Innovate UK

Innovate UK is a non-departmental public body established in 2007 and based in Swindon, United Kingdom. Funded by a government grant, it supports innovation in science and technology by providing funding services to businesses across various sectors and regions. The organization aims to drive productivity and economic growth by facilitating advancements that contribute to the UK’s economic landscape. In addition to funding, Innovate UK offers a range of services and information related to business and economic development, thereby fostering a supportive environment for innovation.

Mike Biddle

Programme Director of Industrial Strategy Challenge Fund

Will Drury

Executive Director, Digital and Technologies

Paul Gadd

Deputy Director

Dr. Tom Jenkins

Deputy Director

Scott James O'Brien

Director, Innovation Finance

Nigel Walker

Deputy Director, Lending and Investor Partnerships

Dave Wilkes

Director of Innovation Ecosystem

Past deals in Digital Media

MediaCity Immersive Technologies Innovation Hub

Grant in 2025
MediaCity Immersive Technologies is a unique setting with the highest amount of creative, media, mix technology enterprises outside of London.

Holly Health

Seed Round in 2023
Holly Health is a digital health coaching application that assists individuals in transforming their health intentions into actionable daily habits for improved mental and physical wellbeing. Utilizing proprietary AI systems, the service mimics the support of a human health coach, offering personalized guidance to users. The application features tools such as habit reminders, tailored health content, and progress tracking, all aimed at helping users establish and maintain healthier routines. Recognized as one of the top health apps for weight management, stress reduction, wellness, and sleep, Holly Health achieved a notable evaluation score of 89% from ORCHA, a leading health app assessment organization. Launched internationally in Summer 2021, the company aims to support five million individuals by 2025 and is actively partnering with primary care practices in the UK, having established over 100 collaborations to date.

Holly Health

Grant in 2023
Holly Health is a digital health coaching application that assists individuals in transforming their health intentions into actionable daily habits for improved mental and physical wellbeing. Utilizing proprietary AI systems, the service mimics the support of a human health coach, offering personalized guidance to users. The application features tools such as habit reminders, tailored health content, and progress tracking, all aimed at helping users establish and maintain healthier routines. Recognized as one of the top health apps for weight management, stress reduction, wellness, and sleep, Holly Health achieved a notable evaluation score of 89% from ORCHA, a leading health app assessment organization. Launched internationally in Summer 2021, the company aims to support five million individuals by 2025 and is actively partnering with primary care practices in the UK, having established over 100 collaborations to date.

Sum Vivas

Grant in 2023
Sum Vivas is a technology company that specializes in creating highly realistic, AI-powered digital humans. These digital entities can interact with customers in both physical and digital environments, providing businesses with innovative tools to enhance customer experiences, boost sales, and improve service. The company's platform allows for the creation of digital doubles of specific individuals or generic, immersive characters, complete with customizable surroundings and apparel.

Damibu

Grant in 2023
Damibu Ltd is a technology company specialising in innovative digital solutions, particularly for healthcare and public sector organisations. They focus on creating platforms that simplify content management and distribution, enhancing communication efficiency. Notably, their product Damibu Feeds aids NHS groups in the UK by automating content sharing among GP surgeries, saving time and resources. Their approach emphasises user-friendly designs and interoperability, ensuring seamless integration with existing systems. Damibu's commitment to improving digital health communication is evident in their solutions, which aim to streamline processes, ensure content accuracy, and enhance patient engagement through reliable and accessible information dissemination.

Birmingham Open Media

Grant in 2023
BOM is a creative technology organization that creates socially relevant immersive experiences and digital skills training.

Green Bean Studios

Grant in 2023
Green Bean Studios develops retail, music, TV, film, and immersive events/attractions to inspire children to learn, discover, nurture, and appreciate the world's natural resources.

Kids Speech Labs

Grant in 2023
Kids Speech Labs is a digital health company focused on transforming the delivery of speech and language therapy services through innovative technology. The company develops AI-driven solutions that include remote monitoring tools and interactive speech and language games. These resources empower parents to track their children's speech development effectively. By leveraging artificial intelligence, Kids Speech Labs aims to enhance the therapeutic experience, making it more accessible and engaging for children and their families.

i2 media research

Grant in 2023
i2 media research limited is a small interdisciplinary team of experts in how humans and technology can work together – for the benefit of consumers and business. We're the expert consumer insight and user experience research and strategy consultancy based at Goldsmiths University of London, delivering rigorous research and innovation to business. Founded in 2002 as a spin off from Psychology at Goldsmiths, University of London, we are now in our 16th successful year of business. Fully self-funded through commissioned projects and through collaborative research and development projects, i2 media has successfully completed more than 200 commissions, focused on both sides of (and across) the digital divide: from late adopters, to people with very specific access and usability needs, to the earliest adopters of the latest technology and service innovations.

Squidsoup

Grant in 2023
Squidsoup is a collective of artists, academics, and designers who create digital and interactive media experiences.

Tycho Medlink

Grant in 2023
Tycho Medlink is to help people achieve new levels of rehabilitation through digital therapy.

PixelMill

Grant in 2023
PixelMill is a creative technology & visualisation studio, based in the heart of Manchester.

Panivox

Grant in 2022
Panivox is a developer of an entertainment platform that focuses on empowering user-generated content creators while providing new commercial opportunities for intellectual property holders. The platform features a visual no-code system that allows clients to create, share, and publish interactive media across various devices. By significantly reducing development costs to approximately one-tenth of traditional methods, Panivox facilitates fast and easy adoption for its users, making it a valuable tool for both content creators and IP holders.

The Round

Grant in 2021
The Round is a software as a service (SaaS) company that specializes in real-time animation streaming for virtual applications. It has developed an end-to-end media platform aimed at creating and distributing live digital performances. By leveraging proprietary transit protocols and advanced virtual reality technology, The Round transforms environments into immersive, holographic venues. This innovation allows users to experience live entertainment in augmented reality, effectively bringing theatrical performances to life and enhancing the way audiences engage with digital content.

Datalase

Grant in 2021
Datalase Ltd. specializes in developing materials for laser coding and marking across various industries, including pharmaceuticals, food and beverage, electronics, cosmetics, and tobacco. The company's innovative ink solutions enable high-speed, in-line digital printing, allowing for the customization of packaging with variable information such as date and lot codes, barcodes, and graphics. Datalase's proprietary technology is designed for use on outercases, products, and primary packaging, enhancing quality and operational efficiency for brand owners. The company operates through a partner network in Europe, the United States, and Asia, and has established strategic partnerships with key industry players. Founded in 1987 and based in Widnes, United Kingdom, Datalase was previously known as Sherwood Technology Ltd. before rebranding in 2006.

Lumino

Pre Seed Round in 2020
Lumino is focused on enhancing mental health outcomes through the development of digital therapeutic programs. These programs specifically address various mental health concerns and incorporate techniques such as cognitive behavioral therapy (CBT) to help individuals manage their symptoms effectively. Supported by Innovate UK and the Oxford Academic Health Science Network, Lumino aims to leverage digital technology to deliver scalable mental health services, ultimately promoting healthier and happier lives for users.

Glimpse Protocol

Grant in 2020
Glimpse Protocol Limited is a London-based company that specializes in ethical advertising services through its innovative privacy-preserving technology platform. Founded in 2019, the company provides a software development kit (SDK) that allows application creators to generate revenue while ensuring the protection of personal data. Glimpse Protocol's platform employs patent-pending technology to secure private information and maintain compliance, processing minimal data to deliver accurate digital advertisements without disclosing any user data. This approach enables organizations to sustain advertising effectiveness in an increasingly cookieless environment, aligning with responsible media practices.

Echobox

Grant in 2020
Echobox Ltd is a content automation platform that specializes in optimizing online publishing for businesses and institutions. Established in 2012 and headquartered in London, with additional offices in New York and Hong Kong, the company offers a suite of products designed to enhance social media engagement and newsletter distribution. Its platform leverages artificial intelligence to identify viral content and provides recommendations on optimal sharing times for articles across social networks. By automating the content sharing process, Echobox helps clients save time, increase visibility, and boost engagement with their audience. The company's focus on simplicity and effective product management supports its mission to streamline the online publishing landscape.

WOWSOME app

Grant in 2020
The Augmented Reality app WOWSOME taps the print medium into the possibility of setting things into motion in print by integrating it with digital content. Its Motion Print function allows print content to come alive with Video, 3D, Animations, Call-to-Action, Deals and much more.

Barr Media

Grant in 2020
Barr Media is a creative technology agency. They help businesses resonate with their audience across all digital channels. They use digital technology and marketing strategies to enhance their business's ability to attract new customers and communicate. They design, develop, and deliver products, platforms, and campaigns.

SMASH

Grant in 2020
SMASH is a digital platform that offers a comprehensive suite of tools for content creators to develop and enhance their pitch presentations. Its features include a Pitch Builder for creating presentations, a Pitch Protector to safeguard intellectual property, and a Sales Estimator to help users formulate realistic budgets. Additionally, the platform includes a Talent Discoverer to connect creators with industry professionals and Smart Contracts to streamline agreements. By facilitating the sharing, tracking, and editing of presentations, SMASH enables creators to adapt their projects as they progress and effectively engage with decision-makers in the film industry.

SMASH

Grant in 2020
SMASH is a digital platform that offers a comprehensive suite of tools for content creators to develop and enhance their pitch presentations. Its features include a Pitch Builder for creating presentations, a Pitch Protector to safeguard intellectual property, and a Sales Estimator to help users formulate realistic budgets. Additionally, the platform includes a Talent Discoverer to connect creators with industry professionals and Smart Contracts to streamline agreements. By facilitating the sharing, tracking, and editing of presentations, SMASH enables creators to adapt their projects as they progress and effectively engage with decision-makers in the film industry.

Ampersand Health

Grant in 2020
Ampersand Health is focused on developing digital therapeutics for individuals with long-term inflammatory conditions. Based in London and incorporated in 2014, the company offers a comprehensive digital platform that includes the Ampersand Healthsuite, a management tool designed for patients, and Healthsuite for Clinicians, which supports clinician-led, patient-centered self-management. The platform utilizes behavioral science to deliver personalized therapy, featuring expert-led courses, self-management tracking, and clinical messaging. Ampersand Health aims to enhance patients' mental health and quality of life while also providing significant cost savings for healthcare providers by reducing overall healthcare utilization.

LAB

Grant in 2020
LAB is a digital agency based in the United Kingdom that provides a comprehensive range of digital services. The company specializes in website design and development, electronic commerce, and search engine optimization. Additionally, LAB incorporates neuromarketing techniques to enhance its offerings, allowing clients to effectively engage with their target audiences. By combining these services, LAB aims to help businesses improve their online presence and drive growth in a competitive digital landscape.

Ampersand Health

Grant in 2019
Ampersand Health is focused on developing digital therapeutics for individuals with long-term inflammatory conditions. Based in London and incorporated in 2014, the company offers a comprehensive digital platform that includes the Ampersand Healthsuite, a management tool designed for patients, and Healthsuite for Clinicians, which supports clinician-led, patient-centered self-management. The platform utilizes behavioral science to deliver personalized therapy, featuring expert-led courses, self-management tracking, and clinical messaging. Ampersand Health aims to enhance patients' mental health and quality of life while also providing significant cost savings for healthcare providers by reducing overall healthcare utilization.

Storm ID

Grant in 2018
Storm ID is an award-winning digital consultancy that partners with ambitious, forward thinking clients, helping them transform processes and experiences as well as re-imagine legacy business models. The team at Storm ID are passionate about rethinking the future, combining their expertise in transformation consultancy with fast, agile delivery to create great user experiences that make a measurable difference.

Corporation Pop

Grant in 2018
Corporation Pop designs original and engaging interactive tools that help their clients communicate with their audience. Founded in 2007, the company is headquartered in Manchester, Manchester, United Kingdom.

MyWay Digital Health

Grant in 2017
MyWay Digital Health is an online self-management platform designed to enhance the lives of individuals with long-term health conditions, particularly diabetes. The platform offers users access to their health records, personalized advice, and educational resources, empowering them to take control of their health. Additionally, it provides tools for clinicians that support population analytics and decision-making, thereby facilitating improved health outcomes for users. Through its data-driven technology solutions, MyWay Digital Health aims to deliver comprehensive support for managing chronic conditions on a global scale.

Miotify

Grant in 2017
Miotify Ltd. is a company based in Windsor, United Kingdom, that focuses on enhancing digital health applications through its software and online toolkit. Founded in 2015, Miotify enables both developers and non-IT personnel to create applications within a structured framework, ensuring quality is built into the process from the beginning. The platform facilitates the auto-generation of evidence necessary for regulatory submissions, thus streamlining compliance. Additionally, Miotify's algorithms transform data from devices and sensors, allowing for remote patient monitoring and providing valuable insights for clinical decision-making. The software supports medical practitioners and researchers by offering features such as iterations tracking, business case testing, and lifecycle management, which contribute to the safe and effective collection and analysis of clinical data.

Soluis

Grant in 2017
Soluis Group is a UK-based creative studio that focuses on digital visualization and related services. The company specializes in graphic design, CGI visualization, and animation, providing clients with high-quality design solutions. Through its expertise in design visualization and software development, Soluis serves a diverse range of industries, helping businesses effectively communicate their ideas and concepts through visual media.

Divido

Grant in 2016
Divido is a global white label consumer lending platform that enables financial institutions and multinational retailers to enhance their sales and customer experience by offering financing options at the point of purchase. Founded in 2014 and headquartered in London, Divido's omnichannel platform facilitates transactions online, in-store, and via mobile, allowing consumers to spread the cost of significant purchases through installments. The platform integrates seamlessly with multiple lenders, making it accessible across various countries with a single integration. With over 1,000 partners, including notable brands such as BMW and Lenovo, Divido aims to create new revenue streams for merchants and lenders by providing instant credit options to both consumers and corporate clients. The company has expanded its operations to nine countries, reflecting its growth and commitment to improving the retail finance landscape.

Blooskai

Pre Seed Round in 2015
Blooskai products intend to deepen video interactivity for the audience, increase product monetization among video and audio content, and enable alternative advertising models to increase consumer market traction. Founded in 2017

Firefly Experience (Firef.ly)

Grant in 2015
Firef.ly is a mobile application designed to enhance the travel experience by seamlessly integrating trip planning, journaling, and travel guides into a cohesive digital story. The app serves as a local guide, enabling users to document and revisit their journeys, ensuring that important moments are preserved. Firef.ly addresses a notable gap in the travel market by focusing on the entire lifecycle of travel, aiming to create a comprehensive ecosystem that reduces the fragmentation commonly found in the industry. The founding team comprises experienced professionals from notable digital agencies and travel technology backgrounds, including veterans from Lonely Planet.

Kendraio

Grant in 2014
Kendraio is an international media, technology, academic and industry alliance backed by international governments. The mission is to foster an open distributed marketplace for digital media (including films, music, images, games and text).

Adeus

Adeus is a digital will creation platform designed to simplify legacy planning and ensure secure management of personal affairs after death. Recognizing that dealing with the loss of a loved one can be emotionally challenging, Adeus aims to streamline the often complicated and bureaucratic process of managing one's estate. By replacing traditional paper documents and multiple online accounts with a single, secure solution built on distributed ledger technology, the platform allows users to create, update, and store their wills easily. Additionally, it offers an AI-powered will generator that captures essential details about assets, property, and personal belongings. This comprehensive approach ensures that individuals can protect their loved ones and preserve their legacies, providing guidance for accessing digital lives stored across various cloud platforms and social media applications. Ultimately, Adeus facilitates a more peaceful farewell, allowing individuals to focus on remembrance rather than logistical challenges.
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