Lyra Ventures

SuperCircle operates a technology platform and reverse logistics system that facilitates circularity for retail brands by connecting them with the waste management sector. The company's innovative approach aims to close the loop on textile waste by enhancing the recyclability of discarded clothing. Through its platform, SuperCircle enables fashion brands to effectively manage the logistics of recycling, transforming post-consumer textiles into reusable materials. This system not only minimizes waste but also provides brands with transparency and insights into the program's performance and impact, promoting sustainable practices within the fashion industry.

Threedium Limited is a London-based company founded in 2017 that specializes in creating a platform for 3D customizable advertising and interactive widgets for products. The company offers solutions such as the Threedium 3D Web Configurator and Threedium 3D Advertising, which can be utilized across various devices and platforms. Threedium's cloud-based technology transforms static images into engaging 3D and augmented reality (AR) models, enhancing online brand experiences in eCommerce, digital advertising, and social media. By enabling real-time product personalization, Threedium helps businesses of all sizes bridge the gap between online and in-store experiences, fostering stronger customer connections and increasing purchasing intent.

Lizee is a logistics and managed services provider specializing in rental business solutions aimed at enhancing the environmental sustainability of the retail sector. The company has developed a rental logistics platform that streamlines various aspects of the rental process, including e-commerce site optimization, packing, shipping, and payment processing for rented products. Additionally, Lizee's services encompass quality checks for returned items, allowing organizations to effectively transition to a circular rental model that aligns with evolving consumer preferences.

Balance is a digital payments platform that enhances the B2B online purchasing experience for both buyers and vendors. Founded in 2019 and headquartered in Tel Aviv, Israel, the company offers a sophisticated checkout platform that leverages a machine learning engine for real-time authentication and financial risk assessment. This technology provides businesses with the flexibility to manage payments according to their needs, streamlining the transaction process and improving overall efficiency. Balance aims to create a more enjoyable and secure purchasing environment in the B2B sector.

Tolstoy is a developer of an interactive video platform that enhances viewer engagement through dynamic and personalized content. The platform allows businesses to create videos with clickable elements and branching paths, making the viewing experience more interactive. It serves various purposes, including marketing, sales, customer support, and internal training, enabling companies to produce product demonstrations, customer testimonials, and onboarding videos. By facilitating the recording, publishing, and sharing of short videos via emails or texts, Tolstoy aims to improve conversion rates across crucial business funnels, such as lead qualification and education. Ultimately, the company seeks to transform how brands communicate and engage with their audiences through video content.

Entrupy Inc. is a New York-based company established in 2012 that specializes in developing a goods authentication platform aimed at verifying the authenticity of high-value physical items. The platform employs artificial intelligence, computer vision algorithms, and microscopy to scan various materials, including leather, fabric, and metals, enabling accurate identification and authentication of luxury products. By comparing scanned data against an extensive database, Entrupy helps businesses secure their inventory, protect supply chains, and enhance trust in transactions, thereby facilitating safer transactions for buyers and sellers. The company's technology is particularly beneficial in combating counterfeiting and fraud in markets where such issues are prevalent.

Material Exchange, founded in 2017 in Stockholm, Sweden, is dedicated to improving the efficiency, transparency, and sustainability of material sourcing in the fashion industry. The company operates a digital sourcing platform that enables fashion brands to connect with suppliers and access a diverse range of materials more effectively. By facilitating digital collaboration between brands and manufacturers, Material Exchange helps reduce reliance on physical samples and minimizes material waste. This innovative approach positions the company at the forefront of the intersection between fashion and technology, supporting a more responsible and sustainable future for the industry.

Threedium Limited is a London-based company founded in 2017 that specializes in creating a platform for 3D customizable advertising and interactive widgets for products. The company offers solutions such as the Threedium 3D Web Configurator and Threedium 3D Advertising, which can be utilized across various devices and platforms. Threedium's cloud-based technology transforms static images into engaging 3D and augmented reality (AR) models, enhancing online brand experiences in eCommerce, digital advertising, and social media. By enabling real-time product personalization, Threedium helps businesses of all sizes bridge the gap between online and in-store experiences, fostering stronger customer connections and increasing purchasing intent.

The List is a global retail marketplace that connects consumers with the world of fashion through an advanced mobile platform. It offers seamless access to a wide range of products from top boutiques and brands, delivering directly to customers in over 190 countries. The platform utilizes machine learning to provide partners with automated inventory management, enhancing supply chain efficiency. The List features a unique drop model that allows consumers to purchase highly sought-after items without the need for VIP status or waiting lists, leveraging artificial intelligence to set dynamic market prices. Additionally, it caters to luxury fashion markets, offering a selection of clothing, accessories, and collectibles, ensuring that customers receive their desired products conveniently at their doorsteps.

LePrix Inc. is an online marketplace that connects consumers with a curated network of designer consignment boutiques, offering both pre-owned and new clothing, accessories, and shoes. Founded in 2010 and based in Bethesda, Maryland, the company aims to modernize the traditional designer consignment store experience by bringing it online. Formerly known as SnobSwap Inc., LePrix facilitates a safe and sustainable shopping environment by providing access to a variety of luxury items, including shoes, handbags, jewelry, and clothing. The platform supports both business-to-consumer and business-to-business transactions, empowering consignment stores to sell online and source wholesale inventory from partners. As a pioneer in the $25 billion designer consignment industry, LePrix enhances the accessibility of luxury fashion for consumers worldwide.

RFKeeper Ltd is a provider of supply chain management and loss prevention solutions. The company's technology seeks to improve retail inventory accuracy, reduce shoplifting, enable targeted marketing, and increase shoppers’ loyalty. A variety of RFID tags are available to secure apparel, eyewear, watches, and jewelry. They can be deployed within hours, and require minimal training or changes to current store processes. In addition, RFKeeper provides hardware and software specifically designed to streamline operations at stores and warehouses. Several retail chains have already deployed RFKeeper solutions.

Bites is a computer software company based in Tel Aviv, Israel, founded in 2017. It specializes in a mobile application platform designed for managing digital bitesize learning units, which organizations can create using its content creation app. These learning units, referred to as Bites, can be easily shared with employees through popular communication platforms such as WhatsApp, MS Teams, Slack, Signal, WeChat, and Telegram. The platform also features tools for developing custom microlearning courses and includes a learning management system to track employee progress and engagement. By providing reporting and analytics, Bites aims to enhance the onboarding process and upskill frontline employees, ultimately improving business results and boosting productivity.

Material Exchange, founded in 2017 in Stockholm, Sweden, is dedicated to improving the efficiency, transparency, and sustainability of material sourcing in the fashion industry. The company operates a digital sourcing platform that enables fashion brands to connect with suppliers and access a diverse range of materials more effectively. By facilitating digital collaboration between brands and manufacturers, Material Exchange helps reduce reliance on physical samples and minimizes material waste. This innovative approach positions the company at the forefront of the intersection between fashion and technology, supporting a more responsible and sustainable future for the industry.

Neighborhood Goods, Inc. operates a department store that features a diverse array of apparel, accessories, cosmetics, and groceries. Established in 2017 and headquartered in Dallas, Texas, the company provides an evolving selection of brands and products while also creating community spaces for social engagement. Neighborhood Goods offers both in-store and online shopping experiences, allowing customers to explore and purchase a variety of daily use items. The store also hosts events and activities, fostering connections among visitors through immersive content and live discussions.

Syte is a technology company based in Tel Aviv that specializes in developing a product discovery platform aimed at enhancing online shopping experiences. Utilizing advanced visual AI technology, Syte transforms the way consumers search and shop for fashion by enabling features such as camera search, augmented site search, and personalized recommendations. Their solutions allow users to upload images of products they find inspiring, which the platform then matches with visually similar items available on a retailer’s site. Additionally, Syte offers smart merchandising tools to help retailers improve site navigation and product discovery, ultimately driving sales and fostering brand loyalty. Founded in 2014 by Helge Voss, Idan Pinto, Lihi Pinto Fryman, and Ofer Fryman, the company has successfully raised $71 million from various investors to further its mission of revolutionizing the online shopping landscape.