Virado (ED Ensure Digital GmbH, formerly ED Erste Digital GmbH) was founded in Cologne by Armin Molla, after he found himself repeatedly and frequently confronted with the possibilities for digitalization in the insurance industry. Together with Christian Berlage and Achim Hepp, they have assembled a founding team with decades of knowledge gained in insurance and digital markets, a team of experts from different areas who complement each other perfectly. The speed of digitalization, as well as the quick connections created between many different cooperative partners, completely overloads insurance company IT system vendors. Additionally, large cooperations frequently lack the specialized and marketing knowledge necessary to operate through new channels like Facebook. They take over these tasks, solving a concrete problem experienced by insurers: quickness, flexibility, and new business for new, young, and purely digital target audiences.