Liquid 2 Ventures

Liquid 2 Ventures is a San Francisco-based venture capital firm founded in 2015 that provides seed- and early-stage capital to technology startups. The firm supports founders across technology sectors and seeks to partner with ambitious teams developing innovative software and related technologies.

Michael Ma

General Partner

Mike Miller

General Partner

Nathaniel Montana

General Partner

Elizabeth Montana-Luciano

Director of Operations

Matthew Mulvey

Partner

Past deals in Marketing

Tofu

Series A in 2025
Tofu is a company that specializes in providing a marketing tool designed to create hyper-personalized, multichannel campaigns for B2B marketing teams. The platform enables users to generate on-brand content that can be scaled across various marketing initiatives. Tofu's marketing playbook automatically ingests and updates critical information about a company's brand, messaging, target personas, and industries, facilitating strategic initiatives and enhancing content scalability. This comprehensive approach not only streamlines the campaign creation process but also aims to improve conversion rates for businesses.

Alembic

Series A in 2024
Alembic develops AI-driven software that predicts revenue and return on investment (ROI) from marketing activities. It analyzes complex data to provide actionable insights for Fortune 200 companies and top brands, helping them optimize their digital advertising strategies.

Munch

Seed Round in 2023
Munch is a company dedicated to empowering businesses of all sizes to enhance their social media presence and achieve significant results through its innovative platform. Launched in 2023, Munch has quickly gained recognition for its AI-driven automation in social media marketing, serving over one million businesses. The platform simplifies the process of capturing customer attention by creating engaging content, intelligently distributing it across various platforms, and providing actionable insights to foster customer relationships. Additionally, Munch offers white-label content creation and hosting services that convert audio and video content into well-structured text, enabling media creators to utilize AI for efficient content transformation and monetization. By streamlining social media management, Munch allows businesses to concentrate on their core activities while leveraging advanced AI capabilities to maximize their digital impact.

Hexus

Pre Seed Round in 2023
Hexus is a technology company that specializes in creating and optimizing marketing content through an AI-driven platform. The company focuses on building scalable marketing assets, allowing clients to record once and repurpose content into a variety of formats, such as interactive demos, guides, and blogs. Hexus's platform enhances business operations by offering real-time analytics and customizable workflows, as well as capabilities for content capture and on-the-fly editing. With a strong emphasis on automation, Hexus enables organizations to refresh content easily and integrate seamlessly with their existing systems, thereby improving efficiency and supporting data-driven decision-making.

Tofu

Seed Round in 2023
Tofu is a company that specializes in providing a marketing tool designed to create hyper-personalized, multichannel campaigns for B2B marketing teams. The platform enables users to generate on-brand content that can be scaled across various marketing initiatives. Tofu's marketing playbook automatically ingests and updates critical information about a company's brand, messaging, target personas, and industries, facilitating strategic initiatives and enhancing content scalability. This comprehensive approach not only streamlines the campaign creation process but also aims to improve conversion rates for businesses.

Ignition

Pre Seed Round in 2023
Ignition is a Go-to-Market platform that launches products through world-class strategic marketing. The company helps execute work like conducting pricing research, monitoring competitive intel, and dynamically recommending planning improvements based on goals, helping create better plans faster. Ignition was founded in 2021 and is based in San Francisco, California.

Fiber AI

Pre Seed Round in 2023
Fiber AI automates prospecting and outbound marketing for enterprises. It uses AI to find prospects, research them, and personalize messages, achieving open rates up to four times the industry standard.

Rella

Pre Seed Round in 2022
Rella is the go-to solution for any creator and social media-powered business to automate their workflow and share their content. Millions today are disorganized, wasting hours each week, and spending money using fragmented and inefficient tools that are not made for social media. On Rella, you can manage campaigns using AI, and share, send, and auto-post your content. Rella was founded by Natalie, a creator with 380,000 followers and a previous social media agency owner.

Takeoff Labs

Pre Seed Round in 2022
Takeoff Labs is an app development company that specializes in creating consumer applications with a focus on social experiences. The company employs a unique launchpad approach to design, market, and gather data for its apps, facilitating their successful introduction to the market. By leveraging an advertising platform, Takeoff Labs is able to enhance user engagement, drive downloads, and generate revenue for its applications. Through a combination of technology, design, and marketing strategies, the company aims to provide organizations with effective solutions for launching their next app.

ClearMix

Seed Round in 2022
ClearMix is a video marketing platform that enables clients to create branded video content for sales and marketing teams through a remote production workflow. The platform provides a remote recording studio backed by a network of professional editors, allowing users to film guest interviews and produce polished videos from anywhere at any time. By combining remote capture with expert editing, ClearMix helps organizations efficiently generate promotional and thought leadership content without on-site production, coordinating ideas and delivering finished videos suitable for multiple channels.

Enable Us

Seed Round in 2021
Enable.us provides a unified platform for B2B sales, marketing, and customer-facing teams. It enables personalized interactions by organizing and contextualizing content such as product demos, references, sales decks, whitepapers, contracts, and onboarding materials. The platform uses AI to target content, streamline workflows, and facilitate communication with prospects and stakeholders.

Tingono

Seed Round in 2021
Tingono is a technology company that specializes in leveraging machine learning to help businesses retain and expand their revenue. By utilizing automated machine learning, Tingono analyzes unique business signals to identify indicators of customer churn and potential expansion opportunities. The company transforms these insights into actionable strategies, enabling organizations to implement timely customer engagement initiatives. This approach not only enhances the effectiveness of teams but also improves revenue retention, allowing companies to respond proactively to customer needs and optimize their growth potential.

Circa

Pre Seed Round in 2021
Circa is the event marketing platform built for demand gen and field marketing teams. We help sales and marketing teams work on events, everywhere and every way their customers gather.

Enable Us

Pre Seed Round in 2021
Enable.us provides a unified platform for B2B sales, marketing, and customer-facing teams. It enables personalized interactions by organizing and contextualizing content such as product demos, references, sales decks, whitepapers, contracts, and onboarding materials. The platform uses AI to target content, streamline workflows, and facilitate communication with prospects and stakeholders.

Bandit ML

Seed Round in 2020
Bandit ML, Inc. is a San Francisco-based company founded in 2018 that specializes in developing machine learning applications designed to enhance user retention and sales for e-commerce businesses. The company's solutions are tailored to accommodate various budget levels, making them accessible to a wide range of clients. Founded by a team of engineers with experience at major technology firms such as Facebook, Uber, and Twitter, Bandit ML focuses on leveraging advanced technologies to improve customer engagement and drive revenue growth for its clients.

Bandit ML

Pre Seed Round in 2020
Bandit ML, Inc. is a San Francisco-based company founded in 2018 that specializes in developing machine learning applications designed to enhance user retention and sales for e-commerce businesses. The company's solutions are tailored to accommodate various budget levels, making them accessible to a wide range of clients. Founded by a team of engineers with experience at major technology firms such as Facebook, Uber, and Twitter, Bandit ML focuses on leveraging advanced technologies to improve customer engagement and drive revenue growth for its clients.

ClearMix

Pre Seed Round in 2020
ClearMix is a video marketing platform that enables clients to create branded video content for sales and marketing teams through a remote production workflow. The platform provides a remote recording studio backed by a network of professional editors, allowing users to film guest interviews and produce polished videos from anywhere at any time. By combining remote capture with expert editing, ClearMix helps organizations efficiently generate promotional and thought leadership content without on-site production, coordinating ideas and delivering finished videos suitable for multiple channels.

Takeoff Labs

Seed Round in 2020
Takeoff Labs is an app development company that specializes in creating consumer applications with a focus on social experiences. The company employs a unique launchpad approach to design, market, and gather data for its apps, facilitating their successful introduction to the market. By leveraging an advertising platform, Takeoff Labs is able to enhance user engagement, drive downloads, and generate revenue for its applications. Through a combination of technology, design, and marketing strategies, the company aims to provide organizations with effective solutions for launching their next app.

Aesthetic

Seed Round in 2020
Aesthetic's mission is to make the world more well designed by giving every business creative superpowers. To do this, we're automating all the production design work needed by companies, starting with social media graphics. Social media is an important marketing channel for businesses, but creating quality content is hard. Our product creates the social marketing posts your brand needs without doing any design work.

Alembic

Seed Round in 2020
Alembic develops AI-driven software that predicts revenue and return on investment (ROI) from marketing activities. It analyzes complex data to provide actionable insights for Fortune 200 companies and top brands, helping them optimize their digital advertising strategies.

Frameplay

Seed Round in 2019
Frameplay is a leader in in-game advertising, specializing in intrinsic advertising solutions for the video game industry. The company provides a transparent and self-serve platform that prioritizes a gamer-first experience, allowing brands to seamlessly integrate advertisements within gaming environments. Frameplay's tools empower advertisers with complete creative control over ad placements, ensuring that these advertisements align with the game's vision while delivering sophisticated data and analytics. This approach not only enables game developers to generate significant revenue but also facilitates advertisers in effectively reaching gamers worldwide.

Baotris

Seed Round in 2019
Founded in 2019, Baotris is a technology company based in Lafayette, California. It specializes in developing multi-platform data collection solutions for mobile developers, enabling them to efficiently collect and transmit large-scale data. The company offers Software Development Kits (SDKs) compatible with industry-standard platforms such as JavaScript, iOS, and Android.

Well Principled

Pre Seed Round in 2019
Well Principled Corp. is an artificial intelligence management consulting firm based in St. Louis, Missouri, specializing in optimizing marketing and supply chain strategies for retail and consumer packaged goods (CPG) brands. Founded in 2018, the company leverages advanced algorithmic technology to predict customer buying behavior and provide actionable insights derived from established business theories and contemporary AI methodologies. Well Principled offers a streamlined alternative to traditional optimization methods that often rely on extensive analyst teams and custom development projects. Its software integrates diverse data sources to identify key business drivers, enabling clients to enhance customer retention, refine pricing strategies, and improve overall operational efficiency. By delivering clear, theory-backed plans of action, Well Principled empowers organizations to achieve growth and better manage their marketing and supply chain processes.

Mudafy

Seed Round in 2019
Mudafy is a tech-enabled real estate broker serving Latin America, with a primary focus in Mexico. Founded in 2018 and based in Mexico City, it helps homeowners sell and rent their properties and supports buyers and renters in the process. The company operates a platform that connects users with registered professional brokers and a team of marketing and photography experts to create property portfolios and guide the sales process, aiming to improve the efficiency of buying, selling and renting properties.

RankScience

Seed Round in 2018
RankScience provides a continuous-optimization platform for website search engine optimization, combining automated A/B testing and data science. The system automates running multiple tests to identify changes that improve the ranking of web pages in organic search results and optimize page delivery, helping businesses enhance visibility and performance of their websites.

Mutiny

Seed Round in 2018
Mutiny empowers B2B companies and SaaS businesses to personalize website experiences for target accounts using AI-powered microsites and account intelligence, driving pipeline generation and revenue growth.

JetFuel

Seed Round in 2018
JetFuel is an influencer driven app promotion service.

BloomJoy

Seed Round in 2018
BloomJoy, Inc. operates a curated platform that facilitates content syndication among publishers, bloggers, influencers, and brands. Founded in 2018 and headquartered in Austin, Texas, the company provides a safe and efficient environment for exchanging content, enabling its partners to expand their audiences. Through its content syndication and licensing services, BloomJoy delivers millions of content recommendations to its partners each month, enhancing visibility and engagement across various digital platforms.

Jasper

Pre Seed Round in 2018
Jasper is a global enterprise AI marketing company whose platform enables organizations to reimagine end-to-end marketing workflows, driving brand consistency, efficiency and personalized customer experiences at scale. The tool supports automated content creation for blog articles, social media posts and marketing emails, helping teams maintain their brand voice while accelerating production. With offices in the United States, Australia and France, Jasper serves enterprise clients seeking scalable AI-powered writing and workflow automation for marketing initiatives.

Proof

Seed Round in 2018
Proof Experiences enables your marketing team to personalize your website for each visitor without writing a single line of code. The company enables your marketing team to personalize text, images, and CTAs no matter what platform your site is built on. Proof was established on March 15, 2017 by Chris Hull, Dave Rogenmoser, and John Philip Morgan in Austin, Texas.

Gem

Seed Round in 2017
Gem is a comprehensive recruiting platform that integrates seamlessly with LinkedIn, Gmail, Outlook, and applicant tracking systems, designed to enhance the efficiency of talent acquisition teams. It allows recruiters to compile targeted lists, find email addresses, and automate follow-up communications, significantly improving response rates and saving time. The platform provides visibility into the entire hiring funnel by automatically tracking each touchpoint and offering insights into potential biases related to gender, race, and ethnicity throughout the interview process. This data-driven approach enables teams to collaborate effectively, ensuring that no candidate is contacted multiple times. Additionally, managers gain insights into their team's recruiting pipeline, with all interactions and activities synchronized for optimal data integrity.

RankScience

Venture Round in 2017
RankScience provides a continuous-optimization platform for website search engine optimization, combining automated A/B testing and data science. The system automates running multiple tests to identify changes that improve the ranking of web pages in organic search results and optimize page delivery, helping businesses enhance visibility and performance of their websites.

JetFuel

Pre Seed Round in 2016
JetFuel is an influencer driven app promotion service.

Jumpcut

Seed Round in 2016
Jumpcut, Inc. is a company based in Hollywood, California, founded in 2014, that specializes in developing and delivering online educational courses focused on content creation and digital media. The company offers a diverse range of courses covering topics such as comedy, vlogging, growth hacking, viral video production, and monetization strategies for brand partnerships. Jumpcut aims to address the challenges of online education, achieving a notable course completion rate of 65%, significantly higher than the industry average. Its courses are designed to engage users similarly to popular streaming content, resulting in a high subscription renewal rate of 90%. By incorporating best practices from the entertainment industry, Jumpcut seeks to transform the online learning experience into a more captivating and effective format.

Captiv8

Seed Round in 2016
Founded in 2014, Captiv8 is a leading influencer marketing platform that connects brands with influencers across various social media platforms. Its AI-driven marketplace helps brands discover, match, and collaborate with influencers based on real-time audience data, optimizing campaigns for maximum impact.

StrongIntro

Pre Seed Round in 2016
StrongIntro is a recruiting tool that leverages the networks of existing employees to enhance the hiring process. By combining software capabilities with a human-centric approach, StrongIntro aims to facilitate thoughtful recruitment. The company provides a comprehensive suite of services, including social networking, resume and cover letter creation, and personalized marketing. This diverse offering enables businesses to streamline their recruiting efforts, making it easier to find and attract qualified candidates through employee referrals.

Apollo

Pre Seed Round in 2016
Apollo is a revenue platform offering a scalable go-to-market solution for sales and marketing teams. The platform consolidates data on contacts and companies into a single interface, enabling users to identify, analyze, and engage potential customers throughout the lifecycle. It provides access to verified data for more than 210 million B2B contacts and about 35 million companies worldwide, supporting targeted outreach and conversion and helping revenue professionals find accurate information, nurture leads, and accelerate sales velocity.

Captiv8

Convertible Note in 2015
Founded in 2014, Captiv8 is a leading influencer marketing platform that connects brands with influencers across various social media platforms. Its AI-driven marketplace helps brands discover, match, and collaborate with influencers based on real-time audience data, optimizing campaigns for maximum impact.
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