Innovid

Innovid is an independent omni-channel advertising and analytics platform designed specifically for television. The company offers a comprehensive software solution that enables advertisers to personalize, deliver, and measure innovative advertising experiences across various devices and media outlets. Its services encompass ad serving, measurement, and creative optimization for TV advertisements, catering to advertisers, publishers, and media agencies. With a strong presence in the U.S., Canada, EMEA, APAC, and LATAM, Innovid focuses on enhancing the effectiveness of TV advertising by providing tools that facilitate the creation and analysis of ads in connected TV, mobile TV, and desktop environments.

Anthony Callini

CFO

Zvika Netter

CEO and Founder

Zack Zigdon

Co-Founder and MD International

3 past transactions

TVSquared

Acquisition in 2022
TVSquared is a leading provider of television advertising attribution solutions, operating in over 70 countries. The company offers a cloud-based analytics platform, ADvantage, which harnesses viewership and response data from millions of households to deliver real-time insights into television campaigns. This platform allows brands, agencies, networks, and publishers to effectively quantify the impact of their TV advertising efforts, measure outcomes, and optimize campaign performance. By providing accurate, same-day analytics, TVSquared enables advertisers to enhance their strategies and improve the effectiveness of their television marketing initiatives.

Herolens

Acquisition in 2019
Herolens Group LLC, founded in 2015 and headquartered in Palermo, Argentina, develops an AI-powered creative management platform that enables brands to generate dynamic communications at scale. The platform utilizes ad serving technology to deliver relevant content across various digital platforms, leveraging user data to tailor thousands of creative variations from simple assets. By providing tools for digital asset management and dynamic creative customization, Herolens assists some of the world's largest brands in aligning their marketing efforts effectively and enhancing user engagement. As a subsidiary of Innovid, Inc., Herolens focuses on placing the consumer at the center of marketing strategies, ensuring the delivery of appropriate experiences across all channels.

Taykey

Acquisition in 2017
Taykey is a technology company specializing in real-time advertising solutions for Fortune 500 brands. It mines data from thousands of online sources to identify trends specific to target audiences, automating the media buying process. This enables brands like American Express and Volkswagen to create more relevant ads and improve marketing strategies by leveraging real-time insights into consumer sentiment and trending conversations.
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