Lyra Ventures

Lyra Ventures is an early stage venture capital firm investing globally in companies that use innovative technology to reinvent the business of fashion and retail. Our investment focus is broadly defined, enabling us to invest in pioneering businesses across the fashion value chain including alternative materials, new retail models, brand concepts and SaaS businesses. We see ourselves as more than just a path to capital. With deep domain expertise within our team and network of advisors, our entrepreneurs gain access to knowledge accumulated from leading global fashion players and an extensive Asia network, especially in Japan and South East Asia. We back visionary and disciplined entrepreneurs whose companies have proven product-market fit and are ready to scale.

Marisa Ito

Principal

9 past transactions

LIZEE

Series A in 2023
LIZEE is a logistics and managed services solution to kick-start your rental business.

Material Exchange

Series A in 2022
Founded in 2017 in Stockholm, Sweden, Material Exchange is on a mission to transform the way the fashion industry sources materials and products to make it more efficient, transparent, and sustainable. They achieve this through a state-of-the-art Digital Sourcing Platform and customized services, which allow suppliers to showcase their materials more effectively to fashion brands and fashion brands to find the materials they need in a fraction of the time. This one-stop shop for sourcing is at the intersection of fashion and technology – and the resulting platform is supporting both the future of the industry and the planet. Visit the Material Exchange homepage for more information: https://material-exchange.com/

The List

Seed Round in 2021
The List is a retail marketplace connecting the world of fashion through intelligent software. is a global mobile platform providing anyone immediate and seamless access to the world of fashion anytime, anywhere. The List enables consumers to shop incredible products from the world’s best boutiques and brands and have them delivered directly to their doorstep in over 190 countries. The platform provides its partners a Machine Learning-based supply chain integration to ensure easy and automated inventory management in real-time. With its iOS mobile application THE LIST has launched a drop model to the regular marketplace providing consumers the opportunity to purchase highly demanded, limited, and hard-to-get globally sourced products without VIP status, waitlist, or queue at dynamic market prices driven by Artificial Intelligence.

LePrix

Funding Round in 2021
LePrix is a platform that brings the $25B brick-and-mortar designer consignment store industry online. It is a marketplace that empowers curated designer consignment stores to sell online and source wholesale inventory. With its proprietary B2C and B2B platform, LePrix enables curated consignment stores to sell online and to source inventory via LePrix’s Wholesale channel from other partners. LePrix was formed in 2013 and is based in Washington, District of Columbia, United States.

RFKeeper

Series A in 2021
RFKeeper Ltd is a provider of supply chain management and loss prevention solutions. The company's technology seeks to improve retail inventory accuracy, reduce shoplifting, enable targeted marketing, and increase shoppers’ loyalty. A variety of RFID tags are available to secure apparel, eyewear, watches, and jewelry. They can be deployed within hours, and require minimal training or changes to current store processes. In addition, RFKeeper provides hardware and software specifically designed to streamline operations at stores and warehouses. Several retail chains have already deployed RFKeeper solutions.

Bites

Seed Round in 2021
Bites is a computer software company that offers a mobile application platform that allows its users to manage digital bitesize learning units. The Bites platform includes a content creation app that lets organizations create professional looking content they call Bites. Each Bite can be shared with employees using the communication platforms they already use including WhatsApp, MS Teams, Slack, Signal, WeChat, Telegram and many more… The company was founded in 2017 and headquartered in Tel Aviv, Israel.

Material Exchange

Venture Round in 2020
Founded in 2017 in Stockholm, Sweden, Material Exchange is on a mission to transform the way the fashion industry sources materials and products to make it more efficient, transparent, and sustainable. They achieve this through a state-of-the-art Digital Sourcing Platform and customized services, which allow suppliers to showcase their materials more effectively to fashion brands and fashion brands to find the materials they need in a fraction of the time. This one-stop shop for sourcing is at the intersection of fashion and technology – and the resulting platform is supporting both the future of the industry and the planet. Visit the Material Exchange homepage for more information: https://material-exchange.com/

Neighborhood Goods

Series A in 2020
Neighborhood Goods is a department store that features the landscape of the world’s brands, products, and concepts. More than that, Neighborhood Goods is a community, bringing thoughtful people together to shop, eat, and learn in our vibrant physical spaces, through their immersive editorial content, and more. Founded in 2017, Neighborhood Goods is headquartered in Dallas, Texas.

Syte

Series B in 2019
Syte develops a product discovery platform designed to transform the way people search and shop online. It is a provider of visual AI technology that aims to improve retailers’ site navigation, product discovery, and user experience by powering solutions that engage and convert shoppers. The B2B enterprise's solution includes camera search, augmented site search, personalization engines, and smart in-store tools, empower shoppers to discover and purchase products instantly. Their camera solution enables shoppers to take a picture of a product that inspires them and search for visually similar products within a retailer’s site. Up to date, Syte has raised $71 million from investors including Viola Ventures, LG Tech Ventures, NHN Ventures, Kreos Capital, Naver Corporation, Commerce Ventures, Storm Ventures, Axess Ventures, La Maison, MizMaa Ventures, Magma, Naver Corporation, Line Corporation, Reimage Ventures, North Base Media, and KDC Ventures. In 2014, Helge Voss, Idan Pinto, Lihi Pinto Fryman, and Ofer Fryman established Syte in Tel Aviv, Tel Aviv.
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