Lyra Ventures

SuperCircle is a technology company that has developed a platform and reverse logistics system aimed at promoting circularity in the retail sector. By connecting retail brands with the waste management industry, SuperCircle seeks to address the issue of post-consumer clothing waste, thereby closing the loop on textile disposal. The company's platform enhances the recyclability of discarded textiles, enabling fashion brands to effectively manage the logistics of recycling from waste to reusable material. Additionally, SuperCircle provides transparency and insights into the program's performance and impact, ensuring that no textile is wasted in the process.

Threedium Limited is a London-based company that specializes in creating a platform for developing three-dimensional (3D) customizable advertisements and product widgets. Established in 2017, Threedium offers products such as the Threedium 3D Web Configurator and Threedium 3D Advertising, which allow users to visualize products interactively across various digital platforms and devices. The company's technology transforms static images into engaging 3D and augmented reality (AR) models, facilitating immersive online brand experiences for businesses of all sizes. By enabling real-time product personalization, Threedium's solutions enhance customer engagement and bridge the gap between online and in-store shopping experiences, ultimately driving product consideration and conversion rates.

Lizee is a logistics and managed services provider specializing in rental business solutions aimed at enhancing the environmental sustainability of the retail sector. The company has developed a rental logistics platform that streamlines various aspects of the rental process, including e-commerce site optimization, packing, shipping, and payment processing for rented products. Additionally, Lizee's services encompass quality checks for returned items, allowing organizations to effectively transition to a circular rental model that aligns with evolving consumer preferences.

Balance is a digital payments platform based in Tel Aviv, Israel, founded in 2019 by Bar Geron and Yoni Shuster. The company specializes in enhancing the B2B online purchasing experience for both buyers and vendors. Balance's platform processes online payments using a machine learning engine that provides real-time authentication and financial risk assessment, offering businesses flexibility in payment timing.

Tolstoy is a company that offers an interactive video platform designed to enhance viewer engagement with brands and products through personalized and dynamic content. The platform enables users to create videos that incorporate clickable elements and branching paths, facilitating a more immersive experience. Businesses can utilize Tolstoy's services for various applications, including product demonstrations, customer testimonials, onboarding videos, and training materials. By allowing the recording, publishing, and sharing of short videos via emails or texts, Tolstoy aims to improve conversion rates in essential business processes such as lead qualification and customer education. The company seeks to transform video communication by making it more interactive and enjoyable for viewers.

Entrupy Inc. is a New York-based company founded in 2012 that specializes in the authentication of high-value goods. It has developed a material detection device that can verify the authenticity of various materials such as canvas, leather, fabric, wood, paper, and metals. The company's platform employs artificial intelligence, computer vision algorithms, and microscopy to analyze physical objects and cross-reference the data with a comprehensive database. This technology allows businesses to authenticate luxury products and secure their inventory, thus protecting supply chains and enhancing trust in retail and resale transactions. By providing objective verification, Entrupy helps businesses, buyers, and sellers avoid counterfeit items, fostering customer loyalty and ensuring the integrity of high-value transactions.

Material Exchange, founded in 2017 in Stockholm, Sweden, is dedicated to improving the efficiency, transparency, and sustainability of material sourcing in the fashion industry. The company operates a digital sourcing platform that enables fashion brands to connect with suppliers and access a diverse range of materials more effectively. By facilitating digital collaboration between brands and manufacturers, Material Exchange helps reduce reliance on physical samples and minimizes material waste. This innovative approach positions the company at the forefront of the intersection between fashion and technology, supporting a more responsible and sustainable future for the industry.

Threedium Limited is a London-based company that specializes in creating a platform for developing three-dimensional (3D) customizable advertisements and product widgets. Established in 2017, Threedium offers products such as the Threedium 3D Web Configurator and Threedium 3D Advertising, which allow users to visualize products interactively across various digital platforms and devices. The company's technology transforms static images into engaging 3D and augmented reality (AR) models, facilitating immersive online brand experiences for businesses of all sizes. By enabling real-time product personalization, Threedium's solutions enhance customer engagement and bridge the gap between online and in-store shopping experiences, ultimately driving product consideration and conversion rates.

The List is a global e-commerce platform headquartered in Dubai, United Arab Emirates, with offices in Berlin, Germany, and Lisbon, Portugal. Founded in 2016, the company specializes in curating and selling a wide range of high-quality, boutique fashion products from around the world. The List's platform leverages intelligent software and machine learning to provide consumers with seamless access to these products, delivering them directly to customers in over 190 countries. Additionally, the platform offers a drop model, allowing consumers to purchase highly demanded, limited-edition products at dynamic market prices driven by artificial intelligence. The List also extends its offerings to home decor and lifestyle products.

LePrix Inc. is an online marketplace that connects consumers with a curated network of designer consignment boutiques, offering both pre-owned and new clothing, accessories, and shoes. Founded in 2010 and based in Bethesda, Maryland, the company aims to modernize the traditional designer consignment store experience by bringing it online. Formerly known as SnobSwap Inc., LePrix facilitates a safe and sustainable shopping environment by providing access to a variety of luxury items, including shoes, handbags, jewelry, and clothing. The platform supports both business-to-consumer and business-to-business transactions, empowering consignment stores to sell online and source wholesale inventory from partners. As a pioneer in the $25 billion designer consignment industry, LePrix enhances the accessibility of luxury fashion for consumers worldwide.

RFKeeper Ltd is a provider of supply chain management and loss prevention solutions. The company's technology seeks to improve retail inventory accuracy, reduce shoplifting, enable targeted marketing, and increase shoppers’ loyalty. A variety of RFID tags are available to secure apparel, eyewear, watches, and jewelry. They can be deployed within hours, and require minimal training or changes to current store processes. In addition, RFKeeper provides hardware and software specifically designed to streamline operations at stores and warehouses. Several retail chains have already deployed RFKeeper solutions.

Bites is a computer software company founded in 2017 and headquartered in Tel Aviv, Israel. It specializes in a mobile application platform designed to facilitate the management of digital bitesize learning units, referred to as "Bites." The platform enables organizations to create professional content that can be shared with employees through existing communication tools such as WhatsApp, MS Teams, Slack, Signal, WeChat, and Telegram. Bites focuses on enhancing business outcomes by transforming onboarding and upskilling processes for frontline employees. Its offerings include features for custom microlearning course creation, a learning management system for tracking employee progress and engagement, and analytics tools that help businesses reduce training time, improve employee engagement, and increase productivity.

Material Exchange, founded in 2017 in Stockholm, Sweden, is dedicated to improving the efficiency, transparency, and sustainability of material sourcing in the fashion industry. The company operates a digital sourcing platform that enables fashion brands to connect with suppliers and access a diverse range of materials more effectively. By facilitating digital collaboration between brands and manufacturers, Material Exchange helps reduce reliance on physical samples and minimizes material waste. This innovative approach positions the company at the forefront of the intersection between fashion and technology, supporting a more responsible and sustainable future for the industry.

Neighborhood Goods, Inc. is a retail company that operates a department store in Dallas, Texas, offering a diverse range of products including apparel, accessories, cosmetics, and groceries. Established in 2017, the company emphasizes an innovative shopping experience by featuring a rotating selection of brands and concepts, along with community-focused activities such as events, food offerings, and live speakers. Neighborhood Goods aims to create a vibrant environment where customers can shop, dine, and engage with thoughtful content, both in their physical locations and through their online platform.

Syte is a technology company based in Tel Aviv that specializes in developing a product discovery platform aimed at enhancing online shopping experiences. Utilizing advanced visual AI technology, Syte transforms the way consumers search and shop for fashion by enabling features such as camera search, augmented site search, and personalized recommendations. Their solutions allow users to upload images of products they find inspiring, which the platform then matches with visually similar items available on a retailer’s site. Additionally, Syte offers smart merchandising tools to help retailers improve site navigation and product discovery, ultimately driving sales and fostering brand loyalty. Founded in 2014 by Helge Voss, Idan Pinto, Lihi Pinto Fryman, and Ofer Fryman, the company has successfully raised $71 million from various investors to further its mission of revolutionizing the online shopping landscape.