Kargo
Kargo is a mobile brand advertising company that specializes in creating innovative advertising campaigns for brands. By combining creativity, technology, and quality, Kargo enables advertisers to engage effectively with consumers through mobile devices. The company offers a transparent and brand-safe environment, ensuring exceptional viewability and protection against ad fraud. Kargo collaborates with a high-end network of publisher partners and utilizes proprietary advertising automation tools along with an award-winning creative studio to deliver memorable mobile ad experiences. It reaches a significant portion of smartphone users in the United States, facilitating connections between brands and consumers. Recognized for its rapid growth, Kargo has received accolades from various business publications and employs over 200 people across multiple major cities, including New York, Chicago, and San Francisco.
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5 past transactions
VideoByte
Acquisition in 2023
Founded in 2020, VideoByte is a platform specializing in viewer-first video advertising across Connected TV (CTV) and Over-the-Top (OTT) platforms. It delivers high-impact brand moments for advertisers while increasing profitability for publishers.
Ziggeo
Acquisition in 2022
Ziggeo is a technology company that specializes in providing advanced video APIs and SDKs for video recording, playback, transcoding, and storage. Recognized for its innovative solutions, Ziggeo offers a flexible suite of services that can be utilized in full or in part, catering to diverse user needs. The company has developed unique features such as the first responsive video recorder and player, as well as a token-based system for permission-based video access. Ziggeo's embeddable video player allows users to efficiently capture and integrate video content across various platforms, enabling them to create and manage user-generated and professional videos through a comprehensive moderation dashboard. The company's commitment to continuous innovation positions it as a leader in the cloud-based video recording and playback market.
Parsec Media
Acquisition in 2022
Parsec Media Inc. is a New York-based company founded in 2014 that operates an innovative online platform for time-based digital advertising solutions. The platform employs a unique cost-per-second model, allowing advertisers to pay only for the actual time consumers engage with their advertisements. By utilizing attention metrics, Parsec aims to realign the incentives between publishers and advertisers, addressing inefficiencies in traditional media transactions. The platform not only enables advertisers to create and purchase ad space directly on mobile sites within its publisher network but also optimizes the consumer experience through a politely interruptive format. With offices in Los Angeles, Chicago, and London, Parsec Media is positioned as a forward-thinking player in the advertising technology sector.
StitcherAds
Acquisition in 2021
StitcherAds is a platform specializing in automated, data-driven advertising on Facebook and Instagram. It caters to performance marketers, focusing on direct response campaigns for retail, e-commerce, travel, and real estate sectors. The platform stands out with its unique omnichannel capabilities, pre-to-post campaign optimization, creative automation, and customizable reporting.
Rhombus
Acquisition in 2020
Rhombus is a digital advertising platform founded in 2018 and headquartered in New York City. The company focuses on creating contextual, unobtrusive, and sustainable advertising solutions for brands, publishers, and consumers. Its platform is designed to embed targeted content and drive cost-effective e-commerce conversions while enhancing brand awareness. By offering features that facilitate marketing campaigns and influencer marketing, Rhombus enables clients to effectively engage their audiences and achieve their advertising goals. The company's team members are spread across the United States, further supporting its mission to innovate in the digital advertising space.
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