Joyance 2

Joyance Partners, established in 2012 and headquartered in San Francisco, is a venture capital firm focusing on early-stage investments. It specializes in startups and emerging technologies that empower individuals to improve their health and well-being, with a particular interest in health tech and consumer sectors. The firm invests in companies that leverage science and technology to cultivate joy and enhance lives, targeting pre-seed to Series A rounds in the United States, Canada, and Europe.

Omar Al-Busaidi

Investment Partner and Venture Partner

Yang Chen

Investor

Jun Deng Ph.D

Investment Partner

Sonia Dewar

Investment Partner

Mike Edelhart

Managing Partner

Jim Louderback

Venture Partner

Hidenari Nakayama Ph.D

Venture Partner, Joyance Partners

Neal O'Hara

Venture Partner

Seth Rosenblatt

Venture Partner

Nobuhiro Takanuma

Partner, Joyance Partners

Past deals in Wellness

JOYA

Seed Round in 2024
JOYA is the first employee skincare and wellness benefit platform. The company's goal is to provide tailored access to services such as skin cancer screenings, skin condition treatment, anti-aging, acne, and hair loss care from reputable physicians at an accessible cost.

Spicewell

Seed Round in 2024
Spicewell is a California-based company that develops food seasoning products enriched with micronutrients. The company focuses on creating ayurvedic and plant-based seasonings, incorporating science-backed formulations that include vitamins and minerals. By infusing healthy organic additions into meals, Spicewell aims to enhance the nutritional value of everyday foods while promoting better health.

Mosh

Series A in 2023
Mosh is a brain wellness brand offering protein bars for improving brain health. The company's mission is to change the conversation about brain health through food, education, research, and providing the tools for a mind-style lifestyle.

Cuzen Matcha

Series A in 2023
Cuzen Matcha is a tea company and food-tech startup focused on integrating authentic matcha into daily routines for both offices and homes. The company offers a customizable drink solution that serves as an alternative to traditional caffeinated beverages, promoting sustained energy without the jitters associated with coffee. Cuzen Matcha emphasizes the health benefits of its organic products, which contain calming agents that help relax the body while providing long-lasting energy. By introducing matcha into everyday consumption, Cuzen Matcha aims to enhance the well-being of its users.

Cure Hydration

Series A in 2023
Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip but, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't. Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 13,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need. Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more.

Wave Life

Seed Round in 2023
Wave Life is a new kind of mental health platform that makes emotional wellbeing an achievable part of everyday life. The app's mental health coach and toolkit empower users to live each day with intention. Mental health coaching helps to build self-awareness, discover values, and cope with stress.

Ombre

Seed Round in 2021
Ombre is a provider of microbiome testing kits that focus on personalized health solutions. The company offers subscription-based services that include customized microbiome testing and probiotics tailored to individual needs. Through its testing kits, Ombre delivers actionable insights aimed at preventing chronic diseases such as obesity, cystic fibrosis, and Alzheimer's. By addressing the root causes of gut-related issues, Ombre empowers customers to improve their overall health and well-being with science-backed interventions.

Felt

Seed Round in 2021
At Felt (formerly Mine'd), we believe emotional well-being begins with building better relationships with yourself and those around you. We are the first interactive feelings school to help you improve your relationships and navigate life's hardest moments. Through immersive Felt Courses, live coaching and on-demand content, the top therapists, coaches and experts, we'll teach you the relationship skills you never learned in school. ABOUT US We have grown really fast, totally organically (we acquired over 100k users with over one million videos watched in the last 6 months alone!) We also raised a $3.5MM seed round from some amazing investors including Listen Ventures (early VC behind Calm), Jefferey Katzenberg's fund WNDRCO (President of Dreamworks), Able Partners (VC behind Goop, Bumble, Oura Ring, Bulletproof, Daily Harvest), Ed Baker (former VP of Growth at Facebook and Uber), Jillionaire from Major Lazer, and more. ABOUT OUR TEAM Our team cares deeply about celebrating emotional wellness and breaking the rules while doing it to drive more access. We are constantly working to push the norm and reinvent how folks think about and interact with emotional health support. We lead with compassion and curiosity, work hard but celebrate in the process, and love strong opinions balanced with strong collaboration. We have a diverse, world-class team. Some of us come from reputable enterprises in tech and media while others are self-made personal growth experts. We create deep and meaningful connections and relationships with everyone in the company as we are all building Mine'd together. Mine'd is a meritocracy founded in collaboration and innovative minds. Come join us in our mission is to celebrate emotional and relational wellness. The company was founded in 2019 and is headquartered in New York.

Expectful

Seed Round in 2021
Expectful is a digital health and wellness platform focused on supporting women throughout their reproductive journey, specifically before, during, and after pregnancy. The app offers a range of resources, including guided meditations, mindfulness exercises, and expert advice tailored to the needs of expectant and new mothers. By providing a non-pharmacologic and accessible solution, Expectful aims to alleviate prenatal and postpartum stress, ultimately enhancing maternal and infant health outcomes. Its research-backed approach ensures that users receive effective tools to navigate the mental and emotional challenges associated with pregnancy and early motherhood.

SkillYoga

Convertible Note in 2020
SkillYoga UG, established in 2018 and based in Berlin, Germany, specializes in providing online yoga classes tailored specifically for men. The company has developed a mobile health and fitness platform that offers a comprehensive online training system, featuring instructional videos on yoga and other fitness programs. This platform includes personalized training plans and a real-time progress tracker, allowing users to monitor their development daily. By offering a vast library of workouts created by professionals, SkillYoga aims to enhance users' functional strength, mobility, flexibility, and mindfulness. Additionally, it provides fitness enthusiasts with valuable health and fitness tips from industry experts.

Attn: Grace

Pre Seed Round in 2020
Attn: Grace, Inc. is a company that specializes in manufacturing and selling wellness products specifically designed for women's urinary incontinence. Founded in 2019 by Mia Abbruzzese and Alexandra Fennell, the company is based in Cambridge, Massachusetts. Attn: Grace offers a range of products, including pads, briefs, liners, and wipes, which are made from innovative, plant-based materials derived from sugarcane waste. The company aims to provide high-performance, skin-safe protection while also addressing the stigma associated with urinary incontinence. Attn: Grace operates primarily online, ensuring discreet delivery and access to reliable information about the condition and available treatment options. As a Certified B Corp, the company is committed to promoting better overall health and wellbeing for women.

Infinite Roots

Series A in 2020
Infinite Roots is a technology-driven company focused on creating sustainable health and wellness products using natural ingredients. By blending traditional remedies with modern science, the company emphasizes the use of organic and ethically sourced materials to promote holistic well-being. Their product range includes herbal supplements, skincare, and wellness solutions designed to support natural healing and balance. Additionally, Infinite Roots has developed fermentation technology that cultivates mushroom mycelium, enabling the production of nutritious and sustainable food options, including meat alternatives. This innovative approach allows the company to offer diverse, flavorful products while maintaining a strong commitment to environmental sustainability and ethical practices.

Rosy Wellness

Pre Seed Round in 2020
Rosy Wellness, Inc. is a Dallas-based company that specializes in developing an application aimed at enhancing sexual health and wellness for women experiencing decreased sexual desire. Since its founding in 2018, Rosy Wellness has provided a comprehensive resource comprising educational videos, sexual health assessments, and a customizable library of romantic and erotic stories. The platform also features guided sessions led by psychologists, allowing users to learn at their own pace. Through its evidence-based approach, the application offers a personalized wellness plan designed to help women achieve their unique sexual wellness goals in a convenient manner.

Digbi Health

Convertible Note in 2020
Digbi Health, LLC is a healthcare company that provides digital therapeutics services focused on personalized nutrition and wellness. Based in Mountain View, California, with additional offices in Bengaluru, India, and Taguig, Philippines, the company leverages Precision Biology, incorporating genetics, gut microbiome analysis, and continuous glucose monitoring to address food-related health issues such as obesity, type 2 diabetes, gastrointestinal disorders, and mental health conditions. Its platform offers a comprehensive range of health programs, including weight loss diets and personalized food recommendations, supported by an online application that tracks key metrics like stress, energy, and weight. Recently, Digbi Health launched a nationwide virtual clinic to prescribe GLP drugs, enhancing its multi-condition care approach for individuals with multiple chronic conditions. The services are designed to be accessible through employer partnerships and are covered by insurance, promoting sustainable weight management and overall health improvement.

Rosy Wellness

Seed Round in 2020
Rosy Wellness, Inc. is a Dallas-based company that specializes in developing an application aimed at enhancing sexual health and wellness for women experiencing decreased sexual desire. Since its founding in 2018, Rosy Wellness has provided a comprehensive resource comprising educational videos, sexual health assessments, and a customizable library of romantic and erotic stories. The platform also features guided sessions led by psychologists, allowing users to learn at their own pace. Through its evidence-based approach, the application offers a personalized wellness plan designed to help women achieve their unique sexual wellness goals in a convenient manner.

WholyMe

Seed Round in 2020
WholyMe Ltd, founded in 2018 and based in London, specializes in producing natural relief products aimed at alleviating chronic pain and everyday stress. The company offers a range of all-natural and organic-certified remedies, including supplements and topical treatments. These products are free from preservatives, parabens, chemicals, and synthetics, providing customers with an effective alternative to conventional painkillers that often come with adverse side effects. WholyMe's focus on health and wellness underscores its commitment to delivering safe and effective relief solutions for those suffering from various pain conditions.

Infinite Roots

Venture Round in 2019
Infinite Roots is a technology-driven company focused on creating sustainable health and wellness products using natural ingredients. By blending traditional remedies with modern science, the company emphasizes the use of organic and ethically sourced materials to promote holistic well-being. Their product range includes herbal supplements, skincare, and wellness solutions designed to support natural healing and balance. Additionally, Infinite Roots has developed fermentation technology that cultivates mushroom mycelium, enabling the production of nutritious and sustainable food options, including meat alternatives. This innovative approach allows the company to offer diverse, flavorful products while maintaining a strong commitment to environmental sustainability and ethical practices.

Rosy Wellness

Venture Round in 2019
Rosy Wellness, Inc. is a Dallas-based company that specializes in developing an application aimed at enhancing sexual health and wellness for women experiencing decreased sexual desire. Since its founding in 2018, Rosy Wellness has provided a comprehensive resource comprising educational videos, sexual health assessments, and a customizable library of romantic and erotic stories. The platform also features guided sessions led by psychologists, allowing users to learn at their own pace. Through its evidence-based approach, the application offers a personalized wellness plan designed to help women achieve their unique sexual wellness goals in a convenient manner.

Infinite Roots

Convertible Note in 2019
Infinite Roots is a technology-driven company focused on creating sustainable health and wellness products using natural ingredients. By blending traditional remedies with modern science, the company emphasizes the use of organic and ethically sourced materials to promote holistic well-being. Their product range includes herbal supplements, skincare, and wellness solutions designed to support natural healing and balance. Additionally, Infinite Roots has developed fermentation technology that cultivates mushroom mycelium, enabling the production of nutritious and sustainable food options, including meat alternatives. This innovative approach allows the company to offer diverse, flavorful products while maintaining a strong commitment to environmental sustainability and ethical practices.

Tea Crush

Venture Round in 2019
Tea Crush is a wellness beverage inspired by ancient herbal wisdom.

Lark

Series B in 2018
Lark is a developer of a virtual chronic disease prevention and management platform that offers personalized support and counseling to users. Utilizing advanced artificial intelligence alongside human coaches and connected devices, Lark provides real-time, 24/7 assistance, helping individuals make healthier choices and manage chronic conditions effectively. The company has established CDC-recognized programs, including its Diabetes Prevention Program, Wellness Program, Diabetes Care Program, and Hypertension Program, which collectively serve 1.5 million users. These initiatives have shown clinically validated improvements in health outcomes, as documented in 11 peer-reviewed journals and analyst reports. Founded in 2011 by Julia Hu and Jeff Zira, Lark is headquartered in Mountain View, California.

Ombre

Seed Round in 2018
Ombre is a provider of microbiome testing kits that focus on personalized health solutions. The company offers subscription-based services that include customized microbiome testing and probiotics tailored to individual needs. Through its testing kits, Ombre delivers actionable insights aimed at preventing chronic diseases such as obesity, cystic fibrosis, and Alzheimer's. By addressing the root causes of gut-related issues, Ombre empowers customers to improve their overall health and well-being with science-backed interventions.
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