Magenta Venture Partners

Magenta Venture Partners is a venture capital firm based in Herzliya, Israel, established in 2018. The firm specializes in investing in early-stage technology startups that are Israeli or related to Israel, focusing on sectors such as automotive, mobility, enterprise software, Internet of Things, Industry 4.0, artificial intelligence, financial technology, and digitalization. Committed to collaborating with top Israeli entrepreneurs, Magenta aims to help them build significant global companies by leveraging its extensive network, sharing operational expertise, and facilitating access to additional financing. The firm is supported by notable Japanese institutional investors, enhancing its global reach across various industries. Magenta is led by a team of experienced professionals with a strong background in high-tech, startup investment, and corporate business development.

Ori Israely

Co-Founder and Managing General Partner

Ran Levitzky

Co-Founder and General Partner

Atsushi Mizuno

General Partner

8 past transactions

Flexspace Technologies Inc

Seed Round in 2021
Flexspace provides companies with an easy-to-use platform that empowers their employees to discover, book, and manage on-demand workspaces with no commitment or upfront cost. Flexspace does that by providing the critical services to flexible workspace providers to fractionalize and price their unused inventory in real-time.

Workiz

Series C in 2021
Founded in 2015, Workiz is a SaaS CRM platform for small to medium-sized on-demand field service businesses, such as HVAC, Plumbing and Electrician businesses. With Workiz, field service pros can grow their business by ditching antiquated business management methods such as pen and paper, Excel spreadsheets and Google Calendar. Workiz provides an all-in0one platform which allows them to manage and streamline their operation and continuously grow. Clients report a 22% increase in revenue since starting to use the Workiz platform. Headquartered in San Diego, California, Workiz serves the North America field service markets, and was selected as both a ‘Facebook Playground’ partner and a ‘Google for Startup Accelerator’ partner.

Veego

Series A in 2021
Veego is an Israeli high-tech startup committed to becoming the world leader in Visibility, Customer Experience (CX), and Insights. The company is uniquely able to apply breakthrough AI and ML capabilities, along with other cutting-edge technologies, to overcome the challenges facing CSPs, Content Providers, Device and Service Vendors, and other Data Consumers. From its vantage point in home routers, hubs, and extenders, and delivering unique, real-time services from the Cloud, Veego provides accurate fingerprinting, classification, and measurement of the performance and behavior of each connected device and service in every home, and the experience of users engaging with them. Veego’s SaaS Home Insight Platform (HIP) and innovative solutions automatically and continuously perfect each home-user’s experience while generating vast volumes of new data that enable a wealth of valuable insights and opportunities. Veego customers slash Customer Care costs, while upgrading their users’ CX and gaining incisive understanding of their installed base, internet usage, trends, markets, competition, and more.

Workiz

Series B in 2021
Founded in 2015, Workiz is a SaaS CRM platform for small to medium-sized on-demand field service businesses, such as HVAC, Plumbing and Electrician businesses. With Workiz, field service pros can grow their business by ditching antiquated business management methods such as pen and paper, Excel spreadsheets and Google Calendar. Workiz provides an all-in0one platform which allows them to manage and streamline their operation and continuously grow. Clients report a 22% increase in revenue since starting to use the Workiz platform. Headquartered in San Diego, California, Workiz serves the North America field service markets, and was selected as both a ‘Facebook Playground’ partner and a ‘Google for Startup Accelerator’ partner.

Hip

Series A in 2021
Hip offers a better way for commuters to get to work in the city and back home to the suburbs, daily. The company designs, develops, markets, and operates a mobile application that allows commuters to book tickets for Hip buses. Hip has built an intuitive, easy-to-use application that offers users real-time bus tracking, accurate ETAs and the ability to reserve a seat on the bus so they're never left standing. Hip's algorithm-backed optimized routes and tailored pickup and drop off spots ensure the commute is as convenient and quick as possible. Hip's service is focused on regular commuters that commute twice a day, every day of the year. Hip was founded in January 2018 by Amiad Solomon and Itay Ovits.

Workiz

Series A in 2019
Founded in 2015, Workiz is a SaaS CRM platform for small to medium-sized on-demand field service businesses, such as HVAC, Plumbing and Electrician businesses. With Workiz, field service pros can grow their business by ditching antiquated business management methods such as pen and paper, Excel spreadsheets and Google Calendar. Workiz provides an all-in0one platform which allows them to manage and streamline their operation and continuously grow. Clients report a 22% increase in revenue since starting to use the Workiz platform. Headquartered in San Diego, California, Workiz serves the North America field service markets, and was selected as both a ‘Facebook Playground’ partner and a ‘Google for Startup Accelerator’ partner.

Become

Series A in 2019
Become is an end-to-end financial optimization platform for SMBs. Its one-of-a-kind loan marketplace uses advanced algorithms to provide SMBs with customized funding offers to help them grow and successfully scale their business. In addition to its funding platform, Become’s BeProfit dashboard provides online SMBs with the tools and insights needed to increase their bottom line. Available to Shopify merchants, the BeProfit profit calculator enables online stores to optimize their business and maximize their profits by tracking and analyzing their most important business metrics, helping them scale up for growth and compete for eCommerce success. Become is rapidly growing with over 236,000 loyal business owners registered through its platform. The company has built an ecosystem of more than 50 leading lenders and Fintech partners including BlueVine, Fundbox, Funding Circle, Enova and Prospa, and has facilitated over $316 million in tailored SMB loans to date. Founded in 2016, the company has offices in San Francisco and Tel Aviv. For more information, visit https://www.become.co and BeProfit.

Bright Way Vision

Series B in 2019
In adverse weather or low-lighting conditions, self-driving and driver-assisted vision systems can’t provide a clear enough view of the road ahead. This limitation compromises safety as well as the business continuity of the entire automotive industry. Committed to our vision of driving clarity, we created VISDOM, a market-ready, all-weather automotive camera system. Powered by our proprietary GatedVision technology, VISDOM enables safe vehicle driving under any weather and light conditions, and in any road environment.
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