JamJar Investments
JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries, including food and drink. The firm targets high-growth consumer brand businesses in Europe and typically invests between £0.15 million and £1 million in initial rounds, with the capacity for follow-on investments. JamJar is distinctively led by the founders of innocent drinks, who bring over 14 years of operational and commercial experience from building the brand to its acquisition by Coca-Cola. This background enables JamJar to understand the entrepreneurial journey, including its challenges and potential solutions, and fosters a collaborative investment approach, often preferring to work with teams rather than individuals.
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Past deals in Electricity
Bulb Energy
Venture Round in 2017
Bulb Energy is a United Kingdom-based energy supplier that provides renewable electricity generated from solar, wind, and hydro, and supplies gas produced from renewable sources such as waste. Founded in 2013 and based in London, the company aims to make renewable energy affordable and easier to manage for homes and businesses. It offsets the emissions from the gas it supplies by supporting carbon reduction projects and offers transparent pricing and tools to help customers monitor and reduce their energy use.
Limejump
Seed Round in 2015
Limejump, established in 2012 and headquartered in London, specializes in operating a Virtual Power Plant (VPP) platform that optimizes energy market participation for customers with electricity-generating or consuming assets in the UK. The company's platform integrates cloud-based software, smart devices, and analytical tools to connect assets, send signals, and analyze performance. Limejump offers services such as access to the Balancing Mechanism, Power Purchase Agreements, and frequency response products. By leveraging big data analytics and insights, the company empowers businesses and generators to create new revenue streams and contribute to a greener energy future. Limejump connects customers to National Grid's demand response programs, compensating them for shifting or reducing energy usage to maintain grid balance. As of 2019, Limejump operates as a subsidiary of Shell Petroleum.
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