Monogram Capital Partners
Monogram Capital Partners, established in 2014 and based in Beverly Hills, California, is a private equity investment firm specializing in the consumer and retail sectors. The firm targets lower-mid market investments across the United States, focusing on B2C, retail, apparel, beauty, consumer healthcare, food and beverage, and restaurant sectors. Monogram partners with management teams to develop the next generation of category leaders, providing flexible capital, deep domain knowledge, and strategic industry relationships. Since inception, the firm has invested over $1.4 billion in equity capital, leveraging its partners' elite investing and advisory experience from leading institutions.
Violette_FR
Series B in 2024
VIOLETTE_FR is a beauty brand that offers a diverse range of products, including skincare, haircare, and makeup, all crafted with safe, effective, vegan, and cruelty-free ingredients. The brand emphasizes the celebration of individuality and embraces the French philosophy of appreciating imperfection. VIOLETTE_FR caters to beauty professionals and consumers alike, providing a variety of cosmetics such as lipstick, liquid eyeshadow, highlighter, dry shampoo, and moisturizing spray. With a commitment to being natural and environmentally conscious, the brand seeks to empower users to express their personalities and aspirations through its products.
Tru Fragrance + Beauty
Acquisition in 2024
Tru Fragrance + Beauty is a company that specializes in the design, marketing, and production of fragrance and beauty brands aimed at establishing strong connections with consumers. It develops and manufactures private label fragrances and beauty products, assisting retailers in maximizing their market potential. The company offers a comprehensive range of services, including ideation support, global operations management, brand strategy, marketing, data intelligence, and portfolio management. By providing these resources, Tru Fragrance + Beauty enables its clients to foster business growth, create sustainable business models, and enhance consumer loyalty.
Live Tinted
Series A in 2023
Live Tinted is a digital community and beauty brand dedicated to enhancing representation for individuals of diverse skin tones. Founded in 2018 and based in Los Angeles, the company aims to address the needs of those who feel overlooked in the beauty industry, promoting authentic representation and personal identity. Live Tinted offers a range of versatile beauty products that serve multiple purposes, including color correction, eyeshadow, blush, and lipstick. Their formulations are designed to be inclusive and efficacious, allowing consumers to find personalized solutions that resonate with their unique needs. Through its efforts, Live Tinted seeks to foster a sense of belonging and visibility in the beauty space, moving beyond tokenism to create a more inclusive standard.
Beach House Group
Series A in 2020
Beach House Group is a consumer product solutions company that specializes in creating and commercializing brands to meet consumer needs. Their expertise lies in brand and product development, design, licensing, and procurement services, with a focus on the cosmetics industry.
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