J12

J12 Ventures AB is a venture capital firm established in 2019 and headquartered in Stockholm, Sweden, with additional offices in the United Kingdom and Finland. The firm focuses on pre-seed and early-stage investments, primarily in the Nordic region, including Sweden, Finland, and the Baltics. While J12 Ventures is industry agnostic, it has a preference for technology and software companies. The firm typically invests between €0.1 million and €2 million in equity, targeting innovative companies that demonstrate growth potential.

Luca Banderet

Managing Partner

Sofie Häggström Batalov

Investor

Caroline Hultman

Principal

Emmet King

Partner

Alexander Pochet

CFO and Head Of Sustainability

Henrik Reimavuo

Analyst

Richard Thornton

Operating Partner

Past deals in Nordic Europe

MVision

Seed Round in 2023
MVision AI Oy, founded in 2017 and based in Helsinki, Finland, focuses on enhancing cancer treatment through the application of artificial intelligence and machine learning. The company aims to significantly improve diagnosis and treatment outcomes, particularly for patients in developing countries, thereby also reducing healthcare costs. MVision's founding team is composed of experts, including PhD holders in AI, data platform architects, and physicists, who bring experience from notable organizations in the medical technology sector. Through its innovative technology, MVision seeks to make a meaningful impact on cancer care globally.

Treyd

Series A in 2022
Developer of a digital trade contract platform and trade finance designed to simplify the trade finance contract and offer working capital. The company's platform offers a digital payment service where the client pays after receiving the goods and the supplier gets paid when they ship the goods and only if the quality meets the client's standards, helping companies to conduct international business easily.

anotherblock

Pre Seed Round in 2022
Anotherblock provides a blockchain-based platform to decentralize music rights connecting non-fungible tokens to royalty rights.

Circulate

Pre Seed Round in 2021
Circulate is a sourcing platform dedicated to promoting sustainable packaging solutions for small businesses. The company streamlines the purchasing and reordering process through digital automation, while also offering financing options to help clients manage minimum order quantities. Circulate tracks packaging consumption and evaluates environmental impact, providing ongoing recommendations for improvement. By operating a B2B marketplace, Circulate aggregates a wide range of eco-friendly packaging alternatives, enhancing transparency and comparability to assist businesses in making informed choices. The ultimate goal of Circulate is to facilitate a transition toward sustainable consumption and contribute to a circular economy, enabling customers to access various packaging products at competitive prices.

Health Integrator

Series A in 2021
Health Integrator AB operates a platform for access to health services. It offers in the areas of diet, physical activity, sleeping habits, stress, alcohol and tobacco use. The company was incorporated in 2017 and is based in Stockholm, Sweden.

Inex One

Seed Round in 2021
Inex One is a business that offers a platform designed to streamline market research by providing access to a comprehensive network of expert networks and survey providers. The company's software-as-a-service (SaaS) dashboard allows users to manage requests and connect with multiple expert networks from a single interface, facilitating easier coordination and minimizing administrative burdens. By aggregating insights from various expert sources, Inex One enhances the decision-making process for businesses, allowing them to leverage industry expertise effectively. The platform also focuses on transparency and cost efficiency, enabling users to understand the relevance and associated costs of engaging with experts. The team behind Inex One comprises former consultants, investment professionals, and technology specialists, all committed to helping users navigate and utilize global expertise more effectively.

Treyd

Seed Round in 2021
Developer of a digital trade contract platform and trade finance designed to simplify the trade finance contract and offer working capital. The company's platform offers a digital payment service where the client pays after receiving the goods and the supplier gets paid when they ship the goods and only if the quality meets the client's standards, helping companies to conduct international business easily.

Memmo.me

Venture Round in 2021
After thinking for a long time about the positive and emotional effect that occurs when you get personal contact with inspiring people, the idea of ​​memmo came to Gustav Lundberg Toresson and Tobias Bengtsdahl, when they were sitting as guests at different wedding dinners.

TradeBay

Seed Round in 2021
TradeBay is a global trading community. An online platform that lets buyers and sellers of fruit to connect and trade more efficiently. Our members instantly grow their network of trusted business partners, enjoy better opportunities and reach new markets - together we are enabling safer trade in a more transparent market.

Memmo.me

Series A in 2021
After thinking for a long time about the positive and emotional effect that occurs when you get personal contact with inspiring people, the idea of ​​memmo came to Gustav Lundberg Toresson and Tobias Bengtsdahl, when they were sitting as guests at different wedding dinners.

ZealiD

Seed Round in 2020
Operator of an identity verification platform designed to serve financial service providers with remote identity verification services. The company's platform facilitates consumer verification, data acquisition, and payment initiation for merchants where they can interact with participating mobile networks, banks, and financing providers, enabling clients to simplify remote customer identification and e-authentication processes.

Mediatool

Series A in 2020
Mediatool World W AB is a Swedish company that develops a comprehensive media planning collaboration software designed for advertisers and agencies. Founded in 2014 and headquartered in Stockholm, with an additional office in Malmö, the company offers a platform that facilitates the planning, execution, tracking, and reporting of media and marketing campaigns. Mediatool's software integrates traditional and digital media, enabling efficient collaboration between marketing professionals and brands. Its features include tools for organizing and analyzing marketing activities, managing media, and accessing real-time performance data to optimize investments. By streamlining workflows and improving communication, Mediatool aims to enhance productivity and simplify the complexities of marketing efforts.

Northfork

Venture Round in 2020
Northfork AB is a technology company that specializes in Software-as-a-Service solutions tailored for the food industry, aiming to enhance the grocery shopping experience. Founded in 2014 and headquartered in Stockholm, Sweden, with additional operations in San Francisco, California, and Norfolk, United Kingdom, Northfork's platform facilitates personalized grocery shopping by enabling users to create shopping lists based on selected recipes and meal plans. Its Discovery API provides tailored recipe recommendations, allowing consumers to easily discover new meal ideas while promoting brand awareness and product visibility for retailers. Northfork's innovative approach streamlines the grocery purchasing process, making it more convenient and user-friendly for both consumers and online grocery retailers.

Airmee

Seed Round in 2020
Airmee is a last mile delivery service based in Stockholm, Sweden, founded in 2016. The company specializes in providing same day and express delivery solutions tailored for e-commerce businesses. Airmee's platform allows these companies to manage and optimize their delivery routes in real time, utilizing machine learning and AI algorithms to enhance logistics efficiency. Customers benefit from increased convenience and flexibility, with options for scheduling deliveries according to their needs, including express options that can fulfill orders in as little as one hour. By integrating with e-commerce webshops, Airmee aims to streamline the delivery process and improve overall customer satisfaction.

Leetify

Seed Round in 2020
Leetify AB develops an AI coaching platform for gamers. Its AI coaching platform automatically analyses the matches that gamers play, identifies weaknesses, personalizes practices, and tracks progress. The company was founded in 2019 and is based in Stockholm, Sweden.

Hackyourcloset.com

Pre Seed Round in 2020
Hackyourcloset.com was founded in 2019 to reduce and prevent waste in the apparel industry. Our subscription service is the first of its kind offering access to a closet on rotation. For as little as 279 SEK/month (28€) you can receive 4 pieces of clothing every month that we picked based on your measurements and style preferences. All items are rescued and taken out of the waste stream, from pre-loved to leftover goods. Wear more, spend less, and save the planet.

ZealiD

Seed Round in 2020
Operator of an identity verification platform designed to serve financial service providers with remote identity verification services. The company's platform facilitates consumer verification, data acquisition, and payment initiation for merchants where they can interact with participating mobile networks, banks, and financing providers, enabling clients to simplify remote customer identification and e-authentication processes.

Formulate

Seed Round in 2020
Formulate AB operates a marketing analytics platform that assists retail merchandising teams in optimizing promotional performance. Founded in 2015 and based in Stockholm, Sweden, the company provides a cloud-based solution known as Formulate Decision Cloud, which leverages an advanced AI engine to transform sales data into actionable insights. By processing large volumes of business data, the platform offers analytics and competitive intelligence that facilitate better decision-making in campaign management. Additionally, the tool True Lift is designed to enhance the understanding of marketing outcomes, enabling retailers to analyze and forecast the effectiveness of their promotions.

Typelane

Venture Round in 2018
Typelane is a company dedicated to enhancing employee onboarding and offboarding processes. By prioritizing smart workflows, intuitive design, and personalization, Typelane simplifies what has traditionally been a manual and complex experience. The platform aims to make the transition of welcoming new employees and saying farewell to departing ones more efficient and engaging, thereby transforming these critical phases of the employment lifecycle into seamless experiences for both employers and employees.
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