MOOR

MOOR Holding is a family office based in Stockholm, Sweden, that primarily invests in early-stage digital innovation companies. The firm shifted its investment strategy from private equity and venture capital to family office operations between 2018 and 2019. MOOR's approach is characterized by flexibility and a commitment to supporting its portfolio companies. It invests in both public and private entities, focusing on early-stage projects that may still be in the conceptual phase. With an emphasis on collaboration, MOOR actively engages with entrepreneurs, offering not only capital but also valuable resources, mentorship, and a network to help navigate the challenges of starting and growing a business. The firm's experienced team understands the hurdles faced by startups and is dedicated to fostering long-term partnerships by taking a seat on the board and providing hands-on assistance in refining business strategies for success.

24 past transactions

Nowports

Series B in 2021
Nowports is a digital freight forwarder that helps companies improve the import process. It serves as a platform through which companies and individuals can manage their imports and exports in real time. The company uses AI to make the import process easy, secure, and transparent. The platform allows to request a quote, register the products and providers that the company mostly uses, and book shipments from any port.

Acast

Venture Round in 2020
Acast AB, based in Stockholm, Sweden, operates a data-driven platform that focuses on podcasting and voice technology. Established in 2014, Acast serves as a marketplace that connects audio creators with financial resources to produce high-quality content while reaching their desired audience. The company collaborates with a diverse range of podcasts, including popular shows like My Dad Wrote a Porno and The Adam Buxton Podcast, as well as content from renowned publishers such as the Times, the Economist, and Vogue. With a global presence that includes offices from Stockholm to Sydney, Acast employs a dedicated team of audio enthusiasts committed to fostering a sustainable ecosystem for the audio industry and supporting its ongoing growth.

Mitigram

Series B in 2019
Mitigram AB operates a global trade finance platform that connects exporters, traders, and financial institutions, facilitating access to funding and risk coverage for cross-border trade. The platform automates the process of finding risk mitigation and financing solutions for trade transactions, serving multinational corporations, commodity traders, and banks. Mitigram has established itself as the largest marketplace for trade finance, facilitating transactions exceeding $2.5 billion per month and totaling over $55 billion across more than 1,000 issuers in over 100 countries. The system supports network creation and expansion, providing automated quotation workflows, audit trails, and analytics on asset pricing and activity data. Founded in 2014 and headquartered in Stockholm, Sweden, Mitigram expanded its presence in Asia with an office in Singapore established in 2020. The company emphasizes diversity, with its founder, CEO, and CFO all being female.

Velory

Series B in 2018
Velory, formerly known as Universal Avenue AB, operates a global on-demand sales platform designed to connect digital brands with small and medium-sized businesses. Founded in 2014 and headquartered in Stockholm, Sweden, with additional offices across Europe, Velory leverages machine learning to offer tailored digital solutions and customer acquisition strategies. The platform facilitates brand growth in new markets by providing a direct salesforce that engages with various industries, including hospitality, retail, beauty, and experiential services. By identifying and integrating the most relevant solutions, Velory ensures that brands can effectively reach their target audiences and enhance their market presence.

Mitigram

Series A in 2018
Mitigram AB operates a global trade finance platform that connects exporters, traders, and financial institutions, facilitating access to funding and risk coverage for cross-border trade. The platform automates the process of finding risk mitigation and financing solutions for trade transactions, serving multinational corporations, commodity traders, and banks. Mitigram has established itself as the largest marketplace for trade finance, facilitating transactions exceeding $2.5 billion per month and totaling over $55 billion across more than 1,000 issuers in over 100 countries. The system supports network creation and expansion, providing automated quotation workflows, audit trails, and analytics on asset pricing and activity data. Founded in 2014 and headquartered in Stockholm, Sweden, Mitigram expanded its presence in Asia with an office in Singapore established in 2020. The company emphasizes diversity, with its founder, CEO, and CFO all being female.

Instabridge

Venture Round in 2018
Instabridge AB is a Stockholm-based company founded in 2012 that develops a mobile application designed to facilitate the sharing and discovery of Wi-Fi networks. Initially created to allow users to share their home Wi-Fi with friends on Facebook, the app has evolved into a broader platform focused on building a global Wi-Fi sharing community, particularly in developing markets like Brazil and Mexico, where cellular data costs are high. The Instabridge application enables users to share Wi-Fi network details without revealing passwords, creating a crowdsourced database of Wi-Fi hotspots. This includes both user-shared networks and known public venues with free Wi-Fi, such as McDonald's and Starbucks, enhancing accessibility for users in urban environments.

BuildSafe

Venture Round in 2017
BuildSafe Sweden AB is a Stockholm-based company that specializes in developing a digital safety management tool tailored for the construction industry. Founded in 2015, BuildSafe offers a mobile application and web platform designed to enhance safety, transparency, and efficiency in construction projects. The service enables construction companies to effectively report, document, and monitor risks, thereby maintaining high levels of security and quality while minimizing the burden of paperwork. Through its innovative solutions, BuildSafe aims to improve overall safety standards within the construction sector.

Acast

Venture Round in 2017
Acast AB, based in Stockholm, Sweden, operates a data-driven platform that focuses on podcasting and voice technology. Established in 2014, Acast serves as a marketplace that connects audio creators with financial resources to produce high-quality content while reaching their desired audience. The company collaborates with a diverse range of podcasts, including popular shows like My Dad Wrote a Porno and The Adam Buxton Podcast, as well as content from renowned publishers such as the Times, the Economist, and Vogue. With a global presence that includes offices from Stockholm to Sydney, Acast employs a dedicated team of audio enthusiasts committed to fostering a sustainable ecosystem for the audio industry and supporting its ongoing growth.

Velory

Series A in 2016
Velory, formerly known as Universal Avenue AB, operates a global on-demand sales platform designed to connect digital brands with small and medium-sized businesses. Founded in 2014 and headquartered in Stockholm, Sweden, with additional offices across Europe, Velory leverages machine learning to offer tailored digital solutions and customer acquisition strategies. The platform facilitates brand growth in new markets by providing a direct salesforce that engages with various industries, including hospitality, retail, beauty, and experiential services. By identifying and integrating the most relevant solutions, Velory ensures that brands can effectively reach their target audiences and enhance their market presence.

BuildSafe

Seed Round in 2016
BuildSafe Sweden AB is a Stockholm-based company that specializes in developing a digital safety management tool tailored for the construction industry. Founded in 2015, BuildSafe offers a mobile application and web platform designed to enhance safety, transparency, and efficiency in construction projects. The service enables construction companies to effectively report, document, and monitor risks, thereby maintaining high levels of security and quality while minimizing the burden of paperwork. Through its innovative solutions, BuildSafe aims to improve overall safety standards within the construction sector.

SuperPhone

Seed Round in 2016
SuperPhone is an intelligent mobile messaging platform that helps enterprise retail brands acquire, and engage with mobile customers in an impactful way. It leverages the power of data and smart messaging to drive increased revenue, brand loyalty, and personalized customer relationships at any scale.

Velory

Seed Round in 2015
Velory, formerly known as Universal Avenue AB, operates a global on-demand sales platform designed to connect digital brands with small and medium-sized businesses. Founded in 2014 and headquartered in Stockholm, Sweden, with additional offices across Europe, Velory leverages machine learning to offer tailored digital solutions and customer acquisition strategies. The platform facilitates brand growth in new markets by providing a direct salesforce that engages with various industries, including hospitality, retail, beauty, and experiential services. By identifying and integrating the most relevant solutions, Velory ensures that brands can effectively reach their target audiences and enhance their market presence.

Spotscale

Seed Round in 2015
Spotscale AB, founded in 2012 and based in Stockholm, specializes in transforming drone imagery into interactive 3D models. The company offers services that utilize advanced 3D reconstruction algorithms to create digital and physical representations of buildings and their surroundings. By converting real-world scans into realistic 3D models, Spotscale enhances communication and understanding for projects involving urban planning and architectural design. This innovative approach allows clients to engage in more effective dialogue and experimentation, moving beyond traditional 2D sketches to immersive visualizations that better represent future developments.

Goo Technologies

Seed Round in 2015
Goo Technologies is a pioneering web technology company based in Stockholm, Sweden. The company's vision is a world where all digital experiences are available instantly on all devices, everywhere. In the internet world it envisions, advanced games are published online just like a web page.

Volumental

Seed Round in 2014
Volumental AB, founded in 2012 and based in Stockholm, Sweden, specializes in creating accurate 3D body models for customization purposes. Its platform allows users to scan and share 3D models of people, objects, and rooms, facilitating the integration of these models into various web pages. The company's advanced 3D scanning software has gained global recognition, generating thousands of models that are utilized in 3D printing and product customization across multiple sectors, particularly in retail and healthcare. Through its technology, Volumental enables businesses to enhance their offerings by tailoring products and services to individual needs.

Takumii Sweden

Seed Round in 2014
Takumii Sweden is an email application that develops desktop email clients for its users. It allows its users to sort, rank, and clean their inbox automatically without deleting any emails. Through the application, emails can be handled in batches instead of one-at-a-time. Takumii Sweden also enables its users to browse attachments visually instead of hunting for them via search. Takumii Sweden was founded by Jimmy Brodd and Joel Marsh. It is based in Stockholm, Sweden.

Velory

Seed Round in 2014
Velory, formerly known as Universal Avenue AB, operates a global on-demand sales platform designed to connect digital brands with small and medium-sized businesses. Founded in 2014 and headquartered in Stockholm, Sweden, with additional offices across Europe, Velory leverages machine learning to offer tailored digital solutions and customer acquisition strategies. The platform facilitates brand growth in new markets by providing a direct salesforce that engages with various industries, including hospitality, retail, beauty, and experiential services. By identifying and integrating the most relevant solutions, Velory ensures that brands can effectively reach their target audiences and enhance their market presence.

Mitigram

Seed Round in 2014
Mitigram AB operates a global trade finance platform that connects exporters, traders, and financial institutions, facilitating access to funding and risk coverage for cross-border trade. The platform automates the process of finding risk mitigation and financing solutions for trade transactions, serving multinational corporations, commodity traders, and banks. Mitigram has established itself as the largest marketplace for trade finance, facilitating transactions exceeding $2.5 billion per month and totaling over $55 billion across more than 1,000 issuers in over 100 countries. The system supports network creation and expansion, providing automated quotation workflows, audit trails, and analytics on asset pricing and activity data. Founded in 2014 and headquartered in Stockholm, Sweden, Mitigram expanded its presence in Asia with an office in Singapore established in 2020. The company emphasizes diversity, with its founder, CEO, and CFO all being female.

Acast

Seed Round in 2014
Acast AB, based in Stockholm, Sweden, operates a data-driven platform that focuses on podcasting and voice technology. Established in 2014, Acast serves as a marketplace that connects audio creators with financial resources to produce high-quality content while reaching their desired audience. The company collaborates with a diverse range of podcasts, including popular shows like My Dad Wrote a Porno and The Adam Buxton Podcast, as well as content from renowned publishers such as the Times, the Economist, and Vogue. With a global presence that includes offices from Stockholm to Sydney, Acast employs a dedicated team of audio enthusiasts committed to fostering a sustainable ecosystem for the audio industry and supporting its ongoing growth.

Kiosked

Series A in 2013
Kiosked Ltd. operates an advertising automation platform that enhances publishers' content by creating advertising inventory directly within it. Founded in 2010 and headquartered in Espoo, Finland, Kiosked has expanded its presence with offices in nine countries, including major cities like London, New York, and Tokyo. The platform enables media buyers and brands to purchase inventory in real-time, addressing challenges related to ad viewability, relevancy, and performance. By transforming online content, images, videos, and applications into interactive ad placements, Kiosked provides new revenue streams for publishers while delivering measurable results for advertisers. Recognized as one of the leading technology companies in the industry, Kiosked is committed to evolving digital advertising through innovative programmatic solutions.

Goo Technologies

Seed Round in 2013
Goo Technologies is a pioneering web technology company based in Stockholm, Sweden. The company's vision is a world where all digital experiences are available instantly on all devices, everywhere. In the internet world it envisions, advanced games are published online just like a web page.

Kiosked

Seed Round in 2012
Kiosked Ltd. operates an advertising automation platform that enhances publishers' content by creating advertising inventory directly within it. Founded in 2010 and headquartered in Espoo, Finland, Kiosked has expanded its presence with offices in nine countries, including major cities like London, New York, and Tokyo. The platform enables media buyers and brands to purchase inventory in real-time, addressing challenges related to ad viewability, relevancy, and performance. By transforming online content, images, videos, and applications into interactive ad placements, Kiosked provides new revenue streams for publishers while delivering measurable results for advertisers. Recognized as one of the leading technology companies in the industry, Kiosked is committed to evolving digital advertising through innovative programmatic solutions.
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