JamJar Investments

JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries, including food and drink. The firm targets high-growth consumer brand businesses in Europe and typically invests between £0.15 million and £1 million in initial rounds, with the capacity for follow-on investments. JamJar is distinctively led by the founders of innocent drinks, who bring over 14 years of operational and commercial experience from building the brand to its acquisition by Coca-Cola. This background enables JamJar to understand the entrepreneurial journey, including its challenges and potential solutions, and fosters a collaborative investment approach, often preferring to work with teams rather than individuals.

Adam Balon

Partner

Veeraje Bhonsle

Investor

Emily Bullman

Investor

Victoria Imerelli

Investor

Sophie Luck

Investor

Past deals in Design

BIBBI Parfum

Seed Round in 2024
BIBBI Parfum is a perfume brand that combines the art of fragrance creation with the practice of meditation. The company specializes in crafting artisanal perfumes designed to embody elegance and sophistication. By focusing on quality and the sensory experience of scent, BIBBI Parfum aims to enhance the consumer's olfactory journey, providing products that resonate with a sense of mindfulness and luxury.

Lick

Seed Round in 2020
Lick is a home decor brand focused on transforming homes with ease. It offers durable, low-odor paints, artisan wallpaper, stick-on samples, user-friendly tools, sustainable supplies, and support services such as color consultants.

Papier

Series B in 2019
Papier Limited, founded in London in 2015, specializes in designing and printing customized cards and stationery, including wedding invitations, birthday cards, notebooks, and planners. The company's offerings encompass a wide range of occasion-specific products, such as seasonal cards and photo-related items. With a focus on quality materials and artful design, Papier aims to encourage meaningful connections among individuals in an age dominated by digital communication. By providing beautifully crafted stationery items, Papier enhances the experience of giving and receiving personal messages, standing out from other online card and invitation platforms. Additionally, the company operates digital printing studios to support its production needs.

RESI

Seed Round in 2019
Resi Design Ltd. is an architectural practice based in London, United Kingdom, specializing in providing a range of services for homeowners. Founded in 2016, the company offers measured surveys, home design, 2D floor plans, 3D visual packages, party wall surveys, planning submission, structural engineering, and building regulations guidance. Through its user-friendly online platform, Resi facilitates home project management by acting as a planning agent to help clients obtain local authority approvals. The platform allows users to collect necessary documents, review designs, and share their preferred options for their building projects, streamlining the entire process. The company primarily serves the markets of the United Kingdom and Ireland.

Vashi

Venture Round in 2018
Vashi is a fine jewellery brand that specializes in providing a unique and disruptive omni-channel retail experience. The company operates primarily through online retail, offering a range of diamond jewelry products made from ethically sourced diamonds with guaranteed provenance. Each piece is meticulously handcrafted by British craftsmen, allowing customers to customize their jewelry according to personal preferences. Vashi ensures that orders are conveniently delivered to the desired location, enhancing the overall customer experience.

Papier

Series A in 2017
Papier Limited, founded in London in 2015, specializes in designing and printing customized cards and stationery, including wedding invitations, birthday cards, notebooks, and planners. The company's offerings encompass a wide range of occasion-specific products, such as seasonal cards and photo-related items. With a focus on quality materials and artful design, Papier aims to encourage meaningful connections among individuals in an age dominated by digital communication. By providing beautifully crafted stationery items, Papier enhances the experience of giving and receiving personal messages, standing out from other online card and invitation platforms. Additionally, the company operates digital printing studios to support its production needs.

Mifold

Series A in 2015
Mifold is a manufacturer of a compact and portable child car safety seat designed to enhance comfort and safety for children aged 4 to 12. The company's innovative booster seat is more than ten times smaller than traditional boosters, achieving safety by holding the seatbelt down rather than lifting the child up. This design allows for a secure fit while ensuring that the seatbelt is positioned correctly away from the child's stomach and neck. Constructed with aircraft-grade aluminum and durable plastic polymer, Mifold's product is engineered for easy use, making it an ideal solution for families looking to travel safely with their children.
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