Magnite
Magnite, Inc. operates as an independent sell-side advertising platform, providing technology that enables publishers to monetize their content across multiple screens and formats. With a robust omnichannel platform, Magnite supports various auction types, including connected TV (CTV), desktop display, video, audio, and mobile advertising. The company caters to agencies and brands by offering access to brand-safe ad inventory and facilitating advertising transactions. Formed from the merger of Rubicon Project and Telaria in 2020, Magnite has solidified its presence in the online advertising landscape, particularly in the CTV market, following its acquisition of SpotX in 2021. Headquartered in Los Angeles, California, Magnite has additional offices across North America, EMEA, LATAM, and APAC, positioning itself as a leading supply-side platform provider in the industry.
Telaria
Acquisition in 2019
Telaria, Inc., established in 2005 and headquartered in New York, specializes in providing a software platform for publishers worldwide to manage and maximize revenue from video advertising. Its platform offers real-time analytics, data-driven decisioning tools, and a monetization solution to optimize yield across digital video inventory. Telaria enables publishers to control their video advertising business through a single platform, supporting connected TV, mobile, and over-the-top content. The company generates revenue on a transactional basis, charging publishers each time an advertising impression is monetized on its platform. As of September 2017, the company operates as a subsidiary of The Rubicon Project, Inc., following its rebrand from Tremor Video, Inc.
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