MacroMill

Macromill, Inc. is a global provider of marketing research and digital marketing solutions, headquartered in Tokyo, Japan, with additional offices in Rotterdam and San Francisco. The company specializes in various research methodologies, including online surveys, neuro research that assesses neural activity through advanced techniques like electroencephalograms, and traditional offline methods such as focus group interviews and home use tests. Macromill also offers services in digital marketing research, data analysis, and consulting, helping businesses derive actionable insights from data sourced from social media and enterprise systems. Their innovative offerings, such as the Movie Karte service, evaluate the effectiveness of video advertisements using brain wave data. Founded in 2000, Macromill has expanded its reach across the Americas, Europe, and Asia, positioning itself as a key player in consumer insights and marketing analytics.