JamJar Investments

JamJar Investments LLP is a London-based venture capital firm founded in 2013, specializing in seed and early-stage investments primarily in the consumer services and products sectors, as well as technology and non-tech industries such as food and drink. The firm typically invests between £0.15 million and £1 million in initial funding rounds, with the capability to participate in follow-on investments. JamJar focuses on European businesses and prefers to back teams of multiple individuals, often leading investments or collaborating with other investors. The firm is managed by the founders of innocent drinks, who bring over 14 years of operational and commercial expertise from building the brand to its successful acquisition by Coca-Cola. This experience equips JamJar with a deep understanding of the entrepreneurial journey, including its challenges and potential solutions.