Index Ventures

Index Ventures is a venture capital firm with offices in London, San Francisco, and Geneva that backs technology-driven startups worldwide. Since 1996 it has partnered with entrepreneurs to turn bold ideas into global businesses, investing across early and growth stages in sectors such as artificial intelligence, software, data, fintech, healthcare, media, mobility, security, and open source. The firm focuses on high-technology and life sciences and supports portfolio companies to scale internationally. Notable portfolio companies include Adyen, Deliveroo, Dropbox, Farfetch, King, Slack, and Supercell.

Nina Achadjian

Partner

Julia Andre

Principal / Partner

Damir Becirovic

Partner

Dino Becirovic

Principal

Bernard Dalle

Partner

Past deals in Home Decor

Trouva

Venture Round in 2019
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

1stdibs

Series D in 2019
1stdibs is an online platform connecting respected dealers and makers with collectors of rare furniture, fashion, fine art, jewelry, and home decor. It facilitates transactions through fees from seller marketplace services.

Italic

Series A in 2018
Italic, Inc. is an online marketplace established in 2018 and based in Walnut, California, that connects consumers directly with luxury goods manufacturers. The platform allows users to purchase high-quality products, including bed linens, handbags, electric toothbrushes, and yoga gear, at significantly reduced prices—typically 50-80% lower than traditional retail. By facilitating direct sales from factories, Italic not only empowers consumers to access premium products without branding markups but also provides manufacturers with essential tools, distribution, and technology to reach a global customer base. This model enables suppliers to sell unlabeled or private label products, enhancing their profit margins and offering valuable performance insights.

Homebell

Venture Round in 2018
Homebell is a business enterprise that offers reliable craftsmen services at a fixed quote and fair prices for home & living space projects.The company is focused on its customers' home and create ideal living spaces. A professional approach and a high-quality result are the most important values for them and its craftsmen. The company organize and realize their customers' plans so that they can lean back and enjoy the results. Quality, transparency and fair pricing are part of their complete service. They are the reliable partner for home improvement.

Trouva

Series A in 2017
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

Swoon Editions

Series B in 2017
Swoon, established in 2012, is a manufacturer of furniture and home accessories aimed at creating distinctive designs for home enthusiasts. The company designs its products in-house and employs a unique business model that eliminates costly overheads associated with traditional retail, such as middlemen and physical stores. This approach allows Swoon to offer high-quality furniture at competitive prices. The company engages its growing community of email subscribers, referred to as 'Insiders', by launching new designs daily, with initial production limited to 10-20 pieces. By leveraging real-time sales data, Swoon quickly assesses customer demand and scales production for the most popular items, ensuring a dynamic and responsive inventory. Through its commitment to beautiful craftsmanship and fair pricing, Swoon aims to become a global online brand in the furniture and homewares sector.

Notonthehighstreet

Series E in 2016
Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.

Homebell

Seed Round in 2016
Homebell is a business enterprise that offers reliable craftsmen services at a fixed quote and fair prices for home & living space projects.The company is focused on its customers' home and create ideal living spaces. A professional approach and a high-quality result are the most important values for them and its craftsmen. The company organize and realize their customers' plans so that they can lean back and enjoy the results. Quality, transparency and fair pricing are part of their complete service. They are the reliable partner for home improvement.

Trouva

Seed Round in 2015
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

Move Loot

Series A in 2015
Move Loot Inc. is an online marketplace based in San Francisco that specializes in the buying and selling of new and used furniture across the United States. The company offers a wide range of items, including sofas, chairs, tables, and home office furniture, catering to diverse customer needs. Move Loot simplifies the selling process for individuals by allowing them to submit their furniture easily, after which the company curates, prices, and lists the items on its digital platform. In addition to facilitating sales, Move Loot manages logistics by arranging pick-up from sellers and delivery to buyers, enhancing the overall experience. The company primarily serves clients in North Carolina, Georgia, New York, and California and has been operational since its incorporation in 2013.

Swoon Editions

Series A in 2014
Swoon, established in 2012, is a manufacturer of furniture and home accessories aimed at creating distinctive designs for home enthusiasts. The company designs its products in-house and employs a unique business model that eliminates costly overheads associated with traditional retail, such as middlemen and physical stores. This approach allows Swoon to offer high-quality furniture at competitive prices. The company engages its growing community of email subscribers, referred to as 'Insiders', by launching new designs daily, with initial production limited to 10-20 pieces. By leveraging real-time sales data, Swoon quickly assesses customer demand and scales production for the most popular items, ensuring a dynamic and responsive inventory. Through its commitment to beautiful craftsmanship and fair pricing, Swoon aims to become a global online brand in the furniture and homewares sector.

Move Loot

Seed Round in 2014
Move Loot Inc. is an online marketplace based in San Francisco that specializes in the buying and selling of new and used furniture across the United States. The company offers a wide range of items, including sofas, chairs, tables, and home office furniture, catering to diverse customer needs. Move Loot simplifies the selling process for individuals by allowing them to submit their furniture easily, after which the company curates, prices, and lists the items on its digital platform. In addition to facilitating sales, Move Loot manages logistics by arranging pick-up from sellers and delivery to buyers, enhancing the overall experience. The company primarily serves clients in North Carolina, Georgia, New York, and California and has been operational since its incorporation in 2013.

Trouva

Pre Seed Round in 2013
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.

Notonthehighstreet

Series D in 2013
Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.

Swoon Editions

Seed Round in 2013
Swoon, established in 2012, is a manufacturer of furniture and home accessories aimed at creating distinctive designs for home enthusiasts. The company designs its products in-house and employs a unique business model that eliminates costly overheads associated with traditional retail, such as middlemen and physical stores. This approach allows Swoon to offer high-quality furniture at competitive prices. The company engages its growing community of email subscribers, referred to as 'Insiders', by launching new designs daily, with initial production limited to 10-20 pieces. By leveraging real-time sales data, Swoon quickly assesses customer demand and scales production for the most popular items, ensuring a dynamic and responsive inventory. Through its commitment to beautiful craftsmanship and fair pricing, Swoon aims to become a global online brand in the furniture and homewares sector.

1stdibs

Series B in 2012
1stdibs is an online platform connecting respected dealers and makers with collectors of rare furniture, fashion, fine art, jewelry, and home decor. It facilitates transactions through fees from seller marketplace services.

Notonthehighstreet

Series D in 2012
Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.

Notonthehighstreet

Series C in 2010
Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.
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