Innovate UK

MediaCity Immersive Technologies is a unique setting with the highest amount of creative, media, mix technology enterprises outside of London.

BeamXR is a gaming technology company that specializes in developing a software development kit (SDK) for extended reality (XR) games. This SDK enables live streaming of XR games via popular streaming services, enhancing the gaming experience for both players and viewers. The platform offers features such as live-streaming cameras, social tools for virtual reality games, real-time streaming with minimal latency, and two-way voice and video chat, providing developers and creators with control and customization options for video capture.

Sum Vivas is a company that specializes in the development of AI-powered digital humans, offering businesses an innovative approach to enhance customer engagement through immersive experiences. The company creates interactive and highly realistic digital representations of individuals, along with virtual environments, apparel, and 3D digital assets, which can be utilized in both physical and digital settings. By leveraging its platform, organizations can produce digital doubles, facilitating improved customer service and potentially increasing sales. Sum Vivas aims to transform the user experience by blending technology with creativity, providing solutions that meet the evolving needs of businesses and their customers.

XR Therapeutics is a start-up company that emerged from Newcastle University, building on over a decade of academic research. The company operates a healthcare services platform designed to assist individuals suffering from anxiety and phobias through innovative therapies. Its primary offering is a unique virtual reality treatment that integrates traditional Cognitive Behaviour Therapy with immersive virtual environments. This approach allows practitioners to create tailored experiences that address the specific needs of each patient, facilitating effective treatment for both adults and children facing mental health challenges.

Animorph is a technology company that develops next-generation software for creating immersive media applications using extended reality (XR). It specializes in leveraging immersive technology to enhance human potential in a socially responsible manner. The company's platform uses Automatic Speech Recognition (ASR) and Neural Machine Translation (NMT) to improve user interaction in XR, with applications in mental and physical health, education, and knowledge retention.

Rescape Innovation Limited is a healthcare technology company based in Cardiff, United Kingdom, established in 2017. The company specializes in the design and manufacture of healthcare equipment, focusing on virtual reality distraction therapy. Rescape Innovation's technologies aim to address challenges in the healthcare sector, particularly in reducing anxiety and pain for patients while enhancing their overall experience. By leveraging virtual reality, the company seeks to improve communication and management of stress-related issues in clinical settings.

Scenegraph Studios helps companies with their Immersive strategies to engage clients, drive sales, and increase brand awareness.

VirtualSpeech provide a training platform for people to practice soft skills in VR. Offer courses combining traditional online classes with VR, where users learn the fundamentals of a topic before practising in realistic VR scenarios. VR training can be integrated into company LMS systems and with in-person training programmes.

SyncVR Medical is a leading provider of virtual reality (VR) and augmented reality (AR) solutions for the healthcare sector, operating as the largest XR platform in Europe and the UK. The company offers a comprehensive platform that simplifies the implementation and use of XR technologies across healthcare organizations, supporting over 125 institutions in countries such as the Netherlands, Germany, Denmark, Sweden, Belgium, the UK, and France. SyncVR Medical focuses on enhancing patient care by reducing pain and anxiety, while also improving treatment outcomes through scientifically validated methods. Additionally, the platform facilitates collaboration with more than 25 third-party developers, allowing them to distribute their XR healthcare applications to a broader audience. SyncVR Medical aims to establish itself as the dominant XR platform in the top five European healthcare markets by 2025.

Recreo VR operates a virtual reality (VR) platform that offers VR headsets, curated content, and support services. This platform enables residents, particularly those in care settings, to explore new experiences, revisit cherished memories, and connect with others through immersive VR environments.

Cineon Immersive Training, based in Exeter, England, specializes in providing immersive and virtual training services designed for real-world high-risk environments. The company offers a comprehensive suite of training solutions, including instructor-led sessions, e-learning, and virtual reality training, aimed at enhancing participants' skills and safety. In addition to these services, Cineon Immersive Training incorporates eye tracking technology to assess and improve attention, concentration, and cognitive health, thereby delivering a more effective training experience. The company's focus on behavioral training further supports individuals in developing essential skills for various professional settings.

Anagram is a creative studio creating thought-provoking interactive storytelling & immersive experience design through VR, AR and XR tools.

Phase Space is a developer of advanced motion capture technology designed for a variety of applications, including virtual reality, gaming, and robotics. The company's platform employs patented Intelligent Active Marker technology to capture high dynamic range motion at multiple frames per second, resulting in an accurate and reliable motion capture system. This technology allows businesses and individuals to create immersive experiences that closely mimic real-life interactions. Additionally, Phase Space utilizes virtual reality to enhance stress and anxiety relief, providing users with effective tools for quick and lasting mental wellness.

Cogitat is a technology company specializing in artificial intelligence that translates brain waves into digital commands. It has developed a machine learning-driven electroencephalogram decoding software that allows users to interact with devices through their thoughts, employing device and subject agnostic technology. By utilizing a brainwave decoder trained on real-world EEG data, Cogitat enhances plug-and-play brain-computer interaction, eliminating the need for lengthy calibration sessions. This innovative approach enables seamless navigation and interaction within virtual environments, making it a significant player in the field of brain-computer interfaces.

NeuroVirt is a developer of innovative movement rehabilitation solutions that leverage artificial intelligence and immersive virtual reality technology. The company creates engaging rehabilitation games that can be utilized in clinical settings or at home, facilitating access to high-intensity rehabilitation doses. By integrating sensor technology, NeuroVirt's games incentivize patients to enhance their health outcomes while offering healthcare professionals accurate oversight of patient progress, both remotely and onsite. This approach not only quantifies movement rehabilitation but also aims to improve predictive recovery metrics, ultimately transforming traditional rehabilitation practices.

Drill Surgeries is a company dedicated to enhancing the outcomes of trauma and orthopedic surgeries through its innovative AI-powered navigation system. This technology aims to significantly reduce the failure rate of surgeries from 36% to less than 4% by providing real-time guidance during osteosynthesis procedures. By employing proprietary AI algorithms and mixed reality technologies, Drill Surgeries facilitates a remarkable 83% reduction in operating room time. Additionally, the company’s solutions eliminate the need for unnecessary X-rays, leading to substantial cost savings of approximately $2,000 per operation for hospitals. Through these advancements, Drill Surgeries empowers doctors to perform complex procedures more efficiently and effectively, ultimately improving patient care and operational efficiency in healthcare settings.

Bronze Software Labs is a mobile application development firm. Their services include research and development, mobile working, IoT, augmented and virtual reality, military, government, retail, charity, heritage, and education.

NeuroVirt is a developer of innovative movement rehabilitation solutions that leverage artificial intelligence and immersive virtual reality technology. The company creates engaging rehabilitation games that can be utilized in clinical settings or at home, facilitating access to high-intensity rehabilitation doses. By integrating sensor technology, NeuroVirt's games incentivize patients to enhance their health outcomes while offering healthcare professionals accurate oversight of patient progress, both remotely and onsite. This approach not only quantifies movement rehabilitation but also aims to improve predictive recovery metrics, ultimately transforming traditional rehabilitation practices.

The Round is a software as a service (SaaS) company that specializes in real-time animation streaming for virtual applications. It has developed an end-to-end media platform that focuses on creating and distributing live digital performances. By leveraging virtual reality and real-time technology, The Round transforms immediate surroundings into immersive, holographic venues, making it possible for users to experience live entertainment in augmented reality. This innovative approach aims to enhance the way audiences engage with theatrical performances, bringing a new dimension to live entertainment.

NeuroVirt is a developer of innovative movement rehabilitation solutions that leverage artificial intelligence and immersive virtual reality technology. The company creates engaging rehabilitation games that can be utilized in clinical settings or at home, facilitating access to high-intensity rehabilitation doses. By integrating sensor technology, NeuroVirt's games incentivize patients to enhance their health outcomes while offering healthcare professionals accurate oversight of patient progress, both remotely and onsite. This approach not only quantifies movement rehabilitation but also aims to improve predictive recovery metrics, ultimately transforming traditional rehabilitation practices.

VividQ Limited is a technology company based in Cambridge, United Kingdom, specializing in the development of software frameworks for generating, compressing, and transmitting 3D holographic images and video. The company offers a variety of products, including VividQ Capture, an API for converting 3D data into holographic formats, and VividQ Squeeze, a solution for compressing point cloud 3D data. Additionally, VividQ Core enables multi-user interactions with holograms at different focal planes, while VividQ View allows integration of various spatial light modulators into its holographic architecture. VividQ's advanced computational display technology aims to revolutionize digital displays by integrating holographic visuals into consumer electronics, augmented reality, virtual reality, and automotive applications. The company, which was formerly known as Penteract28 Limited before rebranding in 2017, collaborates with leading original equipment manufacturers to enhance user experiences in various sectors, including gaming, immersive simulations, and depth sensing.

FitXR is an immersive fitness platform that utilizes augmented and virtual reality technology to enhance the workout experience. The company focuses on making fitness enjoyable and accessible through its virtual fitness studio, which replicates the energy and camaraderie of group workouts in a home setting. FitXR offers a range of total body workouts designed by fitness experts, emphasizing fun and social interaction to motivate users. By combining engaging content with effective training, FitXR aims to create a movement that encourages individuals to stay active and healthy.

Marion Surgical Inc. is a company that specializes in developing and manufacturing virtual reality surgical simulators aimed at enhancing surgical training. Founded in 2016 and headquartered in Niagara Falls, Canada, with an additional office in Salford, United Kingdom, the company offers innovative solutions such as the K181 PCNL and Kidney Access Array, which trains surgeons in percutaneous access procedures, and the PTE Simulator, designed for pulmonary thrombo-endarterectomy surgery training. These simulators provide a realistic and safe environment for surgeons to learn, collaborate, and practice procedures, addressing the need for dynamic and customizable training experiences. By leveraging virtual reality technology and cloud-hosted platforms, Marion Surgical enables medical professionals to refine their skills and enhance their surgical capabilities before performing actual procedures.

Bodyswaps is a London-based platform founded in 2019 that specializes in immersive training solutions for organizations and educational institutions. The company leverages a combination of virtual reality, artificial intelligence, and behavioral science to create realistic workplace simulations that facilitate the development of soft skills. By allowing learners to engage in roleplay scenarios with virtual characters using their own voice, Bodyswaps enhances the effectiveness of training while ensuring scalability and cost-efficiency. The platform also offers personalized recommendations based on individual performance, thereby fostering deep and lasting behavioral change. Through its innovative approach, Bodyswaps aims to upskill workforces rapidly and effectively, addressing the evolving demands of the modern workplace.

Bodyswaps is a London-based platform founded in 2019 that specializes in immersive training solutions for organizations and educational institutions. The company leverages a combination of virtual reality, artificial intelligence, and behavioral science to create realistic workplace simulations that facilitate the development of soft skills. By allowing learners to engage in roleplay scenarios with virtual characters using their own voice, Bodyswaps enhances the effectiveness of training while ensuring scalability and cost-efficiency. The platform also offers personalized recommendations based on individual performance, thereby fostering deep and lasting behavioral change. Through its innovative approach, Bodyswaps aims to upskill workforces rapidly and effectively, addressing the evolving demands of the modern workplace.

Gravity Sketch Limited, established in 2014 and based in London, develops innovative 3D creation tools. It offers multi-platform solutions, including Gravity Sketch VR and Gravity Sketch iOS, empowering design teams to create, collaborate, and refine 3D models, geometries, and artwork more efficiently. The company's intuitive tools aim to streamline workflows and enhance cross-functional team collaboration, serving industries such as transportation, industrial design, apparel, and footwear.

Sentireal specializes in developing software applications that transform mobile devices and AR/VR headsets into intelligent learning assistants for the medical and healthcare sector. Their platforms deliver personalized, immersive training and guidance, continuously assessing learning progress using AI. By adapting content to users' real-time activities and needs, Sentireal enhances learning outcomes and facilitates personalized healthcare guidance.

Gravity Sketch Limited, established in 2014 and based in London, develops innovative 3D creation tools. It offers multi-platform solutions, including Gravity Sketch VR and Gravity Sketch iOS, empowering design teams to create, collaborate, and refine 3D models, geometries, and artwork more efficiently. The company's intuitive tools aim to streamline workflows and enhance cross-functional team collaboration, serving industries such as transportation, industrial design, apparel, and footwear.

Whispering Gibbon Ltd is a game company based in Newcastle-Upon-Tyne, United Kingdom, that specializes in developing video game technology aimed at merging virtual content with the real world. Founded by Joe Stevens in 2011, the company focuses on innovative solutions such as RenderFab 3D, a cloud-based service that automates the creation of 3D print-ready models from 3D data, and Grabit, a platform for user-generated merchandising. Through these offerings, Whispering Gibbon aims to enhance the gaming experience by facilitating the transition of digital creations into tangible products.