MarketTools
MarketTools, Inc., now part of MetrixLab BV, specializes in online marketing research software and services designed to help businesses understand their target customers effectively. The company offers a comprehensive suite of tools, including Survey Manager for building and analyzing online surveys, Panel Manager for managing research panels, and Community Manager for engaging online research communities. Its research solutions encompass brand, media, and advertising evaluations, innovation and shopper insights, as well as eBusiness performance assessments covering website usability and competitor benchmarking. Additionally, MarketTools provides customer experience management solutions tailored to various industries, including banking, insurance, and consumer goods, both in the United States and globally. The company aims to leverage advanced technology and research expertise to deliver valuable insights that drive informed business decisions.
RawData
Acquisition in 2013
RawData offers a cutting-edge market research solution that connects researchers and businesses with consumers' opinions in real time. Founded out of frustration with existing media tracking methods, RawData utilizes proprietary technology along with smartphones and computers to track consumers' media exposure and facilitate interaction. This innovative approach enables research companies to gain a comprehensive understanding of media usage and consumer attitudes by integrating media and advertising tracking with qualitative research. RawData’s smartphone app specifically recognizes TV and radio stations and the advertisements aired, allowing for accurate data collection while ignoring irrelevant content. By leveraging large communities of consumer panelists, RawData delivers valuable and actionable insights into media consumption, ultimately enhancing the analysis of media, advertising, and consumer opinions.
CustomerSat
Acquisition in 2008
CustomerSat specializes in real-time, multi-channel feedback solutions designed to enhance customer satisfaction and loyalty through effective analytics and action management. The company offers enterprise feedback management software that enables businesses to capture, analyze, and act on feedback from customers, partners, employees, and suppliers. By leveraging comprehensive analytic tools and action management technologies, CustomerSat assists clients in optimizing their satisfaction and loyalty programs, ultimately driving significant business impact. The expertise of customer satisfaction consultants further enriches its offerings, allowing organizations to translate insights into targeted actions that improve overall profitability and customer engagement.
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