Khoros is a software company that specializes in customer engagement solutions, providing a centralized cloud-based platform for social media management. This platform enables businesses to enhance their digital customer experience by facilitating effective communication and interaction with their customers. Khoros helps organizations monitor and scale their social marketing and customer service efforts, allowing them to anticipate customer needs and drive engagement. By transforming siloed knowledge into actionable insights, Khoros empowers brands to foster loyalty, accelerate sales, and stimulate innovation through meaningful customer contributions and data-driven decision-making.
Flow.ai is a company that specializes in the creation of chatbots and AI assistants, providing a comprehensive platform for customer service and conversational commerce solutions. Its user-friendly platform features a drag-and-drop interface, allowing users to design, deploy, and manage chatbots across various web channels with ease. The technology is powered by advanced natural language processing capabilities, supporting multiple languages and enabling seamless interaction between AI and human agents. Flow.ai's tools facilitate the efficient development and management of conversational AI applications, significantly reducing the time and effort required for developers to create voice application content.
Lithium Technologies
Acquisition in 2018
Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Brands like Microsoft, HP, Sephora, Virgin and Barclaycard and customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million monthly visits over all Lithium communities and 750 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy.
Shoutlet
Acquisition in 2015
[Shoutlet](http://www.shoutlet.com) is an independent enterprise social relationship platform that works with large companies to prove return on social through a focus on integrating social data into business, scaling social across the enterprise, and helping brands build relationships that build business. Its global presence works with large, enterprise-level brands looking to deploy social marketing software to support a wide range of brands, promotions, and social engagements. The platform enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, Google+, and YouTube. Features include tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and analytics for easy integration with recognized web analytics tools from Google Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives customers the control and flexibility they want and need, as well as an account support team that provides industry-leading resources and counsel to execute successful social campaigns. Features of the platform include: _Social Ads_ The tool allows social marketers to manage ads calendars, schedule and link posts to multiple pages and promote posts with just a few clicks. Coupled with an integration with Kenshoo Social, brands and agencies can now also unify paid, owned, and earned media placements to improve social campaign attribution, and have access to analytics for more intelligent and accurate social campaign forecasts and measurement. _Social Listening_ Shoutlet now gives marketers the functionality to visualize, track, and understand what conversations are happening across blogs and online news websites, along with Facebook, Reddit, Twitter, and YouTube. If marketers want to dive deeper into conversations, they also can access Klout scores for influencer metrics. With Shoutlet Social Listening, brands can effectively capture metrics related to sentiment, competitor tracking, regional activity, share of voice and more. _Social Switchboard™_ The first trigger-based campaign publishing tool in the social marketing space, Social Switchboard uses pre-scheduled markers and milestones to trigger automatic changes to content across multiple social networks. _Social Canvas™_ Social Canvas is a professional-level design tool. Companies create interactive Facebook custom tabs, HTML5 pages, and web apps - no coding required. _Social Contests_ Social Contests – Shoutlet customers now can run an unlimited number of social contests and sweepstakes that allow even the most novice of social marketers to schedule, launch and publish contests anywhere on the web. Using Social Canvas marketers can customize every aspect of a contest design and publish it anywhere on the web, adding in additional sharing capabilities. Shoutlet also added robust publication options, including the ability to set parameters for multiple contest versions based platform, mobile, age, location, and language. Marketers can monitor views, votes, and entries on contests to build a more valuable data set for user Social Profiles over time, for a better understanding of consumers and the brand’s biggest advocates. _Social CRM_ Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Integrate Shoutlet’s workflow tools and task assignments to give your customers quick, meaningful responses while efficiently managing the process internally. _Social Profiles_ Shoutlet’s Social Profiles automatically gathers social data about each social connection and build a powerful database of social contacts that uncovers characteristics about your audience and helps you become a more effective social media marketer. - See more at: http://www.shoutlet.com/features/#social_profiles _Social Enterprise_ Social Enterprise provides the infrastructure to scale and manage your social media marketing across global locations, branches, franchises, and agents. With features such as custom workflows and content libraries, Social Enterprise makes it simple to scale social successfully. _Social Analytics_ Shoutlet’s Social Analytics support and easily integrate with industry leading web analytics tools including Google Analytics, IBM Digital Analytics, Omniture, and Webtrends to measure performance. By implementing Shoutlet’s agnostic tool, brands can leverage their chosen best-of-breed web tracking application and maximize ROI by enhancing output with social content tagging, more detailed data reports, conversion tracking and more.
Mass Relevance
Acquisition in 2014
Mass Relevance is a developer of cloud-based software designed for the media and entertainment sectors, specializing in social media content aggregation, filtration, and integration. Founded in 2009 and based in Austin, Texas, the company was initially known as TweetRiver before rebranding in 2010. Its platform allows brands to manage and broadcast content across social platforms, offering services such as data management, opinion polling, trend analysis, and social activity monitoring. Notable clients include major organizations such as GolfDigest, MSNBC, NBC Sports, and Pepsi. In April 2014, Mass Relevance merged with Spredfast, creating a comprehensive social marketing entity that enhances brand engagement with fans and followers.
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