Kantar Media is a leading global media research company that specializes in media measurement and analytics. It provides clients with valuable insights into audience behavior, advertising effectiveness, and media consumption patterns. By leveraging a deep understanding of the media landscape, Kantar Media delivers data-driven solutions that assist brands, agencies, and media owners in optimizing their marketing strategies and achieving measurable results. The company focuses on campaign development and optimization, offering services that include audience research, competitive intelligence, and insights into consumer behavior, particularly for advertising on various platforms such as radio and the Internet. Kantar Media is part of the Kantar Group, reinforcing its commitment to delivering comprehensive marketing communication and advertising expenditure information.
Newsaccess Ltd. is a media intelligence agency based in Dublin, Ireland, specializing in media monitoring and analysis services. The company operates the NewsMetrics platform, which allows clients to evaluate press, broadcast, and online content while analyzing the effectiveness of public relations expenditures. Newsaccess provides a comprehensive suite of multi-channel media monitoring services, including press, broadcast, internet, social media, and international media monitoring. In addition, the agency offers public relations analysis services that include real-time news analysis and qualitative assessments. Their media evaluation reports help clients identify key influencers, benchmark against competitors, track PR campaign performance, monitor brand health in the media, and gain insights for informed communication decisions. Newsaccess Ltd. has been operational since 1987 and has functioned as a subsidiary of Kantar Media Research Inc. since February 2017.
BIScience
Venture Round in 2016
BIScience Inc. is an Israeli-based provider of business intelligence solutions tailored for companies engaged in online media and advertising. Founded in 2009 and headquartered in Tel Aviv with an office in New York, the company offers a range of tools designed to enhance marketing operations across various channels, including display, search, social media, and mobile. Its flagship products include AdClarity Dashboards, which analyze competitors' digital strategies; AdClarity CI, which supports programmatic advertising across multiple platforms; PanelOS, a solution for panel data collection; and GeoSurf, a proxy service that allows users to view online content from local perspectives in numerous countries. BIScience's solutions empower media buyers, campaign managers, and sales teams by enhancing revenue generation, streamlining operations, and providing valuable insights into market dynamics.
BIScience
Series C in 2015
BIScience Inc. is an Israeli-based provider of business intelligence solutions tailored for companies engaged in online media and advertising. Founded in 2009 and headquartered in Tel Aviv with an office in New York, the company offers a range of tools designed to enhance marketing operations across various channels, including display, search, social media, and mobile. Its flagship products include AdClarity Dashboards, which analyze competitors' digital strategies; AdClarity CI, which supports programmatic advertising across multiple platforms; PanelOS, a solution for panel data collection; and GeoSurf, a proxy service that allows users to view online content from local perspectives in numerous countries. BIScience's solutions empower media buyers, campaign managers, and sales teams by enhancing revenue generation, streamlining operations, and providing valuable insights into market dynamics.
The Data Republic
Acquisition in 2014
The Data Republic is a social media data analytics agency that develops online platform and suite of tools for monitoring and analyzing.
SecondSync
Corporate Round in 2013
SecondSync is a company based in Bristol, United Kingdom, that specializes in analyzing social media conversations related to television broadcasts, particularly on Twitter. By offering insights into audience engagement and discussions, SecondSync provides valuable data that aids in media planning, audience research, and commissioning. Their services focus on delivering social analytical data that enhances understanding of television viewership, helping clients make informed decisions based on audience interactions and preferences.
AdGooroo
Acquisition in 2012
AdGooroo is the leading provider of internet marketing competitive intelligence, keyword research, and other keyword tools. Their proprietary keyword tracking technology monitors both search engine and network activity around the world, allowing them to provide their subscribers with unique keyword insights required to compete successfully in internet marketing. Founded in 2004, AdGooroo has nearly 2,000 clients today.
Kantar Media CIC
Acquisition in 2012
Kantar Media CIC is China's social business intelligence provider, enabling enterprise to fully leverage the power of social media and Internet Word of Mouth (IWOM) intelligence across the organization. Since 2004, Kantar Media CIC has pioneered IWOMized technology, research and consulting. Firstly, by coining the term IWOM and then being the first to raise the concept of “social business” in China. As the industry thought leader, we have always been at the forefront of China’s internet and social business revolution. Kantar Media CIC is China’s largest integrated 3rd party provider of technical IWOM solutions, social media studies and social business intelligence. In order to help companies effectively leverage this social business intelligence, Kantar Media CIC provides customized research, consulting services, syndicated reports, and industry trend watches, rich in actionable insight. In addition to helping brands accomplish their social business aims, Kantar Media CIC is also monetizing the social business industry in China, creating an integrated social business support system (IWOMmaster), powered by our proprietary technical solutions and platforms.
JFC Informatique et Media
Acquisition in 2001
JFC Informatique et Media is specialises in the provision of audience analysis systems for the print, television and radio industries.
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