Lion Capital

Lion Capital is a private equity firm founded in 2004 and based in London, with additional offices in Los Angeles. The firm specializes in consumer-focused investments, particularly in brands that evoke strong consumer passion. Over the years, Lion Capital has invested more than €6 billion in over 30 businesses and more than 100 consumer brands across North America and Europe. The firm's investment strategy centers on identifying market-leading, consumer-facing companies with significant growth potential. Notable investments include well-known brands such as Kettle Foods, Perricone MD, Jimmy Choo, and AllSaints. Lion Capital emphasizes collaboration with the management teams of its portfolio companies to implement strategies that enhance value and drive transformation within these businesses.

Elvin Biba

Associate

Simon Brown

COO

Paul Cooper

COO

Robert Darwent

Co-Founder, Partner and Member of the Investment Committee

Colin Delea

Principal

Rob King

Principal

Lyndon Lea

Co-Founder, Managing Partner and Member of the Investment Committee

Amaury Leyre

Principal

Claire Nesler

Principal

Matthew Nordby

Partner

Graham Tester

CFO

42 past transactions

Super.com

Series B in 2021
We believe the commerce should be as simple as chatting with a friend. We have built an engine that drives commerce over messaging. As our first implementation of this engine - we have chosen hotels. SnapTravel empowers customers to find and book hotel rooms over a conversational interface (SMS, Facebook Messenger, WhatsApp, Alexa...). We use NLP and ML technology backed by humans to recommend hotels and deliver a delightful experience. We have driven over $100MM+ in sales exclusively over messaging. We have raised $20MM+ USD from tier-1 investors including iNovia, Telstra Ventures, Peter Kern (Chairman of the Board at Expedia) and NBA Superstar Steph Curry.

REX (Real Estate Exchange)

Private Equity Round in 2020
REX (Real Estate Exchange, Inc.) is a digital platform that provides residential real estate brokerage services across multiple states, including Arizona, California, and New York. Founded in 2014 and headquartered in Woodland Hills, California, REX allows homeowners to list, discover, and purchase homes without relying on the traditional Multiple Listing Service (MLS). By leveraging innovative data-driven marketing techniques and technology, REX aims to streamline the buying and selling process, resulting in faster transactions and significant savings for sellers. On average, sellers save approximately $25,000 in fees by paying a reduced commission of 2%, compared to the typical 5-6% charged by traditional agents. The company operates additional offices in various locations, including Texas and Colorado, and is committed to enhancing the home buying experience through its unique, efficient approach.

Kuaishangche

Angel Round in 2019
Kuaishangche is a comprehensive service platform focusing on auto finance. With its cost-effective service advantages and a professional and efficient service team, it has a good market reputation. As a cutting-edge industry, we are adhering to the concept of high efficiency, pragmatic, pioneering and innovative, creating value for customers. We have established standardized business operation specifications, comprehensive and reasonable vehicle evaluation system, efficient audit mechanism, and mature and rigorous risk control system. Customers realize the maximization of asset value and realize the vision of auto finance to change their lives.

DMC Group

Acquisition in 2019
DMC Group, founded in 1746 and headquartered in Mulhouse, France, specializes in the production of embroidery threads and related products. The company offers a diverse range of items including crochet threads, wire tapestry, knitting wool, knitting sets, hook kits, embroidery kits, tapestry sets, and DMC color cards. DMC Group maintains its manufacturing operations at its historic site in Mulhouse, ensuring quality and tradition in its products. The company's offerings are available for purchase through both physical retail stores and online channels, making them accessible to a wide customer base.

CAR.O.L

Seed Round in 2018
Designed for busy people, CAR.O.L provides the minimum effective dose of exercise by using clinically proven high intensity interval training (HIIT) principles programmed into its A.I.-powered stationary bike. Riders receive the same cardio benefits of a 45-minute jog in less than nine minutes by performing two 20-second sprints at their perfectly calculated resistance. Each rider can track their progress through CAR.O.L’s built-in touchscreen and its mobile app, including a proprietary Octane Score measuring their fitness level (power per heartbeat). Every CAR.O.L account is connected to the cloud, allowing users to resume each ride at their latest resistance level, whether they are using a CAR.O.L bike at home, work or the gym.

PAIGE

Acquisition in 2017
Born in Los Angeles in 2004, PAIGE combines Southern California casual with pure sophistication. The result is a collection of men’s and women’s styles that are infused with considered, unexpected details. PAIGE’s trendsetting, highly addictive line includes Men’s, Women’s, Maternity and Petite collections that are available at PAIGE boutiques in Los Angeles and New York and over 80 countries worldwide.

Grenade

Acquisition in 2017
Grenade is a rapidly growing sports performance and energy brand established in 2010, known for its innovative nutrition products aimed at hard-training athletes, fitness enthusiasts, and military personnel. The company offers a diverse range of wellness and fitness products designed to support weight loss, enhance workout effectiveness, and facilitate exercise recovery. With a presence in over 100 countries, Grenade has garnered a significant following, including professional athletes and military special forces. The brand is distinguished by its unique marketing strategies and has received multiple awards within the sports nutrition sector and the broader business landscape. Grenade is recognized as one of the most exciting and fastest-growing companies in the sports nutrition market today.

Lounges

Acquisition in 2016
Loungers plc is a British operator of café-bars and restaurants, established in 2002 and headquartered in Bristol. It operates under two distinct brands: Lounge and Cosy Club, with a total of 165 locations as of April 2020. The Lounge brand focuses on casual, all-day dining, offering a diverse menu that includes burgers, salads, and classic British dishes, alongside a variety of drinks such as coffee, cocktails, and soft beverages. Cosy Club, launched in 2010, provides a more upscale dining experience with an expanded food and drink menu. Both brands cater to a wide demographic, blending elements of casual dining, British pub culture, and coffee shop ambiance. Loungers is committed to using fresh produce and creative recipes, ensuring a balance of indulgent and traditional food options. The company continues to expand its presence across the UK, appealing to diverse occasions and customer preferences.

Authentic Brands Group

Private Equity Round in 2016
Authentic Brands Group is a brand development, marketing, and entertainment company that manages the value of global brands. ABG's brands span across the fashion, sports, and entertainment sectors. This wide footprint facilitates partnerships with key accounts across retail channels from high-end department and specialty stores to mid-tier and mass retailers. ABG is committed to transforming brands by providing compelling product, content, business, and immersive experiences. ABG creates original marketing strategies to drive the success of brands across all consumer touchpoints, platforms, and emerging media. ABG was founded in 2010 and is headquartered in New York, New York.

Buscemi

Private Equity Round in 2015
Buscemi International, Inc. manufactures and sells apparel and accessories. The company was founded in 2013 and is based in Los Angeles, California.

Spence Diamonds

Acquisition in 2015
Spence Diamonds Ltd. is a retailer of diamond jewelry based in Vancouver, Canada, with additional operations in Antwerp, Belgium. Founded in 1978, the company specializes in custom-made engagement rings, including solitaires and various cut styles such as princess, cushion, and emerald. In addition to engagement rings, Spence offers a range of jewelry items, including wedding bands, celebration rings, pendants, earrings, and bracelets. With seven showrooms across Canada, each averaging 6,000 square feet, the stores feature over 2,500 different ring styles in open displays to facilitate customer interaction. The company is recognized for its broad selection of quality diamonds and employs knowledgeable sales consultants to assist customers in the selection process. Through education and vertical integration, Spence Diamonds aims to provide superior value and has maintained a leadership role in the diamond retail sector for over three decades. In 2014, the company reported sales of CAD $48 million.

Alex and Ani

Acquisition in 2014
Alex and Ani, LLC is a jewelry and accessories designer and retailer, founded in 2004 by Carolyn Rafaelian and headquartered in East Greenwich, Rhode Island. The company is renowned for its signature expandable and stackable wire bangles, which are decorated with symbols representing empowerment and protection. In addition to bracelets, Alex and Ani offers a range of products including necklaces, rings, earrings, home fragrances, and candles. All items are manufactured in the United States using sustainable materials through eco-conscious processes. Since opening its first retail store in 2009, the company has expanded to over 40 standalone locations across the United States, while also distributing its products through department stores, gift shops, and high-end jewelry chains. Alex and Ani is committed to providing affordable fashion jewelry and lifestyle products, achieving revenues of $319 million in its most recent fiscal year. The brand operates internationally, with locations in the Bahamas, Canada, Costa Rica, Panama, Puerto Rico, Sint Maarten, and the U.S. Virgin Islands.

PittaRosso

Acquisition in 2014
PittaRosso S.p.A. is a footwear retailer headquartered in Legnaro, Italy, with a presence in Italy, Croatia, and Slovenia, and a growing international footprint including stores in France. Established in 1972, the company operates over 100 retail locations, each averaging 1,500 square meters. PittaRosso offers a wide range of footwear and complementary accessories for men, women, and children at competitive prices. The brand is known for its diverse product assortment, which includes sandals, travel suitcases, and backpacks, as well as its strong relationships with a network of suppliers, featuring many leading sports shoe brands. This extensive selection allows PittaRosso to provide fashionable and quality products, ensuring a compelling value proposition for its customers.

Perricone MD

Acquisition in 2014
Perricone MD manufactures and sells anti-aging skin care products. It offers skin care treatment products, moisturizers, exfoliators and toners, cleansers, and serums, as well as eye treatment products and products for neck and body. Perricone MD also offers products for deep lines and creases, fine lines and wrinkles, loss of firmness, sun damage and discoloration, enlarged pores, dry and sensitive skin, and loss of elasticity skin. Moreover, the company offers no makeup skincare products and nutritional supplements. Perricone offers its products through stores in the United States and internationally, and online retailers as well as online. Nicholas Perricone founded it in 1997 as NV Perricone, with its headquarters in San Francisco in California.

GHD

Acquisition in 2013
Commonly known as GHD, Good Hair Day manufactures hair care products. GHD produces hair straightening irons sold in over 50,000 salons worldwide. GHD offers products such as flat irons, hair dryers, hair brushes, protective heat sprays, hair serums and volume foams. Martin Penny, Gary Douglas, and Robert Powls founded GHD in 2001, with its headquarters in Leeds in the United Kingdom.

Alain Afflelou

Private Equity Round in 2012
AFFLELOU Group is a prominent European optical franchise based in Paris, France, specializing in a wide range of optical products and hearing aids. The company offers an extensive selection of lenses, frames, sunglasses, and contact lenses under various brands. Through its multi-format and omnichannel approach, AFFLELOU Group provides consumers with eco-friendly optical equipment at competitive prices, catering to diverse customer needs while maintaining a commitment to quality and sustainability.

Alain Afflelou

Acquisition in 2012
AFFLELOU Group is a prominent European optical franchise based in Paris, France, specializing in a wide range of optical products and hearing aids. The company offers an extensive selection of lenses, frames, sunglasses, and contact lenses under various brands. Through its multi-format and omnichannel approach, AFFLELOU Group provides consumers with eco-friendly optical equipment at competitive prices, catering to diverse customer needs while maintaining a commitment to quality and sustainability.

John Varvatos

Acquisition in 2012
John Varvatos Enterprises, Inc. is a New York-based company established in 2000 that specializes in designing, manufacturing, and selling luxury fashion products for men. The company offers a wide range of apparel, including jackets, tailored clothing, shirts, pants, and sweaters. Its footwear selection features casual shoes, dress shoes, boots, and sneakers. In addition to clothing and shoes, the brand provides a variety of accessories such as leather goods, jewelry, eyewear, and fragrances. John Varvatos markets its products through a network of boutiques located in major cities across the United States and internationally, as well as through its online shop. The brand is known for its distinctive style that blends classic and modern design elements. Despite facing financial challenges that led to a Chapter 11 reorganization in 2020, John Varvatos continues to operate its retail and online presence, serving a global clientele.

AllSaints

Acquisition in 2011
AllSaints is a premium British fashion house renowned for its distinctive biker jackets and a wide array of clothing and accessories for both men and women. Founded in 1994 and headquartered in London, the company embodies a culture of innovation and independent spirit, reflected in its design and retail operations. AllSaints manufactures and retails a diverse range of fashion apparel, including footwear, handbags, and various accessories. The brand operates 142 directly-owned stores across 20 countries, along with a robust online presence, allowing it to reach a global audience.

Bumble Bee Seafoods

Acquisition in 2010
Bumble Bee Seafoods was founded in 1899 by a handful of dedicated fishermen. Today, privately held and headquartered in the United States, Bumble Bee Seafoods is North America’s largest branded shelf-stable seafood company, offering a full line of canned and pouched tuna, salmon, sardines, and specialty seafood products marketed in the U.S. under leading brands including Bumble Bee®, Brunswick®, Sweet Sue®, Snow’s®, Beach Cliff®, Wild Selections®, Bumble Bee SuperFresh®, and in Canada under the Clover Leaf® brand. The Bumble Bee® brand has established significant consumer awareness and loyalty based on the quality, nutritional value, and affordability of its products.

Picard Surgelés

Acquisition in 2010
Picard Surgelés SAS is a leading retailer of frozen food products in France, operating nearly 900 stores across the country, as well as offering online shopping and home delivery services. Founded in 1906 as Les Glacières de Fontainebleau, the company changed its name to Picard Surgelés in 1984 and is headquartered in Nemours, France. The product range includes vegetables, fruits, meat, fish, pastries, desserts, salads, and ready meals. Picard Surgelés utilizes advanced food preservation technology that transforms residual moisture in frozen foods into ice, thereby eliminating microorganisms and extending shelf life while maintaining quality, texture, and flavor. As a subsidiary of Picard Groupe SAS, the company also has branches in Luxembourg and Belgium.

American Apparel

Post in 2009
American Apparel is a vertically integrated manufacturer, distributor, and retailer headquartered in downtown Los Angeles, California. The company specializes in sustainable apparel, offering a wide array of ethically made clothing options, including basics and iconic fashion items for women, men, and children. Known for its innovative advertising and strong product branding, American Apparel has cultivated significant brand awareness and a dedicated following worldwide through its "Made in Downtown LA" operations. Employing approximately 10,000 people globally, with about 5,000 based in Los Angeles, the company operates over 285 retail stores across 20 countries, providing customers access to its diverse product range through an online marketplace.

Young's Seafood

Private Equity Round in 2008
Young's Seafood Limited, based in Grimsby, United Kingdom, has been a leader in producing chilled and frozen fish products since its founding in 1805. The company offers a diverse range of seafood items, including battered fillets, scampi, natural fish fillets, fish fingers, and specialty products like smoked salmon and prawns, catering to major retailers, restaurants, and food service businesses. With a turnover of £600 million and 12 manufacturing sites across the UK, Young's Seafood employs over 3,000 people who collectively produce over 300 million seafood dishes annually. The brand is well-known for its popular offerings, such as the Chip Shop and the Young's Gastro chef-inspired range. In addition to its branded products, Young's collaborates with retail partners to develop a variety of retailer-branded fish and seafood dishes. The company operates as a subsidiary of Karro Foods Group Limited.

Van Geloven

Acquisition in 2008
Ad van Geloven BV, also known as Hazlewood Convenience Foods Tilburg B.V., is a producer of frozen snacks and meal products based in Tilburg, the Netherlands. Established in 1960, the company offers a diverse range of products, including sausages, croquettes, fried noodle snacks, and various meat and vegetarian options, such as frikandel sausages and chicken nuggets. Ad van Geloven operates primarily in the Benelux region, holding strong market positions in both foodservice and retail channels, with its flagship brand, Mora, recognized as a leading frozen snack brand. The company employs over 900 people and runs five factories in the Netherlands and Belgium, catering to consumers, professionals, and various buyers. As of 2016, it operates as a subsidiary of McCain Foods Limited.

Findus Group

Acquisition in 2008
Findus Group is a prominent player in the frozen food and seafood industry in Europe, comprising notable brands such as Findus, Young’s, and The Seafood Company. The group operates a leading frozen food business in the Nordics, where Findus is recognized for its premium offerings across various categories, including fish, vegetables, meals, and bakery products. In the United Kingdom, Young’s holds a significant market position in branded seafood and supplies a substantial portion of major retailers with private-label chilled seafood. Additionally, Findus Group is the market leader in frozen food in France and excels in frozen vegetables in Spain, showcasing its expansive reach and influence in the European frozen food sector.

Findus Sverige

Acquisition in 2008
Findus Sverige is a brand of food products that are available in supermarkets.

Russian Alcohol Group

Acquisition in 2008
the Russian Alcohol Group is the leading producer of vodka in Russia, with a portfolio of exceptional brands and the farthest-reaching distribution network in the country. The company’s product range included Zelenaya Marka (Green Mark), the largest vodka brand by volume in Russia and Eastern Europe, and Zhuravli (Cranes), one of the best-performing brands in the premium vodka segment. The company was also a leader in the production of branded ready-to-drink alcoholic cocktails. Headquartered in Moscow, the brand generated sales of over $400 million in 2009.

ARYZTA

Acquisition in 2008
ARYZTA AG is a global food business with a leadership position in specialty bakery. ARYZTA is based in Zurich, Switzerland, with operations in North America, South America, Europe, Asia, Australia and New Zealand. ARYZTA has a primary listing on the SIX Swiss Exchange and a secondary listing on the ISE Irish Exchange (SIX: ARYN, ISE: YZA). ARYZTA created and was formerly the majority shareholder in Origin Enterprises plc, which has a listing on the AIM in London and the ESM in Dublin (AIM: OGN, ESM: OIZ).

A.S.Adventure

Acquisition in 2007
A.S.Adventure is a retail company that specializes in outdoor equipment and clothing for men, women, and children. Founded in 1995 by Emiel Lathouwers and headquartered in Antwerp, Belgium, the company operates both offline and online stores. A.S.Adventure provides a diverse range of products, including activewear, bicycles, camping gear, swimwear, and travel accessories, all made from sustainable materials. The company focuses on delivering quality products and personalized service, supported by knowledgeable staff who assist customers in selecting the right gear for outdoor journeys, endurance expeditions, family holidays, and weekend walking tours.

Nidan

Acquisition in 2007
Nidan is the fourth largest juice producer in Russia, selling more than 100 varieties of juices, nectars and fruit drinks, with a number one position in Siberia. Nidan’s portfolio of branded juice products was led by flagship brand, Moya Semya, and included the Sokos, Caprice, Caprice Tea, Champion and Da! brands. The company enjoyed an extensive distribution network across Russia and Eastern Europe. Headquartered in Moscow, Nidan operated 20 production lines in two plants with total capacity of more than 870 million litres of production per annum.

HEMA

Acquisition in 2007
HEMA is a Dutch discount retail chain founded in 1926 by Leo Meyer and Arthur Isaac. Originally established as a dimestore, it is now owned by the British investment firm Lion Capital since 2007. Headquartered in Amsterdam, HEMA operates over 680 stores across the Netherlands, Belgium, Luxembourg, France, Germany, and Britain. The company offers a wide range of general merchandise, including clothing, baby products, party and gift items, office supplies, home and garden products, and beauty supplies. HEMA aims to provide customers with a diverse selection of everyday items under one roof, accessible through both its physical retail outlets and online platform. The firm employs an in-house design and development team, focusing on creative and modern product design while maintaining strong value pricing. HEMA is recognized as one of the prominent retail brands in the Netherlands.

Vaasan Oy

Acquisition in 2007
Vaasan Oy, founded in 1849 and based in Helsinki, Finland, specializes in the production and distribution of a wide range of bakery products. The company operates primarily in Finland, Sweden, and the Baltic region, offering fresh bread, bake-off products, crispbread, and other baked goods. Vaasan Oy is recognized as the second largest manufacturer of bake-off products in the Nordic region and ranks as the world’s second largest producer of crispbread. Its notable brands include Vaasan Ruispalat, Vaasa Currants, and Vaasa Taika. As of June 2015, Vaasan Oy is a subsidiary of Lantmannen Unibake A/S, further enhancing its presence in the bakery market.

Kettle Foods

Acquisition in 2006
Kettle Foods is a pioneer of and one of the leaders in the premium kettle-cooked potato chip category, with a commitment to making every product with all natural ingredients and without trans fats, artificial flavors or preservatives. Packaged in state-of-the-art facilities in the U.S. and U.K. and distributed throughout North America, the U.K., Western Europe and several countries in Asia, Kettle branded products included fried and baked potato chips, along with nuts and nut-mixes. Acknowledged by AC Nielsen as having created the 'premium' chip category in the U.K., the company enjoyed a 60% market share in the natural channel and 18% of the total premium chips category in the U.S.

La Senza

Acquisition in 2006
La Senza is the fashion destination for the hottest trends in bras, panties, and playfully sexy lingerie. La Senza owns and operates 318 La Senza Lingerie, La Senza Express, La Senza Spirit and La Senza Girl stores throughout Canada. La Senza goes into administration on 2012 Jan.

Personna

Acquisition in 2006
Personna is the global manufacturer of private-label wet shaving razors and blades, and industrial and specialty blades. The company’s products were sold in more than 85 countries, with four manufacturing sites, nine packaging locations, and thirteen sales and distribution centres across the globe. Personna operated under two business divisions: a wet shaving division and an industrial division. The company was headquartered in Cedar Knolls, New Jersey. American Safety Razor Files for Bankruptcy on 2010, Aug, 12.

Orangina Suntory France

Funding Round in 2006
Headquartered in Paris, Orangina Suntory France is the number three player in the 31 billion-litre European soft drinks market. The company marketed, bottled and distributed several carbonated soft drinks, stills and other beverages across several European markets under five market-leading premium brands (Schweppes, Orangina, La Casera, Oasis and TriNa).

Wagamama

Acquisition in 2005
Wagamama is a British restaurant chain based in London, specializing in pan-Asian cuisine with a modern Japanese influence. Established in 1992, Wagamama primarily focuses on dishes featuring ramen and udon noodles served in broth, alongside a variety of dry noodle dishes, curries, and fresh juices. The chain has expanded to include 32 company-owned restaurants across the U.K., while also operating franchised locations in seven other countries throughout Europe, the Middle East, and Australasia. Catering to a diverse clientele that includes business professionals, families, and students, Wagamama aims to provide a casual dining experience with a menu that emphasizes fresh ingredients and vibrant flavors.

JIMMY CHOO

Acquisition in 2004
Jimmy Choo is a 21st century luxury accessories brand, with shoes at its heart, offering an empowered sense of glamour and a playfully daring spirit. The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The Jimmy Choo company was founded in 1996, with Mr Choo’s niece, Sandra Choi, who had been heading up design in the East End atelier, coming on board as Creative Director, a position she holds to this day. Mr Choo departed the company in 2001. The sexy cut, fashionable design, and exceptional Italian craftsmanship struck a chord with a sophisticated clientele, and the first collection enjoyed immediate success. With a goal of creating a global luxury business, Jimmy Choo attracted outside investment and the company embarked on a significant expansion across product categories, channels and geographies. A pioneer in the art of celebrity dressing, Jimmy Choo was among the first to bring shoes and handbags to Hollywood where the red carpet proved to be the ideal runway for the brand. Today, Jimmy Choo can be seen on style icons from celebrities to royalty, musicians to heads of state. The brand’s reputation as a celebrity favourite helped to fuel its rapid expansion. Its iconography was further defined by the bold and dramatic advertising portraying glamorous but strong women in towering heels and luxurious handbags, captured by photographers such as Mario Testino, Inez and Vinoodh, Peter Lindbergh and Steven Meisel and Terry Richardson. Retail development has been integral to the company’s strategy. The first Jimmy Choo store was opened in 1996 on Motcomb Street in London, complementing a distribution in some of the most prestigious multi-brand stores in the world. Two years later, the company expanded to the US, opening two stores in New York City and Beverly Hills. International expansion continued with Jimmy Choo securing locations in the premiere luxury shopping destinations of the world’s most prestigious cities including Sloane Street and Bond Street in London, Avenue Montaigne in Paris, Via Condotti in Rome, Madison Avenue in New York, Rodeo Drive in Beverly Hills, and Ginza in Tokyo. Today, Jimmy Choo encompasses a complete luxury accessories brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. Pierre Denis was appointed Chief Executive Officer in July 2012 and the creative direction is overseen by Sandra Choi. Together, they share a vision to create one of the world’s most treasured luxury brands. Jimmy Choo has a store network encompassing 167 stores in 35 countries and is present in the most prestigious department and specialty stores worldwide. In October 2014 Jimmy Choo PLC was publicly listed on the London Stock Exchange with the ticker CHOO.

Materne

Funding Round in 2004
Materne Industries produces fillings intended for manufacturers in the biscuit, pastry, baking, and chocolate industries. The majority of Materne’s products were sold in France, with a small export component to Benelux countries and the U.K. Materne was also the market leader of the fruit compotes category within both the pouch and cup formats.

Weetabix

Private Equity Round in 2004
Weetabix is a manufacturer and marketer of breakfast cereals based in both the United Kingdom and East Africa. Weetabix Limited produces a range of wholegrain cereals and snacks, including popular brands such as Weetabix, Alpen, Ready brek, Weetos, and Oatibix. The company supplies its products not only in the UK but also to international markets across the Middle East, South America, Europe, and Southeast Asia. Weetabix East Africa Limited, a subsidiary of Weetabix Limited, focuses specifically on the East African market, offering a variety of breakfast options, including cereals, flakes, mueslis, snack bars, and oat flakes. The company sells its products through supermarkets and local shops, with its headquarters located in Nairobi, Kenya.
Virtual Silicon Technology is a provider of SIP solutions to manufacturers and designers of system-on-chip semiconductors.
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