JamJar Investments

JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries, including food and drink. The firm targets high-growth consumer brand businesses in Europe and typically invests between £0.15 million and £1 million in initial rounds, with the capacity for follow-on investments. JamJar is distinctively led by the founders of innocent drinks, who bring over 14 years of operational and commercial experience from building the brand to its acquisition by Coca-Cola. This background enables JamJar to understand the entrepreneurial journey, including its challenges and potential solutions, and fosters a collaborative investment approach, often preferring to work with teams rather than individuals.

Adam Balon

Partner

Veeraje Bhonsle

Investor

Emily Bullman

Investor

Sophie Luck

Investor

Sophie Luck

Investor

Kirsty Macdonald

Principal

Katie Marrache

Partner

Jon Wright

Partner

104 past transactions

Yepoda

Series B in 2025
Yepoda is an online retailer specializing in Korean skincare products, aiming to make K-Beauty accessible to international markets. The company offers a range of cosmetics formulated without silicones, parabens, formaldehyde, artificial colorants, PEGs, mineral oils, microplastics, or sulfates. By eliminating these potentially harmful ingredients, Yepoda seeks to promote healthy and beautiful skin for its customers. For inquiries, the company provides an online form and an email address on its website.

Meatly

Seed Round in 2024
Meatly is a company focused on creating sustainable and ethical food products specifically for pets. By cultivating meat from a small sample of animal cells, the company utilizes bioreactors to grow protein-rich meat that's infused with essential nutrients. This innovative approach allows Meatly to produce safe and healthy food for pets while potentially replacing 20% of the conventional meat and fish used in pet food globally. Through partnerships with leading pet food brands, Meatly aims to provide high-quality, eco-friendly meat options, addressing the growing demand for sustainable consumables in the pet food industry.

With Nothing Underneath

Venture Round in 2024
With Nothing Underneath is an e-commerce store for women's fashion products

BIBBI Parfum

Seed Round in 2024
BIBBI Parfum is a perfume brand that integrates the practice of meditation into its offerings. The company specializes in crafting artisanal perfumes that embody elegance and sophistication. By focusing on high-quality ingredients and a thoughtful production process, BIBBI Parfum aims to deliver unique scents that resonate with consumers seeking a refined olfactory experience. The brand's commitment to quality and its distinctive approach to fragrance creation set it apart in the competitive perfume market.

Marleybones

Seed Round in 2024
Marleybones is a consumer goods company focused on producing high-quality dog food. The firm offers pantry-friendly steam-cooked meals that incorporate superfoods such as hemp, chia seeds, and wild seaweed, emphasizing optimal health for dogs. By utilizing fresh local ingredients, Marleybones aims to provide nutritious options for pet owners. Additionally, the company's commitment to sustainability is reflected in its use of fully recyclable and plastic-neutral packaging, contributing to environmentally friendly practices in the pet food industry.

SURI (Sustainable Rituals)

Series A in 2024
A world-class clean that doesn’t cost our planet. SURI is the new, sustainable electric toothbrush. Delivering an effective clean with innovative plant-based materials.

Runna

Venture Round in 2023
Runna offers comprehensive training and coaching solutions tailored for runners of all levels, from beginners preparing for their first marathon to experienced athletes looking to improve their 5k times. The company provides a software platform that delivers personalized training plans, holistic support, and strength training options through various subscription models. With access to expert guidance and resources, athletes receive the necessary support to enhance their performance and achieve their running goals. Runna fosters a community that encourages runners to connect and share their experiences, further enriching their training journey.

Yepoda

Series A in 2023
Yepoda is an online retailer specializing in Korean skincare products, aiming to make K-Beauty accessible to international markets. The company offers a range of cosmetics formulated without silicones, parabens, formaldehyde, artificial colorants, PEGs, mineral oils, microplastics, or sulfates. By eliminating these potentially harmful ingredients, Yepoda seeks to promote healthy and beautiful skin for its customers. For inquiries, the company provides an online form and an email address on its website.

Flash Pack

Venture Round in 2023
FlashPack Ltd is a London-based travel agency that specializes in providing travel, tour, transportation, and accommodation services to both the general public and commercial clients. Established in 2013, the company offers a diverse range of travel experiences including beach holidays, city breaks, wellness retreats, wildlife excursions, and adventure trips tailored for middle-aged solo travelers. FlashPack focuses on fostering meaningful connections among travelers through group dynamics, enabling individuals to find companions for their journeys. The company aims to create memorable experiences while ensuring a social atmosphere for those venturing out on their own.

Bea Fertility

Venture Round in 2023
Bea Fertility is a monthly subscription program that provides users with at-home fertility treatment and ovulation tracking. The kits offered by Bea Fertility include an intracervical insemination device, as well as pregnancy tests, fertility trackers, and sperm donation pots. Bea Fertility democratizes effective and affordable fertility treatment for individuals and couples who are having difficulty conceiving.

Tony's Chocolonely

Secondary Market in 2023
Tony's Chocolonely is a chocolate manufacturer dedicated to addressing inequality within the chocolate industry. The company aims to set a precedent for producing chocolate that is both delicious and ethically sourced, promoting slavery-free practices in cocoa production. It offers a diverse selection of chocolate bars, including options such as milk and dark chocolate, almond honey nougat, and caramel with sea salt. By using handpicked cocoa and ensuring fair pricing, Tony's Chocolonely seeks to inspire the industry and raise awareness about the importance of ethical practices in chocolate manufacturing.

Patch

Seed Round in 2023
Patch building a national network of neighborhood workspaces and will be sharing news, ideas, and plans from the Work Near Homeworld.

Lucky Saint

Series A in 2023
Lucky Saint is a brewery that specializes in producing alcohol-free beer, focusing on superior unfiltered lager that retains maximum flavor while eliminating alcohol content. The company offers a range of non-alcoholic beverages that are vegan, low-calorie, and crafted from natural ingredients. Their beers are characterized by a biscuity malt flavor complemented by a citrus hop finish, allowing consumers to enjoy a refreshing drinking experience without the adverse effects associated with alcohol. By prioritizing heritage brewing techniques, Lucky Saint caters to modern drinkers seeking flavorful and health-conscious alternatives.

Townhouse

Venture Round in 2023
Townhouse is transforming the nail care industry by providing a premium salon experience that prioritizes high-quality treatments in aesthetically pleasing environments. The company specializes in elegant and stylish nail art suitable for various occasions, catering to fashion-conscious individuals in the UK. With a focus on expert nail artists, Townhouse aims to elevate industry standards and redefine the expectations of nail care services.

SURI (Sustainable Rituals)

Seed Round in 2022
A world-class clean that doesn’t cost our planet. SURI is the new, sustainable electric toothbrush. Delivering an effective clean with innovative plant-based materials.

Cuure

Series A in 2022
Cuure specializes in providing personalized vitamins and supplements tailored to individual health requirements. Utilizing data from health questionnaires and DNA tests, Cuure develops customized supplement plans aimed at enhancing overall health and wellness. Their offerings combine scientific research with a personalized approach, ensuring that users receive recommendations aligned with their specific health goals and body chemistry. Additionally, the platform promotes wellness habits through a tracking application, allowing individuals to monitor their supplement intake and adapt their health practices effectively. Cuure's commitment to fair pricing and personalized solutions makes it a distinctive player in the wellness industry.

Lollipop

Seed Round in 2022
Lollipop is an online grocery shopping platform that includes personalized meal plans.

Wild Cosmetics

Seed Round in 2022
The natural and single-use plastic free deodorant that works. Kind to your body and the planet.

theUp.co

Series A in 2022
Up.co is a digital innovation agency that helps brands flourish by leveraging emerging technology. The company specializes on digitization for the hospitality industry, leveraging extensive industry knowledge via existing networks and huge data sets.

Urban Legend

Seed Round in 2021
Urban Legend is a producer of food products that focuses on promoting healthy eating habits. The company specializes in creating low-fat donuts that are low in calories yet high in nutritional value. This innovative approach allows consumers to indulge in a favorite junk food while minimizing harmful effects on their health.

Onto

Series B in 2021
Onto Ltd is a UK-based company that specializes in electric vehicle subscription services, allowing customers to drive electric cars without the long-term commitment of ownership. Founded in 2017 in Warwick by Rob Jolly and Dannan O’Meachair, Onto offers an all-inclusive package that covers various aspects of vehicle usage, including insurance, breakdown cover, maintenance, charging solutions, and road tax. This hassle-free model enables users to easily access vehicles from depots by paying a single subscription fee that encompasses all related costs, facilitating a seamless transition to electric driving. The company, formerly known as EVezy, rebranded to Onto Ltd in July 2020 and operates from Birmingham.

Lollipop

Pre Seed Round in 2021
Lollipop is an online grocery shopping platform that includes personalized meal plans.

Generation Home

Series A in 2021
Generation Home is a new mortgage lender dedicated to making homeownership work better for everyone.

Yoto

Series A in 2021
Yoto is a company that specializes in creating an interactive audio device designed for children's entertainment. The Yoto player allows children to engage with audio content by using physical cards, giving them control over what they listen to. This screen-free platform offers a variety of options, including music, stories, educational activities, radio, and podcasts, fostering an environment where parents can empower and educate their children through play. By combining entertainment with learning, Yoto aims to enhance the audio experience for young users while promoting independent exploration and creativity.

Smol

Series B in 2021
Smol is a homecare startup that specializes in delivering eco-friendly laundry capsules and dishwasher tablets directly to consumers’ homes through a subscription service. The products are designed to fit through letterboxes, making them convenient and accessible. Smol's offerings are made from recycled materials and are water-soluble, ensuring effective cleaning while minimizing environmental impact. The company emphasizes its commitment to sustainability by using no animal testing or animal-derived ingredients, making its products suitable for vegans. By providing an affordable alternative to leading brands, Smol aims to revolutionize the household cleaning market with its eco-conscious approach.

Cuckoo

Seed Round in 2021
Cuckoo is a broadband services provider based in London, England, established in 2019 by Alexander Fitzgerald. The company focuses on simplifying internet access for users by offering a straightforward broadband package that features a single 67 Mb/s fibre deal on a monthly rolling contract, free from hidden fees. Cuckoo does not operate its own servers, which allows for rapid scaling and efficient delivery of quality internet services to both homes and businesses.

WeVee

Equity Crowdfunding in 2021
WeVee is an integrated platform that specializes in electric vehicle price comparison and leasing services. The company aims to facilitate the transition to eco-friendly transportation by offering budget-friendly leasing options, particularly through salary sacrifice arrangements. This approach not only makes electric vehicles more accessible but also allows users to benefit from reduced tax liabilities. By supporting employers and businesses in their sustainability initiatives, WeVee enhances corporate responsibility while promoting the adoption of electric vehicles.

MQube

Seed Round in 2021
MQube is a digital financial software developer focused on transforming the UK mortgage market. By leveraging innovative technology and data science, the company aims to address the challenges faced by mortgage lenders, brokers, landlords, and home buyers. In 2021, MQube launched MPowered Mortgages and the MPowered platform, which utilize artificial intelligence and advanced document extraction technology to automate lending decisions. This process enhances accuracy in customer data verification and enables efficient retrieval of relevant data points, facilitating quicker lending decisions for providers and improved experiences for borrowers. With strong backing from prominent European venture funds, MQube is dedicated to innovation and effective problem-solving in the mortgage sector.

Quell

Seed Round in 2020
Quell, Inc. is a San Francisco-based company founded in 2020 that creates an immersive fitness experience combining gaming with physical workouts. The company offers a unique fitness game where players engage in combat within a fantasy world, utilizing low-cost wearable smart resistance bands to enhance their workouts at home. Quell positions itself as a blend of traditional fitness platforms and gaming, providing an innovative approach to achieving fitness goals. To maintain ongoing engagement, Quell charges a monthly subscription fee for access to fresh content and experiences.

Wild Cosmetics

Seed Round in 2020
The natural and single-use plastic free deodorant that works. Kind to your body and the planet.

Lick

Seed Round in 2020
Lick is a home decor brand focused on simplifying the process of transforming living spaces. The company manufactures a range of products, including durable, low-odor paints, artisan wallpaper, and stick-on samples, designed to facilitate easy redecorating. Lick also provides user-friendly tools and sustainable decor supplies, along with support services such as color consultations. This approach allows customers to efficiently revamp their homes while enjoying the process.

Smol

Series A in 2020
Smol is a homecare startup that specializes in delivering eco-friendly laundry capsules and dishwasher tablets directly to consumers’ homes through a subscription service. The products are designed to fit through letterboxes, making them convenient and accessible. Smol's offerings are made from recycled materials and are water-soluble, ensuring effective cleaning while minimizing environmental impact. The company emphasizes its commitment to sustainability by using no animal testing or animal-derived ingredients, making its products suitable for vegans. By providing an affordable alternative to leading brands, Smol aims to revolutionize the household cleaning market with its eco-conscious approach.

Oatly

Private Equity Round in 2020
Oatly AB, based in Malmo, Sweden, specializes in producing a diverse range of oat-based products, primarily oat drinks, including various flavors and formulations such as whole, semi, and organic options, as well as specialty drinks like chocolate and matcha lattes. The company also offers oatgurt in multiple flavors, creamy oat products, oat spreads, and ice cream. Founded in 1985, Oatly aims to provide products that deliver maximum nutritional value while minimizing environmental impact. Its offerings are available through health stores and are distributed across various markets, including Sweden, Germany, the United Kingdom, the Netherlands, North America, and Finland. The majority of Oatly's revenue comes from the EMEA region, reflecting its strong presence in Europe. As a subsidiary of Cereal Base Ceba AB, Oatly continues to focus on making healthy, sustainable food choices accessible to consumers.

Beckley Psytech

Series A in 2020
Beckley Psytech Limited is a company based in Oxford, United Kingdom, that specializes in developing psychedelic drugs aimed at treating psychiatric and neurological diseases. Founded in 2014, the company explores the therapeutic potential of substances such as psilocybin to address mental health issues, including depression and other debilitating neuropsychiatric conditions. Beckley Psytech is focused on integrating clinically validated psychedelic medicines into contemporary medical practices, providing alternative treatments for patients who have significant unmet needs. Through its drug pipeline, the company aims to innovate and differentiate its offerings in the marketplace, enhancing options for individuals suffering from these disorders.

By Miles

Series B in 2020
By Miles Limited, established in 2015 and headquartered in Bootle, United Kingdom, specializes in pay-per-mile car insurance tailored for low mileage drivers. The company offers a smartphone application that tracks vehicle usage and charges customers based on the exact distance driven. This innovative model combines a fixed monthly subscription with additional charges per mile, allowing drivers to save on insurance costs by only paying for the miles they actually drive. The app provides users with visibility into their journeys and includes features designed to simplify their driving experience. By Miles aims to provide a fairer and more flexible approach to car insurance, catering specifically to the needs of low mileage users.

Alva

Seed Round in 2020
Alva Health Limited is a London-based company that offers a digital healthcare platform focused on supporting women during perimenopause and menopause. Established in 2020, Alva provides evidence-based information, advice, and treatment options to help manage symptoms associated with this life stage. The platform facilitates access to personalized consultations and medical services, allowing women to connect with healthcare professionals and obtain the resources they need in one convenient location. By combining real-life experiences with medical insights, Alva aims to empower women with the knowledge and support essential for navigating menopause effectively.

Tony's Chocolonely

Venture Round in 2020
Tony's Chocolonely is a chocolate manufacturer dedicated to addressing inequality within the chocolate industry. The company aims to set a precedent for producing chocolate that is both delicious and ethically sourced, promoting slavery-free practices in cocoa production. It offers a diverse selection of chocolate bars, including options such as milk and dark chocolate, almond honey nougat, and caramel with sea salt. By using handpicked cocoa and ensuring fair pricing, Tony's Chocolonely seeks to inspire the industry and raise awareness about the importance of ethical practices in chocolate manufacturing.

Tiney

Seed Round in 2020
Tiney Limited is a childcare startup based in London, United Kingdom, established in 2018. The company specializes in providing home nursery services that emphasize high-quality early years education. Tiney aims to transform at-home childcare by creating an accessible and supportive community for parents while ensuring that children receive engaging, play-based learning in safe environments. Childcare providers associated with Tiney undergo rigorous verification processes to maintain quality standards and benefit from ongoing support, allowing them to focus on caring for children rather than the administrative burdens of operating a business. This approach not only enhances the childcare experience for families but also fosters job satisfaction among providers.

Immersive Gamebox

Series A in 2020
Immersive Gamebox is an innovative entertainment platform based in London, England, that offers immersive team adventures through interactive digital smart rooms. Established in 2018, the company utilizes advanced technologies such as projection mapping, touch screens, motion tracking, and surround sound to create unique adventure pods. These GameBox Adventure pods are designed to foster group interaction and bonding, providing a novel form of digital group entertainment. By combining cutting-edge technology with engaging gameplay, Immersive Gamebox aims to bring people together for shared experiences in a fun and interactive environment.

Vertosa

Seed Round in 2019
Vertosa Inc. is a cannabis technology company based in Oakland, California, specializing in the production of active ingredients for manufacturers of infused products. Established in 2018 and formerly known as Nanogen Labs Inc., the company provides customized nano- and micro-emulsions tailored to meet the unique needs of its clients. These innovative formulations are designed to enhance product stability, bioavailability, clarity, and taste. Vertosa's pre-suspended aqueous solutions and powders enable brands to create homogeneous products, ensuring consistency and reliability. The company collaborates closely with its partners throughout the manufacturing process to help clients achieve their desired potency and expedite the introduction of their products to the market.

Boldking

Series A in 2019
Boldking, based in Amsterdam, Netherlands, is a prominent European online razor brand that focuses on enhancing the shaving experience by addressing common frustrations. The company offers a range of personal care products, including innovative razors with flexible blades, shaving creams, gels, lotions, face washes, and travel caps. These products are designed to meet grooming needs effectively and sustainably. Boldking operates in eight European countries and has successfully garnered a loyal customer base, serving hundreds of thousands of satisfied users with the convenience of home delivery at fair prices.

MQube

Seed Round in 2019
MQube is a digital financial software developer focused on transforming the UK mortgage market. By leveraging innovative technology and data science, the company aims to address the challenges faced by mortgage lenders, brokers, landlords, and home buyers. In 2021, MQube launched MPowered Mortgages and the MPowered platform, which utilize artificial intelligence and advanced document extraction technology to automate lending decisions. This process enhances accuracy in customer data verification and enables efficient retrieval of relevant data points, facilitating quicker lending decisions for providers and improved experiences for borrowers. With strong backing from prominent European venture funds, MQube is dedicated to innovation and effective problem-solving in the mortgage sector.

Skin + Me

Seed Round in 2019
Skin + Me Ltd is a digital health company based in London, United Kingdom, that specializes in online dermatology consultation services. Founded in January 2018, the company offers personalized skincare solutions aimed at treating various skin concerns, including acne, signs of aging, uneven texture, dark spots, and enlarged pores. Through its direct-to-consumer model, Skin + Me provides patients with access to online consultations with dermatologists and pharmacists, along with prescription-based therapy creams. This approach ensures that clients receive tailored guidance, treatment, and ongoing support for their skin health needs.

Papier

Series B in 2019
Papier Limited is a London-based company that specializes in designing and printing customized cards and stationery. Established in 2015, the company offers a diverse range of products, including birthday, thank you, sympathy, and seasonal cards, as well as invitations for weddings, parties, and other occasions. Additionally, Papier provides notebooks, planners, and notecards. With an emphasis on quality designs and premium paper, the company aims to inspire meaningful connections through beautifully crafted printed materials, appealing to consumers who appreciate tangible forms of communication amidst a digital landscape. Papier operates digital printing studios to facilitate its offerings and stands out in the online card and invitation market with its curated collection and commitment to artistry.

Koru Kids

Series A in 2019
Koru Kids Ltd. is a childcare service provider based in London, specializing in nanny shares that connect families with full-time nannies to those seeking part-time care. Established in 2016, the company aims to improve childcare options by creating a platform that facilitates the matching of families and nannies. Koru Kids focuses on ensuring high-quality and affordable childcare by streamlining the process of finding suitable after-school nannies. The team behind the company possesses experience in childcare, healthcare, and technology startups, reflecting their commitment to enhancing childcare services. Koru Kids is registered with the Information Commissioner's Office and is affiliated with the Financial Conduct Authority's Innovation Hub, indicating a strong regulatory compliance framework.

Airportr Technologies

Series A in 2019
AirPortr is a technology company that collaborates with the airline industry to enhance the travel experience for passengers and their luggage. By developing a proprietary platform, AirPortr creates a marketplace that connects airlines, airports, and logistics suppliers. This integration allows for the secure, autonomous delivery of baggage from off-airport locations directly to airport systems. The company's services help streamline airport operations by introducing baggage to the system early, reducing peak-time queues, and allowing bags to bypass costly terminal areas. Overall, AirPortr aims to alleviate the stress of luggage management for travelers, making their journeys more seamless.

Generation Home

Seed Round in 2019
Generation Home is a new mortgage lender dedicated to making homeownership work better for everyone.

RESI

Seed Round in 2019
Resi Design Ltd. is an architectural practice based in London, United Kingdom, specializing in providing a range of services for homeowners. Founded in 2016, the company offers measured surveys, home design, 2D floor plans, 3D visual packages, party wall surveys, planning submission, structural engineering, and building regulations guidance. Through its user-friendly online platform, Resi facilitates home project management by acting as a planning agent to help clients obtain local authority approvals. The platform allows users to collect necessary documents, review designs, and share their preferred options for their building projects, streamlining the entire process. The company primarily serves the markets of the United Kingdom and Ireland.

By Miles

Series A in 2019
By Miles Limited, established in 2015 and headquartered in Bootle, United Kingdom, specializes in pay-per-mile car insurance tailored for low mileage drivers. The company offers a smartphone application that tracks vehicle usage and charges customers based on the exact distance driven. This innovative model combines a fixed monthly subscription with additional charges per mile, allowing drivers to save on insurance costs by only paying for the miles they actually drive. The app provides users with visibility into their journeys and includes features designed to simplify their driving experience. By Miles aims to provide a fairer and more flexible approach to car insurance, catering specifically to the needs of low mileage users.

ChargedUp

Seed Round in 2019
ChargedUp is a phone charging network for bike sharing. Its solution employs an app that allows users to locate nearby stations, unlock a sharable power bank, and then return it to any station in the network while only paying for the time used. The network also allows renting a power bank by tapping a card or phone on the built-in reader or by using the ChargedUp app. ChargedUp was launched in 2017 and is headquartered in London, England.

Farewill

Venture Round in 2019
Farewill Ltd. is a London-based company founded in 2015 that provides an online platform for will writing, funeral services, and direct cremation. The company aims to simplify the often complex processes surrounding death by offering personalized will-writing services and management tools that are accessible and affordable. Farewill's platform eliminates legal jargon and hidden fees, enabling clients to create legally binding wills in minutes and manage all necessary paperwork after death. With round-the-clock customer service, Farewill ensures that users have support throughout their experience, making it easier for individuals to navigate legal and financial matters during difficult times.

Vashi

Venture Round in 2018
Vashi is a fine jewelry brand that specializes in providing a unique and disruptive omni-channel retail experience. The company operates primarily as an online retailer, offering diamond jewelry products that are crafted from ethically sourced diamonds with guaranteed provenance. Each piece is meticulously handcrafted by British artisans, allowing customers to customize their jewelry according to personal preferences. Vashi ensures that orders are conveniently delivered to the desired location, enhancing the overall customer experience.

Many

Seed Round in 2018
Many is an online healthcare platform focused on improving male health by providing discreet and accessible medical services. It aims to address the stigma surrounding male health issues, starting with erectile dysfunction, which affects a significant number of young men in the UK. The platform offers consultations and MHRA-approved treatments for various conditions, including hair loss, premature ejaculation, and cold sores. Many ensures that medications are delivered directly to customers in secure packaging, allowing men to seek help without fear of judgment. By prioritizing convenience and confidentiality, Many seeks to transform the conversation around male health and encourage more men to take proactive steps in addressing their medical concerns.

ManyPets

Series B in 2018
ManyPets is a pet insurance provider that aims to enhance the well-being of pets and their owners. The company offers a range of insurance products, including policies for dogs and cats, multi-pet insurance, and lifetime coverage options. ManyPets specializes in providing comprehensive pet health benefits tailored to individual needs. In addition to insurance, the company also offers preventive wellness services, utilizing subscription-driven technology to deliver a convenient and personalized experience for pet owners. By focusing on accessibility and customer service, ManyPets strives to create a seamless connection between pet owners and their pets' health care.

Countingup

Seed Round in 2018
Countingup is a UK-based company that offers a banking and accounting app specifically designed for sole traders and one-person enterprises. By merging banking and accounting functionalities, Countingup simplifies business management through its innovative software. The platform provides essential services, including a current account, a corporate contactless MasterCard, and automated bookkeeping features such as receipt management and tax calculations. This integration allows users to efficiently handle their financial tasks in one place, enhancing productivity and reducing the complexity traditionally associated with business banking and accounting. With its user-friendly design and automation capabilities, Countingup aims to transform how small businesses manage their financial operations.

By Miles

Seed Round in 2018
By Miles Limited, established in 2015 and headquartered in Bootle, United Kingdom, specializes in pay-per-mile car insurance tailored for low mileage drivers. The company offers a smartphone application that tracks vehicle usage and charges customers based on the exact distance driven. This innovative model combines a fixed monthly subscription with additional charges per mile, allowing drivers to save on insurance costs by only paying for the miles they actually drive. The app provides users with visibility into their journeys and includes features designed to simplify their driving experience. By Miles aims to provide a fairer and more flexible approach to car insurance, catering specifically to the needs of low mileage users.

Koru Kids

Seed Round in 2018
Koru Kids Ltd. is a childcare service provider based in London, specializing in nanny shares that connect families with full-time nannies to those seeking part-time care. Established in 2016, the company aims to improve childcare options by creating a platform that facilitates the matching of families and nannies. Koru Kids focuses on ensuring high-quality and affordable childcare by streamlining the process of finding suitable after-school nannies. The team behind the company possesses experience in childcare, healthcare, and technology startups, reflecting their commitment to enhancing childcare services. Koru Kids is registered with the Information Commissioner's Office and is affiliated with the Financial Conduct Authority's Innovation Hub, indicating a strong regulatory compliance framework.

Heist Studios

Series B in 2018
Heist Studios Limited is a London-based company that specializes in manufacturing women's tights, aiming to redefine the traditional bodywear market. Founded in 2014, Heist Studios operates primarily online and has quickly gained traction, selling over 100,000 pairs of tights within its first year. The business has experienced significant growth, achieving a month-on-month increase of 25%. Heist Studios has garnered recognition in the fashion industry, with notable endorsements from publications such as Vogue and STYLE magazine, which praised its products for their quality and innovation.

Wevat

Convertible Note in 2017
Wevat is a London-based company founded in 2016 that specializes in a tax refund application designed for tourists. The application simplifies the process of reclaiming value-added tax (VAT) on purchases made while traveling in Europe. By digitizing tax-free shopping, Wevat enables users to electronically process their VAT refunds, providing a transparent and efficient experience for international shoppers. This service not only allows tourists to save money but also enhances their overall shopping experience abroad.

Fiit

Seed Round in 2017
Fiit is a fitness application designed to provide users with access to personal trainers and various workout options. The platform connects users to on-demand classes, group workouts, and personalized training plans, allowing for flexibility in fitness routines. It features real-time performance feedback and live leaderboards, enabling users to track their metrics and challenge friends from around the world. This approach helps individuals maintain their fitness goals, whether they are exercising at home, in the gym, or on the go. Through its innovative offerings, Fiit aims to enhance the overall fitness experience and make personal training more accessible.

Farewill

Venture Round in 2017
Farewill Ltd. is a London-based company founded in 2015 that provides an online platform for will writing, funeral services, and direct cremation. The company aims to simplify the often complex processes surrounding death by offering personalized will-writing services and management tools that are accessible and affordable. Farewill's platform eliminates legal jargon and hidden fees, enabling clients to create legally binding wills in minutes and manage all necessary paperwork after death. With round-the-clock customer service, Farewill ensures that users have support throughout their experience, making it easier for individuals to navigate legal and financial matters during difficult times.

Heist Studios

Seed Round in 2017
Heist Studios Limited is a London-based company that specializes in manufacturing women's tights, aiming to redefine the traditional bodywear market. Founded in 2014, Heist Studios operates primarily online and has quickly gained traction, selling over 100,000 pairs of tights within its first year. The business has experienced significant growth, achieving a month-on-month increase of 25%. Heist Studios has garnered recognition in the fashion industry, with notable endorsements from publications such as Vogue and STYLE magazine, which praised its products for their quality and innovation.

Bulb

Venture Round in 2017
Bulb Energy Limited is a London-based company founded in 2013 that supplies renewable electricity generated from solar, wind, and hydro sources, as well as gas produced from renewable materials such as food and farm waste. The company operates across the United Kingdom, focusing on making renewable energy both affordable and accessible to homes and businesses. By offsetting emissions from the gas it supplies through carbon reduction projects, Bulb aims to transform energy usage and production. The company is committed to providing fair and transparent pricing, along with technology that empowers its customers to manage and reduce their energy consumption effectively.

Zero Deposit

Seed Round in 2017
Zero Deposit operates a renting management platform that facilitates deposit-free renting services. By offering a Zero Deposit Guarantee, the company provides tenants with an alternative to traditional rental deposits, subject to landlord approval and passing tenant checks through partner agents. This approach allows tenants to rent properties under standard Assured Shorthold Tenancy agreements without the financial burden of upfront deposits, while still ensuring that landlords and clients receive a form of security through a protection scheme.

Bricklane

Venture Round in 2017
Bricklane is a technology-driven investment platform that specializes in residential property, enabling investors to access the housing market at scale. Launched in 2016, the company utilizes its proprietary technology, Compass, to streamline the investment process, facilitating granular transactions that often go unnoticed by larger investors. Bricklane offers a compelling proposition for tenants, featuring long-term rental contracts and responsive property management. The firm is currently executing its first major institutional mandate, concentrating on select locations in London, the South East, and Bristol, while also managing property portfolios for retail investors in cities such as London, Leeds, Manchester, and Birmingham. Backed by prominent investors, Bricklane aims to make property investment more accessible and efficient.

Papier

Series A in 2017
Papier Limited is a London-based company that specializes in designing and printing customized cards and stationery. Established in 2015, the company offers a diverse range of products, including birthday, thank you, sympathy, and seasonal cards, as well as invitations for weddings, parties, and other occasions. Additionally, Papier provides notebooks, planners, and notecards. With an emphasis on quality designs and premium paper, the company aims to inspire meaningful connections through beautifully crafted printed materials, appealing to consumers who appreciate tangible forms of communication amidst a digital landscape. Papier operates digital printing studios to facilitate its offerings and stands out in the online card and invitation market with its curated collection and commitment to artistry.

Home Run

Seed Round in 2017
Home Run is a real-time online grocery fulfillment service founded in 2014 and headquartered in London, England. The platform allows customers to order their favorite groceries from various supermarkets through its website and mobile app. With a focus on efficiency, Home Run offers delivery within as little as 60 minutes, enabling users to receive fresh groceries quickly and conveniently. By helping retailers expand their reach, Home Run aims to make grocery shopping faster and more affordable for consumers.

HelloCar

Seed Round in 2017
HelloCar is an online platform that facilitates the buying and selling of used cars directly, eliminating the need for traditional dealerships. The service inspects vehicles and delivers them to customers' doorsteps, offering trial periods and money-back guarantees to enhance buyer confidence. Founded by experienced entrepreneurs such as Brent Hoberman and Henry Lane Fox, HelloCar has received backing from notable investors, including JamJar Investments and Alex Chesterman. This innovative approach aims to streamline the car trading process by better aligning supply and demand in the market.

Propercorn

Venture Round in 2016
“Done Properly” extends far beyond our popcorn.

Big Health

Series B in 2016
Big Health is a digital therapeutics company based in London, United Kingdom, specializing in sleep improvement solutions. It offers a digital healthcare portal that provides fully automated and personalized behavioral programs aimed at addressing mental health issues, particularly sleep disorders. The flagship application, Sleepio, utilizes Cognitive Behavioral Therapy techniques to tailor interventions to individual users' needs, helping them effectively manage and overcome their sleep-related challenges. By consulting with medical professionals, Big Health ensures that its programs are both evidence-based and user-friendly, promoting better sleep and overall mental well-being.

Sleepio

Seed Round in 2016
Sleepio is an online sleep improvement programme that is clinically proven to be many times more effective than sleeping pills. Co-Founded by ex-insomnia-sufferer Peter Hames and world sleep expert Professor Colin Espie, Sleepio is now on sale in Boots pharmacies across the UK.Advisors includes Martha Lane Fox (UK Digital Champion, Co-Founder of lastminute.com) and Prof Sir Neil Douglas (Chair of the Academy of Medical Royal Colleges) and investors include Esther Dyson.

Stratajet

Series A in 2016
Stratajet, founded in 2011 by Jonathan Nicol, is a booking platform designed to revolutionize private jet travel by enhancing accessibility to the global supply of private jets. The company addresses the inefficiencies of the traditional private jet industry, enabling operators to maximize efficiency and reduce costs, particularly through the adaptation of existing empty legs for customer use. Stratajet's platform allows users to search, filter, and compare various airfield and aircraft options, providing comprehensive information that simplifies the booking process for both private jet travelers and operators. By streamlining access to private aviation, Stratajet aims to transform the travel experience for its users.

Stratajet

Seed Round in 2016
Stratajet, founded in 2011 by Jonathan Nicol, is a booking platform designed to revolutionize private jet travel by enhancing accessibility to the global supply of private jets. The company addresses the inefficiencies of the traditional private jet industry, enabling operators to maximize efficiency and reduce costs, particularly through the adaptation of existing empty legs for customer use. Stratajet's platform allows users to search, filter, and compare various airfield and aircraft options, providing comprehensive information that simplifies the booking process for both private jet travelers and operators. By streamlining access to private aviation, Stratajet aims to transform the travel experience for its users.

Cocoon Wealth

Seed Round in 2016
Cocoon Wealth was an international private investment organization based in Mayfair, London, founded in 2011. The firm specialized in identifying and investing its own capital into innovative opportunities across a diverse array of sectors, including consumer goods, energy, finance, healthcare, live events, mining and minerals, real estate, social initiatives, and technology. Cocoon Wealth emphasized the application of private equity principles in its investment approach while maintaining a protective stance toward the businesses it supported. At its peak, the organization managed substantial private investment holdings exceeding £170 million. However, Cocoon Wealth ceased operations on January 28, 2022.

Simba Sleep

Series A in 2016
Simba Sleep is a London-based company that specializes in designing and manufacturing mattresses, pillows, duvets, bedding, and bed bases. Founded in 2015, the company combines innovative materials such as precision-engineered foam and patented conical pocket springs to create a range of mattresses that promote comfortable sleep. Simba Sleep emphasizes the importance of quality rest in daily life, aiming to help customers improve their sleep experience. Its products are available for purchase online and in select retail locations, including John Lewis stores in the United Kingdom. Additionally, Simba Sleep offers financing options for customers looking to invest in better sleep.

Boldking

Venture Round in 2016
Boldking, based in Amsterdam, Netherlands, is a prominent European online razor brand that focuses on enhancing the shaving experience by addressing common frustrations. The company offers a range of personal care products, including innovative razors with flexible blades, shaving creams, gels, lotions, face washes, and travel caps. These products are designed to meet grooming needs effectively and sustainably. Boldking operates in eight European countries and has successfully garnered a loyal customer base, serving hundreds of thousands of satisfied users with the convenience of home delivery at fair prices.

Farmdrop

Venture Round in 2016
Farmdrop is an online ethical supermarket that specializes in delivering locally produced, organic groceries and ethical home essentials directly to consumers. The company aims to provide tastier, healthier, and more convenient food options while promoting a sustainable food system. By eliminating intermediaries, Farmdrop ensures that food producers receive fairer prices for their products, while customers benefit from access to fresher food that is often superior to that found in conventional supermarkets. The platform connects food producers with their local communities, fostering a direct relationship that supports both local economies and sustainable practices.

Babylon

Series A in 2016
Babylon is a digital-first, value-based care company. Founded in 2013, it aims to make high-quality healthcare accessible and affordable for everyone on Earth. It reengineers the global healthcare market to better align system-wide incentives and to shift the focus from reactive sick care to preventative healthcare, resulting in better member health, improved member experience and reduced costs. To achieve this goal, it leverages its highly scalable, digital-first platform combined with high quality clinical operations and affiliated provider networks to provide an integrated, end-to-end healthcare solution.

Dojo App

Seed Round in 2015
Dojo is a mobile app that helps in finding leisures in the area. The app helps thousands of young Londoners find cool places to eat, drink, and visit in their city. Dojo was founded in 2014 and headquartered in London, England.

What3words

Series A in 2015
What3words is a technology company that has developed a unique geocoding system aimed at enhancing location accuracy for various applications, particularly in logistics. The company has divided the globe into a grid of 3m x 3m squares, each assigned a distinct address composed of three simple words. This innovative approach allows users to identify specific locations—such as delivery points or recreational areas—without ambiguity. What3words can be accessed via a free mobile app or an online map, and its functionality can be seamlessly integrated into other applications, platforms, or websites with minimal coding. The service not only improves operational efficiency for businesses worldwide but also supports social and economic development, particularly in emerging markets.

Streetbees

Seed Round in 2015
Streetbees is a human intelligence platform that leverages artificial intelligence and geolocation technology to analyze offline consumer behavior. Founded in 2015 by Oliver May and Tugce Bulut in London, the company operates a chat-style app that allows its global community to share real-life moments through videos, photos, and text. By applying advanced natural language processing, Streetbees uncovers not only consumer actions but also the motivations behind those actions, providing insights into potential future behaviors. The platform connects brands in various sectors, including consumer goods, media, retail, and insurance, with real-time insights gathered from individuals on the ground, enabling businesses to make informed decisions in new and unfamiliar markets.

Sup app

Seed Round in 2015
Sup app is a free mobile app that makes chance encounters and serendipitous moments with friends happen more often without the creep factor as they don’t use maps. Get notified when friends are around you. They have all been there when they check their social feeds and see that a friend they haven’t seen in ages was just round the corner; attending the same festival or event. Before you kick yourself for missing out on the chance to see them well with Sup app you can see your friends more. Sup app lets you see your friends more with notifications when friends are nearby. Interact and stay in touch with friends. Send a Sup to a friend to see if they’re free and want to meet up. It can turn a dull day into a good old catch up.

Limejump

Seed Round in 2015
Limejump Limited is an energy technology company based in London, United Kingdom, specializing in the development and operation of a Virtual Power Plant (VPP) platform. Founded in 2012, Limejump provides optimized access to the energy market for customers with electricity-generating or consuming assets. Its platform integrates various components, including cloud-based software, smart devices, and analytical tools, to connect and optimize asset performance. Limejump offers products such as the Balancing Mechanism, which aids the National Grid in managing electricity supply and demand, as well as Power Purchase Agreements (PPAs) to enhance the value of electricity generation. Additionally, the company facilitates participation in demand response programs, allowing generators to adjust energy output and businesses to modify their energy consumption, thereby supporting grid stability. As of early 2019, Limejump operates as a subsidiary of The Shell Petroleum Company Limited.

Pariti

Seed Round in 2015
Pariti is a platform designed to assist businesses in underserved markets by facilitating access to capital, talent, and growth opportunities. The company connects these businesses with a network of handpicked experts who provide both advisory and practical support to help achieve their goals. Additionally, Pariti serves as a marketplace that links startups with global experts, offering consulting services to enhance their operational capabilities. By addressing key challenges such as hiring and expansion, Pariti empowers businesses to navigate the complexities of their respective markets effectively.

SuperCarers

Seed Round in 2015
SuperCarers is a service that assists families in finding suitable home care by connecting them with independent caregivers. Based in Warrington, United Kingdom, the platform offers a personal matchmaking service that simplifies the care journey for families, allowing them to manage scheduling, logistics, and payments directly with caregivers. SuperCarers provides a range of care options, including live-in care, daycare, night care, respite care, and specialized support for conditions such as dementia, Alzheimer's, cancer, and mobility issues. By facilitating direct connections between care seekers and trusted local carers, SuperCarers aims to help families save money while ensuring that caregivers earn a living wage.

Songkick

Series C in 2015
Songkick is a ticketing vendor and online database of concerts for music enthusiasts. It offers concert discovery services for its users. Songkick provides services partnered with more than 500 artists, used by over 10 million monthly fans, and ticketing over 10,000 events worldwide each year. It was launched in 2007 and is based in Brooklyn, New York.

Stratajet

Seed Round in 2015
Stratajet, founded in 2011 by Jonathan Nicol, is a booking platform designed to revolutionize private jet travel by enhancing accessibility to the global supply of private jets. The company addresses the inefficiencies of the traditional private jet industry, enabling operators to maximize efficiency and reduce costs, particularly through the adaptation of existing empty legs for customer use. Stratajet's platform allows users to search, filter, and compare various airfield and aircraft options, providing comprehensive information that simplifies the booking process for both private jet travelers and operators. By streamlining access to private aviation, Stratajet aims to transform the travel experience for its users.

STEM

Series A in 2015
Kano Computing Limited specializes in developing educational kits and a coding platform aimed at children and young learners. Founded in 2013 and based in London, the company provides a range of do-it-yourself hardware kits that allow users to create games, synthesize music, and animate characters. Its offerings include the Motion Sensor Kit, which uses a USB sensor to translate physical movements into data, enhancing the learning experience. Kano's products are designed to teach users about computers and coding through engaging, hands-on projects, fostering creativity and essential coding skills. The company sells its kits online and also exports its products internationally, making its educational tools accessible to a global audience.

Mifold

Series A in 2015
Mifold is a manufacturer of a compact and portable child car safety seat designed for children aged 4 to 12. The mifold booster seat is more than ten times smaller than traditional boosters, offering a unique approach to child safety. Instead of raising the child to fit the adult seatbelt, mifold functions by holding the seatbelt down to ensure proper positioning, enhancing comfort and safety during travel. Constructed from aircraft-grade aluminum and durable plastic polymer, the seat is engineered to keep the seatbelt away from a child's stomach and neck, making it a practical choice for families seeking safe and convenient car travel.

Bol Foods

Seed Round in 2015
BOL Foods, based in London, United Kingdom, specializes in producing and selling packaged meals that emphasize fresh and natural ingredients. The company offers a diverse range of plant-based food products, including veg pots, salad jars, and super soups, all designed to promote healthier eating habits by reducing meat consumption. As a spin-off from a previous venture, BOL Foods aims to provide nutritious alternatives that cater to consumers seeking plant-based options.

Tails.com

Series A in 2015
Tails.com is an online pet nutrition service that specializes in providing tailor-made dog food, designed to meet the unique dietary and nutritional needs of individual dogs. Launched in July 2014 by a team with diverse backgrounds in companies like innocent drinks and Amazon, Tails.com aims to transform the pet food industry by offering freshly blended, bespoke meals. The service caters to dogs with specific health concerns, such as joint issues, skin conditions, or weight management, ensuring that pet owners can access nutritious food tailored to their pets' requirements. The company has gained recognition for its growth and innovation in the pet food sector, earning accolades such as a top position in the Startup 100 awards in 2017. Customer feedback reflects a positive reception of its products, highlighting Tails.com’s commitment to improving pet nutrition.

Chronext

Series A in 2014
CHRONEXT is a comprehensive platform dedicated to the trading of luxury watches. It facilitates the buying, selling, and servicing of watches through its in-house certified watchmaking atelier. The company provides a wide range of options, including brand new, pre-owned, and vintage timepieces, all of which undergo thorough inspection to ensure quality and authenticity. Through its digital platform, CHRONEXT aims to streamline the luxury watch market for both buyers and sellers.

Ora

Seed Round in 2014
The round household towel is here! Easy one hand grab – no tearing, no unravelling, no wastage. Twice the number of sheets than on a conventional kitchen roll. Clever, economical and too good-looking to hide under the sink.

Deliveroo

Series A in 2014
Deliveroo is an online food delivery platform headquartered in London, United Kingdom. Founded in 2012 by Gregory Orlowski and William Shu, the company connects consumers with local restaurants, enabling quick and convenient ordering and delivery services. Deliveroo operates in 11 countries across more than 800 towns and cities, boasting a portfolio of over 140,000 restaurants globally. To facilitate deliveries, Deliveroo employs approximately 180,000 riders worldwide. The company generates revenue through various channels, including commissions, user fees, restaurant sign-up fees, and packaging sales.

Tails.com

Seed Round in 2014
Tails.com is an online pet nutrition service that specializes in providing tailor-made dog food, designed to meet the unique dietary and nutritional needs of individual dogs. Launched in July 2014 by a team with diverse backgrounds in companies like innocent drinks and Amazon, Tails.com aims to transform the pet food industry by offering freshly blended, bespoke meals. The service caters to dogs with specific health concerns, such as joint issues, skin conditions, or weight management, ensuring that pet owners can access nutritious food tailored to their pets' requirements. The company has gained recognition for its growth and innovation in the pet food sector, earning accolades such as a top position in the Startup 100 awards in 2017. Customer feedback reflects a positive reception of its products, highlighting Tails.com’s commitment to improving pet nutrition.

Gojimo

Seed Round in 2014
Gojimo, founded by George Burgess in 2009, is a mobile learning application aimed at aiding students in exam preparation. The platform offers study guides and quizzes from renowned educational publishers, including Oxford University Press and McGraw-Hill Education. Initially developed out of frustration with the lack of quality educational apps, Gojimo gained traction among students, prompting Burgess to leave university in 2013 to focus on the company full-time. The application not only provides resources for studying but also serves as an interactive platform for students and teachers to discuss assignments. Gojimo has attracted investment from notable European investors and was acquired by Telegraph Media Group in March 2017.

Hi Net

Seed Round in 2014
HiNet provides financial advisors of Trust Companies and High Net Worth Individuals with a cost efficient data management solution.
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