Lyra Ventures

SuperCircle is a technology company that has developed a platform and reverse logistics system aimed at promoting circularity in the retail sector. By connecting retail brands with the waste management industry, SuperCircle seeks to address the issue of post-consumer clothing waste, thereby closing the loop on textile disposal. The company's platform enhances the recyclability of discarded textiles, enabling fashion brands to effectively manage the logistics of recycling from waste to reusable material. Additionally, SuperCircle provides transparency and insights into the program's performance and impact, ensuring that no textile is wasted in the process.

Entrupy Inc. is a New York-based company founded in 2012 that specializes in the authentication of high-value goods. It has developed a material detection device that can verify the authenticity of various materials such as canvas, leather, fabric, wood, paper, and metals. The company's platform employs artificial intelligence, computer vision algorithms, and microscopy to analyze physical objects and cross-reference the data with a comprehensive database. This technology allows businesses to authenticate luxury products and secure their inventory, thus protecting supply chains and enhancing trust in retail and resale transactions. By providing objective verification, Entrupy helps businesses, buyers, and sellers avoid counterfeit items, fostering customer loyalty and ensuring the integrity of high-value transactions.