InMarket Media

ChannelMix operates an analytics platform that provides brands with tools to enhance their marketing effectiveness. The platform's Marketing Impact Modeling (MIM) solution enables businesses to leverage their data for predicting return on investment (ROI) and optimizing marketing expenditures. By addressing the limitations of traditional analytics and adapting to the decline of cookie-based tracking, ChannelMix offers a comprehensive suite of analytics products. These products include advanced artificial intelligence tools that facilitate deeper insights into marketing performance, allowing companies to make informed decisions and achieve tangible results in their marketing strategies.

Out of Milk is a mobile application that assists users in managing their shopping needs and pantry inventory. The app enables individuals to create and track shopping lists, monitor what items are available in their pantry, and manage to-do lists. Users can also share their lists with family and friends, ensuring that they remember essential items while shopping. This functionality aims to streamline the grocery shopping experience and enhance organization in household management.

Key Ring is a simple app for smart phones that puts the customer in control, allowing them to consolidate all of their cards, coupons, weekly ads, and shopping lists into one spot. However, the benefit extends well beyond the customer. Key Ring works with retailers and brands to drive in-store transactions through promotional content such as weekly ads, promoted/featured products, recipes, and coupons. In addition Key Ring can help extend the capabilities of a retailers loyalty program by helping them acquire more customers and reengage inactive members.

NinthDecimal, Inc. is a mobile audience intelligence platform that specializes in leveraging location data to enhance marketing strategies. Founded in 2003 and headquartered in San Francisco, California, the company provides solutions for audience targeting, measurement, insights, and data licensing. Its offerings include a comprehensive suite of advertising solutions designed to optimize customer engagement across various channels. The Audiences solution enables brands to access and activate customized audience segments based on both offline and online behaviors, while the Insights solution offers deep competitive analysis and brand performance evaluation. Additionally, NinthDecimal delivers innovative closed-loop TV planning and measurement tools, including TV retargeting and audience optimization for television advertising. The company serves a diverse range of clients, including Fortune 500 companies and major TV networks, helping them effectively measure the impact of their marketing efforts on consumer behavior and store visits. NinthDecimal was previously known as JiWire, Inc. and became a subsidiary of inMarket Media LLC in 2020.

Thinknear is a location technology company and full-service mobile advertising platform focused on delivering amazing advertising campaigns for agencies, brands, and consumers. Thinknear’s platform delivers the accuracy, scale and technology required to effectively leverage mobile location data to power better consumer experiences. In mobile, accuracy matters, and as a division of Telenav, Thinknear leverages exclusive access to over 15 years of proprietary location data. To learn more, please visit www.thinknear.com and follow @thinknear on Twitter and Instagram.