InMobi
InMobi is a mobile advertising company based in Bengaluru, India, with additional offices in New Delhi and Mumbai. Founded in 2006, it specializes in providing mobile advertising services across Asia and Africa, focusing on optimizing advertisement delivery through advanced algorithms. The company offers a range of services including campaign management, advertisement creation, and targeting strategies for advertisers, as well as monetization solutions for publishers. InMobi's platform allows for personalized advertising experiences, leveraging deep learning technology to enhance video advertising and enable contextual recommendations. Clients can access near real-time reports to track campaign performance and site monetization. Additionally, InMobi provides tools such as the InMobi Ad Tracker for conversion tracking and the Lifetime Value Platform for behavioral insights, further supporting advertisers and application developers.
Appsumer
Acquisition in 2021
Appsumer Ltd., established in 2014 and based in Fitzrovia, UK, specializes in a user acquisition intelligence platform for high-growth consumer mobile app businesses. The platform aggregates, visualizes, and forecasts return on advertising spend across various media sources, empowering marketing teams to manage their user acquisition budgets and optimize decisions efficiently. By automating customizable dashboards, reports, and insights, Appsumer saves time, uncovers opportunities, and enhances marketing performance, becoming an integral part of its customers' daily workflow and boasting high retention rates.
AerServ
Acquisition in 2018
AerServ is a mobile supply-side platform (SSP) and monetization solution designed for mobile publishers. The company offers a software-as-a-service (SaaS) platform that enhances ad revenue through mobile video advertisements. AerServ's technology enables publishers to effectively monetize their content while providing robust customer support. By focusing on mobile video, AerServ aims to optimize the advertising experience and maximize revenue potential for its users.
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