Insignia Capital Group, L.P. is a private equity firm located in Walnut Creek, California, specializing in investments in lower middle-market companies across various sectors. Founded in 2011, the firm targets growth capital opportunities, control buyouts, management buyouts, corporate carve-outs, and recapitalizations. Insignia predominantly invests in the consumer sector, which includes food and beverage, health and wellness, personal care, and e-commerce, as well as the healthcare sector, focusing on healthcare IT, revenue cycle management, and home care services. Additionally, the firm explores opportunities in business services such as marketing, financial technology, and information analytics. Insignia seeks to invest in companies based in North America with minimum revenues of $20 million, often taking a majority stake while also considering strategic minority investments. By partnering with motivated management teams, Insignia aims to provide the expertise and capital necessary to drive growth and value creation.
Oxford Road works with disruptive companies who change the way millions of people work and live. Oxford Road does this by writing, producing, and placing ads on traditional media channels like television, terrestrial and satellite radio, new media channels such as streaming audio and video, and on-demand content like Podcast and VOD.
Veritone One
Acquisition in 2024
Veritone One is an AI-powered audio and creator-based video agency developing a platform that responds to the natural human interface of audio and video content. It allows near real-time analysis of audio and video streams and engages advertising to be executed through real-time indexing and analysis of broadcast and digital media. Its patented platform provides automated advertising campaign verification, tracking, and attribution.
Chocolate Works
Private Equity Round in 2023
Chocolate Works is a retailer, wholesaler, and e-commerce platform specializing in fine and artisan chocolate products. The company offers a diverse range of chocolate items, including truffles, chocolate-dipped strawberries, pretzels, nuts, Oreos, and specialty molded chocolates. Catering to both personal and corporate gifting needs, Chocolate Works provides customized chocolate options to meet the preferences of its clients. With its focus on quality and unique offerings, the company positions itself as a purveyor of niche chocolate products.
New Engen
Venture Round in 2021
New Engen is a multi-channel digital marketing agency that focuses on helping businesses acquire new customers. The company utilizes automation and machine learning to streamline processes and enhance the effectiveness of marketing strategies. By providing insights and leveraging various digital channels, including social media, search engines, and broadcast platforms, New Engen enables clients to integrate marketing technology efficiently. This approach allows businesses to continuously refine their marketing efforts and grow their customer base effectively.
Netrush
Corporate Round in 2019
NetRush is an integrated ecommerce platform that partners with brands to enhance their online presence on various marketplaces. The company specializes in third-party online retailing services, providing a comprehensive suite of offerings that includes fulfillment, logistics, marketing, content development, and supply chain capabilities. NetRush focuses on helping brands maintain control over their messaging while ensuring brand protection and effective catalog management. Additionally, they offer ecommerce consulting and analytics to support their clients in optimizing their online strategies and reaching their target audiences more effectively.
MediaAlpha
Private Equity Round in 2019
MediaAlpha, LLC operates a technology platform that facilitates customer acquisition for the insurance industry in the United States. Founded in 2011 and headquartered in Los Angeles, California, the company connects insurance carriers with consumers through a transparent and results-driven ecosystem. MediaAlpha specializes in vertical search media, enabling advertisers to acquire high-intent customers through real-time bidding on clicks, calls, and leads across property and casualty, health, and life insurance sectors. The platform offers a suite of services including campaign management, source management, and advanced analytics for advertisers, while providing inventory management and yield optimization tools for publishers. By leveraging structured search and big data, MediaAlpha enhances targeting capabilities for advertisers and maximizes monetization opportunities for publishers, fostering a competitive marketplace for insurance advertising.
WillowTree
Private Equity Round in 2018
WillowTree, Inc. is a mobile innovation agency that specializes in developing digital products to help brands grow. Founded in 2008 and headquartered in Charlottesville, Virginia, with additional offices in Durham, North Carolina, and New York, WillowTree offers a comprehensive range of services, including mobile strategy, application development, web development, product design, and prototyping. The company serves various sectors, including retail, healthcare, travel, hospitality, manufacturing, and finance. Known for its focus on enhancing user experience while ensuring enterprise-grade functionality and security, WillowTree has collaborated with prominent brands such as GE, Johnson & Johnson, and American Express. The company has received multiple industry accolades for its excellence in mobile design and development, being recognized as a leading firm in both enterprise and consumer mobile app development.
Tillamook Country Smoker
Acquisition in 2017
Tillamook Country Smoker, Inc. is a manufacturer and distributor of hardwood-smoked meat products, based in Bay City, Oregon. Founded in 1975, the company specializes in a variety of meat snacks, including beef jerky, meat sticks, sausages, and beef steak nuggets. In addition to its meat offerings, Tillamook Country Smoker also produces nut snacks such as peanuts, pistachios, and trail mix. The company's products are primarily sold through convenience and grocery retail channels, as well as mass and specialty retailers, and are available at its own retail outlet.
New Century Snacks
Acquisition in 2016
Established in 1999, New Century Snacks is a premier snack food producer specializing in Roasting, Seasoning, Blending, and Packaging. This privately held company is now one of the fastest growing manufacturers of snack foods in the United States. New Century Snacks has achieved remarkable growth by maintaining a few simple, but critical principles: Provide premium quality products and unmatched service at the best value to our customers.
Snak Club
Acquisition in 2016
Snak Club, Inc. is a manufacturer and distributor of snack food products based in El Segundo, California. Established in 1984, the company specializes in a variety of snacks, including specialty nuts, trail mixes, and dry salty mixes. Snak Club is recognized for its commitment to quality, employing rigorous standards in sourcing, processing, packaging, and distribution to ensure that it delivers high-quality snacks to consumers across the United States.
Metanexgen
Acquisition in 2015
Metanexgen specialize in the delivery of solutions that help clients access and engage their target audiences. Their platforms connect clients with their customers through live-streaming virtual meetings, multichannel content delivery, and managed care marketing tactics.
Truco Enterprises
Acquisition in 2014
Truco Enterprises, LP specializes in the development and marketing of Southwestern Mexican-style snacks and drink mixes in the United States. Founded in 1991 and based in Carrollton, Texas, the company offers a diverse range of products, including tortilla chips, salsas, queso dips, and party kits, all marketed under the On The Border brand. Truco Enterprises distributes its offerings through various channels, including grocery retailers, club stores, mass merchandisers, and online platforms. The product line features items like Monterey jack queso, spicy jalapeño queso, and organic tortilla chips, delivering an authentic taste reminiscent of restaurant-style offerings.
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