Liquid 2 Ventures

Liquid 2 Ventures, established in 2015, is a San Francisco-based venture capital firm. It specializes in seed-stage investments, focusing on early-stage technology companies, particularly in the software and TMT sectors. The firm, founded by Joe Montana, Mike Miller, and Michael Ma, aims to support and nurture startups during their initial growth phases.

Michael Ma

Partner and Founder

Mike Miller

General Partner and Founder

Joe Montana

Founder and Managing Partner

Nathaniel Montana

Partner

Matt Mulvey

Partner

Past deals in Digital Marketing

Tofu

Series A in 2025
Tofu is a marketing technology company that specializes in creating a unified platform for generating personalized, multichannel campaigns tailored for B2B marketing teams. The platform is designed to produce on-brand content that can be scaled across various marketing initiatives. Tofu's innovative marketing tool allows users to automate the ingestion and updating of vital information regarding their brand, messaging, target personas, industries, and accounts. This capability supports strategic marketing efforts, enhances content scaling, and improves conversion rates, making it a valuable resource for businesses seeking to optimize their marketing strategies.

Alembic

Series A in 2024
Alembic is a technology company that specializes in enhancing digital marketing through its advanced software solutions. The company has developed a marketing event conversion and correlation engine that simplifies digital marketing for businesses by utilizing artificial intelligence and sophisticated mathematical models. This engine processes billions of data points from various digital marketing tools, enabling organizations to evaluate unstructured data and accurately predict marketing ROI and future revenue. Alembic's innovative approach helps clients uncover audience-centric insights and assess the true impact of their marketing efforts. The company serves notable clients, including Fortune 200 companies and leading brands such as NVIDIA, Texas A&M, and North Sails.

Munch

Seed Round in 2023
Munch is a technology company that specializes in AI-driven automation for social media marketing and content creation. Launched in 2023, the platform is designed to simplify the complexities of social media management for businesses of all sizes. Munch enables companies to capture customer attention by transforming audio and video content into well-written text, such as blog posts, through the use of artificial intelligence. This innovative approach not only facilitates the creation and distribution of engaging content but also provides actionable insights that help foster customer relationships. With over one million businesses served, Munch aims to empower brands in the digital landscape, allowing them to focus on their core activities while the platform efficiently manages their social media needs.

Tofu

Seed Round in 2023
Tofu is a marketing technology company that specializes in creating a unified platform for generating personalized, multichannel campaigns tailored for B2B marketing teams. The platform is designed to produce on-brand content that can be scaled across various marketing initiatives. Tofu's innovative marketing tool allows users to automate the ingestion and updating of vital information regarding their brand, messaging, target personas, industries, and accounts. This capability supports strategic marketing efforts, enhances content scaling, and improves conversion rates, making it a valuable resource for businesses seeking to optimize their marketing strategies.

ClearMix

Seed Round in 2022
Clearmix is a company that specializes in producing branded video content specifically for sales and marketing teams through a completely remote process. The business operates a video marketing platform that features a remote recording studio and is supported by a network of professional video editors. This innovative setup allows clients to create high-quality video content from virtually any location and at any time, facilitating the sharing of their ideas with a broader audience. Clearmix’s services cater to the growing demand for effective video marketing solutions in a flexible and accessible manner.

ClearMix

Pre Seed Round in 2020
Clearmix is a company that specializes in producing branded video content specifically for sales and marketing teams through a completely remote process. The business operates a video marketing platform that features a remote recording studio and is supported by a network of professional video editors. This innovative setup allows clients to create high-quality video content from virtually any location and at any time, facilitating the sharing of their ideas with a broader audience. Clearmix’s services cater to the growing demand for effective video marketing solutions in a flexible and accessible manner.

Aesthetic

Seed Round in 2020
Aesthetic's mission is to make the world more well designed by giving every business creative superpowers. To do this, we're automating all the production design work needed by companies, starting with social media graphics. Social media is an important marketing channel for businesses, but creating quality content is hard. Our product creates the social marketing posts your brand needs without doing any design work.

Alembic

Seed Round in 2020
Alembic is a technology company that specializes in enhancing digital marketing through its advanced software solutions. The company has developed a marketing event conversion and correlation engine that simplifies digital marketing for businesses by utilizing artificial intelligence and sophisticated mathematical models. This engine processes billions of data points from various digital marketing tools, enabling organizations to evaluate unstructured data and accurately predict marketing ROI and future revenue. Alembic's innovative approach helps clients uncover audience-centric insights and assess the true impact of their marketing efforts. The company serves notable clients, including Fortune 200 companies and leading brands such as NVIDIA, Texas A&M, and North Sails.

Jasper

Pre Seed Round in 2018
Jasper is a global enterprise AI marketing company with offices in the US, Australia, and France. It specializes in providing an AI-powered content writing platform designed to assist businesses in overcoming creative blocks and generating original content. The platform uses artificial intelligence technology to automate the writing of blog articles, social media posts, and marketing emails, helping businesses maintain their brand image while avoiding copywriting issues. Jasper's solutions drive increased brand consistency, efficiency, and personalization at scale for innovative companies worldwide.

Catalia Health

Seed Round in 2016
Catalia Health Inc. is a San Francisco-based company that develops a cloud-based patient care management platform aimed at enhancing healthcare delivery. Established in 2014, the company integrates artificial intelligence, psychology, and medicine to improve patient engagement and support. Its platform provides healthcare providers with real-time data on patient progress and challenges, facilitating effective communication through mobile apps, web interfaces, and an interactive robotic coach. By delivering tailored conversations to patients, Catalia Health aims to address ongoing healthcare issues, ultimately enabling healthcare professionals to monitor adherence to treatment and improve overall patient outcomes.
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