J12

J12 Ventures AB, established in 2019, is a Stockholm-based venture capital firm with additional offices in London and Helsinki. It specializes in early-stage investments, typically allocating between €0.1 to €2 million in equity. J12 focuses on the Nordics, including Sweden, Finland, and the Baltics, and is industry-agnostic, with a preference for technology and software companies. The firm backs founders building software infrastructure, AI applications, and those demonstrating exceptional ingenuity and resilience.

Luca Banderet

Managing Partner

Caroline Hultman

Principal

Alexander Pochet

CFO and Head Of Sustainability

Past deals in Sweden

Dema.ai

Seed Round in 2024
Dema.ai is a predictive analytics tool focused on providing deep insights for the e-commerce industry. Founded in 2022 by Marcus Tagesson, Henrik Hoffman, and David Feldell, the company brings over 30 years of combined experience in operations, machine learning, and growth to its offerings. Headquartered in Stockholm, Sweden, Dema.ai specializes in cleaning and structuring data to analyze and automate various aspects of e-commerce, including marketing campaigns, customer behavior, inventory, and website performance. The platform evaluates marketing efforts based on real-time return on ad spend, facilitating alignment between marketing and purchasing departments. By offering transformative predictions and insights, Dema.ai enables businesses to optimize their operations, enhance profitability, and maintain a competitive edge in a rapidly changing market.

Treyd

Series A in 2023
Treyd is a B2B fintech company that provides a buy-now-pay-later solution specifically designed for consumer goods companies. Founded in 2019 by Peter Beckman and Sameh El-Ansary, Treyd operates from its headquarters in Stockholm, Sweden, and has additional offices in London and Cairo. The company's innovative digital trade contract platform simplifies trade finance by enabling businesses to manage payments more effectively. Clients can pay for goods after receipt, while suppliers receive payment upon shipment, contingent on quality standards being met. This approach not only accelerates growth for consumer goods companies but also alleviates the challenges of making upfront payments to suppliers, facilitating smoother international business transactions. Treyd is supported by various global venture capitalists and angel investors.

Airmee

Series B in 2023
Airmee is a logistics company based in Stockholm, Sweden, specializing in last-mile distribution solutions for e-commerce businesses. Founded in 2016, Airmee offers same-day and express delivery services, utilizing a technology-driven platform that incorporates machine learning and proprietary optimization techniques. This platform allows e-commerce companies to schedule and manage their delivery routes in real time, ensuring efficient and timely service. By focusing on environmentally sustainable practices, Airmee aims to enhance the delivery experience while minimizing the environmental impact of logistics operations. As one of Europe's rapidly growing logistics startups, Airmee is positioned to streamline supply chain processes and improve overall delivery efficiency for its clients.

Dema.ai

Pre Seed Round in 2022
Dema.ai is a predictive analytics tool focused on providing deep insights for the e-commerce industry. Founded in 2022 by Marcus Tagesson, Henrik Hoffman, and David Feldell, the company brings over 30 years of combined experience in operations, machine learning, and growth to its offerings. Headquartered in Stockholm, Sweden, Dema.ai specializes in cleaning and structuring data to analyze and automate various aspects of e-commerce, including marketing campaigns, customer behavior, inventory, and website performance. The platform evaluates marketing efforts based on real-time return on ad spend, facilitating alignment between marketing and purchasing departments. By offering transformative predictions and insights, Dema.ai enables businesses to optimize their operations, enhance profitability, and maintain a competitive edge in a rapidly changing market.

Treyd

Series A in 2022
Treyd is a B2B fintech company that provides a buy-now-pay-later solution specifically designed for consumer goods companies. Founded in 2019 by Peter Beckman and Sameh El-Ansary, Treyd operates from its headquarters in Stockholm, Sweden, and has additional offices in London and Cairo. The company's innovative digital trade contract platform simplifies trade finance by enabling businesses to manage payments more effectively. Clients can pay for goods after receipt, while suppliers receive payment upon shipment, contingent on quality standards being met. This approach not only accelerates growth for consumer goods companies but also alleviates the challenges of making upfront payments to suppliers, facilitating smoother international business transactions. Treyd is supported by various global venture capitalists and angel investors.

Health Integrator

Series A in 2021
Health Integrator AB is a digital health platform based in Stockholm, Sweden, established in 2017. The company provides a comprehensive marketplace for accessing a variety of health services, focusing on key areas such as diet, physical activity, sleep habits, stress management, and substance use. By offering health screenings and personal health coaching, Health Integrator aims to support users in achieving sustainable healthy lifestyles and reducing the risk of chronic diseases. The platform consolidates numerous health activities and services, making it easier for individuals to manage and enhance their overall well-being.

Treyd

Seed Round in 2021
Treyd is a B2B fintech company that provides a buy-now-pay-later solution specifically designed for consumer goods companies. Founded in 2019 by Peter Beckman and Sameh El-Ansary, Treyd operates from its headquarters in Stockholm, Sweden, and has additional offices in London and Cairo. The company's innovative digital trade contract platform simplifies trade finance by enabling businesses to manage payments more effectively. Clients can pay for goods after receipt, while suppliers receive payment upon shipment, contingent on quality standards being met. This approach not only accelerates growth for consumer goods companies but also alleviates the challenges of making upfront payments to suppliers, facilitating smoother international business transactions. Treyd is supported by various global venture capitalists and angel investors.

Northfork

Venture Round in 2020
Northfork AB specializes in developing Software-as-a-Service solutions for the food industry, focusing on grocery sales through recipes and meal solutions. Founded in 2014 and headquartered in Stockholm, Sweden, with additional operations in San Francisco, California, and Norfolk, United Kingdom, Northfork provides an AI-powered platform that enables consumers to generate personalized shopping lists based on selected recipes. By integrating its technology into partner sites through APIs and widgets, Northfork enhances the online grocery shopping experience, addressing the challenges of adding multiple single items to a cart. The company's solutions not only streamline the shopping process but also promote brands and create marketing campaigns, making it easier for consumers to discover and purchase groceries.

Airmee

Seed Round in 2020
Airmee is a logistics company based in Stockholm, Sweden, specializing in last-mile distribution solutions for e-commerce businesses. Founded in 2016, Airmee offers same-day and express delivery services, utilizing a technology-driven platform that incorporates machine learning and proprietary optimization techniques. This platform allows e-commerce companies to schedule and manage their delivery routes in real time, ensuring efficient and timely service. By focusing on environmentally sustainable practices, Airmee aims to enhance the delivery experience while minimizing the environmental impact of logistics operations. As one of Europe's rapidly growing logistics startups, Airmee is positioned to streamline supply chain processes and improve overall delivery efficiency for its clients.
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