Influitive

Influitive Corporation is a software development company specializing in advocate marketing solutions tailored for business-to-business (B2B) software and technology firms globally. Its flagship product, AdvocateHub, enables organizations to build advocate communities composed of customers, partners, and employees, fostering engagement through various activities such as referrals, product reviews, and reference calls. The platform integrates with Salesforce, allowing businesses to seamlessly invite customers into their advocate marketing programs and monitor their contributions. In addition to its software offerings, Influitive provides consulting services that include coaching and training for companies at various stages of implementing advocate marketing strategies. Founded in 2010 and headquartered in Toronto, Canada, Influitive also has offices in Menlo Park, California, and Boston, Massachusetts.

Daniel McCall

CEO

Mhatre, Ravi

Investor

3 past transactions

Triggerfox Corporation

Acquisition in 2016
Triggerfox is the mobile address book for busy professionals. It uses your calendar, email, and social media accounts to build rich profiles for everyone in your contacts list. Triggerfox helps you build better relationships with the people who matter most to your personal and business network. The best ‘relationship builders’ make it a habit to keep-in-touch by sharing their time, knowledge, generosity and network connections.

Ironark Software

Acquisition in 2016
Iron ark is a mobile apps developer company and has developed various applications for the iOS users. It has developed apps like SimplyUs and Hub with the help of which we can manage our busy schedule

Engagio

Acquisition in 2013
Engagio Inc. offers an account-based platform designed to enhance account-centric analytics for B2B companies. The company provides a range of solutions including PlayMaker, which facilitates orchestrating communications across various channels to maximize revenue opportunities; Scout, an extension that supports account-based marketing for customer-facing teams; and Engagio Orchestrate, which allows revenue teams to automate impactful strategies across multiple channels such as sales engagement and marketing automation. Founded in 2015 and headquartered in San Mateo, California, Engagio aims to help businesses engage target accounts and strengthen customer relationships through its comprehensive Account Based Marketing Automation Platform. The platform enables marketers to track account engagement, allocate resources effectively, and measure the impact of their initiatives, thereby supporting the evolution of account-based strategies. Engagio operates as a subsidiary of Demandbase, Inc. since June 2020.
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