Microsoft, an American multinational corporation, specializes in developing, manufacturing, licensing, supporting, and selling a wide range of software products and services. Its offerings include operating systems like Windows, productivity tools such as Microsoft Office, and cloud services through Microsoft Azure. Microsoft also produces hardware like Xbox gaming consoles, Surface devices, and PC accessories. Additionally, it provides business solutions through Microsoft Dynamics, enterprise services, and commercial cloud offerings. Microsoft operates globally, supporting startups through initiatives like Microsoft for Startups and Microsoft Accelerator, which offer mentorship, technical training, and access to markets and investors.
Corporate Vice President of Microsoft India and South Asia
Roberto Croci
Managing Director, Microsoft for Startups MEA
Scott Guthrie
Executive Vice President, Cloud + AI Group
Rashida Hodge
VP, Azure Data and AI | Customer Success
Hsiao-Wuen Hon
Corporate Vice President
Philip Meyer
Partner Technology Strategist - Hosting and Cloud
Brandon Middaugh
Senior Director, Climate Innovation Fund
Arindam Mukherjee
Director - Azure Business, Microsoft India
Satya Nadella
CEO
Mohammed Saleh
Health Director
Brian Schultz
Director, Corporate Development
Theresa Sue
Microsoft Partner
Emilia Zarei
Founder and CEO
Past deals in Marketing
Starlyst
Non Equity Assistance in 2024
Starlyst is a professional networking platform designed to connect and empower influencers. It facilitates collaboration, brand partnerships, and provides creators with tools and analytics to grow their presence.
VipLink
Non Equity Assistance in 2024
Founded by serial entrepreneurs formerly backed by Google Ventures, Viplink delivers 700% more social awareness to consumer brands by connecting with creators at scale and only paying for results. Viplink has over 100k visitors per month and 7k+ creator partners currently in the platform, and in only 6 months, they are at $250k AR with brands like Booking.com and Johnson & Johnson.
RESAAS
Grant in 2024
RESAAS Services Inc. is a technology company based in Vancouver, Canada, that specializes in developing a cloud-based platform tailored for the real estate industry. Founded in 2009, the company offers a comprehensive suite of tools designed to enhance real estate operations and communication. Its platform includes features such as a global referral network, lead generation engine, listing management, client engagement modules, customer relationship management tools, analytics, file sharing, payment systems, and advertising capabilities. RESAAS serves a diverse clientele, including multiple listing services, franchises, real estate brokerages, and individual agents, facilitating real-time communication and creating new business opportunities across the global real estate market.
Tavolo
Pre Seed Round in 2023
Tavolo is an AI-driven content creation and automated marketing platform specifically designed for the restaurant industry. The platform offers a range of customer-facing features, including bill splitting, contactless payment, and food pre-ordering, which aim to enhance the dining experience. Additionally, it provides restaurant-facing tools such as reservation management and payment processing, enabling restaurant owners to streamline their operations and drive revenue. By leveraging advanced technology, Tavolo seeks to elevate the overall service quality within the food service sector.
Keeperz
Grant in 2022
Keeperz is a platform that connects food enthusiasts in the UAE with local restaurants, fostering a vibrant community of food lovers. Launched in 2019, the Keeperz app enables users to discover new dining experiences while enjoying discounts on their bills and earning cashback rewards for their loyalty and shared experiences. The app serves dual purposes: it provides foodies with a smarter way to explore and enjoy dining options, and it offers restaurants a comprehensive marketing solution tailored to their specific needs. Through various marketing tools, Keeperz helps restaurants attract new customers, enhance customer loyalty, and optimize their capacity utilization. The platform's unique recommendation feature allows satisfied customers to promote their favorite restaurants, effectively digitizing word-of-mouth marketing. Restaurants partner with Keeperz by paying a recurring subscription fee and a transaction-based charge for the business generated through the platform. Overall, Keeperz aims to enhance customer satisfaction for both diners and restaurants, driving sustainable growth in the food sector.
Keeperz
Grant in 2021
Keeperz is a platform that connects food enthusiasts in the UAE with local restaurants, fostering a vibrant community of food lovers. Launched in 2019, the Keeperz app enables users to discover new dining experiences while enjoying discounts on their bills and earning cashback rewards for their loyalty and shared experiences. The app serves dual purposes: it provides foodies with a smarter way to explore and enjoy dining options, and it offers restaurants a comprehensive marketing solution tailored to their specific needs. Through various marketing tools, Keeperz helps restaurants attract new customers, enhance customer loyalty, and optimize their capacity utilization. The platform's unique recommendation feature allows satisfied customers to promote their favorite restaurants, effectively digitizing word-of-mouth marketing. Restaurants partner with Keeperz by paying a recurring subscription fee and a transaction-based charge for the business generated through the platform. Overall, Keeperz aims to enhance customer satisfaction for both diners and restaurants, driving sustainable growth in the food sector.
APEX Technologies
Non Equity Assistance in 2017
APEX Technologies, based in Shanghai with offices across China and the US, specializes in real-time customer data technology and artificial intelligence. The company develops two key platforms: Nexus, a data collection, processing, and activation system for marketing channels and customer service tools; and IQ, an AI and machine learning platform for predictive analytics. APEX serves over 300 mid to large enterprises in finance, travel, automotive, ecommerce, and retail sectors.
PowerLinks
Non Equity Assistance in 2017
PowerLinks Media Limited, established in 2012, operates a programmatic native advertising platform that facilitates the buying and selling of native ads across various formats and devices worldwide. The company's core product, PowerLinks, enables brands and media businesses to adopt and scale native advertising, offering a global marketplace for real-time trading of in-feed, in-video, in-image, in-text, and in-display ad formats. With offices in Salford and Manchester, UK, and New York, USA, PowerLinks integrates and distributes sponsored content, search, e-commerce, responsive display, and video content, driving innovation and accelerating revenue generation through open technology and global scale.
EasyRetailPro
Non Equity Assistance in 2017
EasyRetailPro, operated by Shanghai Yikun, specializes in developing a cloud-based social customer relationship management platform tailored for the retail sector. The company focuses on enhancing brand and consumer interactions by utilizing big data analysis to provide insights and facilitate effective marketing strategies. Its platform allows for flexible membership grouping and aims to simplify the management of retail operations by integrating sales, service, and marketing functions. With a deep understanding of the retail landscape, EasyRetailPro is committed to helping brands and retailers leverage consumer relationships as core assets, ensuring they meet evolving market demands and improve overall customer engagement. The company’s expertise spans e-commerce, traditional retail, and mobile internet services, positioning it to drive innovation in the retail ecosystem.
Lavector
Non Equity Assistance in 2017
Lavector Technologies is a venture-backed AI startup that specializes in providing a cloud-based marketing management system designed to enhance interactions between businesses and their customers. The company utilizes advanced image recognition and predictive analytics to deliver real-time consumer insights, enabling marketers to automate social media campaigns and improve customer relationship management. With a focus on the FMCG, retail, automotive, and entertainment sectors, Lavector currently serves over thirty enterprise clients. Its innovative platform facilitates the dynamic generation of personalized advertising and offers a suite of mobile marketing tools, empowering businesses to engage more effectively with their target audiences.
Logosdata
Non Equity Assistance in 2017
Logosdata is the first company specialized in value service provision based on taxation big data (TBD),the company concentrates on the exploration of the information chain, supply chain and value chain through the data mining of TBD. The featured business model of the company is to construct the ecological system for realizing the potential value of TBD, characteristic of “symbiosis, win-win solution, self-consistence, and integration”. The company provides the following products and services: 1, to provide professional and highly accurate information service based on TBD: providing marketing of financial products, evidence submission of risk and miscellaneous information service for commercial banks, internet financial institutes and investment institutes; 2, to construct an evidence-based analysis platform: legitimately collecting TBD, mining the TBD value, and providing data support for realizable products using TBD; 3, to coordinate taxation channels and provide precision marketing for particular product demand, helping the clients to solve the issue of “last mile” for realizing the TBD products.
Versium
Non Equity Assistance in 2016
Versium is a data technology company that specializes in predictive analytics through its LifeData™ solution. Founded in 2012 and based in Redmond, Washington, the company integrates extensive behavioral data—over 300 billion attributes—with clients' existing enterprise data to enhance consumer engagement and marketing efficiency. Versium's software helps organizations identify and understand their customers more effectively, allowing for the creation of targeted marketing campaigns across various platforms, including email, direct mail, and social media. By leveraging machine learning, the company enables marketers to identify high-value customer segments and optimize their outreach strategies, ultimately driving improved return on investment and customer retention.
Grwo
Seed Round in 2016
Grwo offers a customizable software solution that enhances emotional connections between brands and their customers. By focusing on behavioral and psychographic data, Grwo enables organizations to deepen engagement with their audiences through research-backed methods of feedback and motivation. The software not only integrates seamlessly into a brand's identity but also provides valuable insights, including demographic information such as age, gender, and location. This data equips marketers with the tools needed to develop effective strategies that resonate with their target audience, ultimately fostering stronger relationships and loyalty.
Convert Lab
Non Equity Assistance in 2016
A marketing cloud that automates and personalizes marketing campaigns based on journeys of clients, and one that performs cross-channel management.
Weixin Host
Non Equity Assistance in 2016
Weixin Host is a technology-driven company specializing in application software that focuses on managing public accounts for social messaging platforms, particularly WeChat. The firm addresses technical challenges in the evolving social landscape, such as generating social traffic, automating marketing processes, and managing social data. By leveraging social big data, Weixin Host aims to enhance operational efficiency for its clients. Initially established through its work with Sina Weibo, the company has amassed significant experience and numerous customer cases. In the WeChat environment, it has developed a comprehensive data management platform, serving as an official technology partner and supporting over 100,000 public accounts in their operational needs. The platform is recognized as one of the most advanced solutions in the industry, providing insights into fan behavior and preferences to facilitate smarter marketing strategies.
Wemart
Non Equity Assistance in 2016
Wemart is an international retail solution provider based in Shanghai, specializing in innovative e-commerce and retail strategies. The company utilizes a micro-cat electricity SaaS intelligent system and offers customized solutions to empower international brands across various dimensions, including strategy, channel distribution, data management, and marketing. Wemart's services encompass a B2B2C multi-store model, a supply chain multi-channel distribution system, and a B2C omnichannel e-commerce management platform. Additionally, the company provides innovative marketing tools for social media and physical retail support systems, aiming to facilitate rapid business development and sales growth for brands. By offering a comprehensive suite of services, Wemart positions itself as a key player in the evolving landscape of new retail, helping brands effectively navigate the complexities of modern commerce.
Affinio
Non Equity Assistance in 2016
Affinio Inc is a marketing intelligence platform based in Halifax, Canada, that utilizes the interest graph to gain insights into consumer behavior. The company provides a Data Science as a Service platform designed to analyze and visualize extensive consumer datasets, allowing users to discover audience segments and understand cultural influences. Affinio's technology employs machine learning and a graph engine to identify natural interest clusters within audiences, revealing insights about consumer affinities, behaviors, and preferences. This information aids brands, agencies, media companies, and publishers in developing effective marketing strategies. Their platform supports various areas, including audience analysis, influencer identification, content strategy, and competitive research. Since its incorporation in 2011 and subsequent rebranding in 2013, Affinio has established itself as a powerful tool for both startups and Fortune 500 companies seeking to engage with the silent majority of social media users who do not actively participate in conversations but are still connected through shared interests.
Dartagnan
Non Equity Assistance in 2016
Dartagnan is a developer of a content development e-platform that provides digital marketing services aimed at optimizing campaigns across various devices. The platform focuses on creating responsive emails, landing pages, and banners to enhance customer experiences. By utilizing web programming technologies, Dartagnan designs and develops comprehensive digital strategies that facilitate cross-channel and cross-platform marketing. This approach allows businesses to deliver tailored experiences that meet the specific needs of their customers, helping them to effectively engage their target audience.
Neuroflash
Non Equity Assistance in 2015
Neuroflash is an innovative company specializing in AI-powered content creation, aimed at transforming the landscape of marketing copy development in Germany. Its platform utilizes advanced language models and deep learning technologies to generate German text suggestions, facilitating a more efficient workflow for marketing teams. By providing a user-friendly interface, Neuroflash enables copywriters to easily access, refine, and enhance generated content, ultimately leading to higher performance and more effective marketing materials. The platform supports human creativity through AI-backed performance predictions, allowing copywriters to work with greater confidence and produce compelling content at scale.
Hipventory
Non Equity Assistance in 2015
Hipventory offers a platform designed for visual product reviews, assisting brands and e-commerce businesses in enhancing their social proof. By enabling these businesses to embed visual reviews, Hipventory helps them build trust with potential customers, ultimately improving their marketing and sales strategies. The platform focuses on facilitating authentic customer feedback, allowing brands to showcase genuine experiences with their products.
Cogtu
Non Equity Assistance in 2015
Cogtu Technologies is an advertising company that specializes in enhancing ad performance through innovative technology. The firm has developed a tool that embeds native advertisements within images, utilizing advanced techniques such as deep learning, image recognition, semantic analysis, and cognitive analysis. This approach allows businesses to improve their advertising effectiveness and achieve better returns on their marketing investments. By integrating these technologies, Cogtu aims to transform the way advertisements are presented and interacted with, providing a more engaging experience for consumers while maximizing the impact for advertisers.
Louli
Seed Round in 2015
Louli their members, will assist us in gift planning and system setup for marketing, sales, public relations, and employee benefits, etc.
Zhichi Technologies
Venture Round in 2015
Zhichi Technologies is a prominent intelligent customer experience provider based in Southeast Asia, specializing in a diverse range of solutions including AI chatbots, live chat, call center services, and ticketing systems. Since its inception in 2014, the company has supported over 5,000 brands and enterprises, facilitating millions of interactions across various channels such as online chat, social media, business messaging, and voice calls. Zhichi Technologies is dedicated to delivering a reliable and user-friendly platform that enhances communication between global enterprises and their customers. Additionally, the company has been designated as a Meta authorized business service provider, allowing it to assist enterprises in managing business accounts and executing marketing campaigns, notifications, and other communications efficiently.
Cogtu
Seed Round in 2015
Cogtu Technologies is an advertising company that specializes in enhancing ad performance through innovative technology. The firm has developed a tool that embeds native advertisements within images, utilizing advanced techniques such as deep learning, image recognition, semantic analysis, and cognitive analysis. This approach allows businesses to improve their advertising effectiveness and achieve better returns on their marketing investments. By integrating these technologies, Cogtu aims to transform the way advertisements are presented and interacted with, providing a more engaging experience for consumers while maximizing the impact for advertisers.
Email Copilot
Debt Financing in 2015
Email Copilot is a developer of an automated delivery platform focused on enhancing email messaging for marketers. The platform integrates seamlessly with existing marketing automation tools, utilizing behavior analysis to optimize message delivery. This ensures that communications are sent at times when individual users are most likely to engage and with content that aligns with their interests. The service operates automatically, allowing users to set it up and benefit from ongoing optimization without constant oversight. As a result, businesses using Email Copilot have experienced significant increases in email open and click rates, enhancing overall engagement and revenue.
Outleads
Non Equity Assistance in 2015
Outleads is a technology company that specializes in call-tracking solutions, allowing businesses to enhance their online advertising by utilizing data derived from offline interactions. Their patented technology integrates data from various sources, including CRMs, contact centers, and marketing automation platforms, and channels it into analytics tools like Google Analytics. This enables advertisers to retarget potential customers who expressed interest through phone calls, chat sessions, or email campaigns but did not complete a purchase. By facilitating targeted advertising based on actual customer engagement and intent, Outleads helps businesses optimize their marketing strategies and improve conversion rates. The company supports integration with prominent contact center software, enhancing its capability to serve diverse advertising needs.
Slope
Non Equity Assistance in 2015
Slope is a software company that specializes in providing tools for collaboration, workflow management, and the review and approval process for business content creation. Founded in 2013 and based in Seattle, Washington, Slope's platform enables users to organize campaigns and projects, plan deliverables, assign responsibilities, and set due dates. The solution allows for file uploads, storage, and sharing, along with the ability to collect feedback and approvals from both internal and external collaborators. Additionally, it supports various multimedia formats, including time-coded comments and image annotations, and facilitates progress tracking across multiple projects. Slope primarily serves marketing managers, content marketers, video producers, creative managers, graphic designers, and creative agencies in the U.S. and internationally. The company emerged from the team's experiences in a creative agency, where they sought a more efficient way to manage project workflows and approvals, ultimately leading to the development of their comprehensive software solution.
Slope
Seed Round in 2015
Slope is a software company that specializes in providing tools for collaboration, workflow management, and the review and approval process for business content creation. Founded in 2013 and based in Seattle, Washington, Slope's platform enables users to organize campaigns and projects, plan deliverables, assign responsibilities, and set due dates. The solution allows for file uploads, storage, and sharing, along with the ability to collect feedback and approvals from both internal and external collaborators. Additionally, it supports various multimedia formats, including time-coded comments and image annotations, and facilitates progress tracking across multiple projects. Slope primarily serves marketing managers, content marketers, video producers, creative managers, graphic designers, and creative agencies in the U.S. and internationally. The company emerged from the team's experiences in a creative agency, where they sought a more efficient way to manage project workflows and approvals, ultimately leading to the development of their comprehensive software solution.
Jabmo
Series A in 2015
Jabmo pioneered a whole new approach to account-based marketing with their hyper-aware ABM platform, advertising, and managed services. They are the disruptive vendor in a market where most B2B marketing programs still focus only on known contacts. Their vision, technology, and talent have fueled their rapid growth worldwide. Global manufacturers such as Eaton and BD rely on Jabmo to drive revenue by serving personalized and relevant ads to target accounts throughout the buying cycle. They are specialized in ABM for manufacturers and they are the most international vendor with local support throughout EMEA and USA. With their ABM Platform, their customers see over 2X marketing engagement from target accounts and higher sales win rates.
Socedo
Venture Round in 2015
Socedo, Inc., based in Seattle, Washington, specializes in automated social media lead generation solutions tailored for B2B marketers. Founded in 2011, the company utilizes social intent data from platforms like Twitter to identify potential prospects who demonstrate interest in specific areas. Socedo's system enables clients to connect with these leads based on real-time behaviors, such as interactions with competitors or relevant keywords. In addition to discovering new prospects, Socedo enhances existing lead data by providing demographic and behavioral insights, which can be integrated into marketing automation platforms like Marketo. This capability allows marketers to engage with leads effectively, monitor their social media activities, and identify sales opportunities. Notable clients include brands such as Microsoft and F5.
RotaryView
Venture Round in 2015
RotaryView Ltd., based in Israel, provides an innovative platform that transforms object and product photos into engaging 360-degree online presentations. The company offers a user-friendly and scalable solution for online retailers, allowing them to manage visual content effectively and enhance the shopping experience. By enabling retailers to showcase products through various formats such as images, 360° views, 3D models, interactive videos, and product tours, RotaryView significantly improves product display and user engagement. The platform streamlines the entire process of creating, uploading, editing, and embedding visual content, making it accessible and efficient. Additionally, RotaryView incorporates a unique management layer that supports multi-variant testing, which optimizes visual content display and facilitates high-level personalization for improved customer interactions.
Heroic.ly
Venture Round in 2015
Heroic.ly is an online marketing platform headquartered in Seattle, Washington, that specializes in retail marketing solutions. The platform features a recommendation engine that analyzes various factors, including region, consumer behavior, and product offerings, to identify growth opportunities. By providing insights on the ideal combinations of products, regions, and advertising networks, Heroic.ly helps marketing organizations optimize their strategies to meet demand and enhance sales performance. Additionally, the platform offers valuable customer-centric insights such as predicted revenue and cost-per-acquisition targets, enabling businesses to refine their marketing funnels effectively.
gazeMetrix
Venture Round in 2015
gazeMetrix is a company that specializes in image recognition and visual listening, providing brands with valuable insights into their presence on social media. By utilizing proprietary computer vision and machine learning algorithms, gazeMetrix analyzes user-generated photos on platforms like Instagram to determine when and where a brand is featured. This technology allows brands to identify image-based risks and opportunities, enhancing their understanding of how products are consumed and represented in everyday life. Through real-time monitoring, gazeMetrix enables brands to gain a clearer perspective on their visibility and engagement in the digital landscape.
QuantGroup
Non Equity Assistance in 2015
Founded in 2014, QuantGroup is a data-driven financial services platform dedicated to enhancing traditional industries through advanced technology. The company specializes in providing scenario-based digital empowerment services that leverage artificial intelligence to integrate various aspects of business operations, including technology, traffic, and goods and services. With a commitment to independent research and development, QuantGroup offers tailored marketing solutions and financial technology integration services aimed at both consumers and financial institutions. Its mission centers on utilizing data to facilitate convenient and efficient services, ultimately striving to transform how businesses operate in the digital landscape.
AppsFlyer
Series B in 2015
AppsFlyer Ltd. is a mobile app measurement platform founded in 2011 and headquartered in Herzliya, Israel, with additional offices worldwide. The company specializes in helping mobile app developers, brands, and advertising agencies measure and optimize their customer acquisition strategies through a real-time analytics dashboard. Its platform integrates with numerous media partners, allowing advertisers to assess and enhance their mobile app promotional campaigns across various channels, including paid, organic, and social media. AppsFlyer offers several key solutions, such as Ad Revenue Attribution, which aids mobile publishers in evaluating user lifetime value by considering diverse revenue sources. The company also provides Agency Transparency for brands to gain insights into their campaigns and Protect360, a robust fraud protection service. With a focus on privacy and user experience, AppsFlyer supports a wide array of applications across platforms like the Apple App Store and Google Play, enabling clients to foster meaningful customer relationships through advanced data analytics and engagement tools.
Contest
Non Equity Assistance in 2014
Awesome web platforms, for awesome firms employees. Federate them by involving them in a nice internal photo or video contest.
Videopath
Non Equity Assistance in 2014
Videopath is a video technology company that focuses on enhancing viewer engagement through interactivity. Its platform allows content marketers and publishers to connect web content to specific moments within their videos, thereby creating a richer content discovery experience. Users can import videos from existing hosting platforms such as Vimeo, Wistia, and YouTube into a cloud-based project builder, where they can easily arrange and publish interactive projects on their blogs or websites. The platform also facilitates sharing across social channels and email. Additionally, Videopath provides an analytics dashboard that enables video creators to monitor viewer behavior and link this data to Google Analytics, offering valuable insights for performance marketing.
Visarity
Seed Round in 2014
Visarity Technologies UG is a German company specializing in real-time graphics for various applications, including games, presentations, and mobile advertising. The company offers a software development kit that supports the creation of interactive two-dimensional and three-dimensional content for devices such as iOS, Android, and x86 Windows. Visarity's technology enables mobile ad networks, publishers, and agencies to craft visually engaging 3D experiences that effectively convey product narratives. In addition to their core rendering platform, the company provides creative services in 3D content development, augmented reality, and premium mobile applications, with a diverse team operating across Europe and Asia.
POWZY
Seed Round in 2014
POWZY provides a full solution for loyalty programs and customer relationship management. The mobile marketing technology engages and entertains consumers by adding game mechanics to loyalty programs, providing a professional, easy-to-launch and affordable solution to even the next door flower shop. They provide customer acquisition, engagement, and cross-industry purchase behavior analytics to B2C Companies. POWZY real-time bidding platform enables the value exchange between advertisers (who pay only for accomplished branding actions) and developers (who monetize their mobile apps and games, profiting from the non-paying users). It delivers 30 seconds of consumer attention, guaranteed.
EverString
Series A in 2014
EverString, established in 2012 and headquartered in San Mateo, California, specializes in a predictive analytics platform designed for B2B companies. Its cloud-based SaaS solution identifies and engages customer prospects by tracking and analyzing user data patterns, developing custom predictive models, and monitoring prospect behaviors to reveal intent. The platform offers predictive scoring, demand generation, and advertisement targeting, aiding clients in building new pipelines and enhancing conversion rates. As of November 2020, EverString operates as a subsidiary of ZoomInfo Technologies Inc.
Payever
Venture Round in 2014
Payever is a comprehensive commerce solution that supports the entire sales cycle for businesses. It offers an integrated platform that includes online shop and point of sale software, payment processing, customer relationship management, marketing tools, and inventory and shipping solutions. This seamless integration allows businesses to manage their operations efficiently as they grow. Payever's platform enables merchants to accept payments through various channels, including mail, invoices, websites, online shops, retail stores, and social media, thereby providing small businesses with the ability to compete with larger companies. With over 5,000 merchants utilizing its services, Payever is designed to adapt to the evolving needs of its users.
KitLocate
Venture Round in 2014
KitLocate is a mobile location cloud application platform that enhances iOS and Android apps with location-aware capabilities. It provides developers with a software development kit (SDK) that allows for efficient and accurate real-time location tracking, enabling brands to engage users effectively at the right time and place. The platform combines low battery consumption—less than 1% per hour—with advanced geo-data and location-based messaging tools such as geo-fencing. This empowers marketers to drive consumer engagement and brand loyalty through insights derived from user location data. By leveraging KitLocate's technology, developers can easily implement location features in their apps, while brands can enhance customer interactions with relevant offers tailored to users' immediate surroundings.
Roojoom
Pre Seed Round in 2014
Roojoom is an online platform that specializes in user-based content organization and sharing through its website and mobile application. Founded in 2013 and based in Tel Aviv, Israel, Roojoom enables users to discover and curate various types of web content, including articles, videos, and audio. The platform serves as an omni-channel customer engagement tool, allowing businesses to create personalized customer experiences that enhance engagement, onboarding, and retention throughout the customer lifecycle. By leveraging artificial intelligence, Roojoom tailors messaging and optimizes the timing and channels for each customer interaction. This capability helps brands manage the customer journey effectively, promoting objectives such as service utilization, upselling, and brand loyalty.
Videopath
Venture Round in 2014
Videopath is a video technology company that focuses on enhancing viewer engagement through interactivity. Its platform allows content marketers and publishers to connect web content to specific moments within their videos, thereby creating a richer content discovery experience. Users can import videos from existing hosting platforms such as Vimeo, Wistia, and YouTube into a cloud-based project builder, where they can easily arrange and publish interactive projects on their blogs or websites. The platform also facilitates sharing across social channels and email. Additionally, Videopath provides an analytics dashboard that enables video creators to monitor viewer behavior and link this data to Google Analytics, offering valuable insights for performance marketing.
Keebitz
Venture Round in 2014
Keebitz is a Seattle-based company that specializes in automating referral marketing for dentists. Through its online platform, Keebitz enables dental practices to engage with their patients effectively, encouraging them to refer friends and family via mobile devices. The service allows dentists to reward patients for referrals through real-time tracking of e-gift cards, enhancing the referral process. By leveraging automated marketing tools, Keebitz helps dental professionals stay top-of-mind with their patients and be promptly informed when potential new clients seek dental services, thus gaining a competitive edge in the market.
Nifty Window
Venture Round in 2014
Nifty Window is a distributed content marketing platform that helps brick & mortar businesses drive in-store sales across search, social media and mobile channels. It provides a suite of simple-to-use, rich content generation and distribution tools, via a single software-as-a-service (SaaS) platform, to assist business owners bridge the online-offline consumer experiences and to seamlessly integrate the physical and digital worlds.
EverString
Non Equity Assistance in 2014
EverString, established in 2012 and headquartered in San Mateo, California, specializes in a predictive analytics platform designed for B2B companies. Its cloud-based SaaS solution identifies and engages customer prospects by tracking and analyzing user data patterns, developing custom predictive models, and monitoring prospect behaviors to reveal intent. The platform offers predictive scoring, demand generation, and advertisement targeting, aiding clients in building new pipelines and enhancing conversion rates. As of November 2020, EverString operates as a subsidiary of ZoomInfo Technologies Inc.
Personalics
Venture Round in 2014
Personalics Ltd. is a New York-based company that develops a conversational engine designed for ecommerce platforms. This technology facilitates adaptive and native communication with shoppers across various channels, including email, social media, push notifications, and SMS. By leveraging demographic and behavioral analytics, Personalics enables brands to identify users and target them with tailored micro content that effectively captures their attention. The company’s platform gathers data from multiple touchpoints to generate personalized conversations, encouraging customers to return to stores. Additionally, all creative work for advertisements is produced in-house at no extra cost, allowing brands to streamline their marketing efforts and enhance customer engagement.
WAGmob
Seed Round in 2013
Onboarding new users, providing effective support, and communicating product features and updates is a challenge faced by marketers, product managers, sales professionals, customer success managers, and training managers every day. This challenge results in lost leads and sales opportunities, slow or low feature and product adoption, and customer churn. Fortunately, there’s a solution. GuideMe.io allows companies to easily create on-screen, in-app guided paths that make onboarding, supporting, and communicating features to prospects, customers, and employees simpler. Guided paths are available on demand for your targeted users, or can be triggered by user activity within your site or app. Easily integrate your existing content into a guided path, or create an immersive training for a rich user experience. GuideMe.io helps companies sell faster, onboard quicker, and provide better support. Visit www.WAGmob.com to request a demo or get started on a free trial.
Outleads
Seed Round in 2013
Outleads is a technology company that specializes in call-tracking solutions, allowing businesses to enhance their online advertising by utilizing data derived from offline interactions. Their patented technology integrates data from various sources, including CRMs, contact centers, and marketing automation platforms, and channels it into analytics tools like Google Analytics. This enables advertisers to retarget potential customers who expressed interest through phone calls, chat sessions, or email campaigns but did not complete a purchase. By facilitating targeted advertising based on actual customer engagement and intent, Outleads helps businesses optimize their marketing strategies and improve conversion rates. The company supports integration with prominent contact center software, enhancing its capability to serve diverse advertising needs.
BuzzTable
Seed Round in 2013
BuzzTable, a subsidiary of Mad Mobile, specializes in guest management solutions for the restaurant industry. Its core product, BuzzTable, is a mobile waitlist and guest engagement platform that enhances the dining experience. The platform allows customers to check their waitlist status, explore trending dishes, earn rewards, and provide feedback, while restaurants can create personalized marketing campaigns, build guest profiles, and foster direct communication with customers. BuzzTable's solutions are designed to improve operational efficiency and strengthen customer relationships.
Heroic.ly
Seed Round in 2013
Heroic.ly is an online marketing platform headquartered in Seattle, Washington, that specializes in retail marketing solutions. The platform features a recommendation engine that analyzes various factors, including region, consumer behavior, and product offerings, to identify growth opportunities. By providing insights on the ideal combinations of products, regions, and advertising networks, Heroic.ly helps marketing organizations optimize their strategies to meet demand and enhance sales performance. Additionally, the platform offers valuable customer-centric insights such as predicted revenue and cost-per-acquisition targets, enabling businesses to refine their marketing funnels effectively.
Udobu
Venture Round in 2013
Udobu is a revenue management platform tailored for the sports and entertainment sector, specializing in the analysis of fan and event data to enhance revenue opportunities. The platform provides sports clubs with real-time insights into ticket availability and sales performance, allowing them to compare current sales rates with historical data. This functionality enables clubs to take proactive measures, such as initiating ticket promotions for unsold seats, thereby maximizing attendance and minimizing empty spaces in stadiums. By accurately predicting fan behavior, Udobu assists sports organizations, media outlets, and brands in better targeting their marketing efforts and optimizing monetization strategies for each event.
Selectable Media
Funding Round in 2012
Selectable Media Inc. specializes in video advertising solutions tailored for brands and publishers. The company offers a range of services, including Selectable Value Exchange, which allows audiences to access content and services in return for interacting with brand advertisements. It also provides Selectable Sponsored Stories that distribute branded video content in contextually relevant environments. For publishers, Selectable Media's offerings, such as Content-Unlock and Value Exchange, facilitate consumer access to content by engaging with advertising or subscriptions. The company's partnerships span various sectors, including newspapers, magazines, mobile games, and Wi-Fi providers in public spaces. By collaborating with content providers across multiple devices, Selectable Media enables users to unlock digital content and services through brand interaction. Established in 2005 and based in New York, Selectable Media was formerly known as Nabbr.com Corp. and rebranded in 2007. As of December 31, 2014, it operates as a subsidiary of Meredith Corporation.
MarketingPilot
Acquisition in 2012
MarketingPilot provides Integrated Marketing Management solutions to better understand their customers, manage and streamline marketing operations and create automated and measurable multi-channel marketing campaigns. This acquisition is a very exciting step forward for us, and will accelerate their ability to better meet the needs of CMO's (chief marketing officers) through rich business intelligence, and better enable marketers to successfully plan, execute, monitor, and optimize customer interactions across digital, social and traditional channels, and measure ROI
Socedo
Seed Round in 2012
Socedo, Inc., based in Seattle, Washington, specializes in automated social media lead generation solutions tailored for B2B marketers. Founded in 2011, the company utilizes social intent data from platforms like Twitter to identify potential prospects who demonstrate interest in specific areas. Socedo's system enables clients to connect with these leads based on real-time behaviors, such as interactions with competitors or relevant keywords. In addition to discovering new prospects, Socedo enhances existing lead data by providing demographic and behavioral insights, which can be integrated into marketing automation platforms like Marketo. This capability allows marketers to engage with leads effectively, monitor their social media activities, and identify sales opportunities. Notable clients include brands such as Microsoft and F5.
Appetas
Seed Round in 2012
Appetas offers a restaurant marketing platform designed to help restaurant owners establish a strong online presence quickly and efficiently. The platform enables restaurants to create visually appealing websites, mobile sites, and social media profiles that showcase their menus, hours, and locations. By simplifying the process, Appetas addresses the challenges faced by individual and small chain restaurants, which often find existing options too complex and costly. Restaurant owners can easily manage and update their sites or choose a full-service option if preferred. Appetas reaches its clients through established partner channels, allowing restaurant owners to leverage a trusted source for their online marketing needs.
Keebitz
Seed Round in 2012
Keebitz is a Seattle-based company that specializes in automating referral marketing for dentists. Through its online platform, Keebitz enables dental practices to engage with their patients effectively, encouraging them to refer friends and family via mobile devices. The service allows dentists to reward patients for referrals through real-time tracking of e-gift cards, enhancing the referral process. By leveraging automated marketing tools, Keebitz helps dental professionals stay top-of-mind with their patients and be promptly informed when potential new clients seek dental services, thus gaining a competitive edge in the market.
Email Copilot
Seed Round in 2012
Email Copilot is a developer of an automated delivery platform focused on enhancing email messaging for marketers. The platform integrates seamlessly with existing marketing automation tools, utilizing behavior analysis to optimize message delivery. This ensures that communications are sent at times when individual users are most likely to engage and with content that aligns with their interests. The service operates automatically, allowing users to set it up and benefit from ongoing optimization without constant oversight. As a result, businesses using Email Copilot have experienced significant increases in email open and click rates, enhancing overall engagement and revenue.
Kimetric
Seed Round in 2012
Kimetric is a consumer analytics company focused on brick-and-mortar environments, offering them data capabilities similar to those available in the digital realm. The company has developed a platform that utilizes facial and skeleton recognition technology to provide real-time insights into consumer behavior. By analyzing the entire purchasing process, Kimetric enables retailers to gather valuable information that helps them make informed decisions and enhance profitability. The company's innovative approach aims to bridge the gap between physical retail and consumer analytics, empowering brands to better understand and respond to consumer needs.
AppNexus
Series C in 2010
AppNexus Inc. is a technology company that specializes in a cloud-based software platform designed to enhance and streamline programmatic online advertising. Founded in 2007 and headquartered in New York City, with additional offices both domestically and internationally, AppNexus provides a comprehensive suite of tools for advertisers and publishers. Its platform maximizes campaign performance and yield for online inventory, offering trading solutions and marketplaces for digital advertising. Advertisers can create custom trading desks and advertising networks, while the AppNexus Publisher Suite empowers publishers to optimize revenue through various demand sources. Key features include PriceCheck, a header bidding solution for diverse ad formats, and the AppNexus Apps program, which enables third-party technology vendors to develop tailored features for their clients. By leveraging data and machine learning, AppNexus facilitates intelligent, AI-driven advertising campaigns for marketers and agencies.
YaData
Acquisition in 2008
YaData was purchased by Microsoft on February 27, 2008. It offers analytic software for marketers in the United States, including segment discovery and ranking, which combines statistical techniques for segment discovery. It also offers segment relationship management, which performs segment related activities, including segment discovery, analysis and research, marketing decision support, and tracking to monitor segment evolution. The company serves telecom, banking, insurance, credit card, and Web ad industries. YaData, Ltd. was founded in 2005 and is based in Tel Aviv, Israel.
Screen Tonic
Acquisition in 2007
ScreenTonic is a European provider of mobile advertising services, specializing in ad serving technology, ad management, and mobile media sales. The company partners with various mobile operator portals and off-portal WAP sites to enhance monetization strategies for mobile traffic. ScreenTonic's offerings enable advertisers to reach consumers effectively and personally through mobile phones. To support these services, the company developed STAMP, a dedicated ad management and ad server platform designed specifically for the mobile internet. Through its comprehensive solutions, ScreenTonic aims to facilitate effective communication between advertisers and users in the mobile space.
Massive
Acquisition in 2006
Massive operates a prominent in-game advertising network that allows advertisers to engage with a large, unified gaming audience in real time across various platforms. Founded to enhance the advertising experience within video games, Massive enables publishers to monetize their content while maintaining the integrity and enjoyment of the gaming experience. The company has established itself as a leader in the field of in-game advertising since its acquisition by Microsoft in 2006.
5th Finger
Acquisition in 2005
5th Finger is a prominent mobile solution provider in the United States, specializing in mobile marketing services for the retail and health industries. The company develops mobile experiences for major brands and retailers, including Safeway, Jos A Bank, Victoria's Secret, and Joann Fabric and Craft. As part of Merkle, a leading marketing database company, 5th Finger offers a range of services that include SMS and mobile marketing campaigns, geo-fencing, and mobile couponing. This focus on innovative mobile solutions positions 5th Finger as a key player in enhancing customer engagement and driving sales for its clients.
Firefly Network
Acquisition in 1998
Firefly Network develops and provides an intelligent agent technology for the internet. Its flagship product Firefly Passport, is used to collect user preferences anonymously, recommend internet content, and send appropriate advertising. Firefly Network is based in McLean, Virginia. As of April 15, 1998, Firefly Network, Inc. was acquired by Microsoft Corporation.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.