Lerer Hippeau

Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip but, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't. Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 13,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need. Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more.

Everytable is a company focused on providing nutritious and affordable meals through its grab-and-go locations and a tech-driven casual restaurant platform. The business aims to transform the food system by making fresh, healthy food accessible to all. By utilizing a made-from-scratch approach in its kitchen and streamlining operations to reduce costs, Everytable ensures that consumers can easily order wholesome meals online at competitive prices. The overarching goal is to enhance food accessibility and promote healthier eating habits in various communities.

Prima is a science-backed whole-body wellness brand that develops potent plant-based skincare, body care and supplements using organic hemp CBD and functional botanicals to address stress and target issues at their source. Its products emphasize purity, potency and transparency, drawing on clinically studied plant ingredients. Built on sustainability, transparency and accountability, Prima holds Climate Neutral, Plastic Neutral and B Corp certifications. Based in Santa Monica, California, Prima bridges science and nature through education, social impact and innovative botanical products that support health, happiness and well-being.

Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip but, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't. Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 13,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need. Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more.

Topicals is a beauty and skincare company founded in 2018 and headquartered in Santa Monica, California. It specializes in e-commerce and offers a range of products designed to address specific skin conditions, such as eczema and hyperpigmentation. The company focuses on transforming how individuals perceive their skin by providing solutions that incorporate safe, clinically proven ingredients and the latest advancements in skin science and technology. In addition to skincare, Topicals advocates for mental health awareness, emphasizing the emotional impact of chronic skin conditions and promoting proper treatment through its innovative product offerings.

Studio operates a connected fitness platform that streams live and on-demand classes to users in their homes through a sleek, responsive display. The system personalizes content in real-time by utilizing user feedback and biometric data, allowing access to a diverse range of classes, including cardio, strength training, and yoga. Founded in 2016 and headquartered in New York, Studio aims to enhance the fitness experience by combining technology with user engagement to promote a healthier lifestyle.

Fitplan Technologies develops a mobile fitness application that provides users with access to fitness personalities and their training methods, along with curated daily workout plans and routines. The platform offers customized fitness programs and personalized meal plans created in collaboration with a growing network of world-class trainers, athletes, and fitness influencers, allowing users to follow structured schedules and track progress. Headquartered in Vancouver, Canada, the company focuses on delivering guidance and inspiration to help individuals maintain health and fitness goals.

WAVE Meditation Inc. is a New York-based company founded in 2018 that specializes in developing subscription-based mobile application software for meditation. The company offers a music-guided app designed for at-home meditation, focusing on daily rituals that incorporate breath, body, and rhythm. In addition to its digital offerings, WAVE Meditation also manufactures a connected foam cushion to enhance the meditation experience. The company's mission is to facilitate mindfulness and well-being through accessible meditation tools.

Sweet Reason Beverage Co. is a New York-based producer of hemp- and cannabis-infused sparkling waters. The beverages are naturally flavored and contain CO2-extracted CBD from Colorado organic hemp, with no sugar, sweeteners, carbohydrates, sodium, or artificial ingredients, and about five calories per 12-ounce bottle. Flavors include Grapefruit, Cucumber Mint, and Strawberry Lavender. The products are distributed through retailers and online outlets in New York.

Prima is a science-backed whole-body wellness brand that develops potent plant-based skincare, body care and supplements using organic hemp CBD and functional botanicals to address stress and target issues at their source. Its products emphasize purity, potency and transparency, drawing on clinically studied plant ingredients. Built on sustainability, transparency and accountability, Prima holds Climate Neutral, Plastic Neutral and B Corp certifications. Based in Santa Monica, California, Prima bridges science and nature through education, social impact and innovative botanical products that support health, happiness and well-being.

Prose specializes in custom hair care products tailored to individual needs. Through an online consultation, it assesses factors such as hair type, lifestyle habits, and personal preferences (vegan, gluten-free, fragrance-free) to create bespoke formulas made-to-order in their NYC lab.

Fitplan Technologies develops a mobile fitness application that provides users with access to fitness personalities and their training methods, along with curated daily workout plans and routines. The platform offers customized fitness programs and personalized meal plans created in collaboration with a growing network of world-class trainers, athletes, and fitness influencers, allowing users to follow structured schedules and track progress. Headquartered in Vancouver, Canada, the company focuses on delivering guidance and inspiration to help individuals maintain health and fitness goals.

LOLA is a New York-based company that specializes in feminine care products, founded in 2014. The company offers a subscription service that delivers essential items such as organic cotton tampons, eco-friendly pads, and sexual wellness products made from natural ingredients, free of toxins and dyes. By focusing on transparency and authenticity, LOLA aims to empower women with reliable resources and gynecologist-approved products, enhancing their comfort and safety during their menstrual cycles. Through its commitment to reproductive health, LOLA positions itself as a lifelong brand dedicated to addressing the unique needs of women.

Studio operates a connected fitness platform that streams live and on-demand classes to users in their homes through a sleek, responsive display. The system personalizes content in real-time by utilizing user feedback and biometric data, allowing access to a diverse range of classes, including cardio, strength training, and yoga. Founded in 2016 and headquartered in New York, Studio aims to enhance the fitness experience by combining technology with user engagement to promote a healthier lifestyle.

Everytable is a company focused on providing nutritious and affordable meals through its grab-and-go locations and a tech-driven casual restaurant platform. The business aims to transform the food system by making fresh, healthy food accessible to all. By utilizing a made-from-scratch approach in its kitchen and streamlining operations to reduce costs, Everytable ensures that consumers can easily order wholesome meals online at competitive prices. The overarching goal is to enhance food accessibility and promote healthier eating habits in various communities.

Prose specializes in custom hair care products tailored to individual needs. Through an online consultation, it assesses factors such as hair type, lifestyle habits, and personal preferences (vegan, gluten-free, fragrance-free) to create bespoke formulas made-to-order in their NYC lab.

Thrive Global is a technology company founded in 2016 by Arianna Huffington. It offers a behavior change platform designed to improve well-being and performance through data-driven, actionable steps called Microsteps. The company serves individuals and corporations worldwide, aiming to end burnout culture and promote sustainable, science-based solutions for mental and physical health.

Herb is an online news portal and community founded in 2006 in the United States, focusing on cannabis as both a medicine and a therapeutic herb. The company's platform aims to eliminate the stigma surrounding cannabis by promoting its benefits and facilitating a greater understanding of its use. Herb curates a wide range of cannabis-related products, experiences, and cultural content, serving as a reliable resource for enthusiasts seeking trustworthy information. By leveraging technology, Herb fosters a culture of discovery within the cannabis space, helping to integrate cannabis into mainstream conversations and practices.

Revere is a sports nutrition company focused on providing natural, plant-based products designed for both elite athletes and casual fitness enthusiasts. The company's offerings include energy drink powders that are vegan, non-GMO, and free from gluten, soy, and dairy, featuring ingredients such as sweet potato, pomegranate, beetroot, and green tea. These formulations aim to enhance performance, aid in recovery, and reduce soreness, allowing consumers to achieve their fitness goals effectively. Revere operates as a direct-to-consumer business, delivering its products in convenient single-serving packets to ensure accessibility and ease of use. With a commitment to quality and a mission to optimize human performance, Revere is actively addressing the growing nutritional supplement market. The company has successfully secured funding to support its innovative approach to nutrition for modern fitness.

Prose specializes in custom hair care products tailored to individual needs. Through an online consultation, it assesses factors such as hair type, lifestyle habits, and personal preferences (vegan, gluten-free, fragrance-free) to create bespoke formulas made-to-order in their NYC lab.

Soylent is a pioneering company in the food technology sector, known for producing nutritious meal replacement products that offer a complete blend of protein, carbohydrates, fats, and essential vitamins and minerals. Founded in 2013, the company emerged from a desire to create a simpler and more efficient food source, and has since established itself as a significant player in the food tech industry. Headquartered in Los Angeles, California, Soylent's mission is to provide sustainable and affordable nutrition that is both appealing and accessible to a wide range of consumers. Its products are designed to meet the nutritional needs of individuals in convenient packaging, making healthy eating more manageable.

LOLA is a New York-based company that specializes in feminine care products, founded in 2014. The company offers a subscription service that delivers essential items such as organic cotton tampons, eco-friendly pads, and sexual wellness products made from natural ingredients, free of toxins and dyes. By focusing on transparency and authenticity, LOLA aims to empower women with reliable resources and gynecologist-approved products, enhancing their comfort and safety during their menstrual cycles. Through its commitment to reproductive health, LOLA positions itself as a lifelong brand dedicated to addressing the unique needs of women.

Thrive Global is a technology company founded in 2016 by Arianna Huffington. It offers a behavior change platform designed to improve well-being and performance through data-driven, actionable steps called Microsteps. The company serves individuals and corporations worldwide, aiming to end burnout culture and promote sustainable, science-based solutions for mental and physical health.

Maxwell Health is a provider of a SaaS-enabled online benefits service that simplifies employee benefits and human resources for small to mid-sized employers. Established in 2012 and headquartered in Boston, Massachusetts, with an additional office in Cambridge, the company offers a comprehensive platform that includes a marketplace for various insurance products such as medical, dental, vision, life, and disability benefits. The platform also features tools to streamline HR processes, including benefits administration and payroll, along with a mobile application designed to enhance user experience. Maxwell Health aims to modernize how employees access and utilize insurance, financial, and wellness benefits, ultimately helping American families achieve better health and financial well-being. The company operates as a subsidiary of Sun Life Financial United States and collaborates with benefits advisors and insurance companies to deliver its technology.

LOLA is a New York-based company that specializes in feminine care products, founded in 2014. The company offers a subscription service that delivers essential items such as organic cotton tampons, eco-friendly pads, and sexual wellness products made from natural ingredients, free of toxins and dyes. By focusing on transparency and authenticity, LOLA aims to empower women with reliable resources and gynecologist-approved products, enhancing their comfort and safety during their menstrual cycles. Through its commitment to reproductive health, LOLA positions itself as a lifelong brand dedicated to addressing the unique needs of women.

PureWow is a digital lifestyle publication for women, delivering daily content across fashion, beauty, home, wellness, money, tech, food, books, travel, and more. The platform provides interest- and location-specific editions to personalize the reader experience, including local editions in major markets such as New York City, Los Angeles, Chicago, San Francisco, Dallas and the Hamptons, as well as topic-driven editions. Readers access content across multiple channels, including its website, mobile, email newsletters, and social and video formats. PureWow aims to elevate everyday life by presenting curated discoveries and practical recommendations that cater to contemporary women's interests.

Keep Holdings Inc., established in 1997 and headquartered in New York, specializes in developing consumer-focused digital platforms. Its primary product is Keep, a mobile application offering workout plans, professional video instructions, training programs, and performance tracking for users seeking fitness and wellness solutions. Additionally, the company provides services centered around advertising, commercial email, and e-commerce, aiming to enhance connections between consumers and brands by leveraging innovative technologies.

Soylent is a pioneering company in the food technology sector, known for producing nutritious meal replacement products that offer a complete blend of protein, carbohydrates, fats, and essential vitamins and minerals. Founded in 2013, the company emerged from a desire to create a simpler and more efficient food source, and has since established itself as a significant player in the food tech industry. Headquartered in Los Angeles, California, Soylent's mission is to provide sustainable and affordable nutrition that is both appealing and accessible to a wide range of consumers. Its products are designed to meet the nutritional needs of individuals in convenient packaging, making healthy eating more manageable.

Maxwell Health is a provider of a SaaS-enabled online benefits service that simplifies employee benefits and human resources for small to mid-sized employers. Established in 2012 and headquartered in Boston, Massachusetts, with an additional office in Cambridge, the company offers a comprehensive platform that includes a marketplace for various insurance products such as medical, dental, vision, life, and disability benefits. The platform also features tools to streamline HR processes, including benefits administration and payroll, along with a mobile application designed to enhance user experience. Maxwell Health aims to modernize how employees access and utilize insurance, financial, and wellness benefits, ultimately helping American families achieve better health and financial well-being. The company operates as a subsidiary of Sun Life Financial United States and collaborates with benefits advisors and insurance companies to deliver its technology.

Soma Water, Inc. is a manufacturer of water filtration products based in San Francisco, California. Established in 2012, the company offers a range of hydration solutions, including elegant glass carafes, pitchers, reusable water bottles, and innovative biodegradable filters made from renewable materials. Soma emphasizes convenience through a subscription service that delivers replacement filters directly to customers' doors, ensuring timely maintenance of their water filtration systems. The company aims to provide healthy drinking water while promoting sustainability through its eco-friendly product offerings. Soma operates as a subsidiary of Full Circle Home LLC.

Maxwell Health is a provider of a SaaS-enabled online benefits service that simplifies employee benefits and human resources for small to mid-sized employers. Established in 2012 and headquartered in Boston, Massachusetts, with an additional office in Cambridge, the company offers a comprehensive platform that includes a marketplace for various insurance products such as medical, dental, vision, life, and disability benefits. The platform also features tools to streamline HR processes, including benefits administration and payroll, along with a mobile application designed to enhance user experience. Maxwell Health aims to modernize how employees access and utilize insurance, financial, and wellness benefits, ultimately helping American families achieve better health and financial well-being. The company operates as a subsidiary of Sun Life Financial United States and collaborates with benefits advisors and insurance companies to deliver its technology.

Soylent is a pioneering company in the food technology sector, known for producing nutritious meal replacement products that offer a complete blend of protein, carbohydrates, fats, and essential vitamins and minerals. Founded in 2013, the company emerged from a desire to create a simpler and more efficient food source, and has since established itself as a significant player in the food tech industry. Headquartered in Los Angeles, California, Soylent's mission is to provide sustainable and affordable nutrition that is both appealing and accessible to a wide range of consumers. Its products are designed to meet the nutritional needs of individuals in convenient packaging, making healthy eating more manageable.

Maxwell Health is a provider of a SaaS-enabled online benefits service that simplifies employee benefits and human resources for small to mid-sized employers. Established in 2012 and headquartered in Boston, Massachusetts, with an additional office in Cambridge, the company offers a comprehensive platform that includes a marketplace for various insurance products such as medical, dental, vision, life, and disability benefits. The platform also features tools to streamline HR processes, including benefits administration and payroll, along with a mobile application designed to enhance user experience. Maxwell Health aims to modernize how employees access and utilize insurance, financial, and wellness benefits, ultimately helping American families achieve better health and financial well-being. The company operates as a subsidiary of Sun Life Financial United States and collaborates with benefits advisors and insurance companies to deliver its technology.

Soma Water, Inc. is a manufacturer of water filtration products based in San Francisco, California. Established in 2012, the company offers a range of hydration solutions, including elegant glass carafes, pitchers, reusable water bottles, and innovative biodegradable filters made from renewable materials. Soma emphasizes convenience through a subscription service that delivers replacement filters directly to customers' doors, ensuring timely maintenance of their water filtration systems. The company aims to provide healthy drinking water while promoting sustainability through its eco-friendly product offerings. Soma operates as a subsidiary of Full Circle Home LLC.

Keep Holdings Inc., established in 1997 and headquartered in New York, specializes in developing consumer-focused digital platforms. Its primary product is Keep, a mobile application offering workout plans, professional video instructions, training programs, and performance tracking for users seeking fitness and wellness solutions. Additionally, the company provides services centered around advertising, commercial email, and e-commerce, aiming to enhance connections between consumers and brands by leveraging innovative technologies.