Hungama Digital Media Entertainment Pvt. Ltd. is a digital entertainment company that offers content across genres and languages in the form of music tracks, movies, music videos, and dialogues. It offers music streaming application with video streaming and download options; digital entertainment storefronts; Games Station, a WAP based gaming subscription service available on mobile across devices; The Game Box, a Social gaming Website; a Bollywood and music site; and Vroovy, a gaming studio. It offers digital services, which include brand Websites, innovative engagement, viral marketing campaigns, social media management/optimization and ORM services, search engine marketing, media buying and planning, enterprise solutions, game and application development, customized CMS tools, interactive digital presentations, short films and branded content, mobile marketing, CRM and loyalty programs, digital media services, mobile services, branded content, retail activations, institutional activations, road-shows, digital activations, trade marketing, rural activations, and events and conferences. It offers service delivery platform; Salt Next Gen, a mobile publishing platform; content for CRBT across various mobile operators; wallpapers, songs, caller ring back tones, and ringtones; DiGi Live Radio, an entertainment service on IVR; Bollywood Hungama that provides the Bollywood events, news, celebrity news, photo shoots, exclusive news updates, upcoming movie trailers, latest music videos, and more; ArtistAloud that promotes musicians, bands, singers, composers, instrumentalists, etc.; and Hungama.com, a digital destination for music entertainment. Hungama Digital Media Entertainment Pvt. Ltd. was formerly known as Virtual Marketing India Pvt. Ltd. and changed its name to Hungama Digital Media Entertainment Pvt. Ltd. in January 2009. The company was founded in 1999 and is based in Mumbai, India.