Liquid 2 Ventures

Liquid 2 Ventures is a San Francisco-based venture capital firm founded in 2015 that provides seed- and early-stage capital to technology startups. The firm supports founders across technology sectors and seeks to partner with ambitious teams developing innovative software and related technologies.

Michael Ma

General Partner

Mike Miller

General Partner

Nathaniel Montana

General Partner

Elizabeth Montana-Luciano

Director of Operations

Matthew Mulvey

Partner

Past deals in Sales Automation

Twenty

Seed Round in 2024
Twenty builds the modern salesforce, powered by the open source community.

Attention

Series A in 2024
Attention automates work out of sales conversations using AI. Its platform offers real-time coaching, data entry automation, follow-up email generation, and insights to help sales teams close deals faster, improve accuracy, boost productivity, and reduce churn.

The Lasso

Seed Round in 2024
The Lasso simplifies the car sales process for both owners and dealers via software. Its solution enables users to set prices, compete for customers nationwide, offer market-best rates, and pay only upon transaction completion.

Yuma AI

Seed Round in 2023
Yuma AI is a customer support automation company using generative AI to streamline and automate support services. The platform enhances agent productivity while significantly reducing costs for Shopify merchants by providing automated AI customer service.

Glencoco

Seed Round in 2023
Glencoco operates a B2B sales marketplace platform that connects enterprise products with potential customers. Its AI-enabled technology facilitates cost-effective lead generation for businesses, while enabling individuals to monetize their sales skills.

The Lasso

Seed Round in 2023
The Lasso simplifies the car sales process for both owners and dealers via software. Its solution enables users to set prices, compete for customers nationwide, offer market-best rates, and pay only upon transaction completion.

Twenty (YC S23)

Pre Seed Round in 2023
Building a better Salesforce, powered by the Open Source community.

Twenty

Pre Seed Round in 2023
Twenty builds the modern salesforce, powered by the open source community.

Tavus

Seed Round in 2023
Tavus is an AI research company that specializes in creating immersive digital experiences that parallel face-to-face interactions. The company develops a video personalization platform that leverages advanced artificial intelligence to generate realistic video content featuring digital avatars. These avatars can mimic customers' gestures and voices, allowing for the creation of personalized videos that enhance outreach efforts for sales teams. Tavus's technology enables clients to record once and subsequently generate customized videos with a single click, streamlining communication and engagement in both asynchronous and real-time settings.

Fiber AI

Pre Seed Round in 2023
Fiber AI automates prospecting and outbound marketing for enterprises. It uses AI to find prospects, research them, and personalize messages, achieving open rates up to four times the industry standard.

Attention

Seed Round in 2023
Attention automates work out of sales conversations using AI. Its platform offers real-time coaching, data entry automation, follow-up email generation, and insights to help sales teams close deals faster, improve accuracy, boost productivity, and reduce churn.

Glencoco

Seed Round in 2022
Glencoco operates a B2B sales marketplace platform that connects enterprise products with potential customers. Its AI-enabled technology facilitates cost-effective lead generation for businesses, while enabling individuals to monetize their sales skills.

Gearflow

Series A in 2022
Gearflow streamlines parts procurement for heavy equipment fleets by offering a unified platform that enhances supplier access, communication, and reporting.

Shypyard

Seed Round in 2022
Shypyard is a Boston-based Shopify development company founded by former software engineers and merchants. They specialize in creating highly customized system integrations, enabling businesses to tailor their operations and achieve unique business models.

OpTonal

Seed Round in 2022
OpTonal automates post-call tasks for sales teams, using AI to auto-populate CRM fields and draft follow-up emails, streamlining rep workflows, improving CRM hygiene, leading to faster, more profitable sales cycles.

Palette

Seed Round in 2022
Palette develops a sales compensation software that helps companies create, manage, and automate compensation plans tailored to their business goals.

Attention

Seed Round in 2022
Attention automates work out of sales conversations using AI. Its platform offers real-time coaching, data entry automation, follow-up email generation, and insights to help sales teams close deals faster, improve accuracy, boost productivity, and reduce churn.

Tavus

Seed Round in 2022
Tavus is an AI research company that specializes in creating immersive digital experiences that parallel face-to-face interactions. The company develops a video personalization platform that leverages advanced artificial intelligence to generate realistic video content featuring digital avatars. These avatars can mimic customers' gestures and voices, allowing for the creation of personalized videos that enhance outreach efforts for sales teams. Tavus's technology enables clients to record once and subsequently generate customized videos with a single click, streamlining communication and engagement in both asynchronous and real-time settings.

Wrangle

Pre Seed Round in 2022
Wrangle is a developer of process automation software that enhances operational efficiency for teams engaged in onboarding, sales quote approval, and contract management. The company's application streamlines workflows by assigning tasks and approvals, facilitating oversight of ticket status from initiation to resolution within Slack. It collects, organizes, and manages all tickets submitted by employees, thereby alleviating internal challenges associated with tracking and enforcing processes. By simplifying these activities, Wrangle enables users to focus on more critical tasks rather than getting bogged down in administrative details.

Enable Us

Seed Round in 2021
Enable.us provides a unified platform for B2B sales, marketing, and customer-facing teams. It enables personalized interactions by organizing and contextualizing content such as product demos, references, sales decks, whitepapers, contracts, and onboarding materials. The platform uses AI to target content, streamline workflows, and facilitate communication with prospects and stakeholders.

Shypyard

Pre Seed Round in 2021
Shypyard is a Boston-based Shopify development company founded by former software engineers and merchants. They specialize in creating highly customized system integrations, enabling businesses to tailor their operations and achieve unique business models.

Endgame

Seed Round in 2021
Endgame enhances enterprise sales by turning sellers into trusted advisors. It integrates first- and third-party data sources like emails, calls, CRM, LinkedIn, news, and financial reports to provide intelligent, actionable insights for every account and contact. This enables sales teams to prepare effectively for meetings and prioritize high-value opportunities based on behavioral signals.

Gearflow

Seed Round in 2021
Gearflow streamlines parts procurement for heavy equipment fleets by offering a unified platform that enhances supplier access, communication, and reporting.

Tavus

Pre Seed Round in 2021
Tavus is an AI research company that specializes in creating immersive digital experiences that parallel face-to-face interactions. The company develops a video personalization platform that leverages advanced artificial intelligence to generate realistic video content featuring digital avatars. These avatars can mimic customers' gestures and voices, allowing for the creation of personalized videos that enhance outreach efforts for sales teams. Tavus's technology enables clients to record once and subsequently generate customized videos with a single click, streamlining communication and engagement in both asynchronous and real-time settings.

Vartana

Seed Round in 2021
Vartana is a payments platform that provides flexible financing options for buyers and streamlined deal execution for sales teams. The platform offers a co-branded digital checkout with real-time support and automated payment plan offers directly within CRM systems, backed by pre-built integrations through an API. It enables pre-approved payment structures and centralizes the end-to-end deal workflow in a single dashboard, helping buyers maximize purchasing power while keeping finance teams agile with unlocked cash flow. Vartana was founded in 2020 in San Francisco by Kush Kella.

Hense

Seed Round in 2021
Hense enhances outbound electronic communications via Gmail with robust tools.

Enable Us

Pre Seed Round in 2021
Enable.us provides a unified platform for B2B sales, marketing, and customer-facing teams. It enables personalized interactions by organizing and contextualizing content such as product demos, references, sales decks, whitepapers, contracts, and onboarding materials. The platform uses AI to target content, streamline workflows, and facilitate communication with prospects and stakeholders.

Fathom

Pre Seed Round in 2020
Fathom is a free application that automatically records and transcribes meetings on platforms like Zoom and Google Meet, allowing users to focus on conversations instead of note-taking. It provides instant summaries and highlights key points, streamlining the process of reviewing discussions and action items. This tool enhances communication efficiency for sales teams and professionals by ensuring that critical information is easily accessible.

Walnut.

Pre Seed Round in 2020
Walnut is a company that provides a unique platform aimed at enhancing sales experiences through codeless and customizable product demonstrations. Founded in 2020 by entrepreneurs Yoav Vilner and Danni Friedland, Walnut is based in New York City. The platform allows sales representatives to create and run live demos without needing back-end support, even when the actual product is unavailable or still in development. By integrating seamlessly with existing CRMs and data sources, Walnut's drag-and-drop solution empowers sales teams to take full control of their demo processes. This innovative approach not only saves time and resources but also aims to improve conversion rates by offering a fail-proof demo experience.

Endgame

Seed Round in 2020
Endgame enhances enterprise sales by turning sellers into trusted advisors. It integrates first- and third-party data sources like emails, calls, CRM, LinkedIn, news, and financial reports to provide intelligent, actionable insights for every account and contact. This enables sales teams to prepare effectively for meetings and prioritize high-value opportunities based on behavioral signals.

Prelay

Pre Seed Round in 2019
Prelay streamlines sales processes by coordinating deal-related communication among revenue teams and internal stakeholders through its integrated platform. This enhances efficiency, reduces deal slippage, and provides leaders with insights into resource utilization.

Knoq

Seed Round in 2019
Knoq is a technology company that empowers local representatives, called Knoqers, to conduct in‑person outreach within their own neighborhoods. Its platform guides representatives through prospect identification, route optimization, and data capture, enabling businesses and political campaigns to manage door‑to‑door sales and canvassing efficiently. The solution has been adopted by brands such as Google Fiber, NRG, Inspire Energy, and Fluent Home Security, and it supports political campaigns and other organizations. The company has experienced rapid growth, expanding its workforce by more than 200 employees this year, and is backed by investors including Haystack VC, Initialized, Liquid2, Fathom Capital, and Background Capital.

Observe.AI

Seed Round in 2018
Observe.AI specializes in enhancing contact center performance through advanced conversation intelligence powered by artificial intelligence. The company’s innovative engine analyzes customer interactions across various channels, including voice, email, and chat, to deliver actionable insights. By providing a comprehensive understanding of customer touchpoints, Observe.AI helps businesses improve sales conversion rates and customer retention. The platform offers real-time insights and coaching, enabling frontline teams to maximize their performance and streamline workflows. Leading organizations, such as Bill.com, Public Storage, and Accolade, collaborate with Observe.AI to drive significant improvements in their operations and outcomes.

Apollo

Pre Seed Round in 2016
Apollo is a revenue platform offering a scalable go-to-market solution for sales and marketing teams. The platform consolidates data on contacts and companies into a single interface, enabling users to identify, analyze, and engage potential customers throughout the lifecycle. It provides access to verified data for more than 210 million B2B contacts and about 35 million companies worldwide, supporting targeted outreach and conversion and helping revenue professionals find accurate information, nurture leads, and accelerate sales velocity.

8Flow

8Flow offers AI-driven workflow automation that simplifies enterprise processes. The platform transforms user events into actionable workflow maps, allowing AI agents to execute tasks efficiently. By identifying repetitive tasks, 8Flow enables organizations to automate these processes with one-click solutions, enhancing overall productivity.Salesteams benefit from streamlined operations, allowing them to focus on core activities rather than manual data handling. This innovative approach supports organizations in achieving better workflow management and operational efficiency.

8Flow

8Flow offers AI-driven workflow automation that simplifies enterprise processes. The platform transforms user events into actionable workflow maps, allowing AI agents to execute tasks efficiently. By identifying repetitive tasks, 8Flow enables organizations to automate these processes with one-click solutions, enhancing overall productivity.Salesteams benefit from streamlined operations, allowing them to focus on core activities rather than manual data handling. This innovative approach supports organizations in achieving better workflow management and operational efficiency.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.