Launch Africa Ventures

PBR Life Sciences is a company that specializes in connecting businesses within the life sciences industry with real-world opportunities. It achieves this by leveraging a unique combination of data, technology, and human expertise. The company has developed a cloud-based data platform that provides pharmaceutical companies with valuable insights through data analytics, visualization, and real-world diagnosis and prescription data. This platform enables these companies to optimize their commercial success and effectively navigate market challenges.

Maad is a leading B2B marketplace based in Dakar, Senegal, focused on serving small retailers and Fast-Moving Consumer Goods (FMCG) brands in Francophone Africa. The company offers a technology-driven platform that allows retailers to efficiently order products from a centralized source. Maad enhances the purchasing experience by providing services such as mobile ordering, reliable delivery, and access to data on real-time product availability and market share. Additionally, the platform offers targeted promotional services and working capital loans, empowering businesses to strengthen their sales and operational capabilities. Through its innovative approach, Maad is positioned as a vital player in the region's e-commerce landscape.

Lengo is an AI-based intelligence platform that serves companies in the fast-moving consumer goods (FMCG) sector, particularly in Africa. The platform leverages data from diverse sources, including retail sales information, to provide a comprehensive database on consumer goods. By analyzing this data, Lengo generates insights into consumer behavior, market trends, and the competitive landscape. This enables brands to make informed decisions regarding their marketing, sales, and distribution strategies, ultimately enhancing their operational effectiveness and market positioning.

Shopmeaway is a logistics and e-commerce platform that facilitates access to international products for underserved markets in Africa, Latin America, the Middle East, and Asia. Established in 2018 and initially operational in Senegal, the company addresses the challenges of limited availability and inflated prices for goods in less industrialized countries. By connecting global distributors with local consumers, Shopmeaway provides an integrated solution that includes order placement, payment processing, and optimized cross-border delivery services. In 2023, the company partnered with Amazon to distribute its entire catalog to clients, further enhancing its offerings. Shopmeaway has expanded its operations to Ivory Coast and has plans to enter the Nigerian and Moroccan markets within the next 12 to 16 months. The company aims for long-term growth by reaching additional regions in Latin America, the Middle East, and Asia.

sens is an innovative company that has transformed market research by integrating the analysis of verbal and non-verbal responses into a single digital platform. This approach yields more stable and reliable data while simplifying and expediting the research process, making it more cost-effective than traditional methods. The platform utilizes advanced AI technology and sensors to provide deep listening capabilities, allowing clients to gain a comprehensive understanding of public perception regarding their brand, product, pitch, or narrative. By delivering qualitative insights in a quantitative format, sens enables precise marketing strategies and storytelling for brands, demonstrating that nearly any aspect of consumer sentiment can be effectively measured.

Africa Foresight Group Ltd is a consulting firm that operates as a freelancing platform, connecting businesses, investment funds, and development partners with a network of freelance management consultants across Africa. Incorporated in 2016 and based in London, with an additional office in Accra, Ghana, the company specializes in a variety of services, including market entry strategy, organizational transformation, business turnaround, and due diligence support. It also offers expertise in creating pitch decks, conducting employee surveys, and performing market and sector studies. Africa Foresight Group serves diverse industries such as agribusiness, renewable energy, education, health, finance, and fast-moving consumer goods, enabling clients to harness local talent and resources for growth and development.

Maad is a leading B2B marketplace based in Dakar, Senegal, focused on serving small retailers and Fast-Moving Consumer Goods (FMCG) brands in Francophone Africa. The company offers a technology-driven platform that allows retailers to efficiently order products from a centralized source. Maad enhances the purchasing experience by providing services such as mobile ordering, reliable delivery, and access to data on real-time product availability and market share. Additionally, the platform offers targeted promotional services and working capital loans, empowering businesses to strengthen their sales and operational capabilities. Through its innovative approach, Maad is positioned as a vital player in the region's e-commerce landscape.