Innovid

TVSquared is a leading provider of television advertising attribution solutions, operating in over 70 countries. The company offers a cloud-based analytics platform, ADvantage, which harnesses viewership and response data from millions of households to deliver real-time insights into television campaigns. This platform allows brands, agencies, networks, and publishers to effectively quantify the impact of their TV advertising efforts, measure outcomes, and optimize campaign performance. By providing accurate, same-day analytics, TVSquared enables advertisers to enhance their strategies and improve the effectiveness of their television marketing initiatives.

Herolens Group LLC, founded in 2015 and headquartered in Palermo, Argentina, specializes in developing an AI-powered creative management platform. This platform assists brands in generating dynamic communications from various data sources, allowing them to deliver tailored content across multiple platforms efficiently. Herolens offers ad serving technology that uses user data to send display ads to different websites, enhancing the relevance of marketing efforts. The company's tools for digital asset management and dynamic creative customization enable clients to create thousands of variations of content, aligning their marketing strategies in a streamlined manner. As of September 2019, Herolens operates as a subsidiary of Innovid, Inc., supporting major brands and organizations in enhancing consumer engagement through personalized experiences.

Taykey is a provider of a trends-based advertising platform that enables Fortune 500 brands to leverage real-time data to enhance their marketing strategies. By mining information from numerous online sources, Taykey identifies trending topics relevant to specific audiences and automates the media buying process. This approach allows brands such as American Express, BestBuy, General Electric, Paramount, and Volkswagen to transform insights into actionable advertising, aligning their campaigns with current consumer interests and sentiments. The platform not only streamlines the media purchasing process but also supports broader applications, including social media content and market analytics, ensuring that businesses remain relevant in a rapidly changing landscape.