Instacart

Instacart is a prominent grocery delivery service operating in the United States and Canada, facilitating rapid deliveries of groceries and home essentials, often within an hour. The company partners with a variety of local and national grocers, including well-known brands such as Safeway, Whole Foods, and Costco, allowing customers to select from over 500,000 items and combine orders from multiple stores. Instacart employs a network of approximately 600,000 independent contractors who pick and deliver items directly to customers' homes. In addition to its delivery services, Instacart generates revenue by charging fees based on order value and by offering advertising opportunities primarily to consumer-packaged goods companies. With nearly 8 million monthly active users, Instacart has established itself as a leading platform in the grocery delivery market.

Vishwa Chandra

Vice President, Retail Accounts

Brandon Leonardo

Co-Founder

Max Mullen

Co-Founder

Sagar Sanghvi

VP of Corporate Development and Strategy of Finance

Hrach Simonian

Investor

9 past transactions

Wynshop

Acquisition in 2025
Wynshop helps grocers to grow and scale profitably with next-generation digital commerce and fulfillment technology.

Leland

Series A in 2024
Leland is a coaching marketplace designed to support individuals in achieving their educational and career aspirations. The platform connects users with coaches who provide guidance on standardized tests such as the SAT, ACT, GMAT, and GRE, as well as offering mentorship for entering fields like private equity, product management, and investment banking. Leland focuses on facilitating career transitions and helps users develop the necessary skills for their chosen professions through personalized coaching. The platform allows clients to find coaches that align with their budget and specific goals, charging transaction fees based on the payments made to coaches.

Rosie

Acquisition in 2022
Rosie is a prominent online grocery shopping platform designed to enhance the convenience of purchasing groceries from local stores. By collaborating with leading independent grocers and wholesalers, Rosie offers a user-friendly ecommerce experience, comprehensive delivery logistics, and effective marketing solutions. The platform utilizes proprietary data analytics to connect consumers with a wide range of retailers, allowing them to discover and purchase desired products easily. As a trusted partner to numerous national wholesalers, Rosie prioritizes local shopping and supports community-based grocery options, making it a preferred choice for consumers looking for accessible and diverse grocery shopping experiences.

Eversight

Acquisition in 2022
Eversight provides Offer Innovation solutions that help retailers and consumer goods manufacturers dramatically improve promotion effectiveness and make better use of trade spend dollars. Eversight disrupts the $300B+ world of trade promotions by combining the latest in predictive analytics, cloud software, big data and behavioral economics. The Eversight Cloud™ suite of SaaS solutions enables our customers to remove the guesswork and risk from trade promotions by micro-testing thousands of unique offers with real shoppers to find the best performing ones. Eversight promotions have been shown to yield an unprecedented 20-50% improvement in volume sales over traditional promotions. Founded in 2013 and headquartered in Palo Alto, CA, Eversight serves as a strategic partner to some of the world’s largest consumer goods brands and retailers, including Unilever, BIC, AB InBev, and others. The company is new, but the team is proven. Eversight brings together the top experts in trade promotions, data science, and pricing software, who have collectively delivered billions of dollars in incremental profits to clients.

Caper

Acquisition in 2021
Caper (caper.ai) focuses on compacting Amazon-Go's technology (image recognition, sensor fusion and artificial intelligence) into a smart shopping cart, allowing each shopper to throw her groceries into the cart and self-checkout without cashiers. The technology is looking to fundamentally transform physical retail and rapidly scale into existing grocery stores.

FoodStorm

Acquisition in 2021
FoodStorm is a comprehensive catering software solution designed for various types of caterers, including grocery and prepared foods, corporate events, drop-off services, onsite catering, quick service restaurants, and large-scale food production. Its cloud-based platform automates and manages the entire catering order process, offering features such as multi-channel ordering, eCommerce capabilities, order and production management, and PCI-compliant payment processing. Additionally, FoodStorm provides catering-specific websites customizable to match individual brands, a website builder for establishing an online presence, customer relationship management tools to enhance business growth, and detailed reporting functionalities. This all-in-one solution aims to streamline operations, increase sales, and improve customer satisfaction for its clients.

MightySignal

Acquisition in 2018
MightySignal is a San Francisco-based company founded in 2014 that focuses on providing a platform for lead generation by analyzing signals left by companies on the web. It assists B2B SaaS sales teams in identifying potential customers who are most likely to purchase their products. The company specializes in gathering and indexing data related to mobile applications, offering businesses insights into behavioral patterns through a web portal and API. Its software delivers real-time data integration, app store rankings, and ad intelligence, enabling clients to monitor competition, enhance customer retention with actionable alerts, and drive revenue growth. MightySignal's services are designed to help businesses classify data effectively and leverage it for strategic decision-making.

Unata

Acquisition in 2018
Unata Inc. is a Toronto-based company that offers a marketing and analytics platform designed to enhance the grocery shopping experience through personalization and real-time engagement. Founded in 2009, Unata connects retailers' loyalty and customer relationship management systems with various digital channels, creating an integrated omni-commerce environment. Its platform tracks customer interactions, including pre-purchase behaviors, and utilizes machine learning to deliver tailored product recommendations and promotions based on individual shopping histories. By linking web, mobile, email, and in-store experiences, Unata empowers grocery retailers to improve customer loyalty and increase spending, making the shopping process more relevant and efficient for consumers. The company operates as a subsidiary of Maplebear Inc. since 2018.

Wedding Party

Acquisition in 2015
Wedding Party By WedPics is a one-stop-shop for every bride who cares about having the most useful and unique tools to make her big day the most personal & fun celebration of her marriage. Our content includes real planning advice from brides, cool wedding hacks & ideas to make the big day more personal, and the latest inspiration & wedding trends. We like to think of ourselves as the bride’s digital Maid of Honor, scouting the internet for the best ways the bride can simplify planning and truly set her wedding apart from the crowd. Approachable, unique, and helpful, every piece of content on the Wedding Party by WedPics is written with the bride in mind.
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