Innovate UK

Founded in 2007, Innovate UK is a non-profit organization based in Swindon, UK. It supports businesses across various economic sectors by offering funding services to promote science and technology innovations.

Mike Biddle

Programme Director of Industrial Strategy Challenge Fund

Will Drury

Executive Director, Digital and Technologies

Paul Gadd

Deputy Director

Dr. Tom Jenkins

Deputy Director

Scott James O'Brien

Director, Innovation Finance

Nigel Walker

Deputy Director, Lending and Investor Partnerships

Past deals in Apparel

Brarista

Grant in 2025
Brarista is a technology company specializing in AI-powered solutions for online lingerie retailers, focused on enhancing the customer experience in bra fitting. By utilizing proprietary visual technologies, Brarista enables consumers to accurately determine their bra size from the comfort of their own homes. Users can take photos of their upper bodies using smartphones, laptops, or tablets, which the software analyzes to provide personalized sizing recommendations across various intimate-wear brands. This approach not only alleviates sizing confusion but also empowers women to better understand their bodies and make informed purchasing decisions. Additionally, Brarista's innovative solutions have been shown to increase retailers' revenues significantly, creating a win-win scenario for both consumers and businesses in the lingerie market.

mannyAI

Grant in 2024
MannyAI is a fashion technology startup that operates an artificial intelligence-powered platform designed to enhance the sourcing process for both fashion brands and factories. The company's innovative network enables small batch production by aggregating similar orders from various brands, which helps streamline the manufacturing process. MannyAI offers features such as instant pricing and efficient order management, allowing fashion brands to mitigate inventory risks while simultaneously improving production efficiency for factories. By leveraging AI technology, MannyAI aims to transform traditional sourcing methods in the fashion industry.

Eslando

Grant in 2024
Eslando operates an AI-powered B2B marketplace designed to streamline textile waste trading. It connects waste collectors, recyclers, and corporate brands for efficient, traceable, and profitable transactions.

KYMIRA

Grant in 2024
KYMIRA is an e-commerce company specializing in smart garments and textiles designed to enhance athletic performance and recovery. The company develops innovative textiles that incorporate compression fabric, infrared technology, and sensors, which harness and recycle the energy of athletes. These products aim to improve performance, address chronic health issues, reduce injury risks, and enhance sleep quality. By providing data insights, KYMIRA enables athletes and sports enthusiasts to optimize their training and recovery processes.

TRUSS

Grant in 2024
Instant access to rich, actionable data about fashion products to power resale.

mannyAI

Grant in 2023
MannyAI is a fashion technology startup that operates an artificial intelligence-powered platform designed to enhance the sourcing process for both fashion brands and factories. The company's innovative network enables small batch production by aggregating similar orders from various brands, which helps streamline the manufacturing process. MannyAI offers features such as instant pricing and efficient order management, allowing fashion brands to mitigate inventory risks while simultaneously improving production efficiency for factories. By leveraging AI technology, MannyAI aims to transform traditional sourcing methods in the fashion industry.

Brarista

Grant in 2023
Brarista is a technology company specializing in AI-powered solutions for online lingerie retailers, focused on enhancing the customer experience in bra fitting. By utilizing proprietary visual technologies, Brarista enables consumers to accurately determine their bra size from the comfort of their own homes. Users can take photos of their upper bodies using smartphones, laptops, or tablets, which the software analyzes to provide personalized sizing recommendations across various intimate-wear brands. This approach not only alleviates sizing confusion but also empowers women to better understand their bodies and make informed purchasing decisions. Additionally, Brarista's innovative solutions have been shown to increase retailers' revenues significantly, creating a win-win scenario for both consumers and businesses in the lingerie market.

Eslando

Grant in 2023
Eslando operates an AI-powered B2B marketplace designed to streamline textile waste trading. It connects waste collectors, recyclers, and corporate brands for efficient, traceable, and profitable transactions.

KYMIRA

Grant in 2023
KYMIRA is an e-commerce company specializing in smart garments and textiles designed to enhance athletic performance and recovery. The company develops innovative textiles that incorporate compression fabric, infrared technology, and sensors, which harness and recycle the energy of athletes. These products aim to improve performance, address chronic health issues, reduce injury risks, and enhance sleep quality. By providing data insights, KYMIRA enables athletes and sports enthusiasts to optimize their training and recovery processes.

Appella AI

Grant in 2022
Appella AI is revolutionizing retail e-commerce with hyper-personalized AI personal shoppers. By recreating the in-store shopping experience online, we help brands deliver tailored journeys that boost customer satisfaction, drive conversions, and foster loyalty. Leveraging cutting-edge recommender systems and large language models (LLMs), Appella’s AI provides conversational, intuitive shopping assistance. Beyond recommending products based on preferences and behavior, our solution offers trend insights and personalized marketing, ensuring every interaction reflects the brand’s unique identity. Launching on Shopify, Appella empowers e-commerce retailers to elevate their customer experience and unlock actionable insights to fuel growth.

Icaruus

Pre Seed Round in 2020
Icaruus is a company that specializes in the design and manufacturing of apparel for brands, designers, and businesses through local, on-demand production methods. It focuses on sustainable fashion, offering a range of clothing products including base layers, mid-layers, t-shirts, and technical wear. Icaruus is committed to advancing circular manufacturing and apparel data analytics in the UK, collaborating with various sustainable fashion partners to develop innovative software and hardware solutions for the apparel industry. The company's efforts contribute to the evolution of apparel recycling and promote sustainable innovation within the sector.
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