Lion Capital is a private equity firm based in London, United Kingdom, with additional offices in Los Angeles. Founded in 2004, the firm focuses on consumer-oriented investments, targeting market-leading companies in sectors such as retail, consumer durables, and consumer non-durables. Since its inception, Lion Capital has invested over €6 billion in more than 30 businesses and over 100 consumer brands across North America and Europe. The firm is dedicated to identifying brands that evoke passion among consumers and employs its extensive investing and operational expertise to implement value-creating strategies. Notable investments include Kettle Foods, Perricone MD, Jimmy Choo, and AllSaints. Lion Capital collaborates closely with management teams to strategically transform the businesses in which it invests, aiming to enhance their growth potential and market presence.
Super.com is a financial application that focuses on helping users save money and build credit. Originally known as Snapcommerce, the company operates a platform that offers discounted everyday items and travel deals, including hotel bookings. By facilitating cashback opportunities and providing users with tools to manage their finances effectively, Super.com aims to empower consumers to make smarter purchasing decisions. The application serves as a centralized hub for users to access various deals, enabling them to maximize savings while enhancing their credit profiles through responsible spending.
Super.com
Debt Financing in 2023
Super.com is a financial application that focuses on helping users save money and build credit. Originally known as Snapcommerce, the company operates a platform that offers discounted everyday items and travel deals, including hotel bookings. By facilitating cashback opportunities and providing users with tools to manage their finances effectively, Super.com aims to empower consumers to make smarter purchasing decisions. The application serves as a centralized hub for users to access various deals, enabling them to maximize savings while enhancing their credit profiles through responsible spending.
EC
Series D in 2023
EC is a provider of cloud-based sales and marketing tools.
Verishop
Series B in 2022
Verishop is an online shopping portal based in Santa Monica, California, founded in 2018. It serves as a premium lifestyle destination, curating a selection of elevated brands and quality-driven products across categories such as fashion, beauty, home, and more. The platform is designed to connect independent brands and creators with their customers, facilitating the discovery of unique products while ensuring a seamless online purchasing experience and fast delivery. Verishop aims to be the go-to destination for consumers seeking everyday luxury and distinctive offerings from independent brands.
Super.com
Series B in 2021
Super.com is a financial application that focuses on helping users save money and build credit. Originally known as Snapcommerce, the company operates a platform that offers discounted everyday items and travel deals, including hotel bookings. By facilitating cashback opportunities and providing users with tools to manage their finances effectively, Super.com aims to empower consumers to make smarter purchasing decisions. The application serves as a centralized hub for users to access various deals, enabling them to maximize savings while enhancing their credit profiles through responsible spending.
REX
Private Equity Round in 2020
REX - Real Estate Exchange, Inc. is a digital platform providing residential real estate brokerage services across various states in the United States, including Arizona, California, and Florida. Founded in 2014 and headquartered in Woodland Hills, California, REX enables homeowners to list, discover, and purchase homes without relying on the Multiple Listing Service (MLS). By employing innovative data-driven marketing techniques, the company promotes listed properties on social media, facilitating a more efficient buying and selling process. REX positions itself as a cost-effective alternative to traditional real estate agents, charging a commission of 2%, which is significantly lower than the average 5-6% in the industry. This approach allows sellers to save an average of $25,000 in fees. The company's platform also streamlines home viewing scheduling and direct communication between sellers and buyers, making it easier for both parties to engage in real estate transactions.
Kuaishangche
Angel Round in 2019
Kuaishangche is a comprehensive service platform focusing on auto finance. With its cost-effective service advantages and a professional and efficient service team, it has a good market reputation. As a cutting-edge industry, we are adhering to the concept of high efficiency, pragmatic, pioneering and innovative, creating value for customers. We have established standardized business operation specifications, comprehensive and reasonable vehicle evaluation system, efficient audit mechanism, and mature and rigorous risk control system. Customers realize the maximization of asset value and realize the vision of auto finance to change their lives.
Kuaiche Dao
Venture Round in 2019
Kuaiche Dao provides used car trading and financial services based on mobile internet technology.
DMC Group
Acquisition in 2019
DMC Group is a renowned embroidery brand that specializes in the production of high-quality embroidery threads and related products. Founded in 1746, the company has maintained its manufacturing operations at its historic site in Mulhouse, France. In addition to embroidery threads, DMC Group offers a variety of products including crochet threads, wire tapestry, knitting wool, knitting sets, hook kits, embroidery kits, tapestry sets, and color cards. The company distributes its products through physical retail stores as well as online channels, catering to a wide range of customers interested in textile arts and crafts.
CAROL Bike
Seed Round in 2018
CAROL Bike gives you the shortest, most effective workouts—proven to deliver double the health and fitness benefits in 90% less time compared to regular cardio. CAROL’s AI-personalized workouts are easy to follow, suitable for any age and fitness level, and create the most potent training stimulus with just 2x20-second sprints. It’s a moment of effort you can always master to build a habit that lasts.
PAIGE
Acquisition in 2017
Born in Los Angeles in 2004, PAIGE combines Southern California casual with pure sophistication. The result is a collection of men’s and women’s styles that are infused with considered, unexpected details. PAIGE’s trendsetting, highly addictive line includes Men’s, Women’s, Maternity and Petite collections that are available at PAIGE boutiques in Los Angeles and New York and over 80 countries worldwide.
Grenade
Acquisition in 2017
Grenade is a rapidly growing sports performance and energy brand established in 2010, known for its innovative nutrition products aimed at hard-training athletes, fitness enthusiasts, and military personnel. The company offers a diverse range of wellness and fitness products designed to support weight loss, enhance workout effectiveness, and facilitate exercise recovery. With a presence in over 100 countries, Grenade has garnered a significant following, including professional athletes and military special forces. The brand is distinguished by its unique marketing strategies and has received multiple awards within the sports nutrition sector and the broader business landscape. Grenade is recognized as one of the most exciting and fastest-growing companies in the sports nutrition market today.
Loungers
Acquisition in 2016
Loungers is a British chain of informal café bars and restaurants, established in 2002, that operates across the United Kingdom. The business offers an extensive menu featuring a variety of dishes, including burgers, salads, omelettes, and tapas, along with beverages such as coffee, cocktails, and soft drinks. Loungers emphasizes the use of fresh produce in its creatively designed dishes while also providing classic British comfort food options. In 2010, the company launched a second brand, Cosy Club, which features a more formal dining experience with an upscale menu and an expanded drink selection. Both Loungers and Cosy Club cater to diverse occasions and demographics, making them popular neighborhood venues. Over the past five years, Loungers has expanded significantly, approaching nearly 100 locations throughout the UK.
Authentic Brands Group
Private Equity Round in 2016
Authentic Brands Group is a brand development and marketing company based in New York, specializing in the management and enhancement of global brands across fashion, sports, and entertainment sectors. Founded in 2010, the company focuses on creating long-term value by acquiring and managing prominent consumer brands. It establishes partnerships with various retail channels, ranging from high-end department stores to mass retailers. Authentic Brands Group is dedicated to transforming brands through innovative marketing strategies, compelling products, and engaging content, while delivering immersive experiences that resonate with consumers. By leveraging its extensive portfolio, the company drives brand success across all consumer touchpoints and emerging media platforms.
Buscemi
Private Equity Round in 2015
Buscemi is a luxury footwear and accessories brand based in West Hollywood, California, founded in 2013 by Jon Buscemi. The company focuses on producing high-quality sneakers and accessories for men, women, and children, which are sold globally in top luxury retailers and specialty boutiques. Crafted by artisans in Civitanova, Italy, each item is made from the finest leathers and features high-end embellishments like 18k gold locks and hand-painted edges, with a meticulous construction process that can take up to 24 hours. Buscemi's designs draw inspiration from nostalgic elements and urban landscapes, reflecting a unique blend of street style and refined craftsmanship. The brand is dedicated to innovation, quality, and exclusivity, aiming to transform the way consumers engage with luxury products while offering styles that encourage personal expression.
Spence Diamonds
Acquisition in 2015
Spence Diamonds Ltd. is a retailer of diamond jewelry based in Vancouver, Canada, with additional operations in Antwerp, Belgium. Founded in 1978, the company specializes in custom-made engagement rings, including solitaires and various cut styles such as princess, cushion, and emerald. In addition to engagement rings, Spence offers a range of jewelry items, including wedding bands, celebration rings, pendants, earrings, and bracelets. With seven showrooms across Canada, each averaging 6,000 square feet, the stores feature over 2,500 different ring styles in open displays to facilitate customer interaction. The company is recognized for its broad selection of quality diamonds and employs knowledgeable sales consultants to assist customers in the selection process. Through education and vertical integration, Spence Diamonds aims to provide superior value and has maintained a leadership role in the diamond retail sector for over three decades. In 2014, the company reported sales of CAD $48 million.
Alex and Ani
Acquisition in 2014
Alex and Ani, LLC is a jewelry and accessory designer and retailer founded in 2004 by Carolyn Rafaelian. The company is known for its expandable and stackable wire bangles, which feature symbols of empowerment and protection. In addition to bracelets, the product line includes necklaces, rings, earrings, home fragrances, and candles. All products are manufactured in the United States using sustainable materials and eco-conscious processes. With its first retail store opening in Rhode Island in 2009, Alex and Ani has expanded to over 40 stand-alone locations across the U.S., while also distributing products through department stores, gift shops, and high-end jewelry chains. The company operates from its headquarters in East Greenwich, Rhode Island, and has a presence in international markets, including the Bahamas, Canada, and Puerto Rico. In the most recent fiscal year, Alex and Ani reported revenues of $319 million.
PittaRosso
Acquisition in 2014
PittaRosso is a prominent retailer in the Italian footwear market, headquartered in Legnaro, Italy. With over 100 stores in Italy and around 20 additional locations in France, Croatia, and Slovenia, the company has established a significant international presence. PittaRosso operates standard format stores averaging 1,500 square meters, where it provides a wide range of footwear and complementary accessories for men, women, and children at competitive prices. The retailer is recognized for its quality product assortment and strong value proposition, catering to diverse consumer needs. PittaRosso's extensive supplier network includes many leading sports shoe brands, enabling it to offer on-trend footwear that appeals to various demographics while maintaining an attractive price-to-value ratio.
Perricone MD
Acquisition in 2014
Perricone MD is a manufacturer of anti-aging skincare and wellness products, founded in 1997 by Nicholas Perricone. Headquartered in San Francisco, California, the company specializes in a diverse range of skincare solutions, including moisturizers, cleansers, exfoliators, toners, serums, and eye treatments. It addresses various skin concerns such as fine lines, wrinkles, loss of firmness, sun damage, enlarged pores, and dryness. Additionally, Perricone MD offers no makeup skincare products and nutritional supplements designed to promote healthy-looking skin and body. The company's products are available through retail stores in the United States and internationally, as well as through online channels. As of September 2020, Perricone MD operates as a subsidiary of THG Holdings plc.
GHD
Acquisition in 2013
Commonly known as GHD, Good Hair Day manufactures hair care products. GHD produces hair straightening irons sold in over 50,000 salons worldwide. GHD offers products such as flat irons, hair dryers, hair brushes, protective heat sprays, hair serums and volume foams. Martin Penny, Gary Douglas, and Robert Powls founded GHD in 2001, with its headquarters in Leeds in the United Kingdom.
AFFLELOU GROUP
Private Equity Round in 2012
Afflelou Group is a prominent supplier of optical equipment, specializing in eyewear products such as sunglasses, eyeglasses, and lenses. The company emphasizes its iconic heritage and expertise in the eyewear industry, which is reflected in the design and atmosphere of its retail stores. In addition to its physical locations, Afflelou also offers a convenient online shopping platform, allowing customers to browse and purchase products from the comfort of their homes. The company is committed to customer service, providing support through various channels, including phone, email, and online applications, to address inquiries and enhance the shopping experience.
AFFLELOU GROUP
Acquisition in 2012
Afflelou Group is a prominent supplier of optical equipment, specializing in eyewear products such as sunglasses, eyeglasses, and lenses. The company emphasizes its iconic heritage and expertise in the eyewear industry, which is reflected in the design and atmosphere of its retail stores. In addition to its physical locations, Afflelou also offers a convenient online shopping platform, allowing customers to browse and purchase products from the comfort of their homes. The company is committed to customer service, providing support through various channels, including phone, email, and online applications, to address inquiries and enhance the shopping experience.
John Varvatos Enterprises
Acquisition in 2012
John Varvatos Enterprises, Inc. is a New York-based company established in 2000 that specializes in designing, manufacturing, and selling luxury fashion products for men. The company offers a wide range of apparel, including jackets, tailored clothing, shirts, pants, and sweaters. Its footwear selection features casual shoes, dress shoes, boots, and sneakers. In addition to clothing and shoes, the brand provides a variety of accessories such as leather goods, jewelry, eyewear, and fragrances. John Varvatos markets its products through a network of boutiques located in major cities across the United States and internationally, as well as through its online shop. The brand is known for its distinctive style that blends classic and modern design elements. Despite facing financial challenges that led to a Chapter 11 reorganization in 2020, John Varvatos continues to operate its retail and online presence, serving a global clientele.
ALLSAINTS
Acquisition in 2011
AllSaints is a premium British fashion house renowned for its distinctive biker jackets and a wide array of clothing and accessories for both men and women. Founded in 1994 and headquartered in London, the company embodies a culture of innovation and independent spirit, reflected in its design and retail operations. AllSaints manufactures and retails a diverse range of fashion apparel, including footwear, handbags, and various accessories. The brand operates 142 directly-owned stores across 20 countries, along with a robust online presence, allowing it to reach a global audience.
Bumble Bee Seafoods
Acquisition in 2010
Bumble Bee Seafoods, founded in 1899 by a group of dedicated fishermen, is a privately held company headquartered in San Diego, California. It is the largest branded shelf-stable seafood company in North America, specializing in a diverse range of products including canned and pouched tuna, salmon, sardines, and other specialty seafood items. The company’s offerings extend to canned chicken, snack kits, shrimp, crab, oysters, clams, and various shellfish. Bumble Bee Seafoods markets its products under several well-known brands, such as Bumble Bee®, Brunswick®, Sweet Sue®, Snow’s®, Beach Cliff®, Wild Selections®, and Bumble Bee SuperFresh® in the U.S., as well as the Clover Leaf® brand in Canada. The Bumble Bee® brand is recognized for its quality, nutritional value, and affordability, fostering strong consumer awareness and loyalty.
Picard Surgeles
Acquisition in 2010
Picard Surgelés SAS is a leading retailer of frozen food products in France, operating nearly 900 stores across the country, as well as offering online shopping and home delivery services. Founded in 1906 as Les Glacières de Fontainebleau, the company changed its name to Picard Surgelés in 1984 and is headquartered in Nemours, France. The product range includes vegetables, fruits, meat, fish, pastries, desserts, salads, and ready meals. Picard Surgelés utilizes advanced food preservation technology that transforms residual moisture in frozen foods into ice, thereby eliminating microorganisms and extending shelf life while maintaining quality, texture, and flavor. As a subsidiary of Picard Groupe SAS, the company also has branches in Luxembourg and Belgium.
American Apparel
Post in 2009
American Apparel is a vertically integrated manufacturer, distributor, and retailer headquartered in downtown Los Angeles, California. The company specializes in sustainable apparel, offering a wide array of ethically made clothing options, including basics and iconic fashion items for women, men, and children. Known for its innovative advertising and strong product branding, American Apparel has cultivated significant brand awareness and a dedicated following worldwide through its "Made in Downtown LA" operations. Employing approximately 10,000 people globally, with about 5,000 based in Los Angeles, the company operates over 285 retail stores across 20 countries, providing customers access to its diverse product range through an online marketplace.
Young's Seafood
Private Equity Round in 2008
Young’s they’ve been perfecting the art of taking the best fish and creating delicious fish dishes for over 200 years. They’re seafood manufacturer in the UK, sourcing over 30 species from 5 continents. With a turnover of £600 million, and 12 manufacturing sites across the UK, their company provides a broad portfolio of chilled and frozen fish to Britain’s major retailers, restaurants and food service businesses. In the last year alone their team of over 3,000 people worked to create over 300 million seafood dishes for the Nation to enjoy. Young’s Seafood Limited is home of the Young’s brand, famous today for family favourites such as Chip Shop, Scampi; and more recently the Young’s Gastro chef inspired range. At Young’s they also work closely with their retail partners to create a wide range of retailer branded fish and seafood dishes.
Van Geloven
Acquisition in 2008
Ad van Geloven BV, operating as Hazlewood Convenience Foods Tilburg B.V., is a prominent producer of frozen snacks and meal components in the Benelux region. Established in 1960 and headquartered in Tilburg, the company specializes in a diverse range of products, including meat ragout items like croquettes and bitterballs, minced meat products such as frikandels and hamburgers, as well as spring rolls, satay, and fried noodle dishes. Ad van Geloven is known for its flagship brand, Mora, which is recognized as the leading frozen snack brand in the region and maintains strong market positions in both foodservice and retail sectors. The company employs over 900 individuals across five manufacturing facilities in the Netherlands and Belgium, catering to consumers, professionals, retailers, and industrial buyers both domestically and internationally.
Findus Sverige
Acquisition in 2008
Findus Sverige is a prominent brand that specializes in a variety of food products, primarily distributed through supermarkets. The brand is known for offering a range of frozen foods, which cater to diverse consumer preferences and dietary needs. By focusing on quality and convenience, Findus Sverige aims to provide accessible meal solutions for everyday life. The brand's presence in the retail sector underscores its commitment to reaching a broad audience, making it a familiar choice among consumers seeking reliable food options.
The Findus Group
Acquisition in 2008
Findus Group is a prominent player in the frozen food and seafood industry in Europe, comprising notable brands such as Findus, Young’s, and The Seafood Company. The group operates a leading frozen food business in the Nordics, where Findus is recognized for its premium offerings across various categories, including fish, vegetables, meals, and bakery products. In the United Kingdom, Young’s holds a significant market position in branded seafood and supplies a substantial portion of major retailers with private-label chilled seafood. Additionally, Findus Group is the market leader in frozen food in France and excels in frozen vegetables in Spain, showcasing its expansive reach and influence in the European frozen food sector.
Russian Alcohol Group
Acquisition in 2008
the Russian Alcohol Group is the leading producer of vodka in Russia, with a portfolio of exceptional brands and the farthest-reaching distribution network in the country. The company’s product range included Zelenaya Marka (Green Mark), the largest vodka brand by volume in Russia and Eastern Europe, and Zhuravli (Cranes), one of the best-performing brands in the premium vodka segment. The company was also a leader in the production of branded ready-to-drink alcoholic cocktails. Headquartered in Moscow, the brand generated sales of over $400 million in 2009.
Hiestand Schweiz
Private Equity Round in 2008
Hiestand Schweiz is a chain of bakeries that offers catering, bakeries, and frozen baked goods services.
Aryzta
Acquisition in 2008
Aryzta AG is a global food company headquartered in Zurich, Switzerland, specializing in the bakery sector. It operates across multiple regions, including North America, South America, Europe, Asia, Australia, and New Zealand. Aryzta is known for its diverse product offerings, which include breads, sweet and savory baked goods, and snacks, catering primarily to the quick-service restaurant, foodservice, and retail markets. The company is organized into two main segments: Aryzta Europe and Aryzta Rest of World, focusing on different geographical markets. Its product range prominently features bread rolls and artisan loaves, alongside sweet baked goods and other savory options.
A.S.Adventure
Acquisition in 2007
A.S.Adventure is a retailer based in Antwerp, Belgium, specializing in outdoor equipment and clothing for men, women, and children. Founded in 1995 by Emiel Lathouwers, the company provides a diverse range of products for outdoor activities, including activewear, bicycles, camping gear, swimwear, and travel accessories. A.S.Adventure emphasizes sustainability in its offerings, ensuring that its products are made from eco-friendly materials. The company operates both offline and online stores, staffed by knowledgeable professionals who deliver quality products and personalized service to customers. A.S.Adventure caters to various outdoor pursuits, including endurance expeditions, family holidays, and weekend adventures, while also providing essential travel gear and detailed guides.
Nidan
Acquisition in 2007
Nidan is the fourth largest juice producer in Russia, selling more than 100 varieties of juices, nectars and fruit drinks, with a number one position in Siberia. Nidan’s portfolio of branded juice products was led by flagship brand, Moya Semya, and included the Sokos, Caprice, Caprice Tea, Champion and Da! brands. The company enjoyed an extensive distribution network across Russia and Eastern Europe. Headquartered in Moscow, Nidan operated 20 production lines in two plants with total capacity of more than 870 million litres of production per annum.
HEMA
Acquisition in 2007
HEMA is a Dutch discount retail chain founded in 1926 by entrepreneurs Leo Meyer and Arthur Isaac, with its headquarters in Amsterdam. The company, which has been owned by the British investment firm Lion Capital since 2007, operates over 680 stores across the Netherlands, Belgium, Luxembourg, France, Germany, and Britain. HEMA offers a diverse range of general merchandise, including clothing, baby products, party and gift items, office supplies, home and garden products, and beauty supplies. By providing a wide selection of products under one roof, HEMA aims to meet the everyday needs of its customers through both retail outlets and an online platform. The company is known for its modern product designs, supported by an in-house design and development team, and it is recognized as one of the prominent brands in the Netherlands.
VAASAN Group
Acquisition in 2007
Vaasan Oy, founded in 1849 and based in Helsinki, Finland, specializes in the production and distribution of a wide range of bakery products. The company operates primarily in Finland, Sweden, and the Baltic region, offering fresh bread, bake-off products, crispbread, and other baked goods. Vaasan Oy is recognized as the second largest manufacturer of bake-off products in the Nordic region and ranks as the world’s second largest producer of crispbread. Its notable brands include Vaasan Ruispalat, Vaasa Currants, and Vaasa Taika. As of June 2015, Vaasan Oy is a subsidiary of Lantmannen Unibake A/S, further enhancing its presence in the bakery market.
Kettle Foods UK
Acquisition in 2006
Kettle Foods is a prominent producer of kettle-cooked potato chips, recognized for its commitment to using all-natural ingredients without trans fats, artificial flavors, or preservatives. The company operates state-of-the-art facilities in the United States and the United Kingdom, distributing its products across North America, the U.K., Western Europe, and several countries in Asia. Kettle Foods has played a significant role in establishing the premium potato chip category, particularly in the U.K., where it holds a notable market share. In addition to its signature potato chips, the company also offers a variety of snack foods, including popcorn, rice cakes, and nut mixes, catering to a diverse consumer base seeking quality snack options.
La Senza
Acquisition in 2006
La Senza is a retail chain specializing in lingerie and sleepwear, offering a variety of products including bras, panties, sleepwear, loungewear, body care, beauty products, and fashion accessories. The company operates 318 stores under various brands, including La Senza Lingerie, La Senza Express, La Senza Spirit, and La Senza Girl, primarily located in Canada. Founded in Kettering, Ohio, La Senza aims to provide customers with trendy and playful options in intimate apparel. The company faced financial difficulties and entered administration in January 2012.
Personna
Acquisition in 2006
Personna is the global manufacturer of private-label wet shaving razors and blades, and industrial and specialty blades. The company’s products were sold in more than 85 countries, with four manufacturing sites, nine packaging locations, and thirteen sales and distribution centres across the globe. Personna operated under two business divisions: a wet shaving division and an industrial division. The company was headquartered in Cedar Knolls, New Jersey. American Safety Razor Files for Bankruptcy on 2010, Aug, 12.
Orangina Suntory France
Funding Round in 2006
Headquartered in Paris, Orangina Suntory France is the number three player in the 31 billion-litre European soft drinks market. The company marketed, bottled and distributed several carbonated soft drinks, stills and other beverages across several European markets under five market-leading premium brands (Schweppes, Orangina, La Casera, Oasis and TriNa).
Wagamama
Acquisition in 2005
Wagamama is a British restaurant chain based in London, specializing in pan-Asian cuisine with a modern Japanese influence. Established in 1992, Wagamama primarily focuses on dishes featuring ramen and udon noodles served in broth, alongside a variety of dry noodle dishes, curries, and fresh juices. The chain has expanded to include 32 company-owned restaurants across the U.K., while also operating franchised locations in seven other countries throughout Europe, the Middle East, and Australasia. Catering to a diverse clientele that includes business professionals, families, and students, Wagamama aims to provide a casual dining experience with a menu that emphasizes fresh ingredients and vibrant flavors.
JIMMY CHOO
Acquisition in 2004
Jimmy Choo is a 21st century luxury accessories brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring spirit. The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The Jimmy Choo company was founded in 1996, with Mr Choo’s niece, Sandra Choi, who had been heading up design in the East End atelier, coming on board as Creative Director, a position she holds to this day. Mr Choo departed the company in 2001. The sexy cut, fashionable design, and exceptional Italian craftsmanship struck a chord with a sophisticated clientele, and the first collection enjoyed immediate success. With a goal of creating a global luxury business, Jimmy Choo attracted outside investment and the company embarked on a significant expansion across product categories, channels and geographies. A pioneer in the art of celebrity dressing, Jimmy Choo was among the first to bring shoes and handbags to Hollywood where the red carpet proved to be the ideal runway for the brand. Today, Jimmy Choo can be seen on style icons from celebrities to royalty, musicians to heads of state. The brand’s reputation as a celebrity favourite helped to fuel its rapid expansion. Its iconography was further defined by the bold and dramatic advertising portraying glamorous but strong women in towering heels and luxurious handbags, captured by photographers such as Mario Testino, Inez and Vinoodh, Peter Lindbergh and Steven Meisel and Terry Richardson. Retail development has been integral to the company’s strategy. The first Jimmy Choo store was opened in 1996 on Motcomb Street in London, complementing a distribution in some of the most prestigious multi-brand stores in the world. Two years later, the company expanded to the US, opening two stores in New York City and Beverly Hills. International expansion continued with Jimmy Choo securing locations in the premiere luxury shopping destinations of the world’s most prestigious cities including Sloane Street and Bond Street in London, Avenue Montaigne in Paris, Via Condotti in Rome, Madison Avenue in New York, Rodeo Drive in Beverly Hills, and Ginza in Tokyo. Today, Jimmy Choo encompasses a complete luxury accessories brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. Pierre Denis was appointed Chief Executive Officer in July 2012 and the creative direction is overseen by Sandra Choi. Together, they share a vision to create one of the world’s most treasured luxury brands. Jimmy Choo has a store network encompassing 167 stores in 35 countries and is present in the most prestigious department and specialty stores worldwide. In October 2014 Jimmy Choo PLC was publicly listed on the London Stock Exchange with the ticker CHOO.
Materne
Funding Round in 2004
Materne Industries produces fillings intended for manufacturers in the biscuit, pastry, baking, and chocolate industries. The majority of Materne’s products were sold in France, with a small export component to Benelux countries and the U.K. Materne was also the market leader of the fruit compotes category within both the pouch and cup formats.
Weetabix
Private Equity Round in 2004
Weetabix Limited, operating as Weetabix Food Company, specializes in the production and sale of wholegrain breakfast cereals and snacks, including cereals and cereal bars. Founded in 1932 and based in Kettering, United Kingdom, the company has established a strong presence both domestically and internationally, exporting products to regions such as the Middle East, South America, Europe, and Southeast Asia. Weetabix's notable brands include Weetabix, Alpen, Ready Brek, Weetos, Oatibix, and Alpen Cereal Bars. The company has manufacturing facilities worldwide and is recognized for its commitment to providing nutritious breakfast options. Weetabix Limited has undergone several ownership changes and currently operates as a subsidiary of Post Holdings, Inc.
Virtual Silicon Technology
Series B in 2000
Virtual Silicon Technology is a provider of SIP solutions to manufacturers and designers of system-on-chip semiconductors.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.