JamJar Investments

JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries, including food and drink. The firm targets high-growth consumer brand businesses in Europe and typically invests between £0.15 million and £1 million in initial rounds, with the capacity for follow-on investments. JamJar is distinctively led by the founders of innocent drinks, who bring over 14 years of operational and commercial experience from building the brand to its acquisition by Coca-Cola. This background enables JamJar to understand the entrepreneurial journey, including its challenges and potential solutions, and fosters a collaborative investment approach, often preferring to work with teams rather than individuals.

Adam Balon

Partner

Veeraje Bhonsle

Investor

Emily Bullman

Investor

Victoria Imerelli

Investor

Sophie Luck

Investor

Past deals in Beauty

Yepoda

Series B in 2025
Yepoda is an online skincare brand that offers products formulated with natural ingredients. It emphasizes clean beauty through cruelty-free formulations free from silicones, parabens, formaldehyde, artificial colorants, PEGs, mineral oils, microplastics, and sulfates. The range focuses on healthy skin while prioritizing environmental responsibility and sustainability, appealing to consumers seeking eco-friendly skincare options.

BIBBI Parfum

Seed Round in 2024
BIBBI Parfum is a perfume brand that combines the art of fragrance creation with the practice of meditation. The company specializes in crafting artisanal perfumes designed to embody elegance and sophistication. By focusing on quality and the sensory experience of scent, BIBBI Parfum aims to enhance the consumer's olfactory journey, providing products that resonate with a sense of mindfulness and luxury.

Yepoda

Series A in 2023
Yepoda is an online skincare brand that offers products formulated with natural ingredients. It emphasizes clean beauty through cruelty-free formulations free from silicones, parabens, formaldehyde, artificial colorants, PEGs, mineral oils, microplastics, and sulfates. The range focuses on healthy skin while prioritizing environmental responsibility and sustainability, appealing to consumers seeking eco-friendly skincare options.

Townhouse

Venture Round in 2023
Townhouse is a UK-based company revolutionizing the global nail care industry. It offers high-quality nail salon services and products, specializing in elegant and stylish nail art suitable for any occasion.

Wild Cosmetics

Seed Round in 2022
The natural and single-use plastic free deodorant that works. Kind to your body and the planet.

Wild Cosmetics

Seed Round in 2020
The natural and single-use plastic free deodorant that works. Kind to your body and the planet.

Boldking

Series A in 2019
Boldking is a European online razor brand based in Amsterdam, Netherlands, offering shaving razors, blades, shaving cream, gel, lotions, and face washes. The company aims to remove shaving frustrations and enhance the grooming experience through smarter engineered products and fair, home-delivered pricing. Serving hundreds of thousands of customers across eight European countries, Boldking focuses on natural and sustainable grooming, delivering convenience and value to its users.

Josh Wood Colour

Series A in 2019
Josh Wood Colour is a European beauty brand specializing in hair coloring products. Its offerings include ammonia-free root concealer kits, permanent color kits, color-specific shampoos and conditioners, and glosses designed to enhance the appearance, health, and aesthetics of hair.

Boldking

Venture Round in 2016
Boldking is a European online razor brand based in Amsterdam, Netherlands, offering shaving razors, blades, shaving cream, gel, lotions, and face washes. The company aims to remove shaving frustrations and enhance the grooming experience through smarter engineered products and fair, home-delivered pricing. Serving hundreds of thousands of customers across eight European countries, Boldking focuses on natural and sustainable grooming, delivering convenience and value to its users.
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