Matrix Capital

Uncrowd Limited, founded in 2017 and based in Oxford, United Kingdom, specializes in a customer analytics platform that employs its proprietary Friction/Reward Indexing™ (FRi™) to address critical questions in retail. The platform's main function is to analyze why consumers prefer one retailer over another in a competitive marketplace. By leveraging advanced artificial intelligence and machine learning, Uncrowd's FRi™ offers actionable insights into shopper preferences and behaviors, facilitating strategic decision-making for retailers. This enables businesses to enhance customer experience, reduce operational costs, and improve profitability, with many retailers reportedly unlocking significant additional operating profit through its use. Uncrowd positions itself as a leader in understanding the dynamics of friction and reward in consumer behavior, providing tools that help retailers optimize their strategies and ultimately win more shopper missions.

Horizm is a company that specializes in digital inventory management for the sports and entertainment sector, utilizing artificial intelligence to enhance the monetization of digital assets. Founded in 2019 and headquartered in Zürich, Switzerland, Horizm offers a platform designed to streamline the identification, activation, and commercialization of digital sports content. By providing real-time tracking and valuation of digital assets, the platform enables sports rights holders to better understand their audience and create new revenue opportunities. Additionally, it facilitates connections between brands and sports fans, allowing for targeted advertising and inventory purchases tailored to specific campaign needs. Horizm's innovative approach aims to transform how sports clubs operate in the evolving digital landscape.

iFarm is an award-winning AgriTech company specializing in innovative, data-driven vertical farming solutions. Founded in 2017, it offers comprehensive indoor farm management through its proprietary Growtune software, designed to optimize productivity and maximize yields for indoor farms ranging from 500 to 50,000 square meters. iFarm provides all necessary equipment for launching the first growth cycle of leafy greens, berries, and vegetables, while its software acts as a control center for farm management, featuring over 200 plant growth recipes, production monitoring, and AI-driven growth assessments. The company empowers entrepreneurs and businesses to enter the ultra-fresh food market and generate revenue from controlled environment agriculture. iFarm also offers consultancy and farm design services, creating turnkey solutions for both new and existing urban farms. With a commitment to enhancing global food security and addressing environmental challenges, iFarm continually develops technologies to improve automation, reduce costs, and increase efficiency, making vertical farming more accessible and sustainable.