Kargo
Kargo is the leader in mobile brand advertising. Bringing together creativity, technology and quality, Kargo empowers advertisers to break convention and build connections with consumers on the most important screen today—the phone. Through their high-end editorial alliance composed of world-class publisher partners, as well as their proprietary advertising automation tools and award-winning creative studio, we enable brands and agencies to reach eight out of 10 smartphone users in the US with memorable, measurable mobile ad experiences. In 2015, Kargo was recognized by Crain's NY Business as one of the 50 fastest growing companies in New York and by Inc. as one of the 500 fastest-growing companies in the US. Business Insider also ranked Kargo one of the “hottest pre-IPO ad tech startups” in both 2015 and 2016. Kargo employs more than 200 people in New York, Chicago, Dallas, San Francisco, Los Angeles and London.
Top Stages
5 past transactions
VideoByte
Acquisition in 2023
VideoByte is a video advertising platform established in 2020, specializing in delivering a viewer-first experience across Connected TV (CTV) and Over-the-Top (OTT) platforms. The company offers advanced video technology designed to create memorable and impactful brand moments for advertisers while simultaneously enhancing profitability for publishers. With a focus on innovation in CTV ad-serving and format, VideoByte aims to improve the effectiveness of video advertising, making it a key player in the digital advertising landscape.
Ziggeo
Acquisition in 2022
Ziggeo is a provider of advanced video APIs that enable businesses to integrate video recording, transcoding, playback, and storage into their platforms. Recognized for its innovative technology, Ziggeo has developed the first responsive video recorder and a token-based system for permission-based video access. Its embeddable video player allows users to efficiently capture and manage both user-generated and professional videos through a moderation dashboard. By offering flexibility in service usage, Ziggeo empowers organizations to enhance user engagement with video profiles, messages, reviews, and comments, making it a valuable tool for capturing insights and fostering interaction in various applications.
Parsec Media
Acquisition in 2022
Parsec Media Inc. operates a digital advertising platform that focuses on time-based advertising solutions. Founded in 2014 and based in New York, the company allows advertisers to pay on a cost-per-second basis, ensuring they only pay for the actual time consumers engage with their advertisements. Parsec's platform enables advertisers to create their ads and purchase space directly on the mobile sites of publishers within its network. By utilizing attention metrics, Parsec aims to align the incentives between publishers and advertisers, addressing the challenges of traditional media transactions and enhancing the consumer experience. The company also has offices in Los Angeles, Chicago, and London, reflecting its commitment to innovation in the advertising industry.
StitcherAds
Acquisition in 2021
StitcherAds is a specialized advertising platform that optimizes social media campaigns for performance marketers, particularly on Facebook and Instagram. The company provides tools to create automated, data-driven campaigns aimed at enhancing scalability for online and in-store performance. Focusing on direct response marketing for sectors such as retail, eCommerce, travel, and real estate, StitcherAds stands out with its unique omnichannel capabilities. It offers comprehensive solutions that include pre-to-post campaign optimization, creative automation, and customizable reporting features. Leading brands like Hudson's Bay Company and Hotels.com utilize StitcherAds to achieve effective full-funnel performance with minimal effort, seamlessly bridging social discovery and consumer action.
Rhombus
Acquisition in 2020
Rhombus created a platform that makes digital advertising contextual, unobtrusive, and sustainable for brands, publishers, and consumers. It was founded in 2018 and is headquartered in New York City with team members across the United States.
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