Matrix Capital

Uncrowd Limited, founded in 2017 and based in Oxford, United Kingdom, specializes in a customer analytics platform that employs its proprietary Friction/Reward Indexing™ (FRi™) to address critical questions in retail. The platform's main function is to analyze why consumers prefer one retailer over another in a competitive marketplace. By leveraging advanced artificial intelligence and machine learning, Uncrowd's FRi™ offers actionable insights into shopper preferences and behaviors, facilitating strategic decision-making for retailers. This enables businesses to enhance customer experience, reduce operational costs, and improve profitability, with many retailers reportedly unlocking significant additional operating profit through its use. Uncrowd positions itself as a leader in understanding the dynamics of friction and reward in consumer behavior, providing tools that help retailers optimize their strategies and ultimately win more shopper missions.

Horizm is a Zürich-based provider of an AI-powered digital asset platform for sports and entertainment, offering digital inventory management that identifies, tracks, values, and packages content from rights holders across digital and social channels. The platform helps brands source inventory aligned with campaign requirements and provides a digital commercial toolkit to connect brands with sports fans and rights holders, enabling new digital revenues. The solution delivers real-time tracking and evaluation of the digital audience ecosystem, supporting clubs and rights holders to create new revenue streams with brands.

iFarm is an award-winning AgriTech company specializing in innovative, data-driven vertical farming solutions. Founded in 2017, it offers comprehensive indoor farm management through its proprietary Growtune software, designed to optimize productivity and maximize yields for indoor farms ranging from 500 to 50,000 square meters. iFarm provides all necessary equipment for launching the first growth cycle of leafy greens, berries, and vegetables, while its software acts as a control center for farm management, featuring over 200 plant growth recipes, production monitoring, and AI-driven growth assessments. The company empowers entrepreneurs and businesses to enter the ultra-fresh food market and generate revenue from controlled environment agriculture. iFarm also offers consultancy and farm design services, creating turnkey solutions for both new and existing urban farms. With a commitment to enhancing global food security and addressing environmental challenges, iFarm continually develops technologies to improve automation, reduce costs, and increase efficiency, making vertical farming more accessible and sustainable.