InMarket Media is a digital advertising company that specializes in providing a real-time marketing and measurement platform designed to enhance brand engagement and customer understanding. The company offers a suite of sophisticated, data-driven marketing solutions that include audience targeting, campaign activation, attribution, and analytics. By leveraging unique intent, transaction, and location data, InMarket Media serves a diverse range of industries, including retail, grocery, dining, consumer packaged goods, pharmaceuticals, and travel and entertainment. Their platform enables brands to optimize their marketing spend and drive growth through actionable insights and effective media strategies.
Vice President (VP) Practice Lead of Pharma and OTC
Matt Knust
VP, Practice Leader (CPG)
5 past transactions
ChannelMix
Acquisition in 2024
ChannelMix operates an analytics platform that provides brands with tools to enhance their marketing effectiveness. The platform's Marketing Impact Modeling (MIM) solution enables businesses to leverage their data for predicting return on investment (ROI) and optimizing marketing expenditures. By addressing the limitations of traditional analytics and adapting to the decline of cookie-based tracking, ChannelMix offers a comprehensive suite of analytics products. These products include advanced artificial intelligence tools that facilitate deeper insights into marketing performance, allowing companies to make informed decisions and achieve tangible results in their marketing strategies.
Out of Milk
Acquisition in 2021
Out of Milk is a mobile application that assists users in managing their shopping needs and pantry inventory. The app enables individuals to create and track shopping lists, monitor what items are available in their pantry, and manage to-do lists. Users can also share their lists with family and friends, ensuring that they remember essential items while shopping. This functionality aims to streamline the grocery shopping experience and enhance organization in household management.
Key Ring
Acquisition in 2020
Key Ring is a simple app for smart phones that puts the customer in control, allowing them to consolidate all of their cards, coupons, weekly ads, and shopping lists into one spot. However, the benefit extends well beyond the customer. Key Ring works with retailers and brands to drive in-store transactions through promotional content such as weekly ads, promoted/featured products, recipes, and coupons. In addition Key Ring can help extend the capabilities of a retailers loyalty program by helping them acquire more customers and reengage inactive members.
Thinknear
Acquisition in 2019
Thinknear is a location technology company and full-service mobile advertising platform focused on delivering amazing advertising campaigns for agencies, brands, and consumers. Thinknear’s platform delivers the accuracy, scale and technology required to effectively leverage mobile location data to power better consumer experiences. In mobile, accuracy matters, and as a division of Telenav, Thinknear leverages exclusive access to over 15 years of proprietary location data. To learn more, please visit www.thinknear.com and follow @thinknear on Twitter and Instagram.
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