Merced Capital

Merced Capital, established in 1988, is a Minnesota-based, privately-held investment firm headquartered in Minnetonka. As a registered investment advisor, it specializes in alternative investment strategies, with a focus on fundamental credit, long/short credit, and arbitrage. The firm invests in both public and private markets, spanning various sectors such as credit, insurance, lending, real estate, and other alternative investments. Merced Capital has a proven track record, having raised and managed multiple investment vehicles totaling over $2.5 billion in committed capital since 2005. The firm is renowned for its integrity, rigorous analysis, and sound investment judgment.

Joel Anderson

CFO

Stuart Brown

Partner

Dave Duback

Managing Director

David Ericson

Managing Partner

Joseph McElroy

Managing Partner

Mike Sullivan JD

Partner

Hendrik Vroege

Partner

5 past transactions

LAWAZEM

Seed Round in 2022
Lawazem is a premier B2B e-commerce platform focused on streamlining office supplies and procurement for businesses. The company provides a centralized marketplace that caters to various operational needs, including stationery, groceries, cleaning materials, IT essentials, and printing supplies. By consolidating all purchasing activities in one location, Lawazem allows companies to optimize their spending and manage their operational procurement efficiently. The platform also offers flexible recurring billing options, helping businesses reduce costs associated with their procurement processes. As a comprehensive solution for office-related needs, Lawazem enhances the purchasing experience for organizations, ensuring that they have access to the necessary resources to operate effectively.

OLSET

Seed Round in 2014
OLSET, Inc. is an Information-as-a-Service software company based in San Francisco, California, that specializes in hotel booking technologies for the travel industry. Founded in 2012, OLSET employs natural language processing to develop tools that help online travel agencies and travel management companies provide travelers with personalized recommendations tailored to their preferences. The company offers APIs that facilitate the creation of traveler profiles and analyze hotel data to generate sentiment-based recommendations, thereby improving the booking experience for both known and new clients. Additionally, OLSET's solutions extend to non-travel partners, enhancing overall service offerings. The company is also known for its Cinch app, designed to enable repeat business travelers to complete highly personalized bookings with a single click. As of October 2017, OLSET operates as a subsidiary of Deem, Inc., and has demonstrated significant impact on conversion rates for its clients.

OLSET

Seed Round in 2013
OLSET, Inc. is an Information-as-a-Service software company based in San Francisco, California, that specializes in hotel booking technologies for the travel industry. Founded in 2012, OLSET employs natural language processing to develop tools that help online travel agencies and travel management companies provide travelers with personalized recommendations tailored to their preferences. The company offers APIs that facilitate the creation of traveler profiles and analyze hotel data to generate sentiment-based recommendations, thereby improving the booking experience for both known and new clients. Additionally, OLSET's solutions extend to non-travel partners, enhancing overall service offerings. The company is also known for its Cinch app, designed to enable repeat business travelers to complete highly personalized bookings with a single click. As of October 2017, OLSET operates as a subsidiary of Deem, Inc., and has demonstrated significant impact on conversion rates for its clients.

Wedding Party

Seed Round in 2013
Wedding Party, developed by WedPics, is a mobile application designed to enhance the wedding planning experience for brides and their guests. It serves as a comprehensive platform that offers practical planning advice, creative wedding hacks, and the latest trends to make each wedding unique and personal. The application enables wedding guests, friends, and family to contribute to a shared digital album, allowing them to upload photos and notes from the celebration. This collaborative feature enriches the couple's memories and facilitates easy sharing on social media. Positioned as a digital Maid of Honor, Wedding Party aims to simplify the planning process while providing inspiration and tools that help brides create memorable and distinctive celebrations.

Southampton Photonics

Series A in 2000
Southampton Photonics Ltd., a U.K. startup. The company, with origins at Southampton University's Optical Research Center (ORC), aims to establish itself in the design and manufacture of fiber-optic components for the dense wave-division multiplexing (DWDM) and optical telecommunications market using technology from the university.
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