Liquid 2 Ventures

Liquid 2 Ventures is a venture capital firm founded in 2015 and based in San Francisco, California. The firm specializes in seed-stage investments, targeting technology startups across various sectors, including communications, biotechnology, artificial intelligence, and more. With a focus on pre-seed and seed-stage companies, Liquid 2 Ventures aims to support early-stage entrepreneurs in the United States as they develop innovative solutions and grow their businesses. The firm was established by Joe Montana, Mike Miller, and Michael Ma, bringing together their expertise to foster technological advancements and drive economic growth in the tech industry.

Michael Ma

Co-Founder and Partner

Mike Miller

Co-Founder and Partner

Nate Montana

Partner

Joe Montana

Co-Founder and Managing Partner

Nathaniel Montana

Partner

Elizabeth Montana-Luciano

Director of Operations

Matt Mulvey

Partner

Past deals in Sales Automation

Actiondesk

Seed Round in 2022
ActionDesk designs and develops data management solutions. The company’s suite enables data synchronizing, data visualization, and management services. Additionally, it provides data importing services from other applications. ActionDesk is based in Asnières-sur-Seine, France.

Palette

Seed Round in 2022
Developer of sales commission software designed to manage sales commission plans built for the enterprises' business growth. The company automatically collects data and tracks sales performance by integrating it into CRM data, enabling enterprises to maintain efficient compensation plans built for growth.

Tavus

Seed Round in 2022
Tavus is an AI video cloning platform that specializes in creating personalized videos for sales outreach. The platform utilizes advanced artificial intelligence technology to generate realistic videos that mimic the gestures and voices of customers. This allows sales teams to produce hundreds of unique videos quickly, enhancing their outreach efforts. By enabling clients to record a single video and automatically generate personalized versions with one click, Tavus streamlines the video creation process, making it more efficient and effective for businesses looking to engage their audience.

Loops

Seed Round in 2022
Loops is a startup that has developed a platform specifically for Software as a Service (SaaS) companies to streamline their email communication. The platform features a block editor inspired by notion for creating emails, along with a code editor modeled after Visual Studio Code. It offers pre-built templates that simplify the process of sending email newsletters, automated messages, and one-off campaigns. By providing an easy-to-use interface, Loops aims to enhance the efficiency of email marketing for businesses.

Wrangle

Pre Seed Round in 2022
Wrangle is a process automation software for busy teams improving efficiency for onboarding, sales quote approval, and contract management. Its app channelizes workflows by assigning approvals and tasks, tracks the ticket status from request to completion in slack, and collects, organizes, and tracks every ticket submitted by employees.

Enable Us

Seed Round in 2021
Referenceable is an all-in-one workspace for the B2B Sales, Marketing, and Customer facing teams to provide a personalized and interactive buying and onboarding experience to their prospective customers. Customer facing teams have everything they need in one single location to: - Capture Video/Audio Product demos, customer references, sales decks, white-papers, contracts, onboarding material, and other content - Automatically organize & contextualize (by industry, persona, deal stage, deal size) - Build personalized deal rooms with AI-targeted content, simplified workflows, and 1:1 communication with the prospect and other stakeholders/influencers.

Clickety

Seed Round in 2021
Clickety is a computer software company founded in 2019 and based in Portland, Oregon. It specializes in information technology and customer relationship management (CRM). The company offers a personal relationship management system that enables users to capture and visualize their daily work activities. This platform is designed to help employers and businesses improve workflow efficiency by organizing and executing tasks more effectively. By providing tools to track and manage work, Clickety aims to enhance productivity and facilitate better networking for its clients.

Endgame

Seed Round in 2021
Developer of product-led sales platform designed to transform the way modern software companies go to market. The company's platform makes it easy to observe what is happening in a trial or free motion, and prioritize sales-ready accounts and users based on behavioral signals, enabling clients to act fast and turn the leads into revenue.

Tavus

Pre Seed Round in 2021
Tavus is an AI video cloning platform that specializes in creating personalized videos for sales outreach. The platform utilizes advanced artificial intelligence technology to generate realistic videos that mimic the gestures and voices of customers. This allows sales teams to produce hundreds of unique videos quickly, enhancing their outreach efforts. By enabling clients to record a single video and automatically generate personalized versions with one click, Tavus streamlines the video creation process, making it more efficient and effective for businesses looking to engage their audience.

Calixa

Seed Round in 2021
Calixa unifies customer data and customer tooling into one, easy-to-use product. It connects with 3rd party services(eg Stripe, Zendesk, Intercom, Sendgrid, etc) to provide a single interface for teams to view, search and act on everything related to customers. It replaces a patchwork of unloved tools (eg internal admin tools, 3rd party tools, writing SQL, asking engineers, etc) with a purpose-built and intuitive customer platform.

Mage

Seed Round in 2021
Mage is a tool that helps developers use AI and their data to make predictions. Use cases include churn prevention, product recommendations, customer lifetime value, and more. Our mission is to equip businesses with accessible AI technology so they can deliver transformational customer experiences. A mage is someone who uses magic. Advanced technology is indistinguishable from magic. We empower individuals with magic by equipping them with AI technology.

AutoLeap

Seed Round in 2020
AutoLeap Incorporated provides a software platform designed for automotive repair shops to enhance their operational efficiency. Founded in 2019 and based in Toronto, Canada, the platform facilitates the organization of daily tasks, job scheduling, digital inspections, technician management, and customer invoicing. By streamlining these processes, AutoLeap enables repair shop owners to engage with customers more effectively, optimize technician performance, and ultimately increase revenue. The software's user-friendly interface supports automotive businesses in overseeing their operations and accessing performance data in real time.

Fylamynt

Seed Round in 2020
Developer of a cloud workflow automation platform designed to build, run, manage and analyze workflows securely for any cloud with little to no code. The company's platform features workflow analysis, execution dashboards, built-in connectors for infrastructure-as-code tools and logs, and audit trails among others, enabling businesses to save time and money, comply with regulations and automate operations.

Shelf Engine

Series A in 2020
Shelf Engine is a provider of an automated prediction engine that recommends what to order everyday. The company uses machine learning in order to help grocery stores dial in their orders to minimize waste and maximize profits. Shelf Engine is headquartered in Seattle, Washington, United States.

Humanly.io

Pre Seed Round in 2020
Humanly.io is a hiring platform that specializes in screening and scheduling job candidates through an AI-based system. Founded in 2019 and headquartered in Kirkland, Washington, Humanly engages with candidates visiting a company’s job pages and social media, facilitating their qualification and addressing their inquiries. This innovative technology allows organizations to enhance candidate conversion rates across various recruitment channels while significantly reducing the time spent by human resources on each open role. With its focus on efficiency and automation, Humanly streamlines the hiring process for businesses, making it easier to manage candidate interactions at scale.

Humanly.io

Seed Round in 2020
Humanly.io is a hiring platform that specializes in screening and scheduling job candidates through an AI-based system. Founded in 2019 and headquartered in Kirkland, Washington, Humanly engages with candidates visiting a company’s job pages and social media, facilitating their qualification and addressing their inquiries. This innovative technology allows organizations to enhance candidate conversion rates across various recruitment channels while significantly reducing the time spent by human resources on each open role. With its focus on efficiency and automation, Humanly streamlines the hiring process for businesses, making it easier to manage candidate interactions at scale.

SafeBase

Pre Seed Round in 2020
SafeBase, Inc. is a San Francisco-based company that specializes in cloud-based security software designed to assist businesses in establishing effective security programs. Founded in 2020, SafeBase offers tools that streamline the security assessment process, enabling B2B SaaS companies to expedite enterprise deals. The primary product, SafeBase Inspected, provides a badge for websites that links to a customized security status page, enhancing customer trust and credibility. Additionally, the software includes features such as custom security checklists, continuous monitoring of security systems, and the ability to configure security policies, all aimed at giving sales teams a competitive advantage in presenting their security measures.

Humanly.io

Pre Seed Round in 2020
Humanly.io is a hiring platform that specializes in screening and scheduling job candidates through an AI-based system. Founded in 2019 and headquartered in Kirkland, Washington, Humanly engages with candidates visiting a company’s job pages and social media, facilitating their qualification and addressing their inquiries. This innovative technology allows organizations to enhance candidate conversion rates across various recruitment channels while significantly reducing the time spent by human resources on each open role. With its focus on efficiency and automation, Humanly streamlines the hiring process for businesses, making it easier to manage candidate interactions at scale.

Airbyte

Seed Round in 2020
Airbyte is an open-source data integration platform that facilitates the synchronization of data from various applications, APIs, and databases to data warehouses. The platform enables users to automate data pipelines using pre-built or custom connectors, allowing for efficient data consolidation and analytics. By providing a flexible and user-friendly solution, Airbyte helps businesses effectively gather and manage their data, even from users who employ ad-blocking tools. This functionality supports a wide range of data-driven decision-making processes across different industries.

Prelay

Pre Seed Round in 2019
Prelay is a team selling platform designed to enhance collaboration among revenue teams and internal stakeholders involved in large deal and account processes. By facilitating coordination and communication, Prelay enables account executives, deal support teams, and implementation units, along with finance and legal departments, to work together effectively. The platform streamlines processes and fosters team alignment, allowing companies to close deals more efficiently and expedite user deployment. Ultimately, Prelay aims to simplify complex sales processes, helping organizations drive revenue collectively.

Vendr

Seed Round in 2019
Vendr, Inc. is a Boston-based company that provides a software-as-a-service solution designed to manage the purchasing and renewal processes of software for businesses. Founded in 2018, Vendr specializes in commercial negotiations, renewal management, and contract logistics, enabling companies to streamline their software acquisition efforts. By assisting organizations in purchasing and renewing software, Vendr helps them save both time and money, making it an essential partner for scaling companies. Its services are utilized by a range of fast-growing business-to-business and business-to-consumer companies, highlighting its effectiveness in the software procurement landscape.

Actiondesk

Venture Round in 2019
ActionDesk designs and develops data management solutions. The company’s suite enables data synchronizing, data visualization, and management services. Additionally, it provides data importing services from other applications. ActionDesk is based in Asnières-sur-Seine, France.

Shelf Engine

Seed Round in 2018
Shelf Engine is a provider of an automated prediction engine that recommends what to order everyday. The company uses machine learning in order to help grocery stores dial in their orders to minimize waste and maximize profits. Shelf Engine is headquartered in Seattle, Washington, United States.

Bear Flag Robotics

Seed Round in 2018
Bear Flag Robotics, Inc. specializes in creating self-driving technology for tractors and agricultural implements, aiming to reduce farming costs through automation. Founded in 2017 and based in Sunnyvale, California, the company’s software enables users to plan routes, schedule tasks, and monitor equipment with real-time alerts from a remote location. Its technology utilizes perception sensors and robotic actuators, allowing for efficient route planning and obstacle avoidance. Additionally, Bear Flag Robotics provides features such as remote emergency stop capabilities and centralized mission control, which delivers real-time data about tractor operations, ultimately helping farmers enhance productivity and reduce input costs.

Shone

Seed Round in 2018
Shone, Automation Inc. is a San Francisco-based company founded in 2017 that specializes in developing and manufacturing autonomous sensors for container ships. Its innovative platform utilizes artificial intelligence to create a digital co-pilot system, which analyzes the surroundings of a ship and predicts the behavior of nearby vessels. This technology aims to enhance safety in ocean trade while also contributing to fuel savings. By automating existing cargo ships, Shone seeks to reduce risks for shipowners, protect personnel, and promote environmentally friendly practices in the shipping industry.

Observe.AI

Seed Round in 2018
Observe.AI specializes in enhancing customer experiences and agent performance in contact centers through advanced artificial intelligence solutions. By analyzing 100% of customer calls, the company offers high-accuracy transcriptions and facilitates agent coaching, providing businesses with comprehensive insights into their customer service operations. Using technologies such as automatic speech recognition and Natural Language Processing, Observe.AI helps organizations streamline quality assurance workflows and improve overall service effectiveness. Trusted by over 150 clients, including notable brands like Root Insurance and Tripadvisor, Observe.AI operates from its headquarters in San Francisco and has an additional office in Bangalore, India. The company is supported by several prominent investors, contributing to its growth and innovation in the field of Contact Center AI.

Gem

Seed Round in 2017
Gem is an all-in-one recruiting platform that integrates with LinkedIn, Gmail & Outlook, and your ATS. It enables world-class recruiting teams to find, engage, and nurture top talent. Recruiters use Gem to build lists of people to reach out to, find an email, and automate follow-ups. Gem saves time, doubles response rate, and gives visibility into what’s working. Teams use Gem to collaborate on candidates, discover best practices, and never reach out to the same person twice. Managers unlock visibility into their team’s pipeline because every touchpoint is automatically tracked. And everything syncs to your applicant tracking system with best-in-class data integrity.

Shelf Engine

Seed Round in 2017
Shelf Engine is a provider of an automated prediction engine that recommends what to order everyday. The company uses machine learning in order to help grocery stores dial in their orders to minimize waste and maximize profits. Shelf Engine is headquartered in Seattle, Washington, United States.

ZipBooks

Seed Round in 2016
ZipBooks is simple, beautiful accounting software for small business owners and accountants. The free Starter plan includes unlimited invoicing, automatic bank import and machine learning categorization—plus, it can be accessed anywhere. ZipBooks Accountants can text their clients for faster reconciliation. Add-ons include smart tagging, payroll integration, reputation management, and bookkeeping services.

Apollo.io

Pre Seed Round in 2016
Apollo is a unified engagement acceleration platform designed to enhance sales performance and drive organizational growth. It empowers sales representatives to conduct targeted outreach by providing insights on whom to contact, how to engage, and what messaging to use. The platform features a comprehensive database of over 200 million contacts, a customizable scoring engine, and a full sales engagement stack, along with tools such as an Account Playbook builder and advanced analytics. Managers benefit from a sophisticated Rules Engine that helps establish processes and improve workflow efficiency. By using Apollo's tools, teams can save time, implement strategic changes quickly, and continuously analyze data throughout their sales pipeline. Companies like Autodesk and Snowflake leverage Apollo's capabilities to transform their sales strategies.
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