Instacart
Instacart is a prominent grocery delivery service operating in the United States and Canada, facilitating rapid deliveries of groceries and home essentials, often within an hour. The company partners with a variety of local and national grocers, including well-known brands such as Safeway, Whole Foods, and Costco, allowing customers to select from over 500,000 items and combine orders from multiple stores. Instacart employs a network of approximately 600,000 independent contractors who pick and deliver items directly to customers' homes. In addition to its delivery services, Instacart generates revenue by charging fees based on order value and by offering advertising opportunities primarily to consumer-packaged goods companies. With nearly 8 million monthly active users, Instacart has established itself as a leading platform in the grocery delivery market.
Wynshop
Acquisition in 2025
Wynshop is a technology company that empowers grocery retailers to expand and increase profits through advanced digital commerce and order fulfillment solutions. Its platform offers a suite of features, including digital storefront creation, multi-storefront management, content management, intelligent personalization, product data management, order fulfillment, and personalized search, enabling clients to bolster their online business from brick-and-mortar stores.
Leland is a coaching marketplace designed to support individuals in achieving their educational and career aspirations. The platform connects users with coaches who provide guidance on standardized tests such as the SAT, ACT, GMAT, and GRE, as well as offering mentorship for entering fields like private equity, product management, and investment banking. Leland focuses on facilitating career transitions and helps users develop the necessary skills for their chosen professions through personalized coaching. The platform allows clients to find coaches that align with their budget and specific goals, charging transaction fees based on the payments made to coaches.
Rosie is a prominent online grocery shopping platform designed to enhance the convenience of purchasing groceries from local stores. By collaborating with leading independent grocers and wholesalers, Rosie offers a user-friendly ecommerce experience, comprehensive delivery logistics, and effective marketing solutions. The platform utilizes proprietary data analytics to connect consumers with a wide range of retailers, allowing them to discover and purchase desired products easily. As a trusted partner to numerous national wholesalers, Rosie prioritizes local shopping and supports community-based grocery options, making it a preferred choice for consumers looking for accessible and diverse grocery shopping experiences.
Eversight
Acquisition in 2022
Eversight, Inc. offers cloud-based solutions that leverage predictive analytics, machine learning, and data science to enhance promotional effectiveness for retailers and consumer goods manufacturers. Specializing in trade promotions, the company provides a suite of tools, including Eversight View for tracking manufacturer campaigns, Eversight Innovate for store-brand sales growth, and Eversight Testing Network for testing offers through digital platforms. Its solutions enable clients to optimize trade spending by micro-testing numerous promotional offers with real shoppers, resulting in significant improvements in sales volume compared to traditional methods. Founded in 2012 and based in Palo Alto, California, Eversight partners with major brands such as Unilever, BIC, and AB InBev, combining expertise in trade promotions and data science to deliver substantial incremental profits to its clients.
Caper is a company that develops an AI-powered shopping cart aimed at enhancing the grocery shopping experience. By integrating technologies such as image recognition and sensor fusion, Caper's smart cart allows shoppers to conveniently add items to their cart and self-checkout without the need for cashiers. This plug-and-play system captures images of items and scans barcodes, facilitating an automated checkout process. Caper's innovative approach seeks to transform physical retail by enabling existing grocery stores to adopt a kiosk-less shopping experience, thereby streamlining operations and improving customer satisfaction.
FoodStorm
Acquisition in 2021
FoodStorm is a comprehensive catering software solution designed for various types of caterers, including grocery and prepared foods, corporate events, drop-off services, onsite catering, quick service restaurants, and large-scale food production. Its cloud-based platform automates and manages the entire catering order process, offering features such as multi-channel ordering, eCommerce capabilities, order and production management, and PCI-compliant payment processing. Additionally, FoodStorm provides catering-specific websites customizable to match individual brands, a website builder for establishing an online presence, customer relationship management tools to enhance business growth, and detailed reporting functionalities. This all-in-one solution aims to streamline operations, increase sales, and improve customer satisfaction for its clients.
MightySignal
Acquisition in 2018
MightySignal is a San Francisco-based company founded in 2014 that focuses on providing a platform for lead generation by analyzing signals left by companies on the web. It assists B2B SaaS sales teams in identifying potential customers who are most likely to purchase their products. The company specializes in gathering and indexing data related to mobile applications, offering businesses insights into behavioral patterns through a web portal and API. Its software delivers real-time data integration, app store rankings, and ad intelligence, enabling clients to monitor competition, enhance customer retention with actionable alerts, and drive revenue growth. MightySignal's services are designed to help businesses classify data effectively and leverage it for strategic decision-making.
Unata Inc. is a Toronto-based company that offers a marketing and analytics platform designed to enhance the grocery shopping experience through personalization and real-time engagement. Founded in 2009, Unata connects retailers' loyalty and customer relationship management systems with various digital channels, creating an integrated omni-commerce environment. Its platform tracks customer interactions, including pre-purchase behaviors, and utilizes machine learning to deliver tailored product recommendations and promotions based on individual shopping histories. By linking web, mobile, email, and in-store experiences, Unata empowers grocery retailers to improve customer loyalty and increase spending, making the shopping process more relevant and efficient for consumers. The company operates as a subsidiary of Maplebear Inc. since 2018.
Wedding Party
Acquisition in 2015
Wedding Party, developed by WedPics, is a mobile application designed to enhance the wedding experience by allowing guests to contribute to a shared digital album. This platform enables friends and family to upload photos and notes from the wedding, creating a collaborative keepsake for the couple. In addition to its photo-sharing capabilities, Wedding Party provides brides with practical planning advice, innovative ideas, and inspiration to personalize their celebrations. The service aims to simplify the wedding planning process while ensuring that each event is unique and memorable. By acting as a digital assistant, Wedding Party helps brides navigate the complexities of wedding arrangements, making their special day both enjoyable and distinctive.
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