MarketTools
MarketTools, Inc. was acquired by MetrixLab BV. MarketTools, Inc. designs, develops, and offers online marketing research software and services. The company offers market research software suite, including Survey Manager, an online market research survey process that allows users to build online surveys, deploy them, collect the results, analyze the data, and share findings with their colleagues; Panel Manager, a panel management software to create an online market research panel; and Community Manager, a market research online community. It also provides brand, media, and advertising research solutions, including advertisement creative test, interactive and advertisement campaign evaluation, cross media optimization, brand and campaign tracking, brand health monitoring, and advertisement concept creation; innovation and shopper research, such as market exploration, innovation, and in-store activation; eBusiness performance research in the areas of Website performance monitor, in/out lab usability test, in home usability test, usability expert review, Website competitor benchmark, focus group panel, Website concept test, and interactive campaign evaluation; and customer experience management solutions. It serves banks, insurance companies, consumer goods companies, and many others in the United States and internationally.
RawData is a smarter way for researchers and businesses to get connected with consumers’ opinions. This revolutionary technology connects you with real people in real time. Track media consumption, ask questions, get smarter. RawData was born from a frustration with current media tracking and reporting firms’ inaccuracy and questionable research methods. We offer a market research solution that uses a proprietary new technology, smartphones and computers to track consumers’ media exposure and to also interact with them. The integration of our technology and consumer panels enables research companies to better understand and analyze media, advertising, and consumer opinions virtually in real time. RawData’s services provide a comprehensive—and incredibly detailed—understanding of consumers’ media usage and attitudes. RawData integrates media and advertising tracking with qualitative consumer research. This connection results in more valuable and actionable consumer insights than ever before possible. We use a sophisticated new technology on smartphones carried by large communities of consumer panelists. This technology enables us to track what people watch on TV, listen to on the radio and browse on the Internet. Our smartphone app recognizes only TV and radio stations and the advertising that is running on them—everything else is ignored.
CustomerSat is the leader in real-time, multi-channel feedback solutions for building customer satisfaction and loyalty through analytics and action management. CustomerSat solutions enable companies to improve satisfaction, loyalty and profitability by turning key customer, partner, employee and supplier insights into targeted actions.
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