J12

J12 Ventures AB is a venture capital firm established in 2019 and headquartered in Stockholm, Sweden, with additional offices in the United Kingdom and Finland. The firm specializes in pre-seed and early-stage investments, primarily focusing on innovative technology and software companies across the Nordics, including Sweden, Finland, and the Baltics. J12 Ventures typically invests between €0.1 million and €2 million in equity, making it an active player in supporting the growth of emerging businesses in the region.

Luca Banderet

Partner

Sofie Häggström Batalov

Investor

Emmet King

Partner

Bo Mattsson

Partner

Alexander Paterson

Partner and CFO

Past deals in Nordic Europe

MVision AI

Seed Round in 2023
MVision AI Oy, founded in 2017 and based in Helsinki, Finland, focuses on enhancing cancer treatment through the application of artificial intelligence and machine learning. The company aims to significantly improve diagnosis and treatment outcomes, particularly for patients in developing countries, thereby also reducing healthcare costs. MVision's founding team is composed of experts, including PhD holders in AI, data platform architects, and physicists, who bring experience from notable organizations in the medical technology sector. Through its innovative technology, MVision seeks to make a meaningful impact on cancer care globally.

Anotherblock

Pre Seed Round in 2022
Anotherblock provides a blockchain-based platform to decentralize music rights connecting non-fungible tokens to royalty rights.

Circulate

Pre Seed Round in 2021
Circulate is a sourcing platform guiding small businesses to the most sustainable and high-performing packaging. We digitalize, automize and simplify the purchasing and reordering process and add financing solutions to overcome high MOQ. We help track packaging consumption and environmental impact, continuously suggesting potential improvements. Through our B2B marketplace we aggregate and create transparency of all the great green packaging alternatives out there, increasing comparability and ensuring everyone finds what they are looking for. No more excuses!

Health Integrator

Series A in 2021
Health Integrator AB operates a platform for access to health services. It offers in the areas of diet, physical activity, sleeping habits, stress, alcohol and tobacco use. The company was incorporated in 2017 and is based in Stockholm, Sweden.

Inex One

Seed Round in 2021
With Inex One, you become the expert at handling expert calls. You combine all your expert networks in one dashboard, with a clear overview of your requests and available experts. You get a larger pool of experts as more networks are supplying, yet you minimize the hassle in coordinating them. You get clarity on how relevant experts are, and the costs involved. The team behind Inex One is former consultants, investment professionals and techies, wanting to help users better tap into the world's expertise.

memmo.me

Venture Round in 2021
After thinking for a long time about the positive and emotional effect that occurs when you get personal contact with inspiring people, the idea of ​​memmo came to Gustav Lundberg Toresson and Tobias Bengtsdahl, when they were sitting as guests at different wedding dinners.

TradeBay

Seed Round in 2021
TradeBay is a global trading community. An online platform that lets buyers and sellers of fruit to connect and trade more efficiently. Our members instantly grow their network of trusted business partners, enjoy better opportunities and reach new markets - together we are enabling safer trade in a more transparent market.

memmo.me

Series A in 2021
After thinking for a long time about the positive and emotional effect that occurs when you get personal contact with inspiring people, the idea of ​​memmo came to Gustav Lundberg Toresson and Tobias Bengtsdahl, when they were sitting as guests at different wedding dinners.

Mediatool

Series A in 2020
Mediatool World W AB is a Swedish company that specializes in developing media planning collaboration software aimed at advertisers and agencies. Founded in 2014 and headquartered in Stockholm, with an additional office in Malmö, the company offers a comprehensive platform that facilitates the organization and analysis of marketing and media activities. Mediatool's software provides features for managing media, planning campaigns, and reporting, allowing brands and agencies to collaborate effectively and optimize their marketing efforts. By streamlining the planning, execution, tracking, and reporting of media campaigns, Mediatool enhances productivity and enables users to leverage real-time performance data for informed decision-making. The company aims to replace traditional spreadsheets with a more efficient and integrated approach to media and marketing management.

Northfork

Venture Round in 2020
Northfork AB develops Software-as-a-Service solutions for the food industry to sell groceries by recipe and meal solutions. It offers Discovery API that allows consumers by personalized recipe recommendations; and a solution to promote brands, products, and create campaigns. The company was founded in 2014 and is based in Stockholm, Sweden with operations in San Francisco, California; and Norfolk, United Kingdom.

Airmee

Seed Round in 2020
Airmee is a last mile distribution service based in Stockholm, Sweden, founded in 2016. The company specializes in same-day and express delivery solutions for e-commerce businesses, enabling them to efficiently manage their logistics. Airmee's platform allows for real-time scheduling of delivery routes, offering flexibility and convenience to both retailers and their customers. With a focus on rapid delivery, Airmee provides options for customers to receive their orders in as little as an hour, enhancing the overall shopping experience.

Leetify

Seed Round in 2020
Leetify AB develops an AI coaching platform for gamers. Its AI coaching platform automatically analyses the matches that gamers play, identifies weaknesses, personalizes practices, and tracks progress. The company was founded in 2019 and is based in Stockholm, Sweden.

Hackyourcloset.com

Pre Seed Round in 2020
Hackyourcloset.com was founded in 2019 to reduce and prevent waste in the apparel industry. Our subscription service is the first of its kind offering access to a closet on rotation. For as little as 279 SEK/month (28€) you can receive 4 pieces of clothing every month that we picked based on your measurements and style preferences. All items are rescued and taken out of the waste stream, from pre-loved to leftover goods. Wear more, spend less, and save the planet.

Formulate

Seed Round in 2020
Formulate AB is a Stockholm-based company founded in 2015 that specializes in promotion analytics for merchandising teams in both online and offline retail environments. The company operates its platform, known as the Formulate Decision Cloud, which utilizes an advanced AI engine to convert point-of-sale data into actionable insights. Through this cloud-based product, Formulate offers analytics and competitive intelligence, empowering retailers to make informed merchandising decisions. The platform also includes a tool called True Lift, designed to enhance decision-making capabilities by providing data-driven facts, forecasts, and recommendations.

Typelane

Venture Round in 2018
Typelane is a company dedicated to enhancing employee onboarding and offboarding processes. By prioritizing smart workflows, intuitive design, and personalization, Typelane simplifies what has traditionally been a manual and complex experience. The platform aims to make the transition of welcoming new employees and saying farewell to departing ones more efficient and engaging, thereby transforming these critical phases of the employment lifecycle into seamless experiences for both employers and employees.