JamJar Investments

JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries, including food and drink. The firm targets high-growth consumer brand businesses in Europe and typically invests between £0.15 million and £1 million in initial rounds, with the capacity for follow-on investments. JamJar is distinctively led by the founders of innocent drinks, who bring over 14 years of operational and commercial experience from building the brand to its acquisition by Coca-Cola. This background enables JamJar to understand the entrepreneurial journey, including its challenges and potential solutions, and fosters a collaborative investment approach, often preferring to work with teams rather than individuals.

Adam Balon

Partner

Veeraje Bhonsle

Investor

Emily Bullman

Investor

Sophie Luck

Investor

Sophie Luck

Investor

Kirsty Macdonald

Principal

Katie Marrache

Partner

Jon Wright

Partner

Past deals in Western Europe

Townhouse

Venture Round in 2023
Townhouse is transforming the nail care industry by providing a premium salon experience that prioritizes high-quality treatments in aesthetically pleasing environments. The company specializes in elegant and stylish nail art suitable for various occasions, catering to fashion-conscious individuals in the UK. With a focus on expert nail artists, Townhouse aims to elevate industry standards and redefine the expectations of nail care services.

Onto

Series B in 2021
Onto Ltd is a UK-based company that specializes in electric vehicle subscription services, allowing customers to drive electric cars without the long-term commitment of ownership. Founded in 2017 in Warwick by Rob Jolly and Dannan O’Meachair, Onto offers an all-inclusive package that covers various aspects of vehicle usage, including insurance, breakdown cover, maintenance, charging solutions, and road tax. This hassle-free model enables users to easily access vehicles from depots by paying a single subscription fee that encompasses all related costs, facilitating a seamless transition to electric driving. The company, formerly known as EVezy, rebranded to Onto Ltd in July 2020 and operates from Birmingham.

Cuckoo

Seed Round in 2021
Cuckoo is a broadband services provider established in 2019 by Alexander Fitzgerald, with its headquarters located in London, England. The company aims to simplify the broadband experience for users by offering a straightforward 67 Mb/s fibre internet package available on a monthly rolling contract, devoid of hidden fees. Cuckoo delivers internet access services to both homes and businesses, utilizing a model that does not require it to maintain its own servers. This approach allows Cuckoo to scale rapidly while ensuring that users receive high-quality internet services.

MQube

Seed Round in 2021
MQube is a digital financial software developer focused on transforming the UK mortgage market. By leveraging innovative technology and data science, the company aims to address the challenges faced by mortgage lenders, brokers, landlords, and home buyers. In 2021, MQube launched MPowered Mortgages and the MPowered platform, which utilize artificial intelligence and advanced document extraction technology to automate lending decisions. This process enhances accuracy in customer data verification and enables efficient retrieval of relevant data points, facilitating quicker lending decisions for providers and improved experiences for borrowers. With strong backing from prominent European venture funds, MQube is dedicated to innovation and effective problem-solving in the mortgage sector.

Beckley Psytech

Series A in 2020
Beckley Psytech Limited is a biotechnology company based in Oxford, United Kingdom, that develops psychedelic drugs aimed at treating psychiatric and neurological disorders. Founded in 2014, it focuses on harnessing the therapeutic potential of substances such as psilocybin to address significant mental health challenges, including depression and other debilitating neuropsychiatric conditions with considerable unmet needs. The company aims to integrate clinically validated psychedelic medicines into mainstream medical practices, offering patients innovative treatment options that differentiate from existing therapies. Through its drug pipeline, Beckley Psytech is committed to providing alternative solutions for those suffering from various mental health issues.

Alva

Seed Round in 2020
Alva Health Limited is a London-based company that offers a digital healthcare platform focused on supporting women during perimenopause and menopause. Established in 2020, Alva provides evidence-based information, advice, and treatment options to help manage symptoms associated with this life stage. The platform facilitates access to personalized consultations and medical services, allowing women to connect with healthcare professionals and obtain the resources they need in one convenient location. By combining real-life experiences with medical insights, Alva aims to empower women with the knowledge and support essential for navigating menopause effectively.

Tiney

Seed Round in 2020
Tiney Limited is a childcare startup based in London, United Kingdom, established in 2018. The company specializes in providing home nursery services that emphasize high-quality early years education. Tiney aims to transform at-home childcare by creating an accessible and supportive community for parents while ensuring that children receive engaging, play-based learning in safe environments. Childcare providers associated with Tiney undergo rigorous verification processes to maintain quality standards and benefit from ongoing support, allowing them to focus on caring for children rather than the administrative burdens of operating a business. This approach not only enhances the childcare experience for families but also fosters job satisfaction among providers.

Immersive Gamebox

Series A in 2020
Immersive Gamebox is an innovative entertainment platform based in London, England, that offers immersive team adventures through interactive digital smart rooms. Established in 2018, the company utilizes advanced technologies such as projection mapping, touch screens, motion tracking, and surround sound to create unique adventure pods. These GameBox Adventure pods are designed to foster group interaction and bonding, providing a novel form of digital group entertainment. By combining cutting-edge technology with engaging gameplay, Immersive Gamebox aims to bring people together for shared experiences in a fun and interactive environment.

MQube

Seed Round in 2019
MQube is a digital financial software developer focused on transforming the UK mortgage market. By leveraging innovative technology and data science, the company aims to address the challenges faced by mortgage lenders, brokers, landlords, and home buyers. In 2021, MQube launched MPowered Mortgages and the MPowered platform, which utilize artificial intelligence and advanced document extraction technology to automate lending decisions. This process enhances accuracy in customer data verification and enables efficient retrieval of relevant data points, facilitating quicker lending decisions for providers and improved experiences for borrowers. With strong backing from prominent European venture funds, MQube is dedicated to innovation and effective problem-solving in the mortgage sector.

Skin + Me

Seed Round in 2019
Skin + Me Ltd is a digital health company based in London, United Kingdom, that specializes in online dermatology consultation services. Founded in January 2018, the company offers personalized skincare solutions aimed at treating various skin concerns, including acne, signs of aging, uneven texture, dark spots, and enlarged pores. Through its direct-to-consumer model, Skin + Me provides patients with access to online consultations with dermatologists and pharmacists, along with prescription-based therapy creams. This approach ensures that clients receive tailored guidance, treatment, and ongoing support for their skin health needs.

Papier

Series B in 2019
Papier Limited is a London-based company that specializes in designing and printing customized cards and stationery. Established in 2015, the company offers a diverse range of products, including birthday, thank you, sympathy, and seasonal cards, as well as invitations for weddings, parties, and other occasions. Additionally, Papier provides notebooks, planners, and notecards. With an emphasis on quality designs and premium paper, the company aims to inspire meaningful connections through beautifully crafted printed materials, appealing to consumers who appreciate tangible forms of communication amidst a digital landscape. Papier operates digital printing studios to facilitate its offerings and stands out in the online card and invitation market with its curated collection and commitment to artistry.

Koru Kids

Series A in 2019
Koru Kids Ltd. is a childcare service provider based in London, specializing in nanny shares that connect families with full-time nannies to those seeking part-time care. Established in 2016, the company aims to improve childcare options by creating a platform that facilitates the matching of families and nannies. Koru Kids focuses on ensuring high-quality and affordable childcare by streamlining the process of finding suitable after-school nannies. The team behind the company possesses experience in childcare, healthcare, and technology startups, reflecting their commitment to enhancing childcare services. Koru Kids is registered with the Information Commissioner's Office and is affiliated with the Financial Conduct Authority's Innovation Hub, indicating a strong regulatory compliance framework.

RESI

Seed Round in 2019
Resi Design Ltd. is an architectural practice based in London, United Kingdom, specializing in providing a range of services for homeowners. Founded in 2016, the company offers measured surveys, home design, 2D floor plans, 3D visual packages, party wall surveys, planning submission, structural engineering, and building regulations guidance. Through its user-friendly online platform, Resi facilitates home project management by acting as a planning agent to help clients obtain local authority approvals. The platform allows users to collect necessary documents, review designs, and share their preferred options for their building projects, streamlining the entire process. The company primarily serves the markets of the United Kingdom and Ireland.

ChargedUp

Seed Round in 2019
ChargedUp is a phone charging network for bike sharing. Its solution employs an app that allows users to locate nearby stations, unlock a sharable power bank, and then return it to any station in the network while only paying for the time used. The network also allows renting a power bank by tapping a card or phone on the built-in reader or by using the ChargedUp app. ChargedUp was launched in 2017 and is headquartered in London, England.

Farewill

Venture Round in 2019
Farewill Ltd. is a London-based company founded in 2015 that provides an online platform for will writing, funeral services, and direct cremation. The company aims to simplify the often complex processes surrounding death by offering personalized will-writing services and management tools that are accessible and affordable. Farewill's platform eliminates legal jargon and hidden fees, enabling clients to create legally binding wills in minutes and manage all necessary paperwork after death. With round-the-clock customer service, Farewill ensures that users have support throughout their experience, making it easier for individuals to navigate legal and financial matters during difficult times.

Many

Seed Round in 2018
Many is an online healthcare platform focused on improving male health by providing discreet and accessible medical services. It aims to address the stigma surrounding male health issues, starting with erectile dysfunction, which affects a significant number of young men in the UK. The platform offers consultations and MHRA-approved treatments for various conditions, including hair loss, premature ejaculation, and cold sores. Many ensures that medications are delivered directly to customers in secure packaging, allowing men to seek help without fear of judgment. By prioritizing convenience and confidentiality, Many seeks to transform the conversation around male health and encourage more men to take proactive steps in addressing their medical concerns.

Countingup

Seed Round in 2018
Countingup is a UK-based company that offers a banking and accounting app specifically designed for sole traders and one-person enterprises. By merging banking and accounting functionalities, Countingup simplifies business management through its innovative software. The platform provides essential services, including a current account, a corporate contactless MasterCard, and automated bookkeeping features such as receipt management and tax calculations. This integration allows users to efficiently handle their financial tasks in one place, enhancing productivity and reducing the complexity traditionally associated with business banking and accounting. With its user-friendly design and automation capabilities, Countingup aims to transform how small businesses manage their financial operations.

Koru Kids

Seed Round in 2018
Koru Kids Ltd. is a childcare service provider based in London, specializing in nanny shares that connect families with full-time nannies to those seeking part-time care. Established in 2016, the company aims to improve childcare options by creating a platform that facilitates the matching of families and nannies. Koru Kids focuses on ensuring high-quality and affordable childcare by streamlining the process of finding suitable after-school nannies. The team behind the company possesses experience in childcare, healthcare, and technology startups, reflecting their commitment to enhancing childcare services. Koru Kids is registered with the Information Commissioner's Office and is affiliated with the Financial Conduct Authority's Innovation Hub, indicating a strong regulatory compliance framework.

Heist Studios

Series B in 2018
Heist Studios Limited is a London-based company that specializes in manufacturing women's tights, aiming to redefine the traditional bodywear market. Founded in 2014, Heist Studios operates primarily online and has quickly gained traction, selling over 100,000 pairs of tights within its first year. The business has experienced significant growth, achieving a month-on-month increase of 25%. Heist Studios has garnered recognition in the fashion industry, with notable endorsements from publications such as Vogue and STYLE magazine, which praised its products for their quality and innovation.

Wevat

Convertible Note in 2017
Wevat is a London-based company founded in 2016 that specializes in a tax refund application designed for tourists. The application simplifies the process of reclaiming value-added tax (VAT) on purchases made while traveling in Europe. By digitizing tax-free shopping, Wevat enables users to electronically process their VAT refunds, providing a transparent and efficient experience for international shoppers. This service not only allows tourists to save money but also enhances their overall shopping experience abroad.

Farewill

Venture Round in 2017
Farewill Ltd. is a London-based company founded in 2015 that provides an online platform for will writing, funeral services, and direct cremation. The company aims to simplify the often complex processes surrounding death by offering personalized will-writing services and management tools that are accessible and affordable. Farewill's platform eliminates legal jargon and hidden fees, enabling clients to create legally binding wills in minutes and manage all necessary paperwork after death. With round-the-clock customer service, Farewill ensures that users have support throughout their experience, making it easier for individuals to navigate legal and financial matters during difficult times.

Heist Studios

Seed Round in 2017
Heist Studios Limited is a London-based company that specializes in manufacturing women's tights, aiming to redefine the traditional bodywear market. Founded in 2014, Heist Studios operates primarily online and has quickly gained traction, selling over 100,000 pairs of tights within its first year. The business has experienced significant growth, achieving a month-on-month increase of 25%. Heist Studios has garnered recognition in the fashion industry, with notable endorsements from publications such as Vogue and STYLE magazine, which praised its products for their quality and innovation.

Bulb

Venture Round in 2017
Bulb Energy Limited is a London-based company founded in 2013 that supplies renewable electricity generated from solar, wind, and hydro sources, as well as gas produced from renewable materials such as food and farm waste. The company operates across the United Kingdom, focusing on making renewable energy both affordable and accessible to homes and businesses. By offsetting emissions from the gas it supplies through carbon reduction projects, Bulb aims to transform energy usage and production. The company is committed to providing fair and transparent pricing, along with technology that empowers its customers to manage and reduce their energy consumption effectively.

Bricklane

Venture Round in 2017
Bricklane is a technology-driven investment platform that specializes in residential property, enabling investors to access the housing market at scale. Launched in 2016, the company utilizes its proprietary technology, Compass, to streamline the investment process, facilitating granular transactions that often go unnoticed by larger investors. Bricklane offers a compelling proposition for tenants, featuring long-term rental contracts and responsive property management. The firm is currently executing its first major institutional mandate, concentrating on select locations in London, the South East, and Bristol, while also managing property portfolios for retail investors in cities such as London, Leeds, Manchester, and Birmingham. Backed by prominent investors, Bricklane aims to make property investment more accessible and efficient.

Papier

Series A in 2017
Papier Limited is a London-based company that specializes in designing and printing customized cards and stationery. Established in 2015, the company offers a diverse range of products, including birthday, thank you, sympathy, and seasonal cards, as well as invitations for weddings, parties, and other occasions. Additionally, Papier provides notebooks, planners, and notecards. With an emphasis on quality designs and premium paper, the company aims to inspire meaningful connections through beautifully crafted printed materials, appealing to consumers who appreciate tangible forms of communication amidst a digital landscape. Papier operates digital printing studios to facilitate its offerings and stands out in the online card and invitation market with its curated collection and commitment to artistry.

Home Run

Seed Round in 2017
Home Run is a real-time online grocery fulfillment service founded in 2014 and headquartered in London, England. The platform allows customers to order their favorite groceries from various supermarkets through its website and mobile app. With a focus on efficiency, Home Run offers delivery within as little as 60 minutes, enabling users to receive fresh groceries quickly and conveniently. By helping retailers expand their reach, Home Run aims to make grocery shopping faster and more affordable for consumers.

Big Health

Series B in 2016
Big Health is a digital therapeutics company headquartered in London, United Kingdom, that specializes in developing and marketing innovative behavioral health programs. The company's flagship product, Sleepio, is a digital sleep improvement program that employs Cognitive Behavioral Therapy techniques to address and personalize sleep disorders. By offering a fully automated healthcare portal, Big Health delivers highly personalized digital therapeutics and behavioral programs aimed at tackling various mental health issues. Their approach combines medical consultation with user-friendly technology, enabling individuals to effectively manage and overcome sleep-related disorders in an efficient manner.

Sleepio

Seed Round in 2016
Sleepio is an online sleep improvement programme that is clinically proven to be many times more effective than sleeping pills. Co-Founded by ex-insomnia-sufferer Peter Hames and world sleep expert Professor Colin Espie, Sleepio is now on sale in Boots pharmacies across the UK.Advisors includes Martha Lane Fox (UK Digital Champion, Co-Founder of lastminute.com) and Prof Sir Neil Douglas (Chair of the Academy of Medical Royal Colleges) and investors include Esther Dyson.

Cocoon Wealth

Seed Round in 2016
Cocoon Wealth was an international private investment organization based in Mayfair, London, founded in 2011. The firm specialized in identifying and investing its own capital into innovative opportunities across a diverse array of sectors, including consumer goods, energy, finance, healthcare, live events, mining and minerals, real estate, social initiatives, and technology. Cocoon Wealth emphasized the application of private equity principles in its investment approach while maintaining a protective stance toward the businesses it supported. At its peak, the organization managed substantial private investment holdings exceeding £170 million. However, Cocoon Wealth ceased operations on January 28, 2022.

Simba Sleep

Series A in 2016
Simba Sleep is a London-based company that specializes in designing and manufacturing mattresses, pillows, duvets, bedding, and bed bases. Founded in 2015, the company combines innovative materials such as precision-engineered foam and patented conical pocket springs to create a range of mattresses that promote comfortable sleep. Simba Sleep emphasizes the importance of quality rest in daily life, aiming to help customers improve their sleep experience. Its products are available for purchase online and in select retail locations, including John Lewis stores in the United Kingdom. Additionally, Simba Sleep offers financing options for customers looking to invest in better sleep.

Dojo App

Seed Round in 2015
Dojo is a mobile app that helps in finding leisures in the area. The app helps thousands of young Londoners find cool places to eat, drink, and visit in their city. Dojo was founded in 2014 and headquartered in London, England.

Streetbees

Seed Round in 2015
Streetbees is a human intelligence platform that leverages artificial intelligence and geolocation technology to analyze offline consumer behavior. Founded in 2015 by Oliver May and Tugce Bulut in London, the company operates a chat-style app that allows its global community to share real-life moments through videos, photos, and text. By applying advanced natural language processing, Streetbees uncovers not only consumer actions but also the motivations behind those actions, providing insights into potential future behaviors. The platform connects brands in various sectors, including consumer goods, media, retail, and insurance, with real-time insights gathered from individuals on the ground, enabling businesses to make informed decisions in new and unfamiliar markets.

Limejump

Seed Round in 2015
Limejump, established in 2012 and headquartered in London, specializes in operating a Virtual Power Plant (VPP) platform that optimizes energy market participation for customers with electricity-generating or consuming assets in the UK. The company's platform integrates cloud-based software, smart boxes, analytical tools, and customer portals to connect assets, send signals, and analyze performance. Limejump offers services such as access to the Balancing Mechanism, Power Purchase Agreements, and frequency response products. It also provides data analytics and insights to energy providers. By connecting customers to National Grid's demand response programs, Limejump enables businesses and generators to earn revenue and contribute to a greener energy future. Since February 2019, Limejump has been a subsidiary of Shell Petroleum.

SuperCarers

Seed Round in 2015
SuperCarers is a service that assists families in finding suitable home care by connecting them with independent caregivers. Based in Warrington, United Kingdom, the platform offers a personal matchmaking service that simplifies the care journey for families, allowing them to manage scheduling, logistics, and payments directly with caregivers. SuperCarers provides a range of care options, including live-in care, daycare, night care, respite care, and specialized support for conditions such as dementia, Alzheimer's, cancer, and mobility issues. By facilitating direct connections between care seekers and trusted local carers, SuperCarers aims to help families save money while ensuring that caregivers earn a living wage.

STEM

Series A in 2015
Kano Computing Limited specializes in developing educational kits and a coding platform aimed at children and young learners. Founded in 2013 and based in London, the company provides a range of do-it-yourself hardware kits that allow users to create games, synthesize music, and animate characters. Its offerings include the Motion Sensor Kit, which uses a USB sensor to translate physical movements into data, enhancing the learning experience. Kano's products are designed to teach users about computers and coding through engaging, hands-on projects, fostering creativity and essential coding skills. The company sells its kits online and also exports its products internationally, making its educational tools accessible to a global audience.

Bol Foods

Seed Round in 2015
BOL Foods, based in London, United Kingdom, specializes in producing and selling packaged meals that emphasize fresh and natural ingredients. The company offers a diverse range of plant-based food products, including veg pots, salad jars, and super soups, all designed to promote healthier eating habits by reducing meat consumption. As a spin-off from a previous venture, BOL Foods aims to provide nutritious alternatives that cater to consumers seeking plant-based options.

Tails.com

Series A in 2015
Tails.com is an online pet nutrition service that specializes in providing tailor-made dog food, designed to meet the unique dietary and nutritional needs of individual dogs. Launched in July 2014 by a team with diverse backgrounds in companies like innocent drinks and Amazon, Tails.com aims to transform the pet food industry by offering freshly blended, bespoke meals. The service caters to dogs with specific health concerns, such as joint issues, skin conditions, or weight management, ensuring that pet owners can access nutritious food tailored to their pets' requirements. The company has gained recognition for its growth and innovation in the pet food sector, earning accolades such as a top position in the Startup 100 awards in 2017. Customer feedback reflects a positive reception of its products, highlighting Tails.com’s commitment to improving pet nutrition.

Deliveroo

Series A in 2014
Deliveroo is an online food delivery platform headquartered in London, United Kingdom. Founded in 2012 by Gregory Orlowski and William Shu, the company connects consumers with local restaurants, enabling quick and convenient ordering and delivery services. Deliveroo operates in 11 countries across more than 800 towns and cities, boasting a portfolio of over 140,000 restaurants globally. To facilitate deliveries, Deliveroo employs approximately 180,000 riders worldwide. The company generates revenue through various channels, including commissions, user fees, restaurant sign-up fees, and packaging sales.

Tails.com

Seed Round in 2014
Tails.com is an online pet nutrition service that specializes in providing tailor-made dog food, designed to meet the unique dietary and nutritional needs of individual dogs. Launched in July 2014 by a team with diverse backgrounds in companies like innocent drinks and Amazon, Tails.com aims to transform the pet food industry by offering freshly blended, bespoke meals. The service caters to dogs with specific health concerns, such as joint issues, skin conditions, or weight management, ensuring that pet owners can access nutritious food tailored to their pets' requirements. The company has gained recognition for its growth and innovation in the pet food sector, earning accolades such as a top position in the Startup 100 awards in 2017. Customer feedback reflects a positive reception of its products, highlighting Tails.com’s commitment to improving pet nutrition.

Popchips

Funding Round in 2012
Popchips, Inc. is a snack food company based in Playa Vista, California, founded in 2007. It specializes in the production and marketing of a variety of popped snacks, including popped potato chips, sweet potato chips, and popped tortilla chips. The company's innovative method of creating these snacks involves heating ingredients in a pressurized chamber, resulting in non-greasy, low-fat options that cater to health-conscious consumers. Popchips offers its products in various flavors and also provides a range of variety packs. The company distributes its snacks through retail stores across the United States and Canada, as well as through its online store, allowing customers to conveniently purchase their favorite snacks. In addition to its primary markets, Popchips has expanded its reach to several European countries, including the United Kingdom, Ireland, France, Belgium, and the Netherlands.
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