Vetted is an AI-powered product search engine that helps consumers discover the best products and prices effortlessly. Vetted automates and improves the shopping process. It compares products in a category, checks prices across retailers, and analyzes trustworthy reviews — making it easy for users to find the right product.
Pepper Pantry
Series A in 2021
Pepper Pantry shelves online with essential groceries and kitchen staples from struggling neighborhood food suppliers during COVID-19.
Otrium is an innovative online platform that addresses the issue of unsold inventory in the fashion industry by providing a marketplace for discounted clothing. The company has established partnerships with over 300 brands, including emerging designers and luxury names, catering to more than 3 million shopping members. Otrium's shop-in-shop outlet model offers a diverse selection of fashion items for both men and women, allowing customers to access the latest trends at competitive prices. The platform enhances the shopping experience with services such as next-day delivery and efficient return processes, making it a convenient option for consumers seeking quality fashion at reduced rates.
Goody is a corporate gifting platform that simplifies the process of sending gifts, making it as effortless as sending a text message. The company offers a curated selection of gifts, including robes, cookies, succulents, and spa treatments, which can be chosen without needing the recipient's size information. Recipients have the flexibility to select their preferred size or type of gift or exchange it for another option of similar value. Goody's payment system is designed to enhance user experience, as payments are only processed once the gift is received, ensuring a more personal and considerate gifting experience for both businesses and individuals.
Founded in 2015, Curtsy is a mobile application that facilitates women to buy and sell clothing, shoes, handbags, jewelry, and accessories directly from each other. The platform uses machine learning and human review to assist sellers in merchandising their items effectively and provides shipping kits for seamless order fulfillment.
Founded in 2019, Nacelle develops headless e-commerce software that connects with an online store's product catalog. Its platform enables merchants to connect with their platform, developers to create storefronts without coding, and agencies to add apps. It also offers headless progressive web app implementation for existing Shopify stores.
Vetted is an AI-powered product search engine that helps consumers discover the best products and prices effortlessly. Vetted automates and improves the shopping process. It compares products in a category, checks prices across retailers, and analyzes trustworthy reviews — making it easy for users to find the right product.
Nacelle
Seed Round in 2020
Founded in 2019, Nacelle develops headless e-commerce software that connects with an online store's product catalog. Its platform enables merchants to connect with their platform, developers to create storefronts without coding, and agencies to add apps. It also offers headless progressive web app implementation for existing Shopify stores.
Otrium is an innovative online platform that addresses the issue of unsold inventory in the fashion industry by providing a marketplace for discounted clothing. The company has established partnerships with over 300 brands, including emerging designers and luxury names, catering to more than 3 million shopping members. Otrium's shop-in-shop outlet model offers a diverse selection of fashion items for both men and women, allowing customers to access the latest trends at competitive prices. The platform enhances the shopping experience with services such as next-day delivery and efficient return processes, making it a convenient option for consumers seeking quality fashion at reduced rates.
Trouva
Venture Round in 2019
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.
Otrium is an innovative online platform that addresses the issue of unsold inventory in the fashion industry by providing a marketplace for discounted clothing. The company has established partnerships with over 300 brands, including emerging designers and luxury names, catering to more than 3 million shopping members. Otrium's shop-in-shop outlet model offers a diverse selection of fashion items for both men and women, allowing customers to access the latest trends at competitive prices. The platform enhances the shopping experience with services such as next-day delivery and efficient return processes, making it a convenient option for consumers seeking quality fashion at reduced rates.
GOAT Group
Series C in 2018
GOAT Group operates as a global marketplace for authentic sneakers, apparel, and accessories. Founded in 2015, it offers products from over 350 brands through its platforms GOAT and Flight Club, with thirteen physical locations serving 170 international markets.
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.
Notonthehighstreet
Series E in 2016
Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.
MyOptique Group
Venture Round in 2015
MyOptique Group is a leading European retailer specialising in online sales of prescription glasses, sunglasses, and contact lenses. Operating under brands such as Glasses Direct, Sunglasses Shop, and MyOptique.com, the company offers over 150 brands and 7,000 styles across its platforms. With a customer-centric approach, it aims to provide superior service and significant savings by eliminating the need for high street intermediaries. The group's sales are predominantly outside the UK market, with more than two-thirds of revenue generated internationally.
Rakuten Americas
Series B in 2015
Curbside makes it easy to find, buy and pickup products at nearby stores.
The Curbside app searches realtime local inventory across retailers and uses location-based technologies to alert stores when a customer is arriving for a pickup. Curbside helps consumers quickly get what they need and helps retailers better serve their increasingly mobile centric customers.
Nasty Gal
Series C in 2015
Founded in 2006, Nasty Gal is a women's online clothing retailer offering trend-driven apparel, shoes, accessories, and lifestyle products. Its brand is inspired by old-school rock 'n roll and vintage fashion. The company curates seasonal collections and offers global shipping.
Navabi is a UK-based online retailer specialising in premium plus size fashion for women. It offers an extensive range of brands and its own labels, providing customers with access to the latest European plus-size collections. The company's website, navabi.co.uk, features weekly fashion editorials, updated products, and unique video presentations, ensuring a stylish and engaging shopping experience. Navabi is committed to becoming a global leader in its sector, offering worldwide express delivery to its customers.
Rakuten Americas
Series A in 2014
Curbside makes it easy to find, buy and pickup products at nearby stores.
The Curbside app searches realtime local inventory across retailers and uses location-based technologies to alert stores when a customer is arriving for a pickup. Curbside helps consumers quickly get what they need and helps retailers better serve their increasingly mobile centric customers.
Union Station
Seed Round in 2014
Union Station is an online marketplace specializing in apparel for weddings, primarily focusing on bridesmaids' dresses. Founded in 2013 by Corie Hardee, the company offers a diverse selection of dresses in 18 colors, allowing brides to select the perfect palette for their wedding party. To ensure satisfaction, brides are encouraged to inform Union Station of their chosen colors at least three months before the event. Customers can browse the website to order up to three free fabric swatches, which are delivered to their homes for color matching. In addition to bridesmaids' dresses, Union Station also features a range of wedding accessories, including ties, pocket squares, and silk knots, making it a comprehensive online wedding boutique. The platform aims to provide affordable options for wedding apparel, enhancing the planning experience for couples.
Trouva
Pre Seed Round in 2013
Trouva is an online marketplace that connects customers with unique homeware, fashion, and lifestyle items sourced from independent boutiques across Europe. The platform enables brick-and-mortar stores to extend their reach by offering a curated selection of distinctive, high-quality products that are not readily available through larger online retailers. Customers can discover and purchase items directly from these boutiques, supporting local businesses while enjoying a diverse range of offerings, from home décor to clothing. Trouva's model not only facilitates online sales for independent stores but also enhances the shopping experience for consumers seeking exclusive products.
MyOptique Group
Series C in 2013
MyOptique Group is a leading European retailer specialising in online sales of prescription glasses, sunglasses, and contact lenses. Operating under brands such as Glasses Direct, Sunglasses Shop, and MyOptique.com, the company offers over 150 brands and 7,000 styles across its platforms. With a customer-centric approach, it aims to provide superior service and significant savings by eliminating the need for high street intermediaries. The group's sales are predominantly outside the UK market, with more than two-thirds of revenue generated internationally.
Navabi is a UK-based online retailer specialising in premium plus size fashion for women. It offers an extensive range of brands and its own labels, providing customers with access to the latest European plus-size collections. The company's website, navabi.co.uk, features weekly fashion editorials, updated products, and unique video presentations, ensuring a stylish and engaging shopping experience. Navabi is committed to becoming a global leader in its sector, offering worldwide express delivery to its customers.
Notonthehighstreet
Series D in 2013
Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.
Rad is a Paris-based online platform specializing in trendy clothing and accessories. It caters to a hipster demographic, offering affordable prices and frequent updates to its product range.
Abe's Market
Series B in 2013
Abe's Market is an online marketplace dedicated to natural products, providing entrepreneurs with a platform to showcase their offerings and share their unique stories. The company serves as a connector between buyers looking for authentic natural products and the creators behind them. By focusing on the narrative of each product, Abe's Market emphasizes the importance of transparency and authenticity in the natural goods industry, fostering a community where consumers can discover quality items crafted by passionate makers.
Prescription Eyewear
Venture Round in 2012
MyOptique Group is the parent company of GlassesDirect.com, MyOptique.com, LensOn and SunglassesShop.com.
Abe's Market
Equity Crowdfunding in 2012
Abe's Market is an online marketplace dedicated to natural products, providing entrepreneurs with a platform to showcase their offerings and share their unique stories. The company serves as a connector between buyers looking for authentic natural products and the creators behind them. By focusing on the narrative of each product, Abe's Market emphasizes the importance of transparency and authenticity in the natural goods industry, fostering a community where consumers can discover quality items crafted by passionate makers.
Nasty Gal
Series B in 2012
Founded in 2006, Nasty Gal is a women's online clothing retailer offering trend-driven apparel, shoes, accessories, and lifestyle products. Its brand is inspired by old-school rock 'n roll and vintage fashion. The company curates seasonal collections and offers global shipping.
Notonthehighstreet
Series D in 2012
Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.
Etsy operates online marketplaces that connect buyers and sellers of handmade, vintage, and craft items through platforms including Etsy.com and Reverb.com, with a global footprint in the United States, the United Kingdom, Canada, Germany, France, and Australia. The marketplace lists roughly 66 million items and connects about 95 million buyers and 8 million sellers, offering seller services such as payment processing, advertising, and discounted shipping labels, along with tools to manage listings, orders, inventory, and analytics. Founded in 2005 and headquartered in Brooklyn, New York, Etsy generates revenue from listing fees, commissions on sales, advertising services, payment processing, and shipping services. The company supports a large community of buyers and sellers and reported gross merchandise volume around $12.5 billion in 2024.
Nasty Gal
Series A in 2012
Founded in 2006, Nasty Gal is a women's online clothing retailer offering trend-driven apparel, shoes, accessories, and lifestyle products. Its brand is inspired by old-school rock 'n roll and vintage fashion. The company curates seasonal collections and offers global shipping.
Groupalia
Series D in 2011
Groupalia is an e-commerce platform established in May 2009 in Barcelona, Spain, specializing in discounted flash sales of leisure packages, services, food, and various products in Spain and Italy. The platform features daily deals on a wide range of leisure-related services, including restaurants, spas, gyms, events, and outdoor adventures. Customers purchase these deals in the form of coupons, which are delivered via email and can be printed for use at the time of service. By offering attractive discounts, Groupalia provides consumers with opportunities to access desirable services at lower prices while helping suppliers increase their customer volumes, occupancy rates, and brand visibility.
BabyBoom is an online retailer specializing in children's goods, including products for babies and kids. Established in 2010, the company operates in the Russian Federation, providing a wide range of items to meet the needs of families. Through its platform, BabyBoom aims to offer convenience and accessibility for parents seeking quality products for their children.
Abe's Market
Series A in 2011
Abe's Market is an online marketplace dedicated to natural products, providing entrepreneurs with a platform to showcase their offerings and share their unique stories. The company serves as a connector between buyers looking for authentic natural products and the creators behind them. By focusing on the narrative of each product, Abe's Market emphasizes the importance of transparency and authenticity in the natural goods industry, fostering a community where consumers can discover quality items crafted by passionate makers.
The Gifts Project
Seed Round in 2010
The Gifts Project is a social e-commerce platform that specializes in group gifting, enabling online retailers and marketplaces to enhance their customer experience through social buying. This white-label solution integrates a social group gifting system directly into the checkout processes of major e-commerce websites. It allows customers to celebrate special occasions by inviting friends to contribute towards gifts, effectively fostering a collaborative shopping environment. The Gifts Project is developed by Appchee Applications Ltd., an Israeli startup that is supported by notable investors in the tech and venture capital sectors.
Etsy operates online marketplaces that connect buyers and sellers of handmade, vintage, and craft items through platforms including Etsy.com and Reverb.com, with a global footprint in the United States, the United Kingdom, Canada, Germany, France, and Australia. The marketplace lists roughly 66 million items and connects about 95 million buyers and 8 million sellers, offering seller services such as payment processing, advertising, and discounted shipping labels, along with tools to manage listings, orders, inventory, and analytics. Founded in 2005 and headquartered in Brooklyn, New York, Etsy generates revenue from listing fees, commissions on sales, advertising services, payment processing, and shipping services. The company supports a large community of buyers and sellers and reported gross merchandise volume around $12.5 billion in 2024.
Notonthehighstreet
Series C in 2010
Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.
Abe's Market
Seed Round in 2010
Abe's Market is an online marketplace dedicated to natural products, providing entrepreneurs with a platform to showcase their offerings and share their unique stories. The company serves as a connector between buyers looking for authentic natural products and the creators behind them. By focusing on the narrative of each product, Abe's Market emphasizes the importance of transparency and authenticity in the natural goods industry, fostering a community where consumers can discover quality items crafted by passionate makers.
Glasses Direct
Venture Round in 2009
As Europe’s leading online prescription glasses retailer, Glasses Direct offer an incredible selection of glasses for men and women. Buying cheap glasses online has never been easier, so if you’re looking to update your spectacles, you’re in the right place.
Our online glasses are the same quality glasses as ones you will buy at any high street opticians and in addition to prescription glasses, we also sell prescription sunglasses - all of our glasses online can be made into prescription sunglasses by adding a tint.
Our friendly customer service team and opticians here at Glasses Direct are available to help you order your glasses online with us and along with our fantastic online tools, will ensure you find the right spectacles for you.
MyOptique Group
Series B in 2009
MyOptique Group is a leading European retailer specialising in online sales of prescription glasses, sunglasses, and contact lenses. Operating under brands such as Glasses Direct, Sunglasses Shop, and MyOptique.com, the company offers over 150 brands and 7,000 styles across its platforms. With a customer-centric approach, it aims to provide superior service and significant savings by eliminating the need for high street intermediaries. The group's sales are predominantly outside the UK market, with more than two-thirds of revenue generated internationally.
Stardoll AB, established in 2002 and headquartered in Stockholm, Sweden, operates an online community platform primarily for teenage girls and tweens. The company enables users to create and customize avatars, engage in social interactions, express creativity through fashion and design, and shop for virtual and real-world products. Stardoll's offerings include a wide range of fashion, décor, and beauty items, catering to a global audience aged 9-17.
Stardoll AB, established in 2002 and headquartered in Stockholm, Sweden, operates an online community platform primarily for teenage girls and tweens. The company enables users to create and customize avatars, engage in social interactions, express creativity through fashion and design, and shop for virtual and real-world products. Stardoll's offerings include a wide range of fashion, décor, and beauty items, catering to a global audience aged 9-17.
Ciao
Venture Round in 1999
Ciao was Europe's pioneer of online communities that critically review and rate millions of products and services for the benefit of other consumers. Available free of charge to consumers in local language versions in major western European and North American markets, Ciao combined unbiased consumer reviews and up-to-date price information from hundreds of online retailers to make it the most comprehensive source of intelligent shopping on the web.
[Microsoft](/organization/microsoft) acquired Ciao in August, 2008.