Martech Ventures

Martech Ventures is a venture capital firm based in Boston, Massachusetts, that specializes in early-stage and growth capital investments within the marketing technology sector. The firm targets companies with revenues ranging from $500,000 to $10 million and seeks to collaborate with dynamic management teams leading high-growth businesses. In addition to providing capital, Martech Ventures offers valuable operational expertise in areas such as strategic planning, finance, technology, and business development. The firm's partners leverage their extensive experience in managing and exiting successful businesses to assist entrepreneurs in maximizing shareholder value and achieving their strategic objectives.

Nick Laidlaw

Managing Director

Jeff McMahon

Managing Partner

Robert Naughton

Managing Partner

4 past transactions

Noble

Venture Round in 2020
We believe ordering should be easy no matter where you are. From trivia at the local bar to intermission at the theater, order and pay with Noble and get back to enjoying your night. Specialties Mobile Ordering, Mobile Payments, Food and Beverage, Big Data

Voicify

Series B in 2019
Voicify, LLC is a technology company that specializes in voice application software, enabling brands and organizations to create engaging and personalized voice experiences. Founded in 2017 and headquartered in Boston, Massachusetts, Voicify offers its Voice Experience Platform, which integrates voice-optimized content management with cross-platform deployment and customer insights. This platform allows businesses across various industries, including entertainment, financial services, healthcare, and manufacturing, to swiftly develop feature-rich voice applications that can be automatically deployed to popular voice assistants such as Amazon Alexa, Google Assistant, and Microsoft Cortana, as well as chatbots and other services. By facilitating unlimited customization and rapid deployment, Voicify enhances customer engagement and connection through innovative voice technology.

Voicify

Series A in 2018
Voicify, LLC is a technology company that specializes in voice application software, enabling brands and organizations to create engaging and personalized voice experiences. Founded in 2017 and headquartered in Boston, Massachusetts, Voicify offers its Voice Experience Platform, which integrates voice-optimized content management with cross-platform deployment and customer insights. This platform allows businesses across various industries, including entertainment, financial services, healthcare, and manufacturing, to swiftly develop feature-rich voice applications that can be automatically deployed to popular voice assistants such as Amazon Alexa, Google Assistant, and Microsoft Cortana, as well as chatbots and other services. By facilitating unlimited customization and rapid deployment, Voicify enhances customer engagement and connection through innovative voice technology.

PayByCar

Convertible Note in 2017
PayByCar is an innovative company based in Boston, Massachusetts, that specializes in providing an in-vehicle payment solution for drive-up retailers. Founded in 2017, it utilizes existing E-ZPass transponders to facilitate secure and efficient transactions for consumers while they remain in their vehicles. The company's software platform connects the driver, vehicle, and mobile device to a retailer's point of sale through the Internet of Things, enabling a variety of transactions such as purchasing gas, curbside pickup, parking, and food at drive-thru establishments. By eliminating payment hassles and security risks, PayByCar aims to enhance the convenience and safety of vehicle-based payments, allowing drivers to return to the road quickly.
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