Joyance Partners

Founded in 2012, Joyance Partners is a venture capital firm based in San Francisco. It invests in early-stage companies focused on emerging science and bio-based technologies that empower individuals' health and well-being within two years, as well as startups whose products increase joy, fulfillment, and independence for customers.

Omar Al-Busaidi

Investment Partner and Venture Partner

Yang Chen

Investor

Jun Deng

Partner

Sonia Dewar

Investment Partner

Toshi Eguchi

Partner

Hidenari Nakayama Ph.D

Venture Partner

Seth Rosenblatt

Venture Partner

Nobuhiro Takanuma

Partner

Neha Tanna MD

Venture Partner

Past deals in Cosmetics

DAMDAM Tokyo

Seed Round in 2025
DAMDAM Tokyo is a Japanese skincare company that specializes in crafting high-quality, natural products. Their range includes serums, cleansers, hair care, and body wash, all formulated with plant-based extracts to nourish, soothe, and balance the skin. The brand is committed to using 100% natural ingredients, ensuring their products are effective yet gentle, and can be used alone or in combination.

Luna Daily

Seed Round in 2024
Luna Daily is a Femtech startup focused on empowering women to enhance their body care routines. The company manufactures microbiome-balancing intimate care products designed for various areas, including the head, vulva, knees, and toes. Utilizing mineral-rich thermal water, pre-biotic active plant-based blends, and vitamin complexes, Luna Daily's offerings aim to maintain a healthy pH microbiome while nourishing, softening, and hydrating the skin. Through high-quality products, the company strives to promote intimate wellness for women.

Cellugy

Seed Round in 2024
Cellugy is a biotechnology company developing cellulose-based materials to replace single-use plastics. It uses a fermentation platform that converts renewable resources into natural bio-cellulose, delivering cellulose with quality comparable to natural sources while offering competitive economics and a smaller environmental footprint. By substituting petrochemicals in products with this bio-cellulose, the company aims to maintain production momentum and performance. The technology enables the production of different grades and qualities of cellulose, enabling applications across multiple industries, including personal care, packaging, textiles, and food. The company focuses on providing sustainable alternatives and reducing reliance on fossil-based plastics, positioning itself at the intersection of materials science and circular economy.

Luna Daily

Seed Round in 2023
Luna Daily is a Femtech startup focused on empowering women to enhance their body care routines. The company manufactures microbiome-balancing intimate care products designed for various areas, including the head, vulva, knees, and toes. Utilizing mineral-rich thermal water, pre-biotic active plant-based blends, and vitamin complexes, Luna Daily's offerings aim to maintain a healthy pH microbiome while nourishing, softening, and hydrating the skin. Through high-quality products, the company strives to promote intimate wellness for women.

AVE + EDAM

Seed Round in 2020
AVE + EDAM is a skincare product maker and retailer. Their products include night cream, day cream, day and night cream, personalized creams, face cream, body cream, and sets of creams.

LOLI Beauty

Venture Round in 2018
LOLI Beauty Inc. specializes in the manufacture and delivery of organic, blend-it-yourself beauty products. Founded in 2014 and headquartered in New York, the company offers a monthly subscription service that provides pre-measured ingredients for customers to create personalized beauty blends for skin, body, and hair treatments. With a focus on raw and minimally processed ingredients, LOLI Beauty aims to reconnect consumers with the nourishing qualities of natural food ingredients, moving away from the synthetic components prevalent in traditional beauty products. Customers can customize their formulations at home or at the company's blending bars, ensuring a unique and tailored beauty experience.
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