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Macro is a technology and media company that enhances virtual collaboration through its Zoom SDK-powered application. It transforms standard Zoom meetings into interactive sessions, offering two modes: a collaborative overlay with participant bubbles and an Arena/Stadium mode for presentations, featuring an Airtime feature tracking speaker time and a text-input system for capturing meeting insights and action items. Additionally, Macro operates a multimedia platform focused on the multicultural market, producing and financing film, television, and digital content that represents the perspectives of people of color, aiming to create universal content that resonates with diverse audiences.

Memix is a developer of a virtual camera application that enhances video conferencing and live streaming experiences through the use of filters and effects. The application can be seamlessly integrated into various Windows applications, such as Zoom, Webex, and Microsoft Teams, as well as web-based platforms like Facebook Messenger and Houseparty. By allowing users to modify and improve the visual quality of their webcam feeds, Memix aims to provide clients with tools to enhance their online communication and presentation capabilities.