Martech Ventures

Martech Ventures is a venture capital firm based in Boston, Massachusetts, that specializes in early-stage and growth capital investments within the marketing technology sector. The firm targets companies with revenues ranging from $500,000 to $10 million and seeks to collaborate with dynamic management teams leading high-growth businesses. In addition to providing capital, Martech Ventures offers valuable operational expertise in areas such as strategic planning, finance, technology, and business development. The firm's partners leverage their extensive experience in managing and exiting successful businesses to assist entrepreneurs in maximizing shareholder value and achieving their strategic objectives.

Nick Laidlaw

Managing Director

Robert Naughton

Managing Partner

4 past transactions

Noble

Venture Round in 2020
We believe ordering should be easy no matter where you are. From trivia at the local bar to intermission at the theater, order and pay with Noble and get back to enjoying your night. Specialties Mobile Ordering, Mobile Payments, Food and Beverage, Big Data

Voicify

Series B in 2019
Voicify, LLC is a technology company that specializes in voice application software, enabling brands and organizations to create engaging and personalized voice experiences. Founded in 2017 and headquartered in Boston, Massachusetts, Voicify offers its Voice Experience Platform, which integrates voice-optimized content management with cross-platform deployment and customer insights. This platform allows businesses across various industries, including entertainment, financial services, healthcare, and manufacturing, to swiftly develop feature-rich voice applications that can be automatically deployed to popular voice assistants such as Amazon Alexa, Google Assistant, and Microsoft Cortana, as well as chatbots and other services. By facilitating unlimited customization and rapid deployment, Voicify enhances customer engagement and connection through innovative voice technology.

Voicify

Series A in 2018
Voicify, LLC is a technology company that specializes in voice application software, enabling brands and organizations to create engaging and personalized voice experiences. Founded in 2017 and headquartered in Boston, Massachusetts, Voicify offers its Voice Experience Platform, which integrates voice-optimized content management with cross-platform deployment and customer insights. This platform allows businesses across various industries, including entertainment, financial services, healthcare, and manufacturing, to swiftly develop feature-rich voice applications that can be automatically deployed to popular voice assistants such as Amazon Alexa, Google Assistant, and Microsoft Cortana, as well as chatbots and other services. By facilitating unlimited customization and rapid deployment, Voicify enhances customer engagement and connection through innovative voice technology.

PayByCar

Convertible Note in 2017
PayByCar is a Boston-based company founded in 2017 that specializes in in-vehicle payment solutions for drive-up retailers. Its innovative software allows users to make payments for gas, food, and automotive services directly from their vehicles using existing toll transponders, such as E-ZPass. By integrating the driver, vehicle, mobile phone, and retailer point of sale through the Internet of Things (IoT), PayByCar streamlines the payment process, reducing hassle and enhancing security for consumers. The platform is designed to facilitate a variety of transactions, including curbside pickups, parking fees, and drive-thru orders, all aimed at improving the convenience of on-the-go payments.
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