Insight Partners

MARKT-PILOT is a software developer that builds a product pricing platform for machine manufacturers’ spare parts business. The platform uses artificial intelligence to deliver market, price, and competitor transparency, enabling data‑driven strategic planning and revenue optimization.

Fairmarkit is a Boston‑based company that offers a SaaS platform for tail spend management. The platform is ERP‑agnostic and automates procurement for small to medium purchases by using machine learning to analyze unstructured spend data. It provides automated request‑for‑quotation workflows, vendor recommendations, price benchmarking, trend analysis, and risk identification. By delivering these capabilities in a single, cloud‑based solution, Fairmarkit helps procurement and supply‑chain teams reduce manual effort, increase competitive bidding, and realize savings across their tail spend.

Kpler is a subscription-based data and analytics platform that provides real-time market intelligence for various commodities and their transportation. Founded in 2014, the company revolutionized the industry by launching the first cargo-tracking solution for the liquefied natural gas (LNG) market. Kpler's services extend across over 40 markets, including liquids, dry bulk, freight, and inventories. The company has made strategic acquisitions to enhance its offerings, including ClipperData in 2021, JBC Energy in 2022, and Core-e, which allowed it to enter the European power market. In 2023, Kpler further solidified its position in the global trade intelligence market by acquiring MarineTraffic and FleetMon, two prominent providers of ship tracking and maritime analytics. Kpler's platform utilizes proprietary technologies to aggregate and analyze data from various sources, enabling trading houses, industrial firms, shipping operators, and financial institutions to gain comprehensive visibility into commodity markets. The company employs over 500 people worldwide.

BlueOcean is an always-on brand intelligence platform delivering data and insights that drive actions and outcomes. The platform aids companies in measuring brand awareness and tracking marketing indicators. BlueOcean allows businesses to assess their competitors' marketing efforts. It can assist a brand in gaining insight into several parts of a competitor's marketing approach, such as the selling points its advertising emphasize.

BlueOcean is an always-on brand intelligence platform delivering data and insights that drive actions and outcomes. The platform aids companies in measuring brand awareness and tracking marketing indicators. BlueOcean allows businesses to assess their competitors' marketing efforts. It can assist a brand in gaining insight into several parts of a competitor's marketing approach, such as the selling points its advertising emphasize.

Fairmarkit is a Boston‑based company that offers a SaaS platform for tail spend management. The platform is ERP‑agnostic and automates procurement for small to medium purchases by using machine learning to analyze unstructured spend data. It provides automated request‑for‑quotation workflows, vendor recommendations, price benchmarking, trend analysis, and risk identification. By delivering these capabilities in a single, cloud‑based solution, Fairmarkit helps procurement and supply‑chain teams reduce manual effort, increase competitive bidding, and realize savings across their tail spend.

UserTesting is a human insights platform that helps organizations make informed, customer-centric decisions by capturing real-time feedback from targeted audiences. The platform enables brands to create and execute user studies, facilitating live conversations that reveal meaningful reactions and insights. By utilizing a video-first approach, UserTesting allows companies to see and hear how real users interact with their products, designs, and services. This capability helps organizations understand customer experiences more deeply, leading to improved decision-making that enhances the customer experience, builds brand loyalty, and ultimately drives revenue growth.

Fairmarkit is a Boston‑based company that offers a SaaS platform for tail spend management. The platform is ERP‑agnostic and automates procurement for small to medium purchases by using machine learning to analyze unstructured spend data. It provides automated request‑for‑quotation workflows, vendor recommendations, price benchmarking, trend analysis, and risk identification. By delivering these capabilities in a single, cloud‑based solution, Fairmarkit helps procurement and supply‑chain teams reduce manual effort, increase competitive bidding, and realize savings across their tail spend.

Experian Hitwise is a prominent online competitive intelligence service that offers valuable insights into consumer behavior for marketers, publishers, and agencies. By analyzing the interactions of 25 million internet users with over 1 million websites, it provides daily data that helps businesses identify emerging threats and opportunities. This intelligence enables clients to enhance their marketing strategies across various channels, including search, display, email, and social media. Serving more than 1,500 clients across diverse sectors such as financial services, media, travel, and retail, Experian Hitwise operates globally, with a presence in key markets including the United States, the United Kingdom, Australia, and Canada. The company's resources also include a research blog and data center that offer ongoing analysis of online trends.

DG (NASDAQ: DGIT) is the intelligent advertising hub for the creation, management, distribution and optimization of multiscreen campaigns across broadcast and digital channels. A robust global solution for the world’s leading brands, DG is the leading company in the industry offering a complete end-to-end digital delivery workflow, combining data aggregation and asset management within an adaptable technology core to deliver the most effective advertising. The pioneers of digital ad distribution, DG now boasts the largest global cross-channel advertising distribution network, including the world’s largest hybrid satellite and internet network dedicated to file based broadcast video delivery. Fueling campaign management across TV, online, mobile and beyond, DG empowers marketers to work faster, smarter and more competitively to engage consumers and maximize intelligent data driven advertising. DG’s trusted solutions encompass research and analytics, planning and buying tools, trading services, video and rich media production resources and content syndication across hybrid delivery systems. With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78 countries, managing approximately ten percent of the world’s media assets. For more information, visit http://www.dgit.com.

Greenfield Global, Inc. is a prominent producer of alcohols, biofuels, and biochemicals utilized across various sectors, including industrial, medical, and beverage applications. Founded in 1989 and based in Toronto, Canada, the company offers a diverse range of products, such as fuel ethanol, industrial and beverage alcohols, and agricultural co-products like distillers' grains and corn oils. Greenfield operates multiple distilleries and specialty chemical manufacturing facilities, enhancing its ability to deliver high-value raw materials essential for a lower-carbon economy. The company serves a broad customer base both in Canada and internationally, focusing on transparency and quality control to meet the demands of industries such as healthcare, chemicals, and food. Through its integrated operations, Greenfield aims to support informed decision-making for consumers and provide valuable insights to marketers.