exquisite design. 1stdibs generates revenue primarily through fees for seller marketplace services, as well as additional income from advertisements and software solutions provided to interior designers through its separate platform, Design Manager. This dual focus enables the company to cater to both individual collectors and professionals in the design industry.

Nasty Gal Inc. is a retailer focused on women's fashion, offering a wide range of products including clothing, shoes, and accessories. Founded in 2006 and headquartered in Los Angeles, California, the company features a diverse selection of items such as dresses, rompers, tops, denim, swimwear, and outerwear, along with footwear options like sandals and boots. Nasty Gal also provides various accessories, including jewelry, bags, and beauty products. The brand is inspired by vintage aesthetics and old-school rock 'n roll, aiming to capture the thrill of unique finds. Nasty Gal sells its products through physical store locations in Los Angeles and Santa Monica, as well as online, where it also features third-party products. As of February 2017, Nasty Gal operates as a subsidiary of Boohoo F I Limited.

Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.

Nasty Gal Inc. is a retailer focused on women's fashion, offering a wide range of products including clothing, shoes, and accessories. Founded in 2006 and headquartered in Los Angeles, California, the company features a diverse selection of items such as dresses, rompers, tops, denim, swimwear, and outerwear, along with footwear options like sandals and boots. Nasty Gal also provides various accessories, including jewelry, bags, and beauty products. The brand is inspired by vintage aesthetics and old-school rock 'n roll, aiming to capture the thrill of unique finds. Nasty Gal sells its products through physical store locations in Los Angeles and Santa Monica, as well as online, where it also features third-party products. As of February 2017, Nasty Gal operates as a subsidiary of Boohoo F I Limited.

StylistPick, founded in London in 2010, is an entertainment-led fast fashion company that is bringing personalization and curation to fashion eCommerce. StylistPick combines the feel of boutique shopping – excitement, personal advice, discovery – with a subscriptions-based purchasing model, allowing customersto shop for fashion in a new and entertaining way. Partnering with well-known stylists and celebrities, StylistPick presents its customers each month with specially curated selections of shoes, handbags and accessories that are new, interesting and affordable – every product on the site retails for £39.95, shipping included

Farfetch is an online platform established in 2008 that connects buyers and sellers in the luxury fashion sector. It collaborates with over 1,000 independent boutiques and luxury brands, offering a diverse range of products, including clothing, accessories, and footwear. The company operates a comprehensive e-commerce website that enables these retailers to showcase their inventories to nearly a million active customers. Farfetch's technology infrastructure is designed to facilitate the luxury fashion ecosystem, featuring an API-enabled proprietary technology stack that supports applications, services, and data management. The platform also includes the Browns stores and the New Guard Group, enhancing its retail capabilities. Farfetch generates revenue by charging a commission on sales made through its marketplace, typically exceeding 30%.

Edited is a business intelligence company serving the retail industry. It provides real-time analytics platforms that help retailers make informed decisions by offering insights into market trends, pricing strategies, and product assortment. Major brands such as Columbia and Inditex utilize Edited's services to enhance their merchandising, buying, trading, and strategic planning processes.

StylistPick, founded in London in 2010, is an entertainment-led fast fashion company that is bringing personalization and curation to fashion eCommerce. StylistPick combines the feel of boutique shopping – excitement, personal advice, discovery – with a subscriptions-based purchasing model, allowing customersto shop for fashion in a new and entertaining way. Partnering with well-known stylists and celebrities, StylistPick presents its customers each month with specially curated selections of shoes, handbags and accessories that are new, interesting and affordable – every product on the site retails for £39.95, shipping included

Privalia is an e-commerce platform that specializes in the sale of fashion and household products. Founded in 2006 by Jose Manuel Villanueva and Lucas Carne, the company operates from Barcelona, Spain, with an additional office in Sao Paulo, Brazil. The website allows customers to search for items based on brand name or product type, offering a diverse range of clothing for men, women, and children, including tops, jackets, shoes, and accessories. In addition to fashion, Privalia features a selection of home and décor items such as kitchenware, furniture, textiles, electronics, and leisure goods. The platform showcases products from various well-known brands, enhancing its appeal to consumers seeking quality merchandise at competitive prices.

Privalia is an e-commerce platform that specializes in the sale of fashion and household products. Founded in 2006 by Jose Manuel Villanueva and Lucas Carne, the company operates from Barcelona, Spain, with an additional office in Sao Paulo, Brazil. The website allows customers to search for items based on brand name or product type, offering a diverse range of clothing for men, women, and children, including tops, jackets, shoes, and accessories. In addition to fashion, Privalia features a selection of home and décor items such as kitchenware, furniture, textiles, electronics, and leisure goods. The platform showcases products from various well-known brands, enhancing its appeal to consumers seeking quality merchandise at competitive prices.

Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.

Keynoir is an online, members-only platform that offers exclusive access to curated lifestyle experiences and services in major cities worldwide. It provides its members with a diverse range of indulgent and fun experiences, including spa treatments and restaurant packages, primarily in London.

As Europe’s leading online prescription glasses retailer, Glasses Direct offer an incredible selection of glasses for men and women. Buying cheap glasses online has never been easier, so if you’re looking to update your spectacles, you’re in the right place. Our online glasses are the same quality glasses as ones you will buy at any high street opticians and in addition to prescription glasses, we also sell prescription sunglasses - all of our glasses online can be made into prescription sunglasses by adding a tint. Our friendly customer service team and opticians here at Glasses Direct are available to help you order your glasses online with us and along with our fantastic online tools, will ensure you find the right spectacles for you.

Astley Clarke Limited is a luxury jewelry brand based in London that specializes in designing and producing a wide range of fashion fine jewelry for women, including bracelets, rings, earrings, necklaces, and personalized items. Founded in 2006 by Bec Astley Clarke, the company targets affluent consumers and caters to the growing trend of online shopping among high net worth individuals. Astley Clarke's offerings also include unique items such as lockets and friendship bracelets, emphasizing customized and demi-fine jewelry with meticulous attention to detail. The products are sold through a boutique and design studio, an online platform, and various specialist fine jewelers and stockists around the world.

Stardoll AB, established in 2002 and headquartered in Stockholm, Sweden, operates an online community platform primarily for teenage girls and tweens. The company enables users to create and customize avatars, engage in social interactions, express creativity through fashion and design, and shop for virtual and real-world products. Stardoll's offerings include a wide range of fashion, décor, and beauty items, catering to a global audience aged 9-17.

Stardoll AB, established in 2002 and headquartered in Stockholm, Sweden, operates an online community platform primarily for teenage girls and tweens. The company enables users to create and customize avatars, engage in social interactions, express creativity through fashion and design, and shop for virtual and real-world products. Stardoll's offerings include a wide range of fashion, décor, and beauty items, catering to a global audience aged 9-17.