MarketTools
MarketTools, Inc., now part of MetrixLab BV, specializes in online marketing research software and services designed to help businesses understand their target customers effectively. The company offers a comprehensive suite of tools, including Survey Manager for building and analyzing online surveys, Panel Manager for managing research panels, and Community Manager for engaging online research communities. Its research solutions encompass brand, media, and advertising evaluations, innovation and shopper insights, as well as eBusiness performance assessments covering website usability and competitor benchmarking. Additionally, MarketTools provides customer experience management solutions tailored to various industries, including banking, insurance, and consumer goods, both in the United States and globally. The company aims to leverage advanced technology and research expertise to deliver valuable insights that drive informed business decisions.
2 past transactions
RawData
Acquisition in 2013
RawData is an innovative company that specializes in connecting researchers and businesses with consumers’ opinions through advanced technology. It addresses the shortcomings of traditional media tracking and reporting firms by providing a more accurate and reliable market research solution. By utilizing proprietary technology on smartphones and computers, RawData tracks consumer media exposure and engages with them in real time. This integration of technology and consumer panels enables clients to gain a comprehensive understanding of media usage, advertising effectiveness, and consumer attitudes. With a focus on real-time insights, RawData combines media and advertising tracking with qualitative consumer research, resulting in actionable insights that were previously unattainable.
CustomerSat
Acquisition in 2008
CustomerSat specializes in real-time, multi-channel feedback management solutions. It helps businesses improve customer satisfaction and loyalty by collecting, analyzing, and acting on insights from customers, partners, employees, and suppliers. The company's software combines comprehensive analytics, action management, and expert consultation to optimize satisfaction and loyalty programs, driving high-value business impact.
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