Inuvo

Inuvo, Inc. is a technology company based in Little Rock, Arkansas, that specializes in developing and selling information technology solutions for digital marketing. The company provides platforms designed to identify and engage online audiences across various devices, channels, and formats, including video, mobile, connected TV, display, and social media. Its key products, ValidClick and IntentKey, enable advertisers and publishers to buy and sell advertising space in real time while aligning advertising messages with targeted consumers. Inuvo serves a diverse range of industries such as retail, automotive, insurance, healthcare, technology, telecommunications, and finance. Additionally, the company operates several content-driven websites focused on health, finance, travel, careers, auto, education, and lifestyle topics. Through its innovative technology and strategic partnerships, Inuvo aims to enhance the effectiveness of digital advertising while improving the user experience.

Jeremy Chrysler

VP, Business and New Product Development

5 past transactions

Netseer

Acquisition in 2017
NetSeer has created concept-based advertising, a breakthrough product that matches search queries and Web page content to relevant ads, without relying on keywords alone; this allows placement of richer, more relevant, and more profitable ads for both high value keywords and those keywords with little or no value today.

Vertro

Acquisition in 2012
Vertro is a software and technology company that owns and operates the ALOT product portfolio. ALOT's products are designed to 'Make the Internet Easy' by enhancing the way consumers engage with content online. Through ALOT, Internet users can discover best-of-the-web third party content and display that content through customizable toolbar, homepage and desktop products. ALOT has millions of live users across its product portfolio. Together these users conduct high-volumes of type-in search queries, which are monetized through third-party search and content agreements. Vertro was previously known as MIVA. After MIVA's sale of its MIVA Media division, MIVA rebranded to Vertro.

ALOT

Acquisition in 2012
alOt is a company dedicated to developing and marketing apps for PCs. Through our in-house team and our collaborative work with globally-recognized developers and publishers, our focus is delivering apps that improve consumers' online lives. We've generated an international following of people who have integrated alOt apps directly into their daily web-browsing experience. Our apps can be found at alOt.com and can be displayed through two primary products: alOt Appbar The alOt Appbar sits directly in a web browser so it's accessible no matter what website users are on. Users add apps to their alOt Appbar to match their local or global interests, including weather and sports, the latest celebrity gossip, social networking accounts and much more. alOt Home alOt Home is the first page users see when they open up their web browser. As with the alOt Appbar, alOt Home is fully customizable so users can create a personalized page that matches their specific interests. the alOt product portfolio is owned and operated by Inuvo, Inc. alOt was previously owned by Vertro and was acquired with Vertro by Inuvo in 2012. alOt was previously known as MIVA Direct, a division of MIVA, which was rebranded to Vertro after MIVA's sale of its MIVA Media division.

Zubican

Acquisition in 2009
Zubican is an online business community, devoted to connecting business-to-business buyers and sellers. In the U.S. businesses spend $18 trillion – a market twice the size of the $9 trillion consumer market. Yet, despite the enormous volume of business commerce, business-to-business (“b2b”) buyers, unlike consumers, have no easy way to find and evaluate companies that can provide them with the products and services they seek. Zubican solves that pain by offering a free, ad-supported, online b2b community that enables b2b buyers to identify and research companies that best match their needs. From the day zubican.com launched publicly in July 2008, users have been able to perform with unprecedented precision, detailed searches of a database that includes more complete and comprehensive profiles on U.S. companies than any source freely available online. Companies are encouraged to take control of their profiles and customize their content to tell the world who they are and what they offer so buyers can find them. Companies can link their profiles with others to demonstrate the depth and quality of their business network and to identify the shared relationships they have with potential customers and vendors, thereby providing value to both buyers and sellers. As a result, users benefit directly from this “double-viral-loop” of promoting the Zubican community and in so doing, growing awareness, driving traffic, and encouraging increased usage of the site.

Litmus Media

Acquisition in 2006
Litmus Media, Inc. offers integrated solutions for performance-based advertising, search marketing, and e-retailing industries. It provides merchants with order abandonment recovery technologies and coupon/product feed distribution services. Litmus Media, Inc. was formerly known as Disruptive Advertising Technologies, Inc. The company was founded in 1999 and is headquartered in North Kansas City, Missouri. Litmus Media, Inc. operates as a subsidiary of Think Partnership, Inc.
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