Liquid 2 Ventures

Tofu is a marketing technology company that specializes in creating a unified platform for generating personalized, multichannel campaigns tailored for B2B marketing teams. The platform is designed to produce on-brand content that can be scaled across various marketing initiatives. Tofu's innovative marketing tool allows users to automate the ingestion and updating of vital information regarding their brand, messaging, target personas, industries, and accounts. This capability supports strategic marketing efforts, enhances content scaling, and improves conversion rates, making it a valuable resource for businesses seeking to optimize their marketing strategies.

Hexus is a technology company that specializes in creating and managing marketing content at scale. It has developed an AI-driven platform that allows businesses to record content once and repurpose it infinitely into various formats such as interactive demos, guides, blogs, and more. This platform also offers real-time analytics, customizable workflows, and automation for refreshing content, helping clients enhance efficiency and make data-driven decisions.

Tofu is a marketing technology company that specializes in creating a unified platform for generating personalized, multichannel campaigns tailored for B2B marketing teams. The platform is designed to produce on-brand content that can be scaled across various marketing initiatives. Tofu's innovative marketing tool allows users to automate the ingestion and updating of vital information regarding their brand, messaging, target personas, industries, and accounts. This capability supports strategic marketing efforts, enhances content scaling, and improves conversion rates, making it a valuable resource for businesses seeking to optimize their marketing strategies.

Ignition is a Go-to-Market platform that launches products through world-class strategic marketing. The company helps execute work like conducting pricing research, monitoring competitive intel, and dynamically recommending planning improvements based on goals, helping create better plans faster. Ignition was founded in 2021 and is based in San Francisco, California.

Fiber AI specializes in automating prospecting and outbound marketing for enterprises through its AI-driven software. By streamlining the process of finding and researching potential clients, the platform enables businesses to create highly personalized outreach messages that achieve open rates significantly higher than the industry average. Additionally, Fiber AI offers tools for improving customer support efficiency, generating draft responses for incoming support requests. The software learns from user interactions, refining its knowledge base to enhance future communications. This dual focus on marketing and customer support positions Fiber AI as a comprehensive solution for enterprises seeking to improve engagement and operational efficiency.

Rella is the go-to solution for any creator and social media-powered business to automate their workflow and share their content. Millions today are disorganized, wasting hours each week, and spending money using fragmented and inefficient tools that are not made for social media. On Rella, you can manage campaigns using AI, and share, send, and auto-post your content. Rella was founded by Natalie, a creator with 380,000 followers and a previous social media agency owner.

Checkmate is a digital wallet and payments company that provides a range of financial solutions designed to enhance the shopping experience for users. The company operates a data platform that focuses on compounding discounts for e-commerce purchases. By utilizing first-party data, Checkmate creates personalized shopping journeys that not only improve the overall experience for consumers but also increase revenue for brands. This allows online shoppers to save money both in digital transactions and in physical retail settings.

Takeoff Labs is an app development company specializing in the creation of consumer applications that leverage a launchpad for effective market entry. The company focuses on social consumer experiences and employs an advertising platform to enhance application visibility, driving downloads and revenue generation. By integrating technology, design, marketing, and data analytics, Takeoff Labs provides organizations with the tools necessary to successfully launch their next application, ensuring they reach their target audience effectively.

Checkmate is a digital wallet and payments company that provides a range of financial solutions designed to enhance the shopping experience for users. The company operates a data platform that focuses on compounding discounts for e-commerce purchases. By utilizing first-party data, Checkmate creates personalized shopping journeys that not only improve the overall experience for consumers but also increase revenue for brands. This allows online shoppers to save money both in digital transactions and in physical retail settings.

Cococart is an e-commerce platform designed to help small businesses establish online shops quickly and efficiently. It enables local businesses to accept online orders within a minute, allowing them to manage their own sales without the need for complex applications or incurring high fees and commissions typically associated with other marketplaces. The platform provides a user-friendly experience, requiring no coding or design skills, making it accessible for independent businesses to sell online effectively. Cococart's focus is on empowering these businesses by simplifying the online selling process and reducing financial burdens.

Clearmix is a company that specializes in producing branded video content specifically for sales and marketing teams through a completely remote process. The business operates a video marketing platform that features a remote recording studio and is supported by a network of professional video editors. This innovative setup allows clients to create high-quality video content from virtually any location and at any time, facilitating the sharing of their ideas with a broader audience. Clearmix’s services cater to the growing demand for effective video marketing solutions in a flexible and accessible manner.

Enable Us is a business software developer that offers a comprehensive platform designed for B2B sales, marketing, and customer-facing teams. The platform serves as a centralized workspace where teams can efficiently capture, organize, and deliver a variety of content, including product demos, sales decks, customer references, and onboarding materials. By providing tools to create personalized deal rooms with targeted content and streamlined workflows, Enable Us enhances the buying and onboarding experience for prospective customers. The platform allows for asynchronous communication with prospects and stakeholders, enabling businesses to engage effectively and drive revenue growth.

Cococart is an e-commerce platform designed to help small businesses establish online shops quickly and efficiently. It enables local businesses to accept online orders within a minute, allowing them to manage their own sales without the need for complex applications or incurring high fees and commissions typically associated with other marketplaces. The platform provides a user-friendly experience, requiring no coding or design skills, making it accessible for independent businesses to sell online effectively. Cococart's focus is on empowering these businesses by simplifying the online selling process and reducing financial burdens.

Moonshot Brands is a company that specializes in acquiring, operating, and growing profitable e-commerce businesses. Based in Toronto, it focuses on the online and mail order retail industry, leveraging its expertise to enhance the performance and scale of its portfolio companies. By implementing strategic growth initiatives, Moonshot Brands aims to maximize the potential of the businesses it acquires, positioning itself as a key player in the e-commerce landscape.

Circa is the event marketing platform built for demand gen and field marketing teams. We help sales and marketing teams work on events, everywhere and every way their customers gather.

Enable Us is a business software developer that offers a comprehensive platform designed for B2B sales, marketing, and customer-facing teams. The platform serves as a centralized workspace where teams can efficiently capture, organize, and deliver a variety of content, including product demos, sales decks, customer references, and onboarding materials. By providing tools to create personalized deal rooms with targeted content and streamlined workflows, Enable Us enhances the buying and onboarding experience for prospective customers. The platform allows for asynchronous communication with prospects and stakeholders, enabling businesses to engage effectively and drive revenue growth.

Clearmix is a company that specializes in producing branded video content specifically for sales and marketing teams through a completely remote process. The business operates a video marketing platform that features a remote recording studio and is supported by a network of professional video editors. This innovative setup allows clients to create high-quality video content from virtually any location and at any time, facilitating the sharing of their ideas with a broader audience. Clearmix’s services cater to the growing demand for effective video marketing solutions in a flexible and accessible manner.

Takeoff Labs is an app development company specializing in the creation of consumer applications that leverage a launchpad for effective market entry. The company focuses on social consumer experiences and employs an advertising platform to enhance application visibility, driving downloads and revenue generation. By integrating technology, design, marketing, and data analytics, Takeoff Labs provides organizations with the tools necessary to successfully launch their next application, ensuring they reach their target audience effectively.

Aesthetic's mission is to make the world more well designed by giving every business creative superpowers. To do this, we're automating all the production design work needed by companies, starting with social media graphics. Social media is an important marketing channel for businesses, but creating quality content is hard. Our product creates the social marketing posts your brand needs without doing any design work.

Baotris, Inc. is a company that specializes in data collection and marketing solutions for mobile developers and e-commerce businesses. Founded in 2019 and located in Lafayette, California, Baotris offers software development kits (SDKs) for major mobile platforms, including JavaScript, iOS, and Android, facilitating the collection and transmission of large-scale data. Additionally, the company provides a marketing automation platform that includes analytics for marketing campaigns, persona development, website user experience, search engine optimization, and influencer marketing. These services are designed to help businesses enhance their organic traffic, boost email revenue, and promote social media growth, ultimately improving customer retention and increasing overall revenue.

Well Principled Corp. is an artificial intelligence management consulting firm based in St. Louis, Missouri, founded in 2018. The company focuses on assisting chief marketing officers and chief supply chain officers by predicting customer buying behavior and optimizing marketing and supply chain processes for retail and consumer packaged goods brands. Its AI-driven software leverages data to deliver actionable insights grounded in academic business theories. By analyzing key factors such as customer retention, pricing, and product development, Well Principled provides businesses with strategic plans that enhance operational efficiency without the need for extensive analyst teams or traditional management consultants. This innovative approach enables brands to improve their growth and streamline operations in various areas, including retail assortments and advertising expenditures.

StayTuned Digital, Inc. is a New York-based company that specializes in providing content delivery services for content creators and high-growth e-commerce brands, particularly those utilizing Shopify. The company offers a comprehensive suite of tools designed to enhance growth by facilitating platform integrations, executing content marketing strategies, and analyzing performance across various content types and channels. With a focus on supporting e-commerce brands, StayTuned aims to empower its clients to achieve accelerated growth in a competitive market.

Untitled Labs, Inc. is a consumer application idea lab based in San Francisco, California, founded in 2018. The company specializes in testing various consumer technology business ideas across multiple sectors, including social and professional networking, mobility, personal finance, premium services, health and wellness, travel, photography, and dating. Led by serial entrepreneur Roger Dickey, Untitled Labs systematically evaluates and refines these ideas with the goal of developing valuable technology products that can engage large audiences. Ultimately, the company aims to establish a sustainable business by focusing on the most successful concepts identified through its testing processes.

Mudafy is a real estate broker based in Mexico City, Mexico, specializing in the Latin American market. Founded in 2018, the company utilizes a technology-driven platform to enhance the buying, selling, and renting processes for homeowners. Mudafy offers a comprehensive suite of services, including support from registered professional brokers and a team of marketing and photography experts who help create appealing property portfolios. This approach aims to streamline the real estate experience for users, making it easier to navigate the complexities of property transactions.

Mutiny is a United States-based company that specializes in personalizing websites and landing pages for business-to-business and Software-as-a-Service organizations. The company offers an activity-based management platform that empowers marketers to convert top-of-funnel demand into revenue without the need for engineering resources. Utilizing AI-driven technology, Mutiny enables B2B firms to create tailored experiences through 1:1 microsites and account intelligence. Its platform features an intuitive graphical interface that allows users to design personalized webpage elements based on visitor search terms, helping clients better understand their site visitors' intent and goals. By addressing the challenges of scaling effective marketing strategies, Mutiny aims to enhance the pipeline and revenue generation for its clients.

Downstream Impact Inc. is a Seattle-based company that specializes in developing software solutions aimed at helping brands enhance their presence and performance on Amazon. Founded in 2017, Downstream offers a comprehensive suite of services that includes paid search advertising, analytics, and catalog optimization. Its platform leverages machine learning to automate and optimize advertising campaigns, facilitating direct access to major advertisement exchanges. By simplifying and streamlining the e-commerce marketing process, Downstream enables businesses to effectively manage their advertising efforts, increase market share, and scale profitably in the competitive online marketplace.

JetFuel is an influencer driven app promotion service.

Jasper is a global enterprise AI marketing company with offices in the US, Australia, and France. It specializes in providing an AI-powered content writing platform designed to assist businesses in overcoming creative blocks and generating original content. The platform uses artificial intelligence technology to automate the writing of blog articles, social media posts, and marketing emails, helping businesses maintain their brand image while avoiding copywriting issues. Jasper's solutions drive increased brand consistency, efficiency, and personalization at scale for innovative companies worldwide.

Proof Experiences enables your marketing team to personalize your website for each visitor without writing a single line of code. The company enables your marketing team to personalize text, images, and CTAs no matter what platform your site is built on. Proof was established on March 15, 2017 by Chris Hull, Dave Rogenmoser, and John Philip Morgan in Austin, Texas.

Downstream Impact Inc. is a Seattle-based company that specializes in developing software solutions aimed at helping brands enhance their presence and performance on Amazon. Founded in 2017, Downstream offers a comprehensive suite of services that includes paid search advertising, analytics, and catalog optimization. Its platform leverages machine learning to automate and optimize advertising campaigns, facilitating direct access to major advertisement exchanges. By simplifying and streamlining the e-commerce marketing process, Downstream enables businesses to effectively manage their advertising efforts, increase market share, and scale profitably in the competitive online marketplace.

Gem is a comprehensive recruiting platform that integrates seamlessly with LinkedIn, Gmail, Outlook, and applicant tracking systems, designed to enhance the efficiency of talent acquisition teams. It allows recruiters to compile targeted lists, find email addresses, and automate follow-up communications, significantly improving response rates and saving time. The platform provides visibility into the entire hiring funnel by automatically tracking each touchpoint and offering insights into potential biases related to gender, race, and ethnicity throughout the interview process. This data-driven approach enables teams to collaborate effectively, ensuring that no candidate is contacted multiple times. Additionally, managers gain insights into their team's recruiting pipeline, with all interactions and activities synchronized for optimal data integrity.

JetFuel is an influencer driven app promotion service.

Captiv8 Inc. operates an analytics platform and marketplace that connects marketers with influencers across various social media platforms, including Instagram, Twitter, YouTube, and Facebook. Founded in 2014 and headquartered in San Mateo, California, with additional offices in Los Angeles and New York, the company utilizes artificial intelligence to help brands discover and match with influencers based on real-time audience data. This data analysis considers factors such as geography, household income, ethnicity, age, and gender to identify influencers likely to achieve optimal results for brands. Captiv8 offers a comprehensive influencer marketing solution that enables brands to uncover insights, vet influencers, activate campaigns at scale, and measure business impact through its dashboard, all while providing strategic services to navigate common challenges in influencer marketing.

Apollo.io is a leading go-to-market solution that supports revenue teams worldwide, serving over 500,000 companies, from startups to large enterprises. Founded in 2015, the company has rapidly grown in the SaaS sector, raising around $250 million and achieving a valuation of $1.6 billion. Apollo.io provides sales and marketing teams with access to verified contact data for more than 210 million B2B contacts and 35 million companies globally. Its platform enables organizations to identify, analyze, and engage potential customers efficiently, streamlining the outreach process to convert prospects into clients. By offering tools that enhance engagement rates and sales velocity, Apollo.io effectively helps businesses drive revenue and capitalize on growth opportunities.

Amperity is a company dedicated to helping businesses leverage data to enhance customer service. It specializes in creating a comprehensive Customer 360 view by using artificial intelligence to integrate and standardize raw data from various sources such as e-commerce, email, and loyalty programs. This platform enables companies to connect with, identify, and understand their customers more effectively, thereby improving marketing performance and driving growth. By providing technical teams with streamlined data management and business teams with direct access to comprehensive customer data, Amperity aims to build long-term customer loyalty and deliver exceptional customer experiences for some of the world's most recognized brands.

Captiv8 Inc. operates an analytics platform and marketplace that connects marketers with influencers across various social media platforms, including Instagram, Twitter, YouTube, and Facebook. Founded in 2014 and headquartered in San Mateo, California, with additional offices in Los Angeles and New York, the company utilizes artificial intelligence to help brands discover and match with influencers based on real-time audience data. This data analysis considers factors such as geography, household income, ethnicity, age, and gender to identify influencers likely to achieve optimal results for brands. Captiv8 offers a comprehensive influencer marketing solution that enables brands to uncover insights, vet influencers, activate campaigns at scale, and measure business impact through its dashboard, all while providing strategic services to navigate common challenges in influencer marketing.