MKT1

MKT1 is a venture capital firm based in Oakland, California, founded in 2020 by marketing leaders Emily Kramer and Kathleen Estreich. The company specializes in assisting founders and marketing leaders in the development of high-growth B2B companies. MKT1 invests in early-stage startups, providing financial support and strategic advice to enhance their marketing functions. By focusing on pre-seed to Series A investments, MKT1 aims to foster innovation and growth across various industries, positioning itself as a key player in the B2B startup ecosystem.

Andrew Caravella

Partner

Emily Kramer

Co-Founder

8 past transactions

Carbon (

Seed Round in 2023
Carbon is a developer of a universal retrieval engine designed to facilitate the connection of external data sources to large language models (LLMs). The company's innovative system enables businesses to access and search unstructured data from various multimedia formats, enhancing their analytical capabilities and insights. By integrating with cloud storage services and offering software development kits, Carbon allows developers to efficiently manage access controls and synchronize files. Its solutions cater to diverse industries, including technology, education, and finance, positioning Carbon as a key player in the evolving landscape of data utilization and artificial intelligence.

Canid

Seed Round in 2023
Canid is a company focused on improving the vaccination process for pediatricians through innovative technology. It has developed a scanning system that streamlines the management of vaccination records by eliminating manual data entry and automatically uploading vaccine information into state registries. Additionally, Canid provides a dashboard and process tool that offers administrative consulting, automates vaccine workflows, and manages vaccine inventory. By enhancing the efficiency of vaccination record management, Canid enables pediatric practitioners and state officials to concentrate on their core responsibilities, ultimately facilitating better healthcare outcomes for children.

Joyn

Pre Seed Round in 2023
Joyn is a technology company that specializes in enhancing productivity by integrating seamlessly with existing workplace tools. Its platform functions as a co-pilot that identifies and analyzes workflows and the utilization of various tools, providing insights into their impact on key performance metrics. By leveraging artificial intelligence, Joyn automates reporting and streamlines operations, significantly reducing the need for frequent status meetings and communication overload through platforms like Slack. This allows teams to focus on their most impactful work rather than getting bogged down by administrative tasks. With personalized summaries delivered to users' preferred environments, Joyn aims to improve efficiency and effectiveness in organizational processes.

Tyba

Seed Round in 2023
Tyba is a developer of an informatics platform that assists enterprises in the development and operation of renewable energy projects. The platform offers comprehensive modeling for both standalone and hybrid storage projects, facilitating early-stage development through to operational phases. It enables users to build production and revenue models, compare design variations, and analyze results using interactive dashboards and visualizations. By leveraging analytics related to renewable energy and power markets, Tyba empowers businesses to effectively model solar energy storage, allowing them to make informed decisions regarding expected production, revenue, dispatch, and asset operations.

Plain.

Seed Round in 2022
Plain is a startup focused on transforming customer support tools for modern companies. Its software provides a comprehensive suite of features that includes issue management, chat, email, and reporting capabilities. A key aspect of Plain's approach is its emphasis on API integrations, which allows seamless collaboration between a company’s product and its support platform. This integration enhances the customer service experience by consolidating all customer interactions and tracking issues without fragmenting conversations into tickets. By addressing the complexities of customer service, Plain aims to streamline operations and empower businesses to take control of their customer service infrastructure.

Vori

Series A in 2022
Vori is a modern business-to-business operating system specifically designed for the grocery industry. Founded in 2019, the company launched its first product in March 2020, providing a platform that connects data across the food supply chain. This technology simplifies supply chain management for grocery retailers, brands, and distributors, enabling them to enhance food access and reduce food waste. Vori's system allows local and regional supermarkets to efficiently replenish their shelves, manage pricing, and control inventory, ultimately improving profitability and optimizing labor. The company is supported by a diverse group of investors, including industry experts and founders from notable companies, who share its vision of a more efficient food movement.

Pocus

Series A in 2022
Pocus is a revenue data platform designed to empower go-to-market teams in analyzing and visualizing data related to prospects and customers without the need for engineering support. The platform is tailored for product-led companies, providing essential insights and automation to convert self-serve users into paying customers. By integrating customer firmographic and product usage data, Pocus offers a comprehensive view of the self-serve funnel, enabling sales teams to identify high-priority opportunities and take swift action. This approach not only enhances efficiency but also allows sales teams to save significant time, ultimately uncovering substantial revenue opportunities. Pocus serves notable clients such as Miro, Webflow, Loom, and Superhuman, helping them focus their efforts on the most promising leads.

OpsLevel

Series A in 2022
OpsLevel is a service ownership platform that enables organizations to effectively manage their microservices and systems. By providing a comprehensive microservice catalog, the platform allows developers to track and operate services in production, thereby reducing cognitive load and enhancing reliability. OpsLevel's built-in maturity features facilitate the measurement, building, and deployment of services across various cloud environments. Additionally, the platform supports service ownership and developer portals, streamlining the process of shipping and maintaining high-quality software. With its focus on improving operational efficiency, OpsLevel helps businesses resolve production incidents more swiftly, ultimately contributing to greater software reliability and security.
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