ChannelMix
Acquisition in 2024
ChannelMix is a developer of an advanced analytics platform that enables brands to harness their data for improved marketing effectiveness. Through its Marketing Impact Modeling solution, ChannelMix addresses the limitations of traditional analytics and the decreasing reliability of identifiers such as cookies. The platform provides a comprehensive suite of analytical tools, empowering businesses to predict their marketing return on investment (ROI) and optimize their marketing expenditures. Additionally, it incorporates artificial intelligence capabilities to enhance marketing engagements, allowing companies to achieve tangible results by making informed decisions based on data-driven insights.
Out of Milk
Acquisition in 2021
Out of Milk is a mobile application designed to assist users in managing their shopping needs and pantry inventory. The app enables individuals to create and maintain shopping lists, track pantry items, and manage to-do lists. Additionally, it allows for sharing of lists with family and friends, ensuring that users can remember necessary items while shopping. By streamlining the process of grocery shopping and inventory management, Out of Milk aims to enhance the convenience and efficiency of users' shopping experiences.
Key Ring
Acquisition in 2020
Key Ring is a simple app for smart phones that puts the customer in control, allowing them to consolidate all of their cards, coupons, weekly ads, and shopping lists into one spot. However, the benefit extends well beyond the customer. Key Ring works with retailers and brands to drive in-store transactions through promotional content such as weekly ads, promoted/featured products, recipes, and coupons. In addition Key Ring can help extend the capabilities of a retailers loyalty program by helping them acquire more customers and reengage inactive members.
NinthDecimal
Acquisition in 2020
NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.
Thinknear
Acquisition in 2019
Thinknear is a location technology company and full-service mobile advertising platform focused on delivering amazing advertising campaigns for agencies, brands, and consumers. Thinknear’s platform delivers the accuracy, scale and technology required to effectively leverage mobile location data to power better consumer experiences. In mobile, accuracy matters, and as a division of Telenav, Thinknear leverages exclusive access to over 15 years of proprietary location data. To learn more, please visit www.thinknear.com and follow @thinknear on Twitter and Instagram.