MOOR

MOOR Holding is a family office based in Stockholm, Sweden, that primarily invests in early-stage digital innovation companies. The firm shifted its investment strategy from private equity and venture capital to family office operations between 2018 and 2019. MOOR's approach is characterized by flexibility and a commitment to supporting its portfolio companies. It invests in both public and private entities, focusing on early-stage projects that may still be in the conceptual phase. With an emphasis on collaboration, MOOR actively engages with entrepreneurs, offering not only capital but also valuable resources, mentorship, and a network to help navigate the challenges of starting and growing a business. The firm's experienced team understands the hurdles faced by startups and is dedicated to fostering long-term partnerships by taking a seat on the board and providing hands-on assistance in refining business strategies for success.

Katja Bergman

Partner

Kaj Hed

Co-Founder

24 past transactions

Nowports

Series B in 2021
Nowports is a digital freight forwarder that streamlines the import and export processes for businesses. Its platform enables users to manage shipments in real-time, providing features such as freight tracking, shipment booking, and product registration. By leveraging artificial intelligence, Nowports enhances the security and transparency of logistics operations. The platform is designed to facilitate the transportation of goods conveniently and affordably, allowing companies to request quotes and manage their supply chains efficiently from any port.

Acast

Venture Round in 2020
Acast is a leading data-driven marketplace focused on podcasting and voice technology, established in 2014. The company connects audio creators with financial resources to produce high-quality content while providing access to targeted audiences. Acast collaborates with a diverse range of popular podcasts and renowned publishers, including My Dad Wrote a Porno, The Adam Buxton Podcast, and major outlets like The Times and The Economist. Operating globally, Acast has offices in various locations, including Stockholm and Sydney, and employs a dedicated team of audio enthusiasts who strive to foster a sustainable audio ecosystem. The company offers comprehensive services, including podcast hosting, growth support, and monetization through an advertising marketplace and membership features, with the majority of its revenue generated from its European segment.

Mitigram

Series B in 2019
Mitigram AB operates a global trade finance platform designed for exporters, traders, and financial institutions to obtain funding and manage risks associated with cross-border trade. Established in 2014 and based in Stockholm, Sweden, Mitigram offers a unique digital solution that is independent and supports multiple banks and financial instruments. The platform enables over 200 multinational corporations, commodity traders, and financial institutions to access a broad network of counterparties, facilitating trade in more than 100 markets. Mitigram's services include a smart tool called Open Market DISCOVERY, which automates the identification of risk mitigation and financing options for trade transactions. By providing real-time insights into pricing, risk, and capacity from partner banks, and utilizing technologies like SWIFT connectivity and artificial intelligence, Mitigram has enabled over $70 billion in trade flows since its commercial launch in 2016.

Velory

Series B in 2018
Velory operates a digitalization platform that connects digital brands with small and medium-sized businesses. Utilizing machine learning, the platform identifies and delivers relevant digital solutions tailored to the needs of these businesses, ensuring that the solutions integrate seamlessly. Velory also features an on-demand direct sales force, which can be activated instantly in any location worldwide, facilitating rapid business growth through innovative digital services.

Mitigram

Series A in 2018
Mitigram AB operates a global trade finance platform designed for exporters, traders, and financial institutions to obtain funding and manage risks associated with cross-border trade. Established in 2014 and based in Stockholm, Sweden, Mitigram offers a unique digital solution that is independent and supports multiple banks and financial instruments. The platform enables over 200 multinational corporations, commodity traders, and financial institutions to access a broad network of counterparties, facilitating trade in more than 100 markets. Mitigram's services include a smart tool called Open Market DISCOVERY, which automates the identification of risk mitigation and financing options for trade transactions. By providing real-time insights into pricing, risk, and capacity from partner banks, and utilizing technologies like SWIFT connectivity and artificial intelligence, Mitigram has enabled over $70 billion in trade flows since its commercial launch in 2016.

Instabridge

Venture Round in 2018
Instabridge AB is a Stockholm-based company that develops a mobile application designed to facilitate the discovery and sharing of Wi-Fi networks. Founded in 2012, the application allows users to share Wi-Fi access without revealing passwords, fostering a community-oriented approach to connectivity. Initially aimed at enabling users to share home Wi-Fi with friends on Facebook, Instabridge has since evolved into a broader Wi-Fi sharing platform, gaining significant popularity in countries like Brazil and Mexico. The app not only enables users to share their own Wi-Fi hotspots but also provides access to a crowdsourced database of Wi-Fi locations, including public venues such as McDonald's and Starbucks, making it especially valuable in regions where cellular data is costly.

Acast

Venture Round in 2017
Acast is a leading data-driven marketplace focused on podcasting and voice technology, established in 2014. The company connects audio creators with financial resources to produce high-quality content while providing access to targeted audiences. Acast collaborates with a diverse range of popular podcasts and renowned publishers, including My Dad Wrote a Porno, The Adam Buxton Podcast, and major outlets like The Times and The Economist. Operating globally, Acast has offices in various locations, including Stockholm and Sydney, and employs a dedicated team of audio enthusiasts who strive to foster a sustainable audio ecosystem. The company offers comprehensive services, including podcast hosting, growth support, and monetization through an advertising marketplace and membership features, with the majority of its revenue generated from its European segment.

Attach

Venture Round in 2016
Attach is a sales enablement platform that assists sales and marketing teams in optimizing their processes. It offers a centralized content hub where users can share resources, measure content effectiveness, and monitor prospect engagement. This functionality allows teams to manage, track, and control documents throughout the entire buyer journey, ultimately enhancing their ability to sell more effectively.

Velory

Series A in 2016
Velory operates a digitalization platform that connects digital brands with small and medium-sized businesses. Utilizing machine learning, the platform identifies and delivers relevant digital solutions tailored to the needs of these businesses, ensuring that the solutions integrate seamlessly. Velory also features an on-demand direct sales force, which can be activated instantly in any location worldwide, facilitating rapid business growth through innovative digital services.

SuperPhone

Seed Round in 2016
SuperPhone is an intelligent mobile messaging platform tailored for enterprise retail brands, facilitating effective customer acquisition and engagement through mobile channels. The platform harnesses data-driven insights and smart messaging techniques to enhance revenue generation, foster brand loyalty, and build personalized customer relationships. Its application allows businesses to conduct high-volume marketing text broadcasts using various phone number types, while also offering advanced analytics to monitor conversation performance and revenue metrics. This comprehensive approach enables companies to increase customer engagement and retention in a scalable manner.

Instabridge

Series A in 2015
Instabridge AB is a Stockholm-based company that develops a mobile application designed to facilitate the discovery and sharing of Wi-Fi networks. Founded in 2012, the application allows users to share Wi-Fi access without revealing passwords, fostering a community-oriented approach to connectivity. Initially aimed at enabling users to share home Wi-Fi with friends on Facebook, Instabridge has since evolved into a broader Wi-Fi sharing platform, gaining significant popularity in countries like Brazil and Mexico. The app not only enables users to share their own Wi-Fi hotspots but also provides access to a crowdsourced database of Wi-Fi locations, including public venues such as McDonald's and Starbucks, making it especially valuable in regions where cellular data is costly.

Velory

Seed Round in 2015
Velory operates a digitalization platform that connects digital brands with small and medium-sized businesses. Utilizing machine learning, the platform identifies and delivers relevant digital solutions tailored to the needs of these businesses, ensuring that the solutions integrate seamlessly. Velory also features an on-demand direct sales force, which can be activated instantly in any location worldwide, facilitating rapid business growth through innovative digital services.

Spotscale

Seed Round in 2015
Spotscale specializes in creating digital and physical models of buildings and their surroundings through advanced 3D technology. The company utilizes 3D reconstruction algorithms that convert images of real-world environments into highly realistic 3D representations. This innovative approach allows for interactive 3D models, which serve as effective communication tools for visualizing future neighborhoods and projects. By enabling enhanced understanding, dialogue, and experimentation, Spotscale's services cater to various client needs in the domain of building reconstruction.

Goo Technologies

Seed Round in 2015
Goo Technologies is a pioneering web technology company based in Stockholm, Sweden. The company's vision is a world where all digital experiences are available instantly on all devices, everywhere. In the internet world it envisions, advanced games are published online just like a web page.

Volumental

Seed Round in 2014
Volumental operates a technology platform that enables the creation of accurate 3D body models for product customization. Their innovative 3D scanning software is widely recognized and has generated thousands of models on their website, facilitating applications in both the retail and medical sectors. The company specializes in providing footwear recommendations through an artificial intelligence-driven fit engine, which utilizes three-dimensional foot scans along with retail purchase data. This technology allows businesses to design and recommend shoes that ensure a proper fit for their customers, enhancing the shopping experience.

Takumii Sweden

Seed Round in 2014
Takumii Sweden is a company based in Stockholm that specializes in developing desktop email clients. Its innovative email application allows users to manage their inboxes more efficiently by enabling automatic sorting, ranking, and cleaning of emails without the need to delete any messages. Users can handle emails in batches, streamlining the process of managing large volumes of correspondence. Additionally, the application offers a visual browsing feature for attachments, making it easier for users to locate files without extensive searching. Founded by Jimmy Brodd and Joel Marsh, Takumii Sweden aims to enhance the email experience for its users through intuitive design and functionality.

Velory

Seed Round in 2014
Velory operates a digitalization platform that connects digital brands with small and medium-sized businesses. Utilizing machine learning, the platform identifies and delivers relevant digital solutions tailored to the needs of these businesses, ensuring that the solutions integrate seamlessly. Velory also features an on-demand direct sales force, which can be activated instantly in any location worldwide, facilitating rapid business growth through innovative digital services.

Mitigram

Seed Round in 2014
Mitigram AB operates a global trade finance platform designed for exporters, traders, and financial institutions to obtain funding and manage risks associated with cross-border trade. Established in 2014 and based in Stockholm, Sweden, Mitigram offers a unique digital solution that is independent and supports multiple banks and financial instruments. The platform enables over 200 multinational corporations, commodity traders, and financial institutions to access a broad network of counterparties, facilitating trade in more than 100 markets. Mitigram's services include a smart tool called Open Market DISCOVERY, which automates the identification of risk mitigation and financing options for trade transactions. By providing real-time insights into pricing, risk, and capacity from partner banks, and utilizing technologies like SWIFT connectivity and artificial intelligence, Mitigram has enabled over $70 billion in trade flows since its commercial launch in 2016.

Acast

Seed Round in 2014
Acast is a leading data-driven marketplace focused on podcasting and voice technology, established in 2014. The company connects audio creators with financial resources to produce high-quality content while providing access to targeted audiences. Acast collaborates with a diverse range of popular podcasts and renowned publishers, including My Dad Wrote a Porno, The Adam Buxton Podcast, and major outlets like The Times and The Economist. Operating globally, Acast has offices in various locations, including Stockholm and Sydney, and employs a dedicated team of audio enthusiasts who strive to foster a sustainable audio ecosystem. The company offers comprehensive services, including podcast hosting, growth support, and monetization through an advertising marketplace and membership features, with the majority of its revenue generated from its European segment.

Kiosked

Series A in 2013
Kiosked is an independent advertising automation platform based in Helsinki, Finland, with additional offices in nine countries. The company specializes in programmatic advertising, transforming various types of online content—including images, videos, and applications—into interactive ad placements. Kiosked aims to address critical industry challenges such as ad viewability, relevancy, and performance. By dynamically converting publishers' content into effective advertising formats, Kiosked enables clients to create new revenue opportunities across mobile, desktop, display, and video channels. The platform has been recognized as one of the world’s leading technology companies in its field.

Goo Technologies

Seed Round in 2013
Goo Technologies is a pioneering web technology company based in Stockholm, Sweden. The company's vision is a world where all digital experiences are available instantly on all devices, everywhere. In the internet world it envisions, advanced games are published online just like a web page.

Kiosked

Seed Round in 2012
Kiosked is an independent advertising automation platform based in Helsinki, Finland, with additional offices in nine countries. The company specializes in programmatic advertising, transforming various types of online content—including images, videos, and applications—into interactive ad placements. Kiosked aims to address critical industry challenges such as ad viewability, relevancy, and performance. By dynamically converting publishers' content into effective advertising formats, Kiosked enables clients to create new revenue opportunities across mobile, desktop, display, and video channels. The platform has been recognized as one of the world’s leading technology companies in its field.
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