JamJar Investments
JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries, including food and drink. The firm targets high-growth consumer brand businesses in Europe and typically invests between £0.15 million and £1 million in initial rounds, with the capacity for follow-on investments. JamJar is distinctively led by the founders of innocent drinks, who bring over 14 years of operational and commercial experience from building the brand to its acquisition by Coca-Cola. This background enables JamJar to understand the entrepreneurial journey, including its challenges and potential solutions, and fosters a collaborative investment approach, often preferring to work with teams rather than individuals.
Top Stages
Past deals in Children
Yoto
Series A in 2021
Yoto develops an interactive audio device designed for children's entertainment. Its screen-free player allows kids to control playback using physical cards, offering access to music, stories, educational activities, radio, podcasts, and other inspiring audio content.
Koru Kids
Series A in 2019
Koru Kids is a London-based childcare company that operates a platform to connect families with nannies, starting with nanny sharing in Greater London. The company matches households with full-time nannies to families seeking part-time care, enabling flexible, affordable childcare while promoting children's well-being. The platform supports the employment process from candidate search and messaging to interviews and onboarding, including alerts for new nanny profiles and tools to manage payroll, contracts, and tax registration, helping families legally employ a nanny. By focusing on nanny sharing and scalable care solutions, Koru Kids aims to build reliable, quality childcare that fits parents' schedules.
Koru Kids
Seed Round in 2018
Koru Kids is a London-based childcare company that operates a platform to connect families with nannies, starting with nanny sharing in Greater London. The company matches households with full-time nannies to families seeking part-time care, enabling flexible, affordable childcare while promoting children's well-being. The platform supports the employment process from candidate search and messaging to interviews and onboarding, including alerts for new nanny profiles and tools to manage payroll, contracts, and tax registration, helping families legally employ a nanny. By focusing on nanny sharing and scalable care solutions, Koru Kids aims to build reliable, quality childcare that fits parents' schedules.
Mifold
Series A in 2015
Mifold is a manufacturer of a compact and portable child car safety seat designed to enhance comfort and safety for children aged 4 to 12. The company's innovative booster seat is more than ten times smaller than traditional boosters, achieving safety by holding the seatbelt down rather than lifting the child up. This design allows for a secure fit while ensuring that the seatbelt is positioned correctly away from the child's stomach and neck. Constructed with aircraft-grade aluminum and durable plastic polymer, Mifold's product is engineered for easy use, making it an ideal solution for families looking to travel safely with their children.
ToucanBox
Seed Round in 2013
ToucanBox delivers monthly boxes of educational activities for children aged 3-8. Each box contains materials for multiple projects, instructions, and a reading book, covering diverse topics to inspire learning and skill development.
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