Insignia Capital Group

Insignia Capital Group is a private equity firm in the San Francisco Bay Area dedicated to helping lower middle-market companies achieve their true business potential. We look for companies with attractive business prospects that may, in certain cases, be constrained from capitalizing on available growth and value creation opportunities. We have significant experience helping build successful businesses, and as a result, we understand first-hand the strategic and operational challenges that lower middle-market companies regularly face. Our goal is to partner with talented, motivated management teams and support them with the value-added expertise and capital necessary to achieve business excellence.

Tony Broglio

Founding Partner

Nick DeTrempe

Director

Mel Deane

Co-Founding Partner

David Lowe

Partner and CEO

Tiffany Obenchain

Managing Director

9 past transactions

New Engen

Venture Round in 2021
New Engen is revolutionizing the way business acquire new customers. They are relentlessly focused on growing your new customer base.

NetRush

Corporate Round in 2019
NetRush is an integrated ecommerce platform on the market. They provide fulfillment, logistics, marketing, and content development. They offer packages and pricing to meet their customers' needs. They provides brand protection, ecommerce consulting, analytics, and catalog management services.

MediaAlpha

Private Equity Round in 2019
MediaAlpha, Inc. is an insurance customer acquisition technology platform based in Los Angeles, California, with additional offices in Redmond, Washington, and Tampa, Florida. Founded in 2014, the company connects insurance carriers with consumers across various sectors, including property and casualty, health, and life insurance. MediaAlpha operates a transparent, vertically integrated marketplace that facilitates real-time bidding for performance-based advertising, allowing insurance advertisers to effectively target high-intent customers through data-driven strategies for clicks, calls, and leads. The platform also offers sophisticated demand management and yield optimization tools for publishers, enabling them to enhance monetization of their advertising inventory. By providing comprehensive analytics and reporting, MediaAlpha equips both advertisers and publishers with insights to refine their traffic acquisition strategies and make informed business decisions, ultimately generating revenue through consumer referrals facilitated on its platform.

WillowTree

Private Equity Round in 2018
WillowTree is a mobile innovation agency creating digital products engineered to drive growth for the world's leading brands. A full-service application strategy, UX design, and mobile app development services company, WillowTree’s focus is to bridge the highest level of consumer UX with enterprise-grade functionality and security. WillowTree is an industry leader in field solutions, media delivery, loyalty programs and payments, and connected devices and works with brands such as GE, Johnson & Johnson, Time Warner, AOL, American Express, and Harvard Business Publishing. Clients trust WillowTree to guide and execute their mobile initiatives. WillowTree has earned numerous industry awards and recognition for its mobile design and development work, including being named a top enterprise and consumer mobile app development company, as well as a top global mobile app development company by Clutch.co.

Tillamook Country Smoker

Acquisition in 2017
Tillamook Country Smoker manufactures and distributes real hardwood-smoked jerky, meat sticks, and other meat snack products primarily through the convenience and grocery retail channels.

New Century Snacks

Acquisition in 2016
Established in 1999, New Century Snacks is a premier snack food producer specializing in Roasting, Seasoning, Blending, and Packaging. This privately held company is now one of the fastest growing manufacturers of snack foods in the United States. New Century Snacks has achieved remarkable growth by maintaining a few simple, but critical principles: Provide premium quality products and unmatched service at the best value to our customers.

Snak Club

Acquisition in 2016
Snak Club as the leading brand of the finest quality snacks nationwide by applying the highest standards of excellence in sourcing, processing, packaging, quality control, and distribution of our products.

Metanexgen

Acquisition in 2015
Metanexgen specialize in the delivery of solutions that help clients access and engage their target audiences. Their platforms connect clients with their customers through live-streaming virtual meetings, multichannel content delivery, and managed care marketing tactics.

Truco Enterprises

Acquisition in 2014
Truco Enterprises, LP produces Southwestern Mexican style snacks and drink mixes. It offers hot salsa, chips, naturals, dips, drink mixes, party kits; and tortilla chips, dips, and drink mixes. The company provides its products through stores in the United States. Truco Enterprises, LP was founded in 1991 and is based in Dallas, Texas.
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