Matrix Capital

Uncrowd Limited, founded in 2017 and based in Oxford, United Kingdom, specializes in customer analytics through its innovative Friction/Reward Indexing™ (FRi™) platform. This solution addresses a critical question for retailers: why customers prefer one retailer over another. In a competitive market with abundant choices, understanding these preferences is essential for retailers. The FRi™ platform leverages artificial intelligence and machine learning to provide deep insights into shopper behavior, preferences, and purchasing likelihood. By utilizing these insights, retailers can enhance their strategies to win more shopper missions, reduce operational costs, and improve customer experience. Uncrowd's approach has demonstrated significant financial benefits, with many retailers reportedly unlocking over $1 million in additional operating profit. The platform offers a comprehensive understanding of consumer behavior, making it a vital tool for optimizing customer acquisition and retention efforts.

Horizm is a digital inventory management company that serves the sports and entertainment industry by utilizing artificial intelligence. Founded in 2019 and headquartered in Zürich, Switzerland, Horizm offers a platform designed to simplify the identification, activation, and monetization of digital sports assets. This AI-driven platform enables real-time tracking, valuation, and packaging of content from rights holders across various digital and social media channels. By providing brands with a streamlined mechanism to purchase inventory that aligns with their campaign needs, Horizm facilitates connections between brands and sports fans. The company's digital commercial toolkit aims to generate new revenue streams for both rights holders and brands, effectively transforming how clubs operate in the evolving digital landscape.

iFarm is an award-winning AgriTech company specializing in innovative vertical farming solutions that utilize data-driven technology to cultivate fruits and vegetables. Its proprietary Growtune software serves as a comprehensive indoor farm management system, facilitating the operation of farms ranging from 500 to 50,000 square meters. iFarm provides all necessary equipment to initiate growth cycles for leafy greens, berries, and vegetables, while also minimizing labor and simplifying management. The software features over 200 plant growth recipes, modules for order and capacity management, production monitoring, and plant health assessments through computer vision and AI. By offering additional services such as consultancy and farm design, iFarm supports entrepreneurs and businesses in entering the controlled environment agriculture market. Since its launch in 2017, iFarm has aimed to enhance global food security by promoting local food production, addressing environmental challenges like water scarcity and land use, and ensuring access to sustainable, pesticide-free food. The company is dedicated to continuous improvement of its solutions to enhance automation, reduce costs, and maximize efficiency in vertical farming.