MOOR

MOOR is an early stage Swedish venture capital firm focusing on the digital space. As a private investment company funded by a highly successful serial entrepreneur it can act differently and more flexibly than most other VCs. Its investment approach is opportunistic in terms of size, stage and geography. Its overhead is limited, it invest on the same terms as the entrepreneurs and its timeline to close a deal is short. it is passionate in supporting its portfolio companies and make a real personal commitment to each one. It focuses on early-stage companies. Sometimes so early that they are just a brilliant idea on a whiteboard. The start-up phase is hard; more companies fail than make it big. Success comes from tenacious teams working together through the challenges that they will inevitably face. its experienced team helps talented entrepreneurs overcome their early hurdles and quickly grow the company on a global scale. Its background is similar to yours – the money it invests is derived from entrepreneurship. It’s personally faced a lot of the challenges an early-stage company encounters, and it’s certainly made its share of mistakes. It understands what you are facing and bring its experiences, resources, network and efforts together, to create a team that is committed to working with you for the long haul. It’s a dedicated, active partner. This means that it will only invest in your company if it can offer you the right knowledge combined with capital. Directly, or via its network, it can broaden your management team and it will always take a seat on the board. it offer hands-on help in building your business and refining your ideas for success.

Malin Bäcklund

CEO

Aizat Zhetibaeva

Investment Associate

32 past transactions

Velory

Series A in 2016
Universal Avenue AB develops global on demand sales platform. Its product includes Universal Avenue, a platform that is used by online brands to grow at new markets worldwide. It offers sales as a service with an on-demand direct salesforce connecting the brands with venues for industries including eating and drinking, shopping and beauty, accommodation, and experience provider. The company was founded in 2014 and is based in Stockholm, Sweden with additional offices in Norway, Finland, United Kingdom, Switzerland, Spain, and Greece.

Instabridge

Venture Round in 2018
Instabridge AB develops a mobile application that allows users to find and share wi-fi networks. The application enables to share wi-Fi without giving password. The company was founded in 2012 and is based in Stockholm, Sweden.

Volumental

Private Placement in 2018
Volumental brings your body online. Their platform enables everyone to create an accurate 3D body model to customize products and services. Their globally praised 3D scanning software has created thousands of models on Volumental.com and is used for 3D printing and for customizing products by market leaders in the retail and medical industries.

SuperPhone

Seed Round in 2016
SuperPhone is an intelligent mobile messaging platform that helps enterprise retail brands acquire, and engage with mobile customers in an impactful way. It leverages the power of data and smart messaging to drive increased revenue, brand loyalty, and personalized customer relationships at any scale.

Velory

Private Placement in 2018
Universal Avenue AB develops global on demand sales platform. Its product includes Universal Avenue, a platform that is used by online brands to grow at new markets worldwide. It offers sales as a service with an on-demand direct salesforce connecting the brands with venues for industries including eating and drinking, shopping and beauty, accommodation, and experience provider. The company was founded in 2014 and is based in Stockholm, Sweden with additional offices in Norway, Finland, United Kingdom, Switzerland, Spain, and Greece.

Kiosked

Seed Round in 2012
Kiosked Ltd. operates an advertising automation platform for publishers and advertisers. The company’s platform creates advertising inventory directly within the publisher content. Its platform enables media buyers and brands to buy inventory in real-time, providing new revenue streams for publishers, as well as results for advertisers. The company was founded in 2010 and is based in Espoo, Finland. It has additional offices in Helsinki, London, Dublin, New York, Los Angeles, Singapore, Tokyo, Sydney, and Shenzhen.

Acast

Private Placement in 2018
Acast is a data-driven marketplace for the next generation of voice technology and podcasting. Since 2014, Acast has been the engine powering audio for makers all over the world. At its core, Acast connects audio makers with the financial support they need to create amazing content while also delivering the audience they want. Acast works with podcasts globally including My Dad Wrote a Porno, The Adam Buxton Podcast, Värvet, Ask A Clean Person and The Football Ramble as well as those of publishers such as the Times, the Economist, Guardian, VICE and Vogue. As a global business, Acast has offices around the world from Stockholm to Sydney and a team of 100 talented audio lovers working diligently to create a sustainable audio and voice ecosystem to ensure that the audio industry continues to grow and flourish.

Goo Technologies

Seed Round in 2015
Goo Technologies is a pioneering web technology company based in Stockholm, Sweden. The company's vision is a world where all digital experiences are available instantly on all devices, everywhere. In the internet world it envisions, advanced games are published online just like a web page.

Velory

Private Placement in 2018
Universal Avenue AB develops global on demand sales platform. Its product includes Universal Avenue, a platform that is used by online brands to grow at new markets worldwide. It offers sales as a service with an on-demand direct salesforce connecting the brands with venues for industries including eating and drinking, shopping and beauty, accommodation, and experience provider. The company was founded in 2014 and is based in Stockholm, Sweden with additional offices in Norway, Finland, United Kingdom, Switzerland, Spain, and Greece.

Instabridge

Series A in 2015
Instabridge AB develops a mobile application that allows users to find and share wi-fi networks. The application enables to share wi-Fi without giving password. The company was founded in 2012 and is based in Stockholm, Sweden.

Acast

Venture Round in 2017
Acast is a data-driven marketplace for the next generation of voice technology and podcasting. Since 2014, Acast has been the engine powering audio for makers all over the world. At its core, Acast connects audio makers with the financial support they need to create amazing content while also delivering the audience they want. Acast works with podcasts globally including My Dad Wrote a Porno, The Adam Buxton Podcast, Värvet, Ask A Clean Person and The Football Ramble as well as those of publishers such as the Times, the Economist, Guardian, VICE and Vogue. As a global business, Acast has offices around the world from Stockholm to Sydney and a team of 100 talented audio lovers working diligently to create a sustainable audio and voice ecosystem to ensure that the audio industry continues to grow and flourish.

BuildSafe

Venture Round in 2017
BuildSafe, a Stockholm, Sweden-based company that provides a safety management cloud service for the construction industry. Its product enhances the work of reporting, documenting, and monitoring risks in construction projects. The tools also helps construction companies and builders maintain high levels of security and quality in the projects while reducing unnecessary paperwork. BuildSafe was founded in 2015 and led by Viktor Broberg.

Acast

Venture Round in 2020
Acast is a data-driven marketplace for the next generation of voice technology and podcasting. Since 2014, Acast has been the engine powering audio for makers all over the world. At its core, Acast connects audio makers with the financial support they need to create amazing content while also delivering the audience they want. Acast works with podcasts globally including My Dad Wrote a Porno, The Adam Buxton Podcast, Värvet, Ask A Clean Person and The Football Ramble as well as those of publishers such as the Times, the Economist, Guardian, VICE and Vogue. As a global business, Acast has offices around the world from Stockholm to Sydney and a team of 100 talented audio lovers working diligently to create a sustainable audio and voice ecosystem to ensure that the audio industry continues to grow and flourish.

Mitigram

Series B in 2019
Mitigram AB develops a global trade finance platform for exporters, traders, and financial institutions to access funding and risk coverage arising from cross-border trade activities. It also develops Open Market DISCOVERY, a smart tool that automates the process of finding risk mitigation and financing for trade transactions for corporates and banks. Mitigram AB’s platform provides access to an extended network of counterparties, supports compliance processes through its automated quotation workflows. The company’s clients are multinational corporations, commodity traders, and banks. Mitigram AB was incorporated in 2014 and is based in Stockholm, Sweden.

Acast

Seed Round in 2014
Acast is a data-driven marketplace for the next generation of voice technology and podcasting. Since 2014, Acast has been the engine powering audio for makers all over the world. At its core, Acast connects audio makers with the financial support they need to create amazing content while also delivering the audience they want. Acast works with podcasts globally including My Dad Wrote a Porno, The Adam Buxton Podcast, Värvet, Ask A Clean Person and The Football Ramble as well as those of publishers such as the Times, the Economist, Guardian, VICE and Vogue. As a global business, Acast has offices around the world from Stockholm to Sydney and a team of 100 talented audio lovers working diligently to create a sustainable audio and voice ecosystem to ensure that the audio industry continues to grow and flourish.

Kiosked

Series A in 2013
Kiosked Ltd. operates an advertising automation platform for publishers and advertisers. The company’s platform creates advertising inventory directly within the publisher content. Its platform enables media buyers and brands to buy inventory in real-time, providing new revenue streams for publishers, as well as results for advertisers. The company was founded in 2010 and is based in Espoo, Finland. It has additional offices in Helsinki, London, Dublin, New York, Los Angeles, Singapore, Tokyo, Sydney, and Shenzhen.

Mitigram

Seed Round in 2014
Mitigram AB develops a global trade finance platform for exporters, traders, and financial institutions to access funding and risk coverage arising from cross-border trade activities. It also develops Open Market DISCOVERY, a smart tool that automates the process of finding risk mitigation and financing for trade transactions for corporates and banks. Mitigram AB’s platform provides access to an extended network of counterparties, supports compliance processes through its automated quotation workflows. The company’s clients are multinational corporations, commodity traders, and banks. Mitigram AB was incorporated in 2014 and is based in Stockholm, Sweden.

Goo Technologies

Seed Round in 2013
Goo Technologies is a pioneering web technology company based in Stockholm, Sweden. The company's vision is a world where all digital experiences are available instantly on all devices, everywhere. In the internet world it envisions, advanced games are published online just like a web page.

Mitigram

Private Placement in 2018
Mitigram AB develops a global trade finance platform for exporters, traders, and financial institutions to access funding and risk coverage arising from cross-border trade activities. It also develops Open Market DISCOVERY, a smart tool that automates the process of finding risk mitigation and financing for trade transactions for corporates and banks. Mitigram AB’s platform provides access to an extended network of counterparties, supports compliance processes through its automated quotation workflows. The company’s clients are multinational corporations, commodity traders, and banks. Mitigram AB was incorporated in 2014 and is based in Stockholm, Sweden.

Acast

Private Placement in 2020
Acast is a data-driven marketplace for the next generation of voice technology and podcasting. Since 2014, Acast has been the engine powering audio for makers all over the world. At its core, Acast connects audio makers with the financial support they need to create amazing content while also delivering the audience they want. Acast works with podcasts globally including My Dad Wrote a Porno, The Adam Buxton Podcast, Värvet, Ask A Clean Person and The Football Ramble as well as those of publishers such as the Times, the Economist, Guardian, VICE and Vogue. As a global business, Acast has offices around the world from Stockholm to Sydney and a team of 100 talented audio lovers working diligently to create a sustainable audio and voice ecosystem to ensure that the audio industry continues to grow and flourish.

Instabridge

Private Placement in 2018
Instabridge AB develops a mobile application that allows users to find and share wi-fi networks. The application enables to share wi-Fi without giving password. The company was founded in 2012 and is based in Stockholm, Sweden.

Mitigram

Series A in 2018
Mitigram AB develops a global trade finance platform for exporters, traders, and financial institutions to access funding and risk coverage arising from cross-border trade activities. It also develops Open Market DISCOVERY, a smart tool that automates the process of finding risk mitigation and financing for trade transactions for corporates and banks. Mitigram AB’s platform provides access to an extended network of counterparties, supports compliance processes through its automated quotation workflows. The company’s clients are multinational corporations, commodity traders, and banks. Mitigram AB was incorporated in 2014 and is based in Stockholm, Sweden.

Spotscale

Seed Round in 2015
Conceptual 2D sketches are fine, and often very pretty, but they have obvious limitations. A 3D fly-trough or virtual tour of a future neighbourhood is an infinitely more expressive communication tool. Interactive 3D models that are based on real world scans of the environment enable a whole new level of understanding, dialog and experimentation to occur in your projects.

Velory

Series B in 2018
Universal Avenue AB develops global on demand sales platform. Its product includes Universal Avenue, a platform that is used by online brands to grow at new markets worldwide. It offers sales as a service with an on-demand direct salesforce connecting the brands with venues for industries including eating and drinking, shopping and beauty, accommodation, and experience provider. The company was founded in 2014 and is based in Stockholm, Sweden with additional offices in Norway, Finland, United Kingdom, Switzerland, Spain, and Greece.

Takumii Sweden

Seed Round in 2014
Takumii Sweden is an email application that develops desktop email clients for its users. It allows its users to sort, rank, and clean their inbox automatically without deleting any emails. Through the application, emails can be handled in batches instead of one-at-a-time. Takumii Sweden also enables its users to browse attachments visually instead of hunting for them via search. Takumii Sweden was founded by Jimmy Brodd and Joel Marsh. It is based in Stockholm, Sweden.

Velory

Seed Round in 2014
Universal Avenue AB develops global on demand sales platform. Its product includes Universal Avenue, a platform that is used by online brands to grow at new markets worldwide. It offers sales as a service with an on-demand direct salesforce connecting the brands with venues for industries including eating and drinking, shopping and beauty, accommodation, and experience provider. The company was founded in 2014 and is based in Stockholm, Sweden with additional offices in Norway, Finland, United Kingdom, Switzerland, Spain, and Greece.

BuildSafe

Seed Round in 2016
BuildSafe, a Stockholm, Sweden-based company that provides a safety management cloud service for the construction industry. Its product enhances the work of reporting, documenting, and monitoring risks in construction projects. The tools also helps construction companies and builders maintain high levels of security and quality in the projects while reducing unnecessary paperwork. BuildSafe was founded in 2015 and led by Viktor Broberg.

Nowports

Series B in 2021
Nowports is a digital freight forwarder that helps companies improve the import process. It serves as a platform through which companies and individuals can manage their imports and exports in real time. The company uses AI to make the import process easy, secure, and transparent. The platform allows to request a quote, register the products and providers that the company mostly uses, and book shipments from any port.

Attach

Venture Round in 2016
Attach is a sales enablement platform that helps sales and marketing team manage, track, and control documents across the whole buyer journey.

Velory

Seed Round in 2015
Universal Avenue AB develops global on demand sales platform. Its product includes Universal Avenue, a platform that is used by online brands to grow at new markets worldwide. It offers sales as a service with an on-demand direct salesforce connecting the brands with venues for industries including eating and drinking, shopping and beauty, accommodation, and experience provider. The company was founded in 2014 and is based in Stockholm, Sweden with additional offices in Norway, Finland, United Kingdom, Switzerland, Spain, and Greece.

Volumental

Seed Round in 2014
Volumental brings your body online. Their platform enables everyone to create an accurate 3D body model to customize products and services. Their globally praised 3D scanning software has created thousands of models on Volumental.com and is used for 3D printing and for customizing products by market leaders in the retail and medical industries.

Mitigram

Private Placement in 2019
Mitigram AB develops a global trade finance platform for exporters, traders, and financial institutions to access funding and risk coverage arising from cross-border trade activities. It also develops Open Market DISCOVERY, a smart tool that automates the process of finding risk mitigation and financing for trade transactions for corporates and banks. Mitigram AB’s platform provides access to an extended network of counterparties, supports compliance processes through its automated quotation workflows. The company’s clients are multinational corporations, commodity traders, and banks. Mitigram AB was incorporated in 2014 and is based in Stockholm, Sweden.