Lerer Hippeau

Recast is a media measurement platform designed to help businesses reduce wasted advertising budgets. The platform employs advanced probabilistic computation and causal inference techniques, creating a fully automated insight system. By leveraging artificial intelligence, Recast accurately measures the real-time impact of marketing efforts, enabling marketing teams to assess the effectiveness of their channels. This allows organizations to make informed decisions and implement necessary adjustments to optimize their marketing performance, ultimately saving money on ineffective marketing strategies.

Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

Wondery Inc. is a content producer and publisher based in West Hollywood, California, specializing in mobile and on-demand audio storytelling. Founded in 2016, the company focuses on creating and curating immersive podcasts that span various genres, including crime, love, mystery, and conspiracy. Wondery's portfolio features well-known programs such as Sword & Scale, Dirty John, and Business Wars, among others. The company aims to connect audiences to a diverse array of narratives while offering a platform for storytellers to gain exposure and advertising representation. Additionally, Wondery provides a mobile application that allows users to follow their favorite podcasts, discover new content, and organize it by channels.

Wondery Inc. is a content producer and publisher based in West Hollywood, California, specializing in mobile and on-demand audio storytelling. Founded in 2016, the company focuses on creating and curating immersive podcasts that span various genres, including crime, love, mystery, and conspiracy. Wondery's portfolio features well-known programs such as Sword & Scale, Dirty John, and Business Wars, among others. The company aims to connect audiences to a diverse array of narratives while offering a platform for storytellers to gain exposure and advertising representation. Additionally, Wondery provides a mobile application that allows users to follow their favorite podcasts, discover new content, and organize it by channels.

Group Nine Media, Inc. is a digital media holding company founded in 2016 and headquartered in New York City. It focuses on creating content across several key areas, including food, drink, entertainment, news, and science. The company operates four primary brands: The Dodo, which specializes in animal-related content; NowThis, a video news publisher tailored for social media; Thrillist, which covers lifestyle topics including food, drink, travel, and entertainment; and Seeker, a platform dedicated to science and exploration. Group Nine Media engages a young audience, particularly millennials, through its video-centric, socially-driven approach, generating nearly 4 billion video views each month and providing services such as data insights, creative strategy development, and branded content.

Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. This platform utilizes machine learning to provide marketing analytics, enabling brands, agencies, and ad tech partners to gain insights into the performance of their digital and video media campaigns. By collecting user-level data via API integration, Conversion Logic analyzes various media dimensions to identify which elements drive the best return on investment. The platform offers actionable insights related to frequency, placement, and creative optimizations, thereby enhancing marketing efficiency and effectiveness across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

Group Nine Media, Inc. is a digital media holding company founded in 2016 and headquartered in New York City. It focuses on creating content across several key areas, including food, drink, entertainment, news, and science. The company operates four primary brands: The Dodo, which specializes in animal-related content; NowThis, a video news publisher tailored for social media; Thrillist, which covers lifestyle topics including food, drink, travel, and entertainment; and Seeker, a platform dedicated to science and exploration. Group Nine Media engages a young audience, particularly millennials, through its video-centric, socially-driven approach, generating nearly 4 billion video views each month and providing services such as data insights, creative strategy development, and branded content.

ZergNet is a content recommendation company that specializes in driving incremental traffic and unique visitors to its partners. By implementing its content recommendation module, ZergNet promotes digital content across a network of prominent publishing partners, including major media companies such as Conde Nast, NBC, and Viacom. The company's platform not only facilitates the publication of content but also offers tailored recommendations that enhance audience engagement. This enables digital publishers to monetize their platforms effectively while expanding their reach through the promotion of curated and relevant content. ZergNet's services significantly contribute to increased traffic, with larger partners seeing hundreds of thousands of new unique visitors daily, ultimately boosting their sales revenue.

Fuisz Media Inc. is a technology company specializing in video-recognition software that transforms standard videos into interactive experiences. Founded in 2013 and headquartered in Santa Monica, California, the company utilizes automated algorithms to add clickable elements within videos, allowing viewers to engage with content seamlessly. This interactive technology provides product information, branded experiences, and direct links to purchase options, enhancing e-commerce capabilities. Fuisz Media collaborates with leading advertising agencies and global brands, including Wal-Mart, Microsoft, Victoria’s Secret, Gillette, and Target, to optimize viewer engagement and maximize the effectiveness of digital advertising. Through its innovative platform, Fuisz Media aims to promote e-commerce traffic and increase user interaction without requiring viewers to leave the video interface.

Seattle based Jott offers a novel and convenient service that lets users speak messages; those can be sent to themselves or others as transcribed emails or voice messages. Jott has also begun to offer a new service called Jott links. Jott Links are Web pages that receive HTTP posts and write out a text response. They are called Jott Links because they are used to “link” Jott with other services, such as blogging and social networking sites. Jaiku, Blogger, Twitter, Zillow, tumblr, and Amazon.com are some of the Jott Links available. For example, you can call Jott, say the name of the link (“Twitter!”), speak out loud your blog post, and have the message sent to Twitter. Jott can also read back any responses and send them to you via email or text message. Companies offering similar services include SpinVox and SimulScribe.

Brandtale Inc. is a New York-based company that specializes in digital advertising services, focusing on branded content and marketing intelligence. Established in 2015, Brandtale offers a platform that unifies custom content and publishers, enabling marketers to manage and analyze their advertising campaigns effectively. The platform provides insights into industry trends, competitor activities, and potential publishing partnerships, facilitating informed decision-making for marketers. Additionally, it allows publishers to enhance their profiles, evaluate competitive content offerings, and connect with brands to generate new business opportunities. By providing a comprehensive view of advertising efforts and market dynamics, Brandtale supports clients in maximizing the impact of their marketing strategies. As of early 2017, Brandtale operates as a subsidiary of Market Track, LLC.

Conversion Logic is a company based in Santa Monica, California, that specializes in cross-channel attribution through its Software-as-a-Service platform. This platform utilizes machine learning to provide marketing analytics, enabling brands, agencies, and ad tech partners to gain insights into the performance of their digital and video media campaigns. By collecting user-level data via API integration, Conversion Logic analyzes various media dimensions to identify which elements drive the best return on investment. The platform offers actionable insights related to frequency, placement, and creative optimizations, thereby enhancing marketing efficiency and effectiveness across both online and offline channels. As of March 2020, Conversion Logic operates as a subsidiary of VideoAmp, Inc.

Keep Holdings Inc., established in 1997 and headquartered in New York, specializes in developing consumer-focused digital platforms. Its primary product is Keep, a mobile application offering workout plans, professional video instructions, training programs, and performance tracking for users seeking fitness and wellness solutions. Additionally, the company provides services centered around advertising, commercial email, and e-commerce, aiming to enhance connections between consumers and brands by leveraging innovative technologies.

ZergNet is a content recommendation company that specializes in driving incremental traffic and unique visitors to its partners. By implementing its content recommendation module, ZergNet promotes digital content across a network of prominent publishing partners, including major media companies such as Conde Nast, NBC, and Viacom. The company's platform not only facilitates the publication of content but also offers tailored recommendations that enhance audience engagement. This enables digital publishers to monetize their platforms effectively while expanding their reach through the promotion of curated and relevant content. ZergNet's services significantly contribute to increased traffic, with larger partners seeing hundreds of thousands of new unique visitors daily, ultimately boosting their sales revenue.

Niche is a provider of a social media management platform aimed at engaging and monetizing social media accounts, particularly for the younger generation. The company operates a community of influential social media creators active on emerging platforms such as Vine, Instagram, and Tumblr. Niche offers both software and services that help these creators thrive and interact with their audiences effectively. By collaborating with leading brands, studios, start-ups, and agencies, Niche enhances their partners' social media presence, facilitating user acquisition, audience development, and engagement. Through its comprehensive approach, Niche supports creators in building strong online communities while providing valuable resources for brands looking to generate buzz and foster meaningful connections with their target audiences.

Tubular Labs is a leading video measurement and analytics platform that serves broadcasters, publishers, and brands by providing insights into video consumption patterns. The platform tracks over 4 billion videos and 1 trillion views, analyzing a vast array of data that includes 10 million influencers and 90,000 brands. It offers a comprehensive view of the social video ecosystem, allowing businesses to create effective content and scale their audiences more rapidly. Tubular Labs delivers valuable ratings and context for digital video, helping companies refine their content strategies, enhance distribution, and optimize paid media campaigns. The platform is trusted by several top global media companies, who rely on its analytics to make informed strategic decisions in the dynamic landscape of video content.

ActionX is a platform that focuses on enhancing mobile customer acquisition and retargeting to foster transactions and increase customer lifetime value. The company specializes in creating highly interactive sporting events globally, providing engaging experiences that aim to connect with audiences in meaningful ways. Through its innovative approach, ActionX effectively bridges the gap between attracting new customers and re-engaging existing ones, ultimately driving business growth and customer satisfaction.

SellerCrowd, Inc. is a New York-based company that operates an online platform designed for sellers to share information about advertisement buyers. Founded in 2011 by Richard Tibbetts, the platform facilitates an anonymous forum where users can ask questions and exchange insights regarding agencies and potential clients. This community-driven approach enables sales teams in media and technology sectors to access daily insights and advisory services tailored to their specific needs. Additionally, SellerCrowd assists hiring managers in finding candidates for roles within media and advertising technology sales, providing a comprehensive resource for both information sharing and talent acquisition.

Tubular Labs is a leading video measurement and analytics platform that serves broadcasters, publishers, and brands by providing insights into video consumption patterns. The platform tracks over 4 billion videos and 1 trillion views, analyzing a vast array of data that includes 10 million influencers and 90,000 brands. It offers a comprehensive view of the social video ecosystem, allowing businesses to create effective content and scale their audiences more rapidly. Tubular Labs delivers valuable ratings and context for digital video, helping companies refine their content strategies, enhance distribution, and optimize paid media campaigns. The platform is trusted by several top global media companies, who rely on its analytics to make informed strategic decisions in the dynamic landscape of video content.

RebelMouse, Inc. is a social media aggregator and digital publishing platform founded in 2012 and headquartered in New York City. The platform enables brands, media companies, and individuals to create engaging content experiences that foster community building and audience growth across various social media channels. RebelMouse's innovative approach transcends conventional content management by liberating content across multiple sites, apps, and advertisements. It enhances audience engagement through intelligent recommendations, real-time trending alerts, and social calls to action. The company has been instrumental in generating significant online traffic for various publishers, including Axios and The Dodo, while also revitalizing established brands like PAPER Magazine. Additionally, RebelMouse assists organizations, such as United Airlines, in adopting media-centric strategies to enhance their online presence.

Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

Metaresolver is a provider of a mobile advertising platform that enhances media buying on mobile platforms through advanced targeting capabilities. The company utilizes proprietary data to connect media and marketing intelligence with consumer attributes, such as device model, location, content, connection type, and carrier. By leveraging this data, Metaresolver enables businesses to optimize their advertising strategies and improve the effectiveness of their marketing efforts on mobile devices.

ActionX is a platform that focuses on enhancing mobile customer acquisition and retargeting to foster transactions and increase customer lifetime value. The company specializes in creating highly interactive sporting events globally, providing engaging experiences that aim to connect with audiences in meaningful ways. Through its innovative approach, ActionX effectively bridges the gap between attracting new customers and re-engaging existing ones, ultimately driving business growth and customer satisfaction.

Bluefin Labs is a social TV analytics company that specializes in providing solutions to brand advertisers, advertising agencies, and television networks. Founded in 2008 and based in Cambridge, MA, with an additional office in New York, NY, the company leverages advanced technology and data analytics to connect social media commentary with the television shows and commercials viewed by audiences. This ability allows clients to access and analyze data at scale, enhancing their understanding of viewer engagement and advertising effectiveness. Grounded in extensive research in cognitive science and machine learning from the MIT Media Lab, Bluefin Labs was acquired by Twitter in 2013.

Fullscreen Media is a media company based in Culver City, California, that specializes in social-first entertainment experiences. Founded in 2011, Fullscreen provides technology and services that facilitate the creation and sharing of video content, catering to a connected generation. Its offerings include marketing services designed to help companies engage and monetize their social audiences, as well as creative strategies that enhance brand awareness. Additionally, Fullscreen provides merchandise for men, women, and children, along with various accessories available online. The company operates as a subsidiary of Otter Media, focusing on empowering artists, creators, brands, and agencies to effectively connect with and entertain their audiences.

Moat, Inc. is a New York-based company that specializes in developing software-as-a-service analytics solutions for brand advertisers and publishers. Founded in 2007 and now a subsidiary of Oracle Corporation, Moat offers a range of tools designed to enhance advertising effectiveness. Its Moat Analytics platform provides insights into ad campaigns and website inventory, while Moat Pro delivers real-time ad intelligence, enabling users to visualize relationships between brands, publishers, and programmatic platforms. Additionally, Moat offers a search engine dedicated to display ads, allowing users to discover and explore advertisements from various brands. This comprehensive approach positions Moat as a key player in measuring and driving customer attention across digital marketing channels.

Spanfeller Media Group, Inc. is a content-focused media company based in New York, founded in 2010. It operates notable online platforms, including The Daily Meal, which specializes in food-related content, and The Active Times, dedicated to sports and fitness. The company aims to revolutionize the creation, sharing, and monetization of premium content by leveraging its expertise in digital media. Spanfeller Media Group offers a range of services, including content creation, digital content aggregation, curation, and online advertising revenue generation. Additionally, the company is focused on launching new websites that cater to niche vertical content areas that lack dominant players in the market.

OwnLocal operates an AI-driven digital advertising agency platform that converts offline advertisements into online marketing campaigns. Its patented technology transforms aggregated data into interactive lead-generating banner ads, search engine optimization campaigns, and landing pages. OwnLocal's platform powers digital campaigns for over 4000 media companies worldwide.

OnSwipe is a platform designed to enhance the presentation of content and advertising for publishers on touch-enabled devices through web browsers. The company enables media publishers to create visually appealing and interactive experiences that mimic the functionality of native applications and websites. By addressing the increasing demand for optimized content on tablets and other touch devices, OnSwipe simplifies the publishing process, allowing media companies to effectively engage their audiences in a magazine-like format. This focus on improving user experience positions OnSwipe as a valuable solution in an evolving digital landscape.

Jump Ramp Games, Inc., established in 2011 and headquartered in New York, specializes in developing mobile gaming applications. Its flagship product, Lucktastic, offers free mobile casual games with real-world rewards, including gift cards from major brands. The company generates revenue through online advertising, lead generation, and mobile video services within the app. With nearly 10 million installs in the U.S., Lucktastic consistently ranks among the top lifestyle apps on both Google Play and the Apple Store. Jump Ramp, now a subsidiary of MobilityWare, aims to expand its brand and grow a network of apps internationally, while fostering a fast-paced, innovative work environment.

Adaptly, Inc. is a digital advertising solutions provider based in New York City, with additional offices in Chicago, Los Angeles, San Francisco, Detroit, and London. Established in 2010, the company specializes in enabling large advertisers to effectively scale their campaigns across various social media platforms, including Facebook, Instagram, Snapchat, Twitter, and Pinterest. Adaptly offers a comprehensive suite of services that includes personalized planning and strategy, media buying, campaign execution, and performance analysis. Utilizing proprietary technology, the firm provides real-time insights and automated optimization to help clients achieve their advertising goals. As of December 2018, Adaptly operates as a subsidiary of Accenture plc and employs over 120 professionals dedicated to enhancing digital marketing effectiveness for its clientele.

Keep Holdings Inc., established in 1997 and headquartered in New York, specializes in developing consumer-focused digital platforms. Its primary product is Keep, a mobile application offering workout plans, professional video instructions, training programs, and performance tracking for users seeking fitness and wellness solutions. Additionally, the company provides services centered around advertising, commercial email, and e-commerce, aiming to enhance connections between consumers and brands by leveraging innovative technologies.

Spanfeller Media Group, Inc. is a content-focused media company based in New York, founded in 2010. It operates notable online platforms, including The Daily Meal, which specializes in food-related content, and The Active Times, dedicated to sports and fitness. The company aims to revolutionize the creation, sharing, and monetization of premium content by leveraging its expertise in digital media. Spanfeller Media Group offers a range of services, including content creation, digital content aggregation, curation, and online advertising revenue generation. Additionally, the company is focused on launching new websites that cater to niche vertical content areas that lack dominant players in the market.

Bluefin Labs is a social TV analytics company that specializes in providing solutions to brand advertisers, advertising agencies, and television networks. Founded in 2008 and based in Cambridge, MA, with an additional office in New York, NY, the company leverages advanced technology and data analytics to connect social media commentary with the television shows and commercials viewed by audiences. This ability allows clients to access and analyze data at scale, enhancing their understanding of viewer engagement and advertising effectiveness. Grounded in extensive research in cognitive science and machine learning from the MIT Media Lab, Bluefin Labs was acquired by Twitter in 2013.