Innovate UK

Innovate U.K. is a NPO that offers funding services to support science and technology innovations. The organization offers services and information on births, deaths, marriages, business, self-employed, childcare, parenting, citizenship, law, disabled persons, transportation, education, environment, housing, money, tax, travel, immigration, and jobs. Innovate U.K. is based in Swindon.

Mike Biddle

Programme Director of Industrial Strategy Challenge Fund

Will Drury

Executive Director, Digital and Technologies

Paul Gadd

Deputy Director

Dr. Tom Jenkins

Deputy Director

Scott James O'Brien

Director, Innovation Finance

Nigel Walker

Deputy Director, Lending and Investor Partnerships

Dave Wilkes

Director of Innovation Ecosystem

Past deals in Apparel

Brarista

Grant in 2025
Brarista specializes in AI-driven solutions tailored for online lingerie retailers, focusing on enhancing the customer experience through personalized bra fittings. The company has developed proprietary visual technologies that allow consumers to accurately determine their bra size from the comfort of their homes. By enabling users to take photos of their upper bodies using smartphones, laptops, or tablets, Brarista helps women better understand their bodies and make informed purchasing decisions. This innovative approach not only reduces sizing confusion but also significantly boosts retailers' revenues, with reported increases of up to 30%. Through its offerings, Brarista aims to make bra-fitting more accurate, accessible, and personalized for consumers.

Eslando

Grant in 2024
Eslando aims to transform the textile recycling industry by utilizing advanced technology to tackle the global textile waste crisis. The company has developed a unique marketplace and AI-driven sorting software that efficiently connects textile waste with appropriate recyclers, thus creating a scalable recycling ecosystem. Eslando's focus on deep-tech and AI allows it to tap into a significant market opportunity while promoting sustainable fashion. The company offers a range of clothing products, including dresses, tops, trousers, and coats, made from cruelty-free materials designed to minimize pollution and enhance biodiversity. These products are also recyclable, providing customers with sustainable fashion options that are both environmentally friendly and cost-effective.

KYMIRA

Grant in 2024
KYMIRA is an e-commerce company specializing in smart garments and textiles designed to enhance athletic performance and overall well-being. The company develops innovative products that utilize compression fabric combined with infrared and sensor technology. These garments harness and recycle the energy generated by athletes, aiming to improve performance, address chronic health issues, reduce injury risks, and enhance sleep quality. Additionally, KYMIRA's products provide valuable data insights for both men and women, enabling sports enthusiasts to optimize their training and recovery processes.

Brarista

Grant in 2023
Brarista specializes in AI-driven solutions tailored for online lingerie retailers, focusing on enhancing the customer experience through personalized bra fittings. The company has developed proprietary visual technologies that allow consumers to accurately determine their bra size from the comfort of their homes. By enabling users to take photos of their upper bodies using smartphones, laptops, or tablets, Brarista helps women better understand their bodies and make informed purchasing decisions. This innovative approach not only reduces sizing confusion but also significantly boosts retailers' revenues, with reported increases of up to 30%. Through its offerings, Brarista aims to make bra-fitting more accurate, accessible, and personalized for consumers.

Eslando

Grant in 2023
Eslando aims to transform the textile recycling industry by utilizing advanced technology to tackle the global textile waste crisis. The company has developed a unique marketplace and AI-driven sorting software that efficiently connects textile waste with appropriate recyclers, thus creating a scalable recycling ecosystem. Eslando's focus on deep-tech and AI allows it to tap into a significant market opportunity while promoting sustainable fashion. The company offers a range of clothing products, including dresses, tops, trousers, and coats, made from cruelty-free materials designed to minimize pollution and enhance biodiversity. These products are also recyclable, providing customers with sustainable fashion options that are both environmentally friendly and cost-effective.

KYMIRA

Grant in 2023
KYMIRA is an e-commerce company specializing in smart garments and textiles designed to enhance athletic performance and overall well-being. The company develops innovative products that utilize compression fabric combined with infrared and sensor technology. These garments harness and recycle the energy generated by athletes, aiming to improve performance, address chronic health issues, reduce injury risks, and enhance sleep quality. Additionally, KYMIRA's products provide valuable data insights for both men and women, enabling sports enthusiasts to optimize their training and recovery processes.

Appella AI

Grant in 2022
Appella AI is revolutionizing retail e-commerce with hyper-personalized AI personal shoppers. By recreating the in-store shopping experience online, we help brands deliver tailored journeys that boost customer satisfaction, drive conversions, and foster loyalty. Leveraging cutting-edge recommender systems and large language models (LLMs), Appella’s AI provides conversational, intuitive shopping assistance. Beyond recommending products based on preferences and behavior, our solution offers trend insights and personalized marketing, ensuring every interaction reflects the brand’s unique identity. Launching on Shopify, Appella empowers e-commerce retailers to elevate their customer experience and unlock actionable insights to fuel growth.

Icaruus

Pre Seed Round in 2020
Icaruus specializes in the design and manufacture of apparel for brands, designers, and companies, utilizing local, on-demand manufacturing supply chains. The company focuses on sustainable innovation and apparel recycling, producing a range of clothing products including base layers, mid-layers, t-shirts, and tech wear. Icaruus actively engages in projects aimed at expanding circular manufacturing and enhancing apparel data analytics in the UK. In collaboration with various sustainable fashion partners, the company develops software and hardware solutions that promote more responsible practices in the apparel industry.
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